{"id":5204,"date":"2023-07-14T01:33:42","date_gmt":"2023-07-14T01:33:42","guid":{"rendered":"https:\/\/www.smscountry.com\/blog\/?p=5204"},"modified":"2024-08-29T12:06:10","modified_gmt":"2024-08-29T12:06:10","slug":"what-a2p-10dlc","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/what-a2p-10dlc\/","title":{"rendered":"What is A2P 10DLC?: Mastering A2P 10DLC Registration and Compliance"},"content":{"rendered":"\n<p>Have you ever received an SMS from a business you didn&#8217;t recognise?&nbsp;<\/p>\n\n\n\n<p>You may have dismissed it as spam. But what if that was a crucial message?&nbsp;<\/p>\n\n\n\n<p>This is where 10DLC comes into play.&nbsp;<\/p>\n\n\n\n<p>10DLC is a new way for businesses to text. It&#8217;s designed to reduce spam and increase the authenticity of business SMS.&nbsp;<\/p>\n\n\n\n<p>But what exactly is 10DLC, and why should you care?&nbsp;<\/p>\n\n\n\n<p>In this article, we&#8217;ll tell you everything about 10DLC. We\u2019ll also show you how to register and how 10DLC affects your business and consumers.&nbsp;<\/p>\n\n\n\n<p>Buckle up. This is what your business needs.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Also Read: <a href=\"https:\/\/www.smscountry.com\/blog\/sms-marketing-list\/\">5 Simple But Surefire Ways to Grow Your SMS Marketing List According to Experts<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is A2P 10DLC number?<\/strong><\/h2>\n\n\n\n<p>10DLC means 10-Digit Long Code. It&#8217;s a new way businesses in the US text customers. It&#8217;s a unique 10-digit phone number approved by mobile network operators.<\/p>\n\n\n\n<p>When your business uses 10DLC, the text will show a 10-digit number as the sender.&nbsp;<\/p>\n\n\n\n<p>10DLC is better than regular long codes. It supports <a href=\"https:\/\/www.smscountry.com\/sms\/transactional-sms\" target=\"_blank\" rel=\"noreferrer noopener\">transactional<\/a> and <a href=\"https:\/\/www.smscountry.com\/sms\/promotional-sms\" target=\"_blank\" rel=\"noreferrer noopener\">promotional messaging <\/a>and can include any US area code.&nbsp;<\/p>\n\n\n\n<p>All the big carriers in the US use 10DLC. So you can expect more reliable delivery and better customer service.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re a regular person who only <a href=\"https:\/\/www.smscountry.com\/blog\/sms-short-links\/\">uses short codes<\/a> and toll-free numbers, don&#8217;t worry. 10DLC doesn&#8217;t affect you.<\/p>\n\n\n\n<p>You&#8217;re now thinking, &#8220;Why was 10DLC developed?&#8221;<\/p>\n\n\n\n<p>Well, the simple answer is that carriers block shortcodes. Businesses need help to reach customers with shortcodes. But with 10DLC, you can text customers with a recognisable number that won&#8217;t get blocked.<\/p>\n\n\n\n<p>That&#8217;s possible because the 10DLC looks like a personal phone number.<\/p>\n\n\n\n<p>So how does this affect you and your customers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does 10DLC impact businesses and consumers?<\/strong><\/h2>\n\n\n\n<p>We know that 10DLC is an incredible innovation for businesses. But it has its downsides too.<\/p>\n\n\n\n<p>That&#8217;s why we&#8217;ll discuss both sides of 10DLC\u2019s effect on your business and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pros of A2P 10DLC<\/strong><\/h3>\n\n\n\n<p>Here&#8217;s how 10DLC benefits you and your customers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower monthly costs than shortcodes and toll-free numbers. \u200d<\/li>\n\n\n\n<li>Send texts from a local number and get 4x more responses.<\/li>\n\n\n\n<li>Let customers reach you without extra charges and slow deliverability.&nbsp;<\/li>\n\n\n\n<li>Earn greater trust from recipients by texting and calling on the same number. You can\u2019t do this with shortcodes.<\/li>\n\n\n\n<li>Get a registered dedicated number tied to only your business. This protects your reputation.<\/li>\n\n\n\n<li>Stay recognisable by converting your existing landline numbers.<\/li>\n\n\n\n<li>Experience higher deliverability rates from your carriers.<\/li>\n\n\n\n<li>Send more A2P messages without hassles.<\/li>\n\n\n\n<li>Integrate with your website using simple lines of code.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cons of A2P 10DLC<\/strong><\/h3>\n\n\n\n<p>While 10DLC shines in the above ways, it presents the following challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019ll pay extra charges for the number of texts sent.<\/li>\n\n\n\n<li>The longer number will be less memorable than shortcodes.<\/li>\n\n\n\n<li>Slower sending speeds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is 10DLC registration, and how does 10DLC work?