{"id":2980,"date":"2022-11-24T06:33:44","date_gmt":"2022-11-24T06:33:44","guid":{"rendered":"https:\/\/bg.smscountry.com\/?p=2980"},"modified":"2024-09-04T06:58:42","modified_gmt":"2024-09-04T06:58:42","slug":"transactional-sms-best-practices","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/transactional-sms-best-practices\/","title":{"rendered":"Best Practices For Transactional SMS That Marketing Experts Swear By\u00a0"},"content":{"rendered":"\n<p>Do you know that well-optimised transactional SMSes increase customer engagement with your brand?&nbsp;<\/p>\n\n\n\n<p>You might know that.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But here\u2019s something bigger.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.smscountry.com\/sms\/transactional-sms\" target=\"_blank\" rel=\"noreferrer noopener\">Transactional SMS<\/a> can bring more traffic to your business website and boost sales.&nbsp;<\/p>\n\n\n\n<p>Wondering how?&nbsp;<\/p>\n\n\n\n<p>By following the best practices for transactional SMS.&nbsp;<\/p>\n\n\n\n<p>Top marketing experts shared with us some of the best practices for transactional SMS.&nbsp;<\/p>\n\n\n\n<p>This article will walk you through these best practices for transactional SMS.&nbsp;<\/p>\n\n\n\n<p>So that you can engage better with your customers and increase your web traffic and revenues.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SMSCountry is the best bulk SMS service to send fast and secure transactional SMS. Get started or <a href=\"https:\/\/www.smscountry.com\/form-demo\">schedule a demo<\/a> to see how it works.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Let\u2019s begin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"WhatarethebenefitsoftransactionalSMS&quot;\"><strong>What are the benefits of transactional SMS?<\/strong><\/h2>\n\n\n\n<p>Before we dive into the best practices of transactional SMS, there is one thing you need to know.&nbsp;<\/p>\n\n\n\n<p>In what ways can transactional SMSes benefit your business?&nbsp;<\/p>\n\n\n\n<p>Businesses keep their customers updated throughout the customer journey with transactional SMSes.&nbsp;<\/p>\n\n\n\n<p>Yes, transactional SMS does cut the need for printed receipts. But, hold on. There\u2019s more to transactional SMS than just saving paper.<\/p>\n\n\n\n<p>Give the section below a scroll to know more about it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boosts engagement&nbsp;<\/strong><\/h3>\n\n\n\n<p>Don\u2019t let your customers forget about you.&nbsp;<\/p>\n\n\n\n<p>Keep your <a href=\"https:\/\/www.smscountry.com\/blog\/ecommerce-sms-templates\/\">customers engaged<\/a> even after they are done making a purchase from your business.&nbsp;<\/p>\n\n\n\n<p>Keep them updated about their purchase &#8211; right from when they place their order to its delivery. This not only keeps them engaged but also improves their customer journey.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s the power of transactional SMS.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Provides 24\/7 customer service<\/strong><\/h3>\n\n\n\n<p>You share delivery and shipment updates with your customers via SMS round the clock. Then why not integrate automated responses in your transactional SMS for their common queries?&nbsp;<\/p>\n\n\n\n<p>Doing so, you provide 24\/7 customer service to them with minimal effort.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left has-vivid-cyan-blue-color has-text-color\"><strong>Because you&#8217;re here, copy and use our f<a href=\"https:\/\/www.smscountry.com\/blog\/sms-templates-for-customer-service\/\">ree SMS templates for an excellent customer service experience<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It&#8217;s convenient<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Transactional SMS is not only convenient and useful for businesses, but also for customers. SMS is the most preferred communication channel for customers.&nbsp;<\/p>\n\n\n\n<p>Want to make your customers&#8217; lives easier? Then share with them essential updates on their preferred platform.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"WhatarethebestpracticesfortransactionalSMS\"><strong>What are the best practices for transactional SMS?&nbsp;<\/strong><\/h2>\n\n\n\n<p> Implement these best practices for transactional SMS:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Make your transactional SMS relational<\/strong><\/h3>\n\n\n\n<p>Transactional SMS is not only about sending order confirmations, delivery updates, or OTPs to customers. So you should not stick to doing the bare minimum.&nbsp;<\/p>\n\n\n\n<p>But how do you do that?&nbsp;<\/p>\n\n\n\n<p>&#8220;Knowing your customers better helps you transform their experience from transactional to relational,&#8221; says <a href=\"https:\/\/www.linkedin.com\/in\/lizwilson1980\/\">Liz Wilson<\/a>, Head of Marketing at Esendex.&nbsp;<\/p>\n\n\n\n<p>Wilson suggests asking yourself these five questions before approaching your customers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is the recipient?<\/li>\n\n\n\n<li>Why do you need to get in touch?<\/li>\n\n\n\n<li>What channel should you choose?<\/li>\n\n\n\n<li>How should you express yourself?<\/li>\n\n\n\n<li>When should you send your message?<\/li>\n<\/ul>\n\n\n\n<p>Combining all these aspects enable you to drive better outcomes for your business. It also helps you communicate better with your customers.<\/p>\n\n\n\n<p>Here is an excellent example of turning your SMS from transactional to relational:<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/K1IKfvuYbGjNSq9fDYCaLnIXTr-QSkFjTXvTCFdeL3PCwHjXK5AVywNIjggAD5GGOU5kVQt4JCIlJAjzmvbCGtbEY6QiXJnr2_QFDvRPg88thfWvaLmN_hkmgb2YW5vfVOeXedxx2EwggY9sodJVLzxwI7H4i8NB8bA9N0h9sVHZoUmjvhXXI5Z7dIV6GQ\" alt=\"Image showing an example of turning  SMS from transactional to relational\" style=\"width:750px;height:421px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Link your branded tracking page in SMS<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Gr2qFKD_l2pmcnwkePiCyeowcXpdwuN3Vdukbfj1wmnxIvNjtE3TNOtlx2Vqvln-z3BB5xY5v3PpKACofP6r8xmgbUDWOdu_hg17Puh4g73XdXdZaEo5Kbt5Xf4fMuj042BXHfM9nK8sOHmjgISYx2VkWulzJyKI765LeADc10lJL5_5I12BtZDgz9YPaQ\" alt=\"Image showing branded tracking page in SMS\" style=\"width:750px;height:421px\"\/><\/figure>\n\n\n\n<p>In the post-purchase journey, transactional SMS has 90-99% open rates and 50-75% click-through rates.