{"id":1909,"date":"2022-09-05T07:08:06","date_gmt":"2022-09-05T07:08:06","guid":{"rendered":"https:\/\/bg.smscountry.com\/?p=1909"},"modified":"2025-12-11T10:15:43","modified_gmt":"2025-12-11T10:15:43","slug":"sms-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/","title":{"rendered":"Expert Advice: Avoid These 8 SMS Marketing Mistakes at All Costs"},"content":{"rendered":"\n<p>Bulk SMS marketing is the best channel to improve customer experience and engagement. But some SMS marketing mistakes can affect your desired results.<\/p>\n\n\n\n<p>You could spend thousands of dollars, and record a decline in patronage because of one tiny error.<\/p>\n\n\n\n<p>well, what are these mistakes?<\/p>\n\n\n\n<p>We spoke to three experts about the top SMS marketing mistakes often made by businesses.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SMSCountry is the best bulk SMS service for executing your promotional SMS campaign. <a href=\"https:\/\/login.smscountry.com\/Account\/OnBoarding2\">Get started<\/a> or <a href=\"https:\/\/www.smscountry.com\/form-demo\">schedule a demo<\/a> to see how it works.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>These experts also shared solutions to the mistakes.<\/p>\n\n\n\n<p>Let&#8217;s have a look.<\/p>\n\n\n\n<div class=\"wp-block-group has-black-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0472769e wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:17px\"><strong>\u201cSMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.\u201d <\/strong>&#8211; Nageswara Rao, Superintendent, GITAM University <\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/www.vbt.io\/ext\/vbtforms.js?lang=en\" charset=\"utf-8\"><\/script>\n\n<div id=\"vbtEFWrapper-75841\">\n<div class=\"vboutEmbedFormBox\" id=\"vboutEmbedFormBox-75841\" data-vbtfc=\"0412b097827f92ed4d6fa3fd201c19eb\"><\/div>\n<\/div>\n<p style=\"color:#fff; font-size:15px;\">No credit card required <\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Eight SMS marketing mistakes to steer clear of<\/strong><\/h2>\n\n\n\n<p>We spoke with Sales experts from <a href=\"https:\/\/www.telebu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Telebu Communications<\/a>;&nbsp; <a href=\"https:\/\/in.linkedin.com\/in\/jagarlamudivasudev\" target=\"_blank\" rel=\"noreferrer noopener\">Vasudev Jagarlamudi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/deeksha-upadhyay-5a79771b5\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deeksha Upadhyay<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/mohammed-hussain-ali-7470b3115?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAByrI2cBW9iRu73Bu6gZuC0Mv5Ls5lwtozc&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BxzXk9CmLT3ChftCfC8hzgg%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Hussain Ali<\/a>. According to these three experts, businesses and marketers make these transactional text marketing mistakes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adding\/omitting characters<\/li>\n\n\n\n<li>Mismatching content in messages<\/li>\n\n\n\n<li>Exceeding character length in variables<\/li>\n\n\n\n<li>Ignoring the usage of variables<\/li>\n\n\n\n<li>Registering under the wrong category&nbsp;<\/li>\n\n\n\n<li>Using the false sender ID&nbsp;<\/li>\n\n\n\n<li>Sending SMS with the incorrect route<\/li>\n\n\n\n<li>Using a platform without a scrubber&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Adding\/omitting characters<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/deeksha-upadhyay-5a79771b5\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deeksha<\/a> says that some businesses add or omit characters in sending<a href=\"https:\/\/www.smscountry.com\/sms\/transactional-sms\" target=\"_blank\" rel=\"noreferrer noopener\"> transactional SMS<\/a>. This mistake leads to your SMS getting blocked and undelivered.&nbsp;<\/p>\n\n\n\n<p><strong>For example: <\/strong>if you registered an <a href=\"https:\/\/smscountry.com\/blog\/sms-templates\/\">SMS template<\/a> with a full stop at the end but omitted it in your SMS, your SMS will not get delivered.<\/p>\n\n\n\n<p>Ensure that all the characters in your SMS are the same as your <a href=\"https:\/\/www.smscountry.com\/blog\/dlt-template-registration-guide\/\">registered content template<\/a> to avoid SMS delivery failure. Do not add or omit any words, characters, or punctuation in the message before sending the SMS.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Mismatching content in SMS&nbsp;<\/strong><\/h3>\n\n\n\n<p>Like the SMS mistake above-mentioned, some marketers also interchange words. See the example given by <a href=\"https:\/\/in.linkedin.com\/in\/jagarlamudivasudev\" target=\"_blank\" rel=\"noreferrer noopener\">Vasudev<\/a> below:<\/p>\n\n\n\n<p><strong>Registered template<\/strong>: <em>Dear Customer, Your OTP <strong>for<\/strong> login is {#var#} &#8211; SMSCountry.