<\/strong><\/h2>\n\n\n\n<p>We need to understand how 10DLC operates to know how to use it. We&#8217;ll discuss what you need to register for a 10DLC number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Requirements for 10DLC registration and verification<\/strong><\/h3>\n\n\n\n<p>To use a 10DLC number, you must first register your business with a messaging provider. And you&#8217;ll need to provide the following details for the business registration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legal business name<\/li>\n\n\n\n<li>Brand name (if different from legal name)<\/li>\n\n\n\n<li>Country of registration<\/li>\n\n\n\n<li>Organisation type<\/li>\n\n\n\n<li>Tax Number\/ID\/EIN<\/li>\n\n\n\n<li>Business address<\/li>\n\n\n\n<li>Business website<\/li>\n\n\n\n<li>Stock symbol (if publicly traded)<\/li>\n\n\n\n<li>Stock exchange (if publicly traded)<\/li>\n\n\n\n<li>Business vertical<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iI6wSs-kg2SgzXqTfHt5iWk95ZJdo7P-CClL_LtfkxEePd5iuz4BnatJrrJBb5VeYxvPDmS7AGx3mGTzD9BgNJctUuK2frZQJAtuIUFy4E_wZE3Gs-l4R7lNo9tj62XM_z1SNtkRTgX7pp1pZ0vp9sw\" alt=\"What is A2P 10DLC? : Mastering A2P 10DLC Registration and Compliance | 10DLC registration requirements\"\/><\/figure>\n\n\n\n<p>You&#8217;ll also need to register your campaigns. For that, you need the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use of your campaigns<\/li>\n\n\n\n<li>Use case vertical<\/li>\n\n\n\n<li>Campaign description<\/li>\n\n\n\n<li>Sample message(s)<\/li>\n\n\n\n<li>Additional campaign details<\/li>\n<\/ul>\n\n\n\n<p>You&#8217;ll see why you need all these in the next section.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Also read: <a href=\"https:\/\/www.smscountry.com\/blog\/promotional-sms-mistakes\/\">6 Promotional SMS Marketing Mistakes to Avoid<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steps to set up 10DLC for your business<\/strong><\/h3>\n\n\n\n<p>Providing all the information in the previous section gives you a smooth 10DLC registration.<\/p>\n\n\n\n<p>Who do you give the information to? You give it to the messaging provider.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 1&nbsp;<\/strong><\/h4>\n\n\n\n<p>Your messaging provider will gather the information in a form. And they\u2019ll send the details to the campaign registry.<\/p>\n\n\n\n<p>What is a campaign registry?<\/p>\n\n\n\n<p>Well, it\u2019s a midpoint between your business and the network carriers. All businesses and campaigns must get verified with the campaign registry. If not, your messages won\u2019t get delivered.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 2<\/strong><\/h4>\n\n\n\n<p>Once you\u2019ve registered your brand, you can register your campaign.<\/p>\n\n\n\n<p>You\u2019ll also do that with a form. See some information you\u2019ll enter in the form:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/UJRjEkJSXRR7nVd2oCvgO8cSB2dgPkRK4tAjDuAyGTA5OuHobWtmgZ5BMnymMPRuW3Je-SoP5TsCDZ-iAvYVinQAt0zt6bJYhESdRSrBgNAXgKTiNA2Ev8cl1zvMN5kIO25vvDkFuysXvGmXwXCq2A\" alt=\"what is a2p 10dlc | A campaign registry form showing various types of SMS campaigns for businesses\" title=\"10DLC-campaign-registry-form \"\/><\/figure>\n\n\n\n<p>Registering for 10 DLC attracts fees. We\u2019ll discuss some of these fees next.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Costs and fees associated with 10DLC<\/strong><\/h3>\n\n\n\n<p>It\u2019s always great to count the cost before starting any project. 10DLC is no different.&nbsp;<\/p>\n\n\n\n<p>The fees you\u2019ll incur vary depending on the messaging provider you choose. But we have compiled a list of fees from different providers to give you an idea of what to expect.<\/p>\n\n\n\n<p>Some are one-time fees, while others are recurring fees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>One-time 10DLC charges<\/strong><\/h4>\n\n\n\n<p>You\u2019ll have to pay these one-off fees when you register for 10DLC:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand registration<\/strong>: You\u2019ll pay $4 to register your brand for 10DLC.<\/li>\n\n\n\n<li><strong>Brand vetting<\/strong>: $40 is what you\u2019ll pay to vet your brand with the campaign registry.<\/li>\n\n\n\n<li><strong>Campaign registration<\/strong>: Some providers will charge you $30 upfront to register your campaigns for 3 months.