{"id":3675,"date":"2023-01-03T14:35:03","date_gmt":"2023-01-03T14:35:03","guid":{"rendered":"https:\/\/bg.smscountry.com\/?p=3675"},"modified":"2025-12-11T10:17:21","modified_gmt":"2025-12-11T10:17:21","slug":"how-sms-marketing-can-reduce-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/how-sms-marketing-can-reduce-cart-abandonment\/","title":{"rendered":"How to Use SMS Marketing to Reduce Cart Abandonment And Improve Sales in Your E-commerce Business"},"content":{"rendered":"\n<p>Shoppers leaving items in their carts is alarming for your business.&nbsp;<\/p>\n\n\n\n<p>So, how can you get your customers to buy products they have abandoned in their carts?&nbsp;<\/p>\n\n\n\n<p>The solution is simple.&nbsp;<\/p>\n\n\n\n<p>Send them a cart abandonment message.&nbsp;<\/p>\n\n\n\n<p>What\u2019s a better way to do this than using SMS?&nbsp;<\/p>\n\n\n\n<p>You know it. People will more likely notice receiving an SMS than an email. And this is what makes SMS more effective.<\/p>\n\n\n\n<p>Before diving into how you can reduce cart abandonment to improve sales, you need to learn the benefits of <a href=\"https:\/\/www.smscountry.com\/blog\/benefits-of-bulk-sms-in-retail-marketing\/\">bulk SMS for retail<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SMSCountry is the best bulk SMS service for executing your e-commerce promotional SMS campaign. Get started or <a href=\"https:\/\/www.smscountry.com\/form-demo\">schedule a demo<\/a> to see how it works.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>So let&#8217;s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is SMS marketing?<\/strong><\/h2>\n\n\n\n<p>You guessed it. SMS marketing is precisely what it sounds like &#8211; promotion done via text messages, but how does it work?&nbsp;&nbsp;<\/p>\n\n\n\n<p>SMS marketing examples include the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome offers<\/li>\n\n\n\n<li>Seasonal offers<\/li>\n\n\n\n<li>Order confirmation<\/li>\n\n\n\n<li>Shipping updates<\/li>\n\n\n\n<li>Customer service updates&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.smscountry.com\/blog\/bulk-sms-marketing\/\">This beginner&#8217;s guide on SMS marketing<\/a> can help you gain a deeper understanding.&nbsp;<\/p>\n\n\n\n<p>Now that you know what SMS marketing is, let&#8217;s see how it can help your business.&nbsp;<\/p>\n\n\n\n<p>Want to know how?&nbsp;<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/www.smscountry.com\/us\/text-message-marketing\">text message marketing<\/a> to reduce cart abandonment and improve sales. Yes, it\u2019s true.&nbsp; And that\u2019s what we will be addressing in this article.<\/p>\n\n\n\n<p>Let&#8217;s start by looking at why customers abandon their shopping carts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why do customers abandon shopping carts?<\/strong><\/h2>\n\n\n\n<p>According to a research carried out by Barilliance, an e-commerce store loses about 75% of its sales to cart abandonment. Yikes. That seems like a problem. But with every problem, there is a solution.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s look at some top reasons shoppers abandon their carts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technical errors<\/strong>&nbsp;<\/h3>\n\n\n\n<p>We all know how tricky this can be. Guess how much of a percentage a SaleCycle report suggests?&nbsp;<\/p>\n\n\n\n<p>Yes, technical issues account for as much as 4% of cart abandonment.<\/p>\n\n\n\n<p>Sadly, technical errors cover a range of potential problems your customers could face.&nbsp;<\/p>\n\n\n\n<p>For example, your customers may need help to complete a form due to a technical problem with the site. Some other technical issues can also result from bad website design or UI copy.<\/p>\n\n\n\n<p>In other cases, customers can get frustrated when the site is slow or freezes, especially when this happens on the payment screen.&nbsp;<\/p>\n\n\n\n<p>When this happens, customers may lose the confidence to purchase their desired product and abandon their shopping cart.<\/p>\n\n\n\n<p>Many times, customers might have yet to try purchasing the product again. No one wants to lose their hard-earned cash to system glitches.<\/p>\n\n\n\n<p>Technical errors result in low customer satisfaction and make you lose a lot of profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inadequate payment options<\/strong><\/h3>\n\n\n\n<p>The latest SaleCycle report has something to say about this. Survey notes that the absence of a preferred payment option is one of the problems. On the down side, it accounts for 6% of cart abandonment.<\/p>\n\n\n\n<p>When your customers can&#8217;t find a payment option that is convenient for them, they could easily quit.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an important factor. You should offer your customers many payment options to get one that suits them.&nbsp;<\/p>\n\n\n\n<p>It should range from traditional credit and debit cards to alternative systems. Such as PayPal, skrill, and, if possible, extend to cryptocurrencies.