{"id":44,"date":"2022-04-07T13:20:15","date_gmt":"2022-04-07T13:20:15","guid":{"rendered":"https:\/\/smscountry.com\/blog1\/?p=44"},"modified":"2024-12-31T11:40:28","modified_gmt":"2024-12-31T11:40:28","slug":"sms-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/sms-marketing-statistics\/","title":{"rendered":"35+ Interesting SMS Marketing Statistics in 2025 (+ Actionable Best Practices)"},"content":{"rendered":"\n<p>As the use of SMS increases, what are some SMS marketing statistics you need to know?<\/p>\n\n\n\n<p>For example, consumers today, especially the millennials and Gen-Z, prefer texting and SMS as their preferred way of communication.<\/p>\n\n\n\n<p>So to help you stay updated and inform your business plans,&nbsp; we\u2019ve compiled this SMS marketing report. We consulted many SMS marketing reporting tools and resources to assemble this report.<\/p>\n\n\n\n<p>This text message marketing report includes vital SMS statistics categorized by industries, regions, age groups, and business sizes.<\/p>\n\n\n\n<p>Reading from India? Check out the <a href=\"https:\/\/www.smscountry.com\/blog\/sms-and-texting-trends-in-india\/\">2025 SMS And Texting Trends in India<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Use SMSCountry&#8217;s SMS API or Excel plugins to send SMS to your customers. See how it works with a <a href=\"https:\/\/smscountry.com\/form-demo\">quick 1-on-1 demo.<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS marketing report: How big is the SMS industry?<\/strong><\/h2>\n\n\n\n<p>The SMS industry has grown massively over the years. SMS was introduced in 1980 and was only used to send weather news and essential updates.<\/p>\n\n\n\n<p>But now, it has been adopted by businesses worldwide and touches nearly every aspect of the consumer\u2019s lives. In this article we&#8217;d walk through some industry SMS marketing statistics or reports.<\/p>\n\n\n\n<p>Let&#8217;s take a look at how big this industry is now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The market value of the US <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/us-sms-marketing-market\">SMS industry is expected to reach $12.6 billion by 2025<\/a>, making it one of the most widely used communication channels.&nbsp;<\/li>\n\n\n\n<li>The SMS market is forecasted to grow at a cumulative average growth rate <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/us-sms-marketing-market\">(CAGR) of 20.3% until 2025<\/a>.&nbsp;<\/li>\n\n\n\n<li>Almost <a href=\"https:\/\/www.vodafone.com\/business\/news-and-insights\/blog\/gigabit-thinking\/the-evolution-of-the-text-message#:~:text=You%20may%20be%20surprised%20then,to%205.9%20billion%20by%202025.\">65% of the world\u2019s population sends and receives SMS<\/a>. Every business can directly access 2\/3rd of the world\u2019s population.<\/li>\n\n\n\n<li>The SMS market is bound to increase, given the number of <a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/#:~:text=In%202025%2C%20the%20number%20of,projected%20to%20reach%207.49%20billion.\">mobile users predicted to reach approximately 7.5 billion by 2025<\/a>.&nbsp;<\/li>\n\n\n\n<li>SMS marketing is a massively profitable marketing channel, yet only <a href=\"https:\/\/adamconnell.me\/sms-marketing-statistics\/#:~:text=SMS%20marketing%20might%20have%20been,email%2C%20but%20it's%20catching%20up.\">40% of businesses use SMS marketing currently.<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/GH_kQTrFuk7Om9eJd3UYGnRayioOFzzVYuVnePZ1t0z65DB7djbJhvR5disVUZHZ2NfCovh6KXR0nhnZMNS8W9aWZsERz_OlPBXjhBwQgz_ydQqWwmZFs2Nq2N-f4IVXL9aJx_Ltqav54IzWrq-rW9g\" alt=\"Pie Chart showing world population that uses SMS\" title=\"world-sms-use\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>General SMS text messaging statistics&nbsp;<\/strong>in 2024<\/h2>\n\n\n\n<p>To decide on whether to <a href=\"https:\/\/www.smscountry.com\/blog\/bulk-sms-marketing\/\">use SMS for marketing <\/a>or not, you first need to look at some specific text message marketing statistics for your industry or use case type.<\/p>\n\n\n\n<p>There are, however, some statistics that you can consider for every industry and case type. So let\u2019s have a look at some text messaging statistics that are generally true for every business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.emarketer.com\/content\/sms-marketing-2021\" target=\"_blank\" rel=\"noreferrer noopener\">90% of SMSes are read within the first three minutes<\/a> of delivery, making it the fastest message delivery medium since the opt-in is super simple.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gsma.com\/futurenetworks\/wp-content\/uploads\/2020\/03\/RCS-Whitepaper-Infobip_Feb20.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">At 48%, SMS is the most preferred channel for consumers to receive brand updates<\/a> due to its ease of use and accessibility.