{"id":363,"date":"2022-05-23T16:37:08","date_gmt":"2022-05-23T16:37:08","guid":{"rendered":"https:\/\/www.smscountry.com\/blog\/?p=363"},"modified":"2023-12-14T09:32:30","modified_gmt":"2023-12-14T09:32:30","slug":"dlt-template-registration-will-be-rejected-if-you-do-these-4-things","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/dlt-template-registration-will-be-rejected-if-you-do-these-4-things\/","title":{"rendered":"4 Top Reasons Your DLT Template Registration will be Rejected"},"content":{"rendered":"\n<p>Imagine finishing the long <a href=\"https:\/\/www.smscountry.com\/blog\/dlt-template-registration-guide\/\">DLT template registration process<\/a> only to receive a rejection email 24 hours later.<\/p>\n\n\n\n<p>DLT Template rejection is one of the most disheartening things for an enterprise.<\/p>\n\n\n\n<p>Because messages that are sent with a rejected template will not get delivered to the intended recipients, thankfully, this article will show you the common causes of DLT Template rejection.\u00a0<\/p>\n\n\n\n<p>You will learn the mistakes to avoid &#8211; and have the best information before you start registering your content templates on any DLT platform.<\/p>\n\n\n\n<p>First, let us look at some rejected DLT templates and the possible causes of their failures.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Having issues completing your content registration? Our team can help you.\u00a0<a href=\"https:\/\/www.smscountry.com\/contact-us\">Contact us<\/a>\u00a0or send an email to\u00a0<a href=\"mailto:info@smscountry.com\">info@smscountry.com<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Examples and Causes of Rejected DLT Templates<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your DLT template will be rejected if you register a content template for a use case that is not allowed. For example;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Cold messaging:<\/strong><\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"> If your text sounds like you are cold messaging the recipient, the template may be flagged as intrusive.<\/span> see examples below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i><span style=\"font-weight: 400;\">\u201cCan we speak now?\u201d<\/span><\/i><\/li>\n\n\n\n<li><i><span style=\"font-weight: 400;\">\u201cI tried contacting you but you weren&#8217;t available. When are you free?\u201d<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Survey to collect data from users, without a preceding order:<\/strong><\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Read your template out loud and consider how it sounds. <\/span>See the example below<span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i><span style=\"font-weight: 400;\">\u201cHi, we&#8217;re interested in knowing how you feel about certain food groups. Do you mind participating in a survey?\u201d<\/span><\/i><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The following errors in your template can cause a rejection:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Spelling mistakes<\/b><span style=\"font-weight: 400;\">: Check your template for errors because it will fail even if you have one tiny spelling mistake.<\/span><\/li>\n\n\n\n<li><b>Wrongly entered variables<\/b><span style=\"font-weight: 400;\">: For example, the variable to show the date of the service is <\/span><b><i>{#DateDay#}<\/i><\/b><span style=\"font-weight: 400;\">. If you entered it like this <\/span><b><i>{#DateDay#}}<\/i><\/b><span style=\"font-weight: 400;\">, or like this <\/span><b><i>{#Dateday#}<\/i><\/b><span style=\"font-weight: 400;\"> then your template will be rejected.<\/span><\/li>\n\n\n\n<li><b>Floating variables<\/b><span style=\"font-weight: 400;\">: These are variables that have no information before or after them. These variables do not show the purpose of your message, so your template will be rejected.<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DLT Template Registration | 4 things you shouldn&#039;t do | SMSCountry\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/gMRlUsPNuac?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>For example:<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This message has variables with the proper information preceding them: <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cThank you for your purchase of {#Purchaseltem#}. Your order number {#Purchase#} was purchased on {#DateDaySms#} using {#PayMethod#}.\u201d<\/span><\/i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<cite>Correct<\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">But this one has floating variables: <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span style=\"font-weight: 400;\">\u201cThank you for your purchase of {#Purchaseltem#}.&nbsp; {#Purchase#} &#8211; {#DateDaySms#} &#8211; {#PayMethod#}.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Such templates will be rejected.<\/span><\/p>\n<cite>Wrong<\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">If you add a template that threatens customers (in any way), that template will be rejected. Also, any template that contains abusive words will be rejected.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Wrong Sender ID format<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Different templates have different header\/sender ID requirements guiding them. They are as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">All Transactional\/ OTP content templates under the &#8220;Transactional&#8221; category should have <\/span><b><i>alphabetic sender IDs only<\/i><\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transactional\/ OTP content templates for other industries under the &#8220;Service implicit&#8221; category should have <\/span><b>alphabetic sender IDs only<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">For all Promotional content templates with a <\/span><b>Numeric sender ID<\/b><span style=\"font-weight: 400;\">, select the &#8220;Promotional&#8221; category.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">For all promotions to internal employees or existing customers, under the &#8220;Service explicit&#8221; category, <\/span><b>use alphabetic sender IDs<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">To get more insight into the reasons for DLT template rejections, we spoke with Mr. Hussain Ali. Mr Ali is a DLT expert at Telebu Communications. Based on his insights, we learnt that beyond the common mistakes mentioned above, there are other reasons why DLT templates are rejected. You may not have heard of these guidelines before, which is why we have put them in the table below as \u2018Dos and Don\u2019ts\u2019.