<\/em><\/p>\n\n\n\n<p><strong>SMS sent<\/strong>: <em>Dear Customer, Your OTP <strong>to<\/strong> login is {#var#} &#8211; SMSCountry<\/em><\/p>\n\n\n\n<p>The sender used \u201cfor\u201d in the registered template and used \u201cto\u201d in its place when sending the final SMS. This SMS will get rejected by the SMS service platform due to the mismatched template and the SMS.&nbsp;<\/p>\n\n\n\n<p>Ensure that the words used in the template are the same ones used in the SMS you send. No matter how similar the words are, do not substitute them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Exceeding character length in variables<\/strong><\/h3>\n\n\n\n<p>Some senders exceed the 30-character limit of the variables. This SMS marketing mistake can have two repercussions. The information in the variable will get cut and sent as incomplete. Your message can also not get delivered to your customers.<\/p>\n\n\n\n<p>Let us look at another example given by <a href=\"https:\/\/in.linkedin.com\/in\/jagarlamudivasudev\" target=\"_blank\" rel=\"noreferrer noopener\">Vasudev<\/a> below:<\/p>\n\n\n\n<p><strong>Registered template<\/strong>: <em>Dear customer, Your OTP for log in is {#var#} Visit {#var#} &#8211; SMSCountry.<\/em><\/p>\n\n\n\n<p><strong>SMS Sent<\/strong>: \u201c<em>Dear Customer, Your OTP to log in is 12565 Visit www.smscountry.com\/login\/OTP-popup &#8211; SMSCountry<\/em>\u201d<\/p>\n\n\n\n<p>You can see that the URL (which is a variable) is over 30 characters long. You can shorten the link to less than 30 characters in such a situation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/mohammed-hussain-ali-7470b3115?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAByrI2cBW9iRu73Bu6gZuC0Mv5Ls5lwtozc&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BxzXk9CmLT3ChftCfC8hzgg%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Hussain Ali<\/a> of <a href=\"https:\/\/www.telebu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Telebu Communications<\/a> highlighted the following transactional SMS marketing mistakes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Ignoring variables<\/strong><\/h3>\n\n\n\n<p>Transactional SMSes that do not contain variables can be confusing.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.linkedin.com\/in\/mohammed-hussain-ali-7470b3115?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAByrI2cBW9iRu73Bu6gZuC0Mv5Ls5lwtozc&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BxzXk9CmLT3ChftCfC8hzgg%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Hussain<\/a>, \u201cTransactional SMSes must have variables. If you try to send one without including a variable, your message will not get delivered.\u201d Your content template might also not get approved if it does not have variables.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background has-small-font-size\" style=\"color:#000000;background-color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-luminous-vivid-amber-background-color has-background has-larger-font-size\"><strong>With SMSCountry your promotional messages always get delivered fast. <\/strong><\/p>\n\n\n\n<a href=\"https:\/\/login.smscountry.com\/Account\/OnBoarding?utm_source=smsmarketingmistakes\n&amp;utm_medium=blog&amp;utm_campaign=Get_Started\" data-vars-ga-category=\"CTA\" data-vars-ga-action=\"click\" data-vars-ga-label=\"Get Started\"><center><img decoding=\"async\" src=\"https:\/\/bg.smscountry.com\/wp-content\/uploads\/2022\/09\/get_started.png\"><\/center><\/a>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Registering under the wrong category<\/strong><\/h3>\n\n\n\n<p>Only banks and financial institutions can <a href=\"https:\/\/www.smscountry.com\/blog\/sms-content-template\/\">register content templates<\/a> under the transactional category. Other businesses must register transactional SMS messages under the \u201cservice implicit\u201d category.<\/p>\n\n\n\n<p>Transactional SMSes registered under the wrong category may never get delivered. Hussain advises, \u201c&#8230;you should always check to ensure that you are using the accurate SMS category.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Using false sender ID&nbsp;<\/strong><\/h3>\n\n\n\n<p>Transactional SMSes must have a 6-alphabet sender ID, for example, \u201cTELEBU\u201d. You will get blacklisted if you use the wrong sender ID. Your business could also get banned from using bulk SMS services.<\/p>\n\n\n\n<p>Ensure you use the right sender ID when sending out bulk SMS.