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Recurring 10DLC charges<\/strong><\/h4>\n\n\n\n<p>For as long as you use 10DLC, there are some fees you\u2019ll continue to pay. Check these fees out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>I<\/strong><strong>nactivity fee<\/strong>: Some providers charge as much as $250 for this. Inactive campaigns are campaigns that are unused for over 60 days.<\/li>\n\n\n\n<li><strong>Campaign fees<\/strong>: These monthly fees cost between $3 and $30. The cost depends on your campaign.<\/li>\n<\/ul>\n\n\n\n<p>Please note that these charges may vary from one provider to the other. But one constant thing across providers is the compliance guidelines.<\/p>\n\n\n\n<p>We\u2019ll discuss them below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices for 10DLC compliance<\/strong><\/h2>\n\n\n\n<p>There\u2019s no use registering for 10DLC if you don\u2019t comply with its regulations.<\/p>\n\n\n\n<p>The businesses that get the best SMS marketing results in the US abide by some best practices.<\/p>\n\n\n\n<p>We\u2019ve highlighted a few below to help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always include the \u201chttps:\/\/\u201d when adding links<\/li>\n\n\n\n<li>Don\u2019t send the same message to large groups repeatedly<\/li>\n\n\n\n<li>Keep your messages short.&nbsp;<\/li>\n\n\n\n<li>Ensure your messages sound like an actual human wrote them<\/li>\n\n\n\n<li>Always include the following in your message:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company name<\/li>\n\n\n\n<li>Your message purpose<\/li>\n\n\n\n<li>An opt-out code<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common 10DLC mistakes to avoid<\/strong><\/h2>\n\n\n\n<p>Since the 10DLC process is relatively new, making mistakes is easy.&nbsp;<\/p>\n\n\n\n<p>Not to worry, we\u2019ve picked out a few that you should avoid.<\/p>\n\n\n\n<p>Here they are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t expect a definite registration turnaround time.<\/li>\n\n\n\n<li>Avoid ending messages with links.<\/li>\n\n\n\n<li>Avoid spelling or grammatical errors.<\/li>\n\n\n\n<li>Don\u2019t include shortened URLs in your messages.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"620\" src=\"https:\/\/www.smscountry.com\/blog\/wp-content\/uploads\/2023\/07\/SMSCountry-Blog-Featured-Image-3.png\" alt=\"What is A2P 10DLC?: Mastering A2P 10DLC Registration and Compliance | common mistakes to avoid\" class=\"wp-image-5206\"\/><\/figure>\n\n\n\n<p>Ultimately, each provider and carrier has their own set of guidelines. They will spell these out during your registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Revolutionise your sms marketing strategy with SMSCountry\u2019s 10DLC services&nbsp;<\/strong><\/h2>\n\n\n\n<p>After learning all about 10DLC registration, regulations, and fees, what next?<\/p>\n\n\n\n<p>The next natural step would be to register for 10DLC.<\/p>\n\n\n\n<p>We\u2019d recommend a strategic partner that\u2019ll help with your 10DLC registration and messaging &#8211; <a href=\"https:\/\/www.smscountry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMSCountry.<\/a><\/p>\n\n\n\n<p>With a real human support team available via calls and emails, <a href=\"https:\/\/www.smscountry.com\/contact-us\" target=\"_blank\" rel=\"noreferrer noopener\">SMSCountry will guide you<\/a> every step of the way.<\/p>\n\n\n\n<p>SMSCountry\u2019s easy web platform and <a href=\"https:\/\/www.smscountry.com\/in\/developers-overview\">fast API <\/a>will deliver your campaigns in seconds. You can track your results with our robust reporting and analytics.<\/p>\n\n\n\n<p>So what are you waiting for?&nbsp;<\/p>\n\n\n\n<p>Sign up for free and <a href=\"https:\/\/www.smscountry.com\/form-demo\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a free demo<\/a> now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever received an SMS from a business you didn&#8217;t recognise?&nbsp; You may have dismissed it as spam. But what if that was a crucial message?&nbsp; This is where 10DLC comes into play.&nbsp; 10DLC is a new way for businesses to text. It&#8217;s designed to reduce spam and increase the authenticity of business SMS.&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":5212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335],"tags":[477],"class_list":{"0":"post-5204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides-and-tutorials","8":"tag-a2p-10dlc-registration"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is A2P 10DLC and How to Register Easily<\/title>\n<meta name=\"description\" content=\"Learn what is A2P 10DLC, how to register easily, and how it impacts your business and consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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