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They include actions and inactions that you may unknowingly engage in while registering your content template on a DLT platform.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Having issues completing your content registration? Our team can help you.&nbsp;<a href=\"https:\/\/www.smscountry.com\/contact-us\">Contact us<\/a>&nbsp;or send an email to&nbsp;<a href=\"mailto:info@smscountry.com\">info@smscountry.com<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>DOs and DON\u2019Ts to avoid DLT template rejection<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><b>DON\u2019Ts<\/b><\/td><td><b>DOs<\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Don\u2019t use generic names and numbers in your DLT template names.<\/span><\/td><td><span style=\"font-weight: 400;\">Make the purpose of your template clear in your template name. Instead of using a name like &#8220;template_009,&#8221; use &#8220;_ticket_details&#8221;.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Don\u2019t leave your brand name out of your SMS content.<\/span><\/td><td><span style=\"font-weight: 400;\">Brand Name is compulsory in all kinds of SMS content: Promotional, Transactional, and OTPs.\u00a0<\/span>  <p><span style=\"font-weight: 400;\">It should be clearly mentioned in the SMS body or at the end.Ex: Hello {#Var#} <br>Your order with Id {#Var#} has been dispatched for delivery. <br>Team XYZ<\/span><\/p><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Don\u2019t use short URLs in your template messages (bit.ly, short.ly etc.)<\/span><\/td><td><span style=\"font-weight: 400;\">Use links that show the exact destination of the URL.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Don\u2019t create templates with a different brand name or Sender ID<\/span><\/td><td><span style=\"font-weight: 400;\">You must have a header\/ sender ID of the brand name you wish to have a template of to build correlation.<br><br>Ex: If you want to add a template with the brand name TELEBU, you should have a header related to TELEBU in your DLT account first, something like TELEBUJOIN.If the brand and header names differ, upload documented proof of their relationship.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Do not request sensitive information from your customers, e.g. credit card number, address, bank account numbers, and more.<\/span><\/td><td><span style=\"font-weight: 400;\">If you must make a request e.g. feedback, then make mention of the previous engagement. See the example below.<\/span> <span style=\"font-size: inherit; font-family: inherit; font-weight: inherit;\">\u00a0<\/span> <p><span style=\"font-weight: 400;\">Hello, [name]! You recently spoke with one of our agents. Could you kindly dedicate 5 minutes to send us some feedback? Thank you, [company name].<\/span><span style=\"font-family: inherit; font-size: inherit; font-weight: inherit;\"> <\/span><span style=\"font-weight: 400;\">This shows that this is not your first contact with the customer and that you did not initiate the message thread with this request.<\/span><span style=\"font-family: inherit; font-size: inherit; font-weight: inherit;\"> <\/span><\/p><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Do not use more than 750 characters (variables &amp; fixed content inclusive) in a Content Template.<\/span><\/td><td>&nbsp;<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Do not exceed 30 characters (spaces inclusive) in a single variable.<\/span><\/td><td><span style=\"font-weight: 400;\">If your variable exceeds 30 characters, you can split it into two variable slots as seen below: <\/span><span style=\"font-weight: 400;\">Hello, {#var#} {#var#} we invite you to join our meeting on {#var#} &#8211; Telebu Communication<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Do not register a template that has over 40% of its total length occupied by variables.<\/span><\/td><td>&nbsp;<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Do not include Promotional content in Transactional or Service templates or Headers.<\/span><\/td><td><span style=\"font-weight: 400;\">Make sure your content is consistent with the template type you are registering.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you adhere strictly to these guidelines, your DLT template registration will be a breeze, and you&#8217;ll be texting your customers in no time.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Start getting the best business results with SMS<\/b><\/h2>\n\n\n\n<p>You\u2019ve seen examples of DLT registration template rejections above, and you now know how to avoid them.&nbsp;<\/p>\n\n\n\n<p>But if you need help with the DLT registration process, <a href=\"https:\/\/www.smscountry.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">contact our team<\/a>, and we\u2019ll gladly help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine finishing the long DLT template registration process only to receive a rejection email 24 hours later. DLT Template rejection is one of the most disheartening things for an enterprise. Because messages that are sent with a rejected template will not get delivered to the intended recipients, thankfully, this article will show you the common<\/p>\n","protected":false},"author":21,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159,3],"tags":[57,56],"class_list":{"0":"post-363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dlt","8":"category-marketing-sms","9":"tag-dlt-registration-rejection-dos-and-donts","10":"tag-dlt-template-registration"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DLT Template Registration Rejection Mistakes | SMSCountry Blog<\/title>\n<meta name=\"description\" content=\"Your enterprise DLT template registration can be rejected for simple reasons. Read this and you\u2019ll never have a disapproved DLT template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smscountry.com\/blog\/dlt-template-registration-will-be-rejected-if-you-do-these-4-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DLT Template Registration Rejection Mistakes | SMSCountry Blog\" \/>\n<meta property=\"og:description\" content=\"Your enterprise DLT template registration can be rejected for simple reasons. 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