{"id":7145,"date":"2023-10-18T14:08:41","date_gmt":"2023-10-18T14:08:41","guid":{"rendered":"https:\/\/www.smscountry.com\/blog\/?p=7145"},"modified":"2026-05-27T03:03:02","modified_gmt":"2026-05-27T03:03:02","slug":"discount-messages-examples","status":"publish","type":"post","link":"https:\/\/www.smscountry.com\/blog\/discount-messages-examples\/","title":{"rendered":"Discount Message Examples: 10 SMS Discount Strategies That Boost Sales"},"content":{"rendered":"\n

Discount message examples include flash sales, BOGO offers, birthday discounts, and abandoned cart reminders – all sent as promotional SMS texts directly to a customer’s phone. With a 98% open rate (source: Sender, 2023<\/a>), SMS outperforms every other direct marketing channel.<\/p>\n\n\n\n

This guide covers the five main discount types, 10 proven campaign strategies, and a checklist for writing discount SMS messages that convert.<\/p>\n\n\n\n

What are the different types of SMS discounts?<\/strong><\/h2>\n\n\n\n

The five main SMS discount types are percentage off, flat-rate, free shipping, BOGO, and limited-time – each suited to a different sales goal.<\/p>\n\n\n\n

Here are five types of discounts you can promote via SMS.<\/p>\n\n\n\n

Percentage discounts<\/strong><\/h3>\n\n\n\n

Your customers love percentage discounts. There are percentage deductions that lead customers to buy at a lesser-than-normal price.<\/p>\n\n\n\n

Here’s an example of a percentage discount SMS message.<\/p>\n\n\n\n

Get 25% off your next purchase with code SAVE25!”.<\/p>\n\n\n\n

\"Percentage<\/figure>\n\n\n\n

This creates an instant appeal and drives customers to act.<\/p>\n\n\n\n

Flat rate discounts<\/strong><\/h3>\n\n\n\n

Flat rate discounts are fixed deductions off the customer’s bills. Unlike <\/p>\n\n\n\n

percentage discounts.<\/p>\n\n\n\n

Flat rate discounts make an offer look straightforward and compelling. Take this SMS discount message, for example.<\/p>\n\n\n\n

“Enjoy $10 off any order over $50! Use code DISCOUNT10 at checkout”.<\/p>\n\n\n\n

\"Flat<\/figure>\n\n\n\n

Short and to the point. This motivates customers to reach the specified purchase threshold.<\/p>\n\n\n\n

Use SMSCountry to send fast and personalized discount messages via SMS <\/a>or WhatsApp<\/a>. See how it works and schedule a quick demo or sign up.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Free shipping discounts<\/strong><\/h3>\n\n\n\n

This is self-explanatory. Who doesn’t love free shipping?<\/p>\n\n\n\n

Free shipping SMS discounts are game-changers. Send a message saying:<\/p>\n\n\n\n

“Today only! Enjoy free shipping on all orders. No minimum purchase required. Use code <\/p>\n\n\n\n

FREESHIP”.<\/p>\n\n\n\n

\"Free<\/figure>\n\n\n\n

This type of SMS removes barriers and encourages immediate purchases.<\/p>\n\n\n\n

Check 5 expert tips to prepare your e-commerce business for the unexpected<\/a><\/p>\n\n\n\n

Buy-one-get-one (BOGO) discounts<\/strong><\/h3>\n\n\n\n

BOGO discounts create a sense of excitement and value. Craft a discount SMS message like this example:<\/p>\n\n\n\n

“Buy one pair of shoes, purchase the second pair 50% off! Limited stock is available. Hurry, visit our store, or use code BOGOSHOES online!”<\/p>\n\n\n\n

\"BOGO<\/figure>\n\n\n\n

Limited-time discounts<\/strong><\/h3>\n\n\n\n

Creating a sense of urgency can significantly impact consumer behaviour.<\/p>\n\n\n\n

It’s popularly known as FOMO. Meaning the “fear of missing out” on a good deal. Use SMS to announce time-sensitive discounts.<\/p>\n\n\n\n

Here\u2019s a powerful example of a lifetime discount message:<\/p>\n\n\n\n

“Flash Sale Alert! Get 30% off all items for the next 24 hours. Don’t miss out! Use code FLASH30.”<\/p>\n\n\n\n