&nbsp;<\/p>\n\n\n\n<p>What do these high open rates mean for your business?&nbsp;<\/p>\n\n\n\n<p>It makes your transactional SMS an effective way to drive customers back to your site after making a purchase.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Want to send fast and secure transactional messages to your customers on WhatsApp?&nbsp;<a href=\"https:\/\/www.telebusocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get our WhatsApp messaging solution today<\/a>!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/blakeimperl\/\">Blake Imperl, <\/a>Head of Merchant Enablement at Wonderment, says adding branded tracking pages to transactional SMS is a best practice.&nbsp;<\/p>\n\n\n\n<p>&#8220;Branded tracking pages can drive revenue through transactional SMS,\u201d says Imperl.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;Transactional SMS can direct the customer back to your site through a branded order tracking link,&#8221; Imperl adds.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When your customers arrive on your custom tracking page, provide them with helpful information. Here you can also cross-sell additional products and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Ensure quick delivery of SMS<\/strong><\/h3>\n\n\n\n<p>SMS is all about speed for retailers.&nbsp;<\/p>\n\n\n\n<p>Customers provide phone numbers so they don\u2019t need to check their email for updates. That is why, always ensure your SMS delivers fast.&nbsp;<\/p>\n\n\n\n<p>Run tests with your service provider to ensure quick delivery of SMS to your customer.<\/p>\n\n\n\n<p>Your customers should receive instant updates via SMS regarding their shipment or delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Clearly communicate ways to contact&nbsp;<\/strong><\/h3>\n\n\n\n<p>Customers often need to contact a brand they purchased from. They turn to the last form of communication they received from you to see how they can contact you.<\/p>\n\n\n\n<p>Always provide a click-through option in your transactional SMS messages to inform customers how they can reach you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Make your SMS personalised&nbsp;<\/strong><\/h3>\n\n\n\n<p>You should personalise your transactional SMSes to make your messages stand out. Your customer will feel special and love your service or brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ariyeheh\/\">Eric Even Haim<\/a>, Founder and CEO of ReConvert, says, &#8220;You can make shipping transactional SMS more personal and get customers to return to your website.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>See the&nbsp;<a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\">top bulk SMS service providers<\/a>&nbsp;to send transactional and promotional SMS. Check out the t<a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\">op OTP service providers<\/a> to send fast and secure OTPs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Haim says, \u201cYou can do this by incentivizing customers with either coupons or call-to-actions to come back.&#8221;<\/p>\n\n\n\n<p>Here\u2019s an example of personalising your transactional SMS and getting your customer to return to your site: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Bw8tv9rr_8I4_b_JInu9kRt86ZigglNvhb6rXGLyPRpD08b7YWHo_7TI0JGzwaF7ZMn3jUSGQhFhMjr1nm6XMBJD-cXJ__pLWmbJi9QqDr3vW_y00PDY1XMGIb67XGrwRePsCzhYc7sQ5ej2F24mANITZSe5RBbKKfK_SbK27wIyUb1Q6MaKPec9bO_jiA\" alt=\"Image showing an example of personalising transactional SMS\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"SendtransactionalSMSwithSMSCountry\"><strong>Send transactional SMS with SMSCountry<\/strong><\/h2>\n\n\n\n<p>Implementing these best practices will get your website a big traffic boost. This will in return get you more sales.&nbsp;<\/p>\n\n\n\n<p>But to make your transactional SMS a success, your business needs a good bulk SMS provider. You can check out our guide on the <a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\">best bulk SMS providers<\/a> and<a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\"> best OTP SMS providers<\/a> to pick the best one.&nbsp;<\/p>\n\n\n\n<p>Still unsure which one to choose?&nbsp;<\/p>\n\n\n\n<p>We recommend going for the trusty <a href=\"https:\/\/www.smscountry.com\" target=\"_blank\" rel=\"noreferrer noopener\">SMSCountry<\/a>. SMSCountry provides premium features and fast SMS delivery at a great price.\u00a0<br><a href=\"https:\/\/www.smscountry.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">Contact<\/a> our team for help with bulk sms or <a href=\"https:\/\/www.smscountry.com\/form-demo\" target=\"_blank\" rel=\"noreferrer noopener\">book a demo<\/a>. You can sign up now and start your bulk SMS journey today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that well-optimised transactional SMSes increase customer engagement with your brand?&nbsp; You might know that.&nbsp;&nbsp; But here\u2019s something bigger.&nbsp; Transactional SMS can bring more traffic to your business website and boost sales.&nbsp; Wondering how?&nbsp; By following the best practices for transactional SMS.&nbsp; Top marketing experts shared with us some of the best practices<\/p>\n","protected":false},"author":6,"featured_media":2999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335],"tags":[110],"class_list":{"0":"post-2980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides-and-tutorials","8":"tag-sms-best-practices"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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