&nbsp;<\/p>\n\n\n\n<p>It could also be about convenience. Even if a customer can use a credit or debit card, the effort to input numbers (especially on mobile) can be a hassle. Some actually prefer to use other methods.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s simple &#8211; the more payment options you offer, the easier it is for your customers to make payments.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unexpected shipping cost<\/strong><\/h3>\n\n\n\n<p>You\u2019re probably wondering what SalesCycle suggests about shipping costs. Unfortunately it&nbsp; accounts for 23% of cart abandonment cases.&nbsp;<\/p>\n\n\n\n<p>Imagine a scenario where your customer is about to check out. And then, realises that the shipping fee is half the cost of the product. Now, who would want to proceed?&nbsp;<\/p>\n\n\n\n<p>These costs can annoy your customers.&nbsp;<\/p>\n\n\n\n<p>You know what it leads to?&nbsp;<\/p>\n\n\n\n<p>Cart abandonment.&nbsp;<\/p>\n\n\n\n<p>In some cases, your customers may have regrets after purchasing the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Long and confusing checkout<\/strong><\/h3>\n\n\n\n<p>You know what your customers loathe?&nbsp;<\/p>\n\n\n\n<p>A long and confusing checkout process. It will send your customers back before they pay for their product.&nbsp;<\/p>\n\n\n\n<p>But do you know what annoys your customers the most? Sometimes, it can come in disguise as long forms.&nbsp;<\/p>\n\n\n\n<p>Yes, certain things like names and addresses are important but you must still keep it short.&nbsp;<\/p>\n\n\n\n<p>Unnecessarily long forms can be mentally draining &#8211; and no one wants that hassle.<\/p>\n\n\n\n<p>This contributes to a poor experience, resulting in 28% of cart abandonment.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>You can recapture more abandoned carts on WhatsApp. <a href=\"https:\/\/www.telebusocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get our WhatsApp messaging solution today<\/a>!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create and convert abandoned carts into sales with SMS campaign<\/strong><\/h2>\n\n\n\n<p>Converting abandoned carts into sales is something businesses find difficult.&nbsp;<\/p>\n\n\n\n<p>But there\u2019s a solution.&nbsp;<\/p>\n\n\n\n<p>A step-by-step process to help you convert abandoned carts into sales. That, too, with SMS marketing campaigns.\u00a0<\/p>\n\n\n\n<p>Let\u2019s take a look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make the message fun and engaging<\/strong><\/h3>\n\n\n\n<p>Your customers appreciate a bit of humour. Try to make your messages exciting to get your customers to click on your link and return to their carts.&nbsp;<\/p>\n\n\n\n<p>There\u2019s one more way to do it. Write your <a href=\"https:\/\/www.smscountry.com\/blog\/ecommerce-sms-templates\/\">SMS copy<\/a> in such a way that moves your customers to desire your products. This could mean working on an interesting brand voice and tone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Follow up with more than one message<\/strong><\/h3>\n\n\n\n<p>Your first message will help you convert customers, but what about the ones you don&#8217;t reach?&nbsp;<\/p>\n\n\n\n<p>Not to worry. All you have to do is follow up on the first cart abandonment message by sending a second one.<\/p>\n\n\n\n<p>Soon after a customer leaves their cart empty, you will send your first message to them. You can then send another a day later.<\/p>\n\n\n\n<p>This will give you a greater chance to connect with your potential clients.&nbsp;<\/p>\n\n\n\n<p>And guess what? It\u2019ll boost your revenue too.<\/p>\n\n\n\n<p>But there\u2019s a catch. The catch is that you\u2019ll have to provide them with another reminder to purchase the products in their carts.&nbsp;<\/p>\n\n\n\n<p>Creating brand recall is a crucial aspect of SMS marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sound as human as possible<\/strong><\/h3>\n\n\n\n<p>Why is this important? You\u2019re reaching out to people, so you need to add the human element. Do not make your message sound robotic or too formal.&nbsp;<\/p>\n\n\n\n<p>Let your text message sound like you are having a conversation or an informal chat with a friend.&nbsp;<\/p>\n\n\n\n<p>You can add emojis or end the text with \u2018enjoy the rest of the day. This helps to humanise your abandoned cart text message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include a discount<\/strong><\/h3>\n\n\n\n<p>There is nothing better in the world of online shopping than receiving a free discount. Or a coupon code.&nbsp;<\/p>\n\n\n\n<p>Every customer enjoys receiving a free gift. How about including one in your abandoned cart text messages? This way, you\u2019re more likely to keep your customers.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hurry your customers by adding a deadline<\/strong><\/h3>\n\n\n\n<p>You know when customers can end up forgetting to purchase your product? If they decide that they would come back to buy it.&nbsp;<\/p>\n\n\n\n<p>This is why you need to create a sense of urgency in your customers so they can buy instantly.