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.eztexting.com\/features\/reports\" target=\"_blank\" rel=\"noreferrer noopener\">55% of people prefer using SMS over Facebook Messenger<\/a> and WhatsApp, which shows how powerful SMS still is during the social media boom.<\/li>\n\n\n\n<li>91% of customers willingly opt-in to receive promotional SMS from brands, allowing businesses to sell their products with minimal effort.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.telecompetitor.com\/nielsen-teenage-girls-average-4050-text-messagesmonth\/\">American teens send or receive more than 3000 texts per month<\/a>. This allows businesses with teenage audiences to market their products efficiently via SMS.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Want to send fast and secure messages and serve your customers on WhatsApp? <a href=\"https:\/\/www.telebusocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get our WhatsApp Messaging Solution Today<\/a>!<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6u8TrmKeFB8hrfgMeAfBf19sruKLI2up6gAEZosQfH-Dg8W1pNdCi4CDMrolhcPBXJtmqXKw4Wb1O4VZV0ewu0oFzs5XDJ63e6qbolv983TJ2WYkhDZ4k8iUIo3alJ5tM6vVWELiBpJ088NJ_rmYOQ\" alt=\"General SMS statistics\u00a0from 2020 to 2025\" title=\"sms-global-revenue\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: Maximize market research&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you use this SMS report?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>As you see from the latest SMS marketing trends, SMS is an ever-growing channel with tremendous potential. People are slowly moving from social media, such as Facebook Messenger, to SMS.&nbsp;<\/p>\n\n\n\n<p>According to SMS reports you\u2019ve read so far, even customers are willing to opt-in for promotional SMS because it is an easy and quick channel to receive information.<\/p>\n\n\n\n<p>Hence, without further delay, you should invest a portion of your marketing budget in having customers sign up.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Even with new social media platforms, SMS is still effective. Download our guide on <a href=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/04\/SMS-Marketing-Statistics.pdf\">Why SMS is still effective<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS statistics by age<\/strong><\/h2>\n\n\n\n<p>Text messaging can massively benefit your business, whether your target audience includes children, adults, or parents.<\/p>\n\n\n\n<p><br>But which age groups respond the best to SMS?&nbsp;<\/p>\n\n\n\n<p><br>The answer is hidden in the following SMS statistics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wondering how many <a href=\"https:\/\/99firms.com\/blog\/texting-statistics\/#gref\">text messages are sent a day <\/a>per person? It&#8217;s 72\u2014even more than the number of hours we have in a day.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pewresearch.org\/internet\/2015\/04\/09\/teens-social-media-technology-2015\/\">97% of the teens who own a mobile phone <\/a>actively participate in texting, thus allowing businesses to target them without putting in any significant effort.<\/li>\n\n\n\n<li>On average, text messages sent per day are <a href=\"https:\/\/www.luisazhou.com\/blog\/sms-marketing-statistics\/#:~:text=Worldwide%2C%20over%2023%20billion%20text%20messages%20are%20sent%20every%20day&amp;text=Considering%20over%2023%20billion%20texts,SMS%20messages%20marketing%20to%20millions.\">23-27 billion<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.experian.com\/blogs\/marketing-forward\/2016\/05\/03\/mobile-app-sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adults aged 18-24 use SMS 128 times a day<\/a> on average.&nbsp;<\/li>\n\n\n\n<li>Adults aged 25-34 use SMS 75 times a day on average.&nbsp;<\/li>\n\n\n\n<li>Adults aged 45-54 use SMS 33 times a day on average.&nbsp;<\/li>\n\n\n\n<li>Mobile usage time of millennials that goes into texting is <a href=\"https:\/\/www.realitymine.com\/mobile-use-varies-across-generations\/\" target=\"_blank\" rel=\"noreferrer noopener\">almost 33%<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/yWyJvROjKldv8YBABtkjDD5vqlWplPjXXFHNWRKTwmn8Pn9g_neu35si-QjhQcx9lyt9YYNiISExRveVMP7O3cploIv6Z7HvI3GF_4lis08YbZi_Nksd1MQLO99OTWuS7Hzj9PmlalbFwHwsj9ky6oU\" alt=\"SMS statistics by age\" title=\"sms-by-age\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you use this SMS report?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Armed with these SMS marketing stats, you can design an SMS promotion for your target demographic.&nbsp;<\/p>\n\n\n\n<p>As seen, 18-24-year-olds use SMS at least 128 times daily. This is your prime market for SMS promotions. Identify this age range in your existing customer base.