\"Limited-time<\/figure>\n\n\n\n

Those are the five types and examples of SMS discount messages. How can you customise them to suit your needs?<\/p>\n\n\n\n

Let\u2019s get creative.<\/p>\n\n\n\n

Which SMS discount type works best for each goal?<\/strong><\/h2>\n\n\n\n
Goal<\/th>Best discount type<\/th>Example code<\/th><\/tr><\/thead>
Clear excess inventory<\/td>BOGO<\/td>BOGOSHOES<\/td><\/tr>
Drive immediate traffic<\/td>Flash sale \/ limited-time<\/td>FLASH30<\/td><\/tr>
Increase average order value<\/td>Flat rate with threshold<\/td>DISCOUNT10<\/td><\/tr>
Reward repeat customers<\/td>Birthday \/ loyalty<\/td>BDAY20<\/td><\/tr>
Remove purchase barriers<\/td>Free shipping<\/td>FREESHIP<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Use this as a quick reference when planning your next SMS discount campaign.<\/p>\n\n\n\n

How do you use SMS discounts to boost sales?<\/h2>\n\n\n\n

SMS discounts boost sales by triggering urgency, rewarding loyalty, recovering abandoned carts, and reactivating lapsed customers – all via a single direct text.<\/p>\n\n\n\n

This section shows you 10 unique ways to create interactive discount campaigns. These discount message examples will help you attract your audience and boost sales.<\/p>\n\n\n\n

1. Flash sale discount alerts<\/strong><\/h3>\n\n\n\n

We live in a fast-paced world of e-commerce. And flash sale alerts are a proven strategy to create a sense of urgency.<\/p>\n\n\n\n

They drive immediate sales.<\/p>\n\n\n\n

Flash sales alerts typically offer time-limited discounts on select products. They entice customers to purchase before the sale ends.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Here’s how to effectively apply flash sale alerts in your e-commerce business.<\/p>\n\n\n\n

Example<\/strong>: “\ud83d\udd25 Don’t Miss Out on Our 24-Hour Flash Sale! Get 40% off on all items. Use code FLASH40 at checkout. Shop now and get the latest supplies for your organisation!”<\/p>\n\n\n\n

“Flash sale SMS campaigns on SMSCountry see an average redemption window of under 2 hours.”<\/em><\/p>\n\n\n\n

Check out 6 reasons why SMS is the future of e-commerce communication<\/a><\/p>\n\n\n\n

2. Personalised birthday discount offers<\/strong><\/h3>\n\n\n\n

Personalised birthday offers are the secret to winning hearts. They create lasting customer loyalty.<\/p>\n\n\n\n

Tailor special discounts and surprises to your customers on their birthdays. You’ll keep <\/p>\n\n\n\n

them coming back for more.<\/p>\n\n\n\n

Imagine it’s their birthday. And you send them a heartfelt message like this:<\/p>\n\n\n\n

“\ud83c\udf89 Happy Birthday, [Client’s Name]! Enjoy an exclusive 20% off your next health check-up with code BDAY20. Let’s make this year your healthiest one yet!”<\/p>\n\n\n\n

3. Time-sensitive deal countdowns<\/strong><\/h3>\n\n\n\n

Want to boost sales in the blink of an eye? Create a sense of urgency. Time-sensitive deal countdowns are your secret weapon.<\/p>\n\n\n\n

Your customers will scramble to take advantage of your limited-time offers before it’s too late. This creates excitement and compels customers to purchase before time runs out.\u00a0<\/p>\n\n\n\n

You have a hot sale going on. You can send a discount message with a coupon code, like in this example:<\/p>\n\n\n\n

“\u23f0 Quick! Only 24 hours left to snag a jaw-dropping 50% off your next delivery. Order from your favourite brand today and use the code COUNTDOWN50 at checkout.”<\/p>\n\n\n\n

4. Refer-a-friend incentives<\/strong><\/h3>\n\n\n\n

Want a good recommendation? Refer-a-friend incentives will do.<\/p>\n\n\n\n

Harness the power of word-of-mouth marketing. It’ll turn your customers into brand <\/p>\n\n\n\n

ambassadors.<\/p>\n\n\n\n

It’s a win-win situation. It’ll keep the referrals flowing in and the rewards multiplying. You reward both the referrer and the referred friend.<\/p>\n\n\n\n