<\/p>\n\n\n\n<p>There are two basic ways to create a sense of urgency:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your coupons or discounts an expiration date<\/li>\n\n\n\n<li>Alert customers that a product is going to run out.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalise your message<\/strong><\/h3>\n\n\n\n<p>Adding a personal touch can go a very long way. There\u2019s one easy way to personalise your abandoned cart text messages. And that is by addressing your customers by their first names.&nbsp;<\/p>\n\n\n\n<p>This greatly impacts how the customer views the message and sets the stage for a great customer experience.<\/p>\n\n\n\n<p>You can also add personal compliments like \u201cthe product will look beautiful on you.\u201d The entire message will make the customer feel like the message is unique to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let your copy sell an idea<\/strong><\/h3>\n\n\n\n<p>Consider your target audience and the issues they are trying to resolve. Businesses can use this method to create incredibly persuasive communications and sell customers a concept rather than just a commodity.<\/p>\n\n\n\n<p>Selling an idea will make your SMS marketing campaign more compelling and increase the probability that your customers will buy the items in their carts.&nbsp;<\/p>\n\n\n\n<p>For example, Tame the Beast sells the idea that their anti-ageing serum can land their customers a promotion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 tips for creating an effective abandoned cart SMS recovery campaign<\/strong><\/h2>\n\n\n\n<p>Here are 3 tips to help you create effective abandoned cart SMS campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t offer discounts all the time<\/strong><\/h3>\n\n\n\n<p>One of the biggest mistakes businesses make when creating an abandoned cart text message campaign is continuously offering discounts.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>No doubt, <a href=\"https:\/\/www.smscountry.com\/blog\/discount-messages-examples\/\">discounts are an effective way<\/a> to win your customers over to buy what they left behind.&nbsp;<\/p>\n\n\n\n<p>The point is &#8211; offering discounts all the time makes the offer lose its value. Your customers will gradually become bored.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include a link to your website in your SMS campaigns&nbsp;<\/strong><\/h3>\n\n\n\n<p>Never forget to put a link to your website in your SMS marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>When your website link is included in your SMS, your customers will find it easy and more convenient to find and purchase the items in their cart.&nbsp;<\/p>\n\n\n\n<p>What else? Using website analytics, you can monitor and evaluate how effective your SMS marketing campaigns have been over a period of time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>See the&nbsp;<a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\">top bulk SMS service providers<\/a>&nbsp;to send transactional and promotional SMS. Check out the t<a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\">op OTP service providers<\/a> to send fast and secure OTPs.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keep your messages short and sweet<\/strong><\/h3>\n\n\n\n<p>Let your SMS marketing campaigns be short and sweet.&nbsp;<\/p>\n\n\n\n<p>This will allow your customers to read your messages and understand what you\u2019re trying to say effortlessly.&nbsp;<\/p>\n\n\n\n<p>You can follow these <a href=\"https:\/\/www.smscountry.com\/blog\/sales-promotional-sms-templates\/\">sales promotional SMS templates <\/a>in writing your SMS marketing cart abandonment copies.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7155511628040417280\" height=\"734\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n\n\n\n<p>Let\u2019s take a look at some abandoned cart SMS from real-life brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 real brand examples of abandoned cart texts<\/strong>&nbsp;<\/h2>\n\n\n\n<p>To make it better, we gathered some real-life examples. This way you\u2019ll know exactly what your recovery SMS should look like.&nbsp;<\/p>\n\n\n\n<p>Take a look at these 4 abandoned cart text message examples, and take note of the selling point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bellami Hair cart abandoned SMS<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/bg.smscountry.com\/wp-content\/uploads\/2023\/01\/Belami-Hair-1024x529.png\" alt=\"A cart abandonment text message from  Bellami hair\" class=\"wp-image-3679\" srcset=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/01\/Belami-Hair-1024x529.png 1024w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/01\/Belami-Hair-300x155.png 300w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/01\/Belami-Hair-150x78.png 150w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/01\/Belami-Hair.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>How does it sound to have to pay less for a product you want?&nbsp;<\/p>\n\n\n\n<p>For Bellami Hair, offering a discount is the hook. They offset a discount code of 5% while creating a sense of urgency.