<\/p>\n\n\n\n<p>Start interacting with them on SMS. Conversion is easy if you ensure your content is clear and communicates with this audience.&nbsp;<\/p>\n\n\n\n<p>You could also move on to the other age groups, 25-34 and 45-54 years.&nbsp;<\/p>\n\n\n\n<p>Ensure you analyse your audience and their habits when interacting with your SMS content, as it helps with insights into customer behaviour.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SMSCountry is the best bulk SMS service provider for OTP and transactional SMS. <a href=\"https:\/\/smscountry.com\/\">Learn more about our SMS API services<\/a>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS statistics by country and regions<\/strong><\/h2>\n\n\n\n<p>The SMS statistics by country and region hold massive importance for your business.&nbsp;<\/p>\n\n\n\n<p>You can use these text messaging statistics to determine the state of SMS usage in your targeted countries.<\/p>\n\n\n\n<p>Here are some statistics to shed some light on the state of SMS usage in different regions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/#:~:text=1.,65%25%20of%20the%20world's%20population.\" target=\"_blank\" rel=\"noreferrer noopener\">Text messages are sent by nearly 5 billion people,<\/a> which equals almost 65% of the world\u2019s population.<\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/#:~:text=1.,65%25%20of%20the%20world's%20population.\" target=\"_blank\" rel=\"noreferrer noopener\">US SMS market is estimated at $16.5 billion in 2022<\/a>, which shows the massive impact SMS is making in the business world.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5140947\/a2p-sms-global-market-trajectory-and-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">China is forecasted to reach $14.4 million by 2026<\/a>, making it the second-highest country for SMS usage.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gsma.com\/futurenetworks\/wp-content\/uploads\/2020\/03\/RCS-Whitepaper-Infobip_Feb20.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Asia pacific controls 30% of the SMS market<\/a> due to the presence of highly populated countries such as India and China.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pewresearch.org\/internet\/2015\/04\/09\/teens-social-media-technology-2015\/\" target=\"_blank\" rel=\"noreferrer noopener\">More than 272 million people own a cellphone in the US<\/a>, making it one of the most accessible markets to exploit via SMS.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you use this SMS report?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>With this SMS messaging data, you now know that the USA, China and India are prime markets to launch your product using <a href=\"https:\/\/www.smscountry.com\/us\" target=\"_blank\" rel=\"noreferrer noopener\">SMS marketing<\/a>.&nbsp;That is why more than <a href=\"https:\/\/www.sender.net\/blog\/sms-marketing-statistics\/#:~:text=SMS%20Marketing%20Statistics%20in%20a%20Nutshell,-In%20case%20you&amp;text=86%25%20of%20business%20owners%20and,email%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B.\">80% of the business owners and marketers <\/a>used SMS in 2023, as per recent SMS mobile marketing statistics.&nbsp;<\/p>\n\n\n\n<p>Did you know there are 272 million cell phones in the US? The reach and the traffic your brand gets are unimaginable.&nbsp;<\/p>\n\n\n\n<p>Because you&#8217;re here, find out the <a href=\"https:\/\/www.smscountry.com\/blog\/text-messaging-statistics\/\">6 Texting and SMS Habits in 2024 in the USA.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS statistics by industry&nbsp;<\/strong><\/h2>\n\n\n\n<p>Every industry has different uses for SMS.<\/p>\n\n\n\n<p>To see how effective SMS has been for other players in your industry, you need to look at the data and see if SMS is successful in your industry.<\/p>\n\n\n\n<p>This is where these SMS industry statistics can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real estate is the <a href=\"https:\/\/financesonline.com\/sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">highest SMS usage industry at 73%<\/a>. You must do that today if you run a <a href=\"https:\/\/www.smscountry.com\/blog\/bulk-sms-for-real-estate-marketing\/\">real estate-related business<\/a> and have yet to invest in an SMS solution.<\/li>\n\n\n\n<li>Did you know <a href=\"https:\/\/www.sender.net\/blog\/sms-marketing-statistics\/#:~:text=SMS%20Marketing%20Statistics%20in%20a%20Nutshell,-In%20case%20you&amp;text=86%25%20of%20business%20owners%20and,email%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B.\">90% of the American agents <\/a>use real estate SMS marketing for their business?<\/li>\n\n\n\n<li>Almost <a href=\"https:\/\/www.sender.net\/blog\/sms-marketing-statistics\/#:~:text=SMS%20Marketing%20Statistics%20in%20a%20Nutshell,-In%20case%20you&amp;text=86%25%20of%20business%20owners%20and,email%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B.