<\/p>\n\n\n\n<p><strong>Also: <\/strong>The best OTP SMS providers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Sending with the incorrect route<\/strong><\/h3>\n\n\n\n<p>Some marketers send transactional text messages via the promotional route. \u201cThis is illegal and can get you penalised with a huge fine,\u201d says Hussain.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t send transactional SMS on the promotional route and vice-versa. Always use the appropriate route.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Using a platform without a scrubber<\/strong><\/h3>\n\n\n\n<p>Some bulk SMS platforms do not check SMS marketing messages for mistakes or errors. It makes you open to any of the mistakes mentioned above.&nbsp;<\/p>\n\n\n\n<p>Platforms such as <a href=\"https:\/\/www.smscountry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMSCountry<\/a> check your messages for any errors before sending. That way, you do not waste your SMS credits and are not in danger of paying any fines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get your process flowing right with SMSCountry<\/strong><\/h2>\n\n\n\n<p>You now know what not to do when sending bulk SMSs. But the one thing that you should do now is to get a service that makes your entire bulk SMS process seamless.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.smscountry.com\/\">We recommend SMSCountry<\/a>.<\/p>\n\n\n\n<p>SMSCountry has helped thousands of businesses with their communication processes for two decades. <a href=\"https:\/\/www.smscountry.com\/contact-us\">Request a demo<\/a> and experience the speed and ease of our SMS platform.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/login.smscountry.com\/Account\/OnBoarding\">Signup for free<\/a> or <a href=\"https:\/\/www.smscountry.com\/contact-us\">contact us and our fantastic team<\/a>, will guide your every step.<\/p>\n\n\n\n<p>Also, compare the<strong> <\/strong><a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\"><strong>best bulk SMS providers<\/strong><\/a> and the <a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\"><strong>best OTP SMS providers<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulk SMS marketing is the best channel to improve customer experience and engagement. But some SMS marketing mistakes can affect your desired results. You could spend thousands of dollars, and record a decline in patronage because of one tiny error. well, what are these mistakes? We spoke to three experts about the top SMS marketing<\/p>\n","protected":false},"author":18,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-sms"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experts Avoid These 8 SMS Marketing Mistakes, You Should Too<\/title>\n<meta name=\"description\" content=\"Avoid these 8 SMS marketing mistakes and get the best results. See what these SMS marketing experts say about the top SMS marketing mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experts Avoid These 8 SMS Marketing Mistakes, You Should Too\" \/>\n<meta property=\"og:description\" content=\"Avoid these 8 SMS marketing mistakes and get the best results. See what these SMS marketing experts say about the top SMS marketing mistakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-05T07:08:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T10:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2022\/09\/8-SMS-Marketing-Mistakes-To-Avoid-at-All-Costs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nisha Parikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nisha Parikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\"},\"author\":{\"name\":\"Nisha Parikh\",\"@id\":\"https:\/\/www.smscountry.com\/blog\/#\/schema\/person\/717797ab67e91eb6a9c3407121198f87\"},\"headline\":\"Expert Advice: Avoid These 8 SMS Marketing Mistakes at All Costs\",\"datePublished\":\"2022-09-05T07:08:06+00:00\",\"dateModified\":\"2025-12-11T10:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\"},\"wordCount\":930,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2022\/09\/8-SMS-Marketing-Mistakes-To-Avoid-at-All-Costs.jpg\",\"articleSection\":[\"Marketing with SMS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\",\"url\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/\",\"name\":\"Experts Avoid These 8 SMS Marketing Mistakes, You Should Too\",\"isPartOf\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smscountry.com\/blog\/sms-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2022\/09\/8-SMS-Marketing-Mistakes-To-Avoid-at-All-Costs.jpg\",\"datePublished\":\"2022-09-05T07:08:06+00:00\",\"dateModified\":\"2025-12-11T10:15:43+00:00\",\"description\":\"Avoid these 8 SMS marketing mistakes and get the best results. 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