&nbsp;<\/p>\n\n\n\n<p>Combining a discount and an imminent deadline form a strong incentive for the buyer to return to the cart and purchase the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qalo <\/strong><strong>cart abandonment SMS<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TFyhQFT8RoeTdlA8L0wwCena9kctBxSFIfEApG7zXf4eTSrioscV2TM8RDzQFYLoG2B70iMAFu5JL5GP5XAhwxX-S0PCeADbF47ghVz-MBEz9pYSjneSbEPB_a8OtujotaLmvb9UwIlqMc-xfkLpQ3vMaGWsnP5FcMN374l-9BwqKoXh5-JhmhKlVxxcGA\" alt=\"A cart abandonment text message from Qalo\" title=\"Qalo cart abandonment SMS\"\/><\/figure>\n\n\n\n<p>What trick does Qalo pull off here? They offer personalised assistance.&nbsp;<\/p>\n\n\n\n<p>Sometimes, shoppers might leave products in their carts because they have questions.&nbsp;<\/p>\n\n\n\n<p>Qalo prompts its shoppers to send a text to the brand while emphasising that they are ready to assist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brooklinen cart abandonment SMS<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iU9b0SxqYnS7D1JTg-SRVYvMH72Q-qBDQrvfVV86lfe895vf1IbnjoOXoufimcNwNyHaHNS1k5VexE5GNUc7i_7arC6OHtTzyWrV2LJWc6W9FM6L-1h85PVNzgQvb6f9t5UGG_hGPGjF_NqrziTZRCRf9vy2-KebD6BgQBS8ZAJXslcsjngQ0X8MoZMrrg\" alt=\"Cart abandonment text message from Brooklinen\" title=\"Brooklinen cart abandonment SMS\"\/><\/figure>\n\n\n\n<p>Brooklinen is going all out and leaving nothing to chance.&nbsp;<\/p>\n\n\n\n<p>They offer cart abandoners, free shipping, and an exclusive offer to draw them back to purchase the products they\u2019ve left.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Knix <\/strong><strong>cart abandonment SMS<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LV6wsOXydNuGiTMXnXTVBZNhkzo-jOMDy_r0i8DbM_c5_h3gQQVOpDhlmx1EWQEkeO7NLHNdxiKGANJ1A0qWTEfRk-3q4BCDUZMBgPu6HejuWLHzHIO1u1q8sTUmN04Nq-DK9vgTRDQoxJYXIWgoErd6VHaeIeDqRJXYX4u1g5Sp4t6JPEJoBYvT_b6hDw\" alt=\"Cart abandonment text message from Knix\" title=\"Knix cart abandonment SMS\"\/><\/figure>\n\n\n\n<p>One way to make your cart abandoned SMS effective is to create a sense of urgency.&nbsp;<\/p>\n\n\n\n<p>Knix tells the shopper that the product they have carted will sell out if the shopper doesn\u2019t buy it on time. It\u2019s a brief but effective message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image.png\" alt=\"abandoned cart SMS\" class=\"wp-image-9924\" srcset=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image.png 800w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image-300x300.png 300w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image-150x150.png 150w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image-768x768.png 768w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2024\/06\/image-370x370.png 370w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recover more abandoned orders<\/strong><\/h2>\n\n\n\n<p>So what are you waiting for? You can now get your customers back, and Improve your sales with the power of SMS marketing and abandoned cart text messages.&nbsp;<\/p>\n\n\n\n<p>Always keep the following three tips in mind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t always offer discounts<\/li>\n\n\n\n<li>Always put your website link in your text messages<\/li>\n\n\n\n<li>Lastly, keep it short and simple.<\/li>\n<\/ul>\n\n\n\n<p>Take some more ideas on executing a fruitful <a href=\"https:\/\/www.smscountry.com\" target=\"_blank\" rel=\"noreferrer noopener\">SMS campaign<\/a> in a few easy stages. It\u2019s time for you to stand out from the competition and be on top of SMS marketing.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoppers leaving items in their carts is alarming for your business.&nbsp; So, how can you get your customers to buy products they have abandoned in their carts?&nbsp; The solution is simple.&nbsp; Send them a cart abandonment message.&nbsp; What\u2019s a better way to do this than using SMS?&nbsp; You know it. People will more likely notice<\/p>\n","protected":false},"author":14,"featured_media":3680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335,3],"tags":[272,273,271],"class_list":{"0":"post-3675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides-and-tutorials","8":"category-marketing-sms","9":"tag-abandoned-carts","10":"tag-ecommerce-sms-marketing","11":"tag-improve-sales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SMS Marketing Can Reduce Cart Abandonment &amp; Improve Sales<\/title>\n<meta name=\"description\" content=\"Looking for how to improve your sales with SMS marketing strategies? Learn more about cart abandonment and tips for crafting abandoned cart SMS campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smscountry.com\/blog\/how-sms-marketing-can-reduce-cart-abandonment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SMS Marketing Can Reduce Cart Abandonment &amp; Improve Sales\" \/>\n<meta property=\"og:description\" content=\"Looking for how to improve your sales with SMS marketing strategies? 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