\">50% of the ecomm<\/a> sector leverages retail text marketing messages to share promotional and sales offers.<\/li>\n\n\n\n<li><a href=\"https:\/\/financesonline.com\/sms-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of the customers<\/a> think that the <a href=\"https:\/\/www.smscountry.com\/us\/use-cases\/logistics\" target=\"_blank\" rel=\"noreferrer noopener\">retail industry<\/a> is the best user of SMS tools among all the other sectors.&nbsp;<\/li>\n\n\n\n<li>The decision to invest in SMS solutions should be a no-brainer for retail businesses, as retail brands can see <a href=\"https:\/\/www.shopify.com\/retail\/retail-sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">a return of 300%<\/a> on SMS marketing.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.textmagic.com\/blog\/transport-logistics-sms-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">27% of logistics businesses<\/a> use SMS for internal communications and customer support.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9y02fJ9nPyaiarYnGXgYW71SIVWhE_YmKRHdT6c695RKo9cURNWxSfM7ELmU4a4t_jdXz0U7miOfxOQPdptQKzV5hc4Qh1ka2ve2ZzfnnSlBbowJdHJl5B57eHm7yITk5Tu993Snu60eodEsISfxIw\" alt=\"SMS statistics by industry\u00a0\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: Maximise Market Research<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you use this SMS report?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Real estate, retail and automotive businesses see the highest usage of SMS.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a no-brainer if your business is in the same sector. You need to start your SMS marketing.<\/p>\n\n\n\n<p>Retailers have shown increased spending in their SMS budget. This means customers interact more, and the ROI is as high as 300%.<\/p>\n\n\n\n<p>So, if you\u2019re in the retail industry, don\u2019t wait. Start SMS marketing now.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Check out the <a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\">best SMS service provider<\/a>. If you want to send fast and secure OTP SMS, you need to choose from the <a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\">top OTP service providers<\/a> offering fast and reliable SMS API.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS marketing statistics: Why is SMS still effective?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1669\" height=\"8843\" src=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/05\/SMS-Marketing-Infographic-1.png\" alt=\"SMS Marketing Statistics Report 2023 | Inforgraphic shows all the stats related to SMS and how effective to use now compared to emails.\" class=\"wp-image-4610\" srcset=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/05\/SMS-Marketing-Infographic-1.png 1669w, https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/05\/SMS-Marketing-Infographic-1-290x1536.png 290w\" sizes=\"auto, (max-width: 1669px) 100vw, 1669px\" \/><\/figure>\n\n\n\n<p>Do you think SMS is outdated? <\/p>\n\n\n\n<p>Look at the SMS marketing numbers from some of&nbsp; the prominent SMS benchmark report that still makes SMS effective to this day<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.shopify.com\/blog\/sms-marketing\">SMS open rate<\/a> is 98%, which makes it the most effective channel to get your brand message out worldwide.<\/li>\n\n\n\n<li>45% is the response rate of SMS, which is nine times higher than email.<\/li>\n\n\n\n<li>90% of customers prefer that businesses contact them via SMS, forcing companies to get an SMS solution at all costs.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/99firms.com\/blog\/sms-marketing-stats\/#gref\" target=\"_blank\" rel=\"noreferrer noopener\">42% of customers <\/a>like to receive promotional offers via SMS because of fast and easy access to SMS.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.voicesage.com\/blog\/20-sms-marketing-statistics-2022-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of customers<\/a> prefer that special offers be sent via SMS.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do businesses use SMS?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Let&#8217;s look at some statistics to see how different businesses are using SMS:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mobilemonkey.com\/blog\/sms-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">26% of businesses<\/a> use SMS to send promotionally discounted offers to their customer, making it easy for them to stay updated.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.podium.com\/article\/business-text-messaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">63% of companies<\/a> use SMS to schedule customer appointments to avoid no-shows.<\/li>\n\n\n\n<li>93% of organisations use OTP to verify user logins and payment requests.<\/li>\n\n\n\n<li>E-commerce businesses saw a 251x return in 2021.<\/li>\n<\/ul>\n\n\n\n<p>You&#8217;d find th<a href=\"https:\/\/www.smscountry.com\/blog\/ecommerce-statistics\/\">ese 40+ eye-opening e-commerce stats <\/a>useful.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/OTAc5sr6qJNiQXggXipLr-eE7vqY4eCw1dxOhkdIn8iorkcq3jdYekbo6t2JISDmdvW5dSfRBhANLXyuchQX0nOcaV91dsHltAOED4dnocJJz79TSXhjxviDNkjfmf8JY9gA0N3LFWnSAJH1Xb2x1w\" alt=\"How do businesses use SMS?\" title=\"How businesses use SMS\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: ZipWhip<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS marketing predictions: What\u2019s the future of SMS?&nbsp;<\/strong><\/h2>\n\n\n\n<p>As things stand, SMS usage keeps increasing yearly, with no chance of decreasing soon.<br><br>Here are some SMSstatistics to show you what the future of SMS looks like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Around <a href=\"https:\/\/marketerhire.com\/blog\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">60% of business owners<\/a> say their SMS marketing budgets should be increased.<\/li>\n\n\n\n<li>SMS is bound to reach new heights, with mobile phone users expected to increase to <a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">7.5 billion users by 2026<\/a>.<\/li>\n\n\n\n<li>A CAGR of 4.6% indicates that the A2P <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/06\/22\/2467225\/0\/en\/With-4-6-CAGR-Enterprise-A2P-SMS-Market-Worth-USD-64-24-Billion-by-2028.html\" target=\"_blank\" rel=\"noreferrer noopener\">SMS market will be worth approximately $65 billion by 2028<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YY9TqYmyEmljVroE44LxaN0Ooih2n5IzB1f2L7eRqLosSgbitmnaO7a9zCGnVomYQsoJQSSLu6tAhNgwSGwRB3nWdqpsTl9ZCsJ-_lfcwWove1f_JxJ0PUbZ2CQbI9FxXr_pOh5s5-ZmWZeQRg_FUg\" alt=\"SMS marketing predictions\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: SMS Market Report<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s next for you?&nbsp;<\/strong><\/h2>\n\n\n\n<p>So you read through our in-depth analysis of SMS statistics by industries, age groups, business sizes, countries, and regions. You also had a look at the statistics showing the importance of SMS for your business and how to use it.<\/p>\n\n\n\n<p>However, as important as SMS marketing is, it is also crucial that you choose the right SMS provider to run your SMS campaigns.<br><br>Check out the <a href=\"https:\/\/www.smscountry.com\/blog\/top-10-bulk-sms-service-providers-in-the-market\/\">best SMS service provider<\/a>. If you want to send fast and secure OTP SMS, you need to choose from the <a href=\"https:\/\/www.smscountry.com\/blog\/top-otp-service-providers\/\">top OTP service providers<\/a>.<\/p>\n\n\n\n<p>SMSCountry is the best bulk SMS service provider for OTP and transactional SMS. <a href=\"https:\/\/smscountry.com\/\">Learn more about our SMS services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the use of SMS increases, what are some SMS marketing statistics you need to know? For example, consumers today, especially the millennials and Gen-Z, prefer texting and SMS as their preferred way of communication. So to help you stay updated and inform your business plans,&nbsp; we\u2019ve compiled this SMS marketing report. We consulted many<\/p>\n","protected":false},"author":18,"featured_media":1809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[332,331],"class_list":{"0":"post-44","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sms-stats-trends","8":"tag-sms-marketing-report","9":"tag-sms-statistics"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>35+ Interesting SMS Statistics in 2025 | SMS Marketing Report<\/title>\n<meta name=\"description\" content=\"An in-depth report on the SMS marketing industry with statistics on size, age, country\/region, effectiveness, and how businesses use SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smscountry.com\/blog\/sms-marketing-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"35+ Interesting SMS Statistics in 2025 | SMS Marketing Report\" \/>\n<meta property=\"og:description\" content=\"An in-depth report on the SMS marketing industry with statistics on size, age, country\/region, effectiveness, and how businesses use SMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smscountry.com\/blog\/sms-marketing-statistics\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T13:20:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T11:40:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2022\/04\/SMS-Marketing-Report_-What-do-The-Statistics-Say.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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