Send a special message like this:<\/p>\n\n\n\n

“\ud83d\udc8c Hey [Customer Name]! You’re officially our superstar ambassador! Refer a friend, and get 2% extra on your next savings plan. Spread the joy!”<\/p>\n\n\n\n

Use this discount example template to create a refer-a-friend SMS invitation.<\/p>\n\n\n\n

5. New product launch promotions<\/strong><\/h3>\n\n\n\n

So, you’re ready to make a grand entrance into the market.<\/p>\n\n\n\n

There\u2019s so much excitement, and customers can’t wait to get their hands <\/p>\n\n\n\n

on your latest masterpiece.<\/p>\n\n\n\n

Imagine the anticipation as you unveil your new product to the world. Then use this discount message example to accompany that anticipation, like this:<\/p>\n\n\n\n

“\ud83d\ude80 Get ready for lift! Introducing [Product Name], designed to revolutionise your [Industry]. Be among the first to enjoy 20% off during the launch week.<\/p>\n\n\n\n

Check 5 ways AI can boost your e-commerce sales and customer experience<\/a>.<\/p>\n\n\n\n

6. Scavenger hunt sales discounts<\/strong><\/h3>\n\n\n\n

Transform your customers into savvy treasure hunters with a thrilling quest.<\/p>\n\n\n\n

Their task is to find hidden discounts and unlock incredible savings.<\/p>\n\n\n\n

Customers will search high and low, following clues and unlocking exclusive discounts.<\/p>\n\n\n\n

To run a scavenger hunt campaign, hide unique discount codes across product pages, blog posts, or social media posts. Send an SMS teaser directing customers to start hunting. Each code can offer a different discount tier – 10%, 25%, or 50% off.<\/p>\n\n\n\n

How? Here\u2019s an example of a scavenger hunt sale with a discount offer message:<\/p>\n\n\n\n

“\ud83d\udd0d Calling all adventurers! Join the ultimate shopping quest. Hunt for hidden discount codes across our website to enjoy savings ranging from 10% to 50% off.\u201d<\/p>\n\n\n\n

7. Abandoned cart reminders<\/strong><\/h3>\n\n\n\n

Ever wondered what happens to abandoned shopping carts<\/a>?<\/p>\n\n\n\n

Your customers got so close to buying but got distracted along the way. It’s time to bring them back.<\/p>\n\n\n\n

Reignite their interest. Provide that extra nudge they need to come back and complete <\/p>\n\n\n\n

the purchase.<\/p>\n\n\n\n

Here’s how.<\/p>\n\n\n\n

Send a friendly reminder message with an offer like this:<\/p>\n\n\n\n

“\ud83d\uded2 [Customer Name]! We noticed you left something special in your cart. <\/p>\n\n\n\n

Don’t let it slip away! Complete your purchase now at 10% less!”<\/p>\n\n\n\n

“Abandoned cart SMS messages recover an average of 10\u201315% of lost carts when sent within 1 hour of abandonment.”<\/em><\/p>\n\n\n\n

8. Upsell or cross-sell discounts<\/strong><\/h3>\n\n\n\n

Want higher average order value and customer satisfaction at the same time?<\/p>\n\n\n\n

Then, offer to upsell and cross-sell discounts.<\/p>\n\n\n\n

Send enticing discount messages to tempt customers to explore additional options. This takes their shopping experience to the next level.<\/p>\n\n\n\n

Let’s say a customer is about to purchase a smartphone from your online store.<\/p>\n\n\n\n

You can present them with a message like this:<\/p>\n\n\n\n

“\ud83d\udcf1 Upgrade Alert! You’re about to own the latest smartphone model. Add our premium accessory bundle at a discounted price of 25%.\u201d<\/p>\n\n\n\n

This discount message example allows your customers to level up. <\/strong>Offer them complementary products that enhance their original purchase. <\/p>\n\n\n\n

9. SMS discounts to increase social media engagement<\/strong><\/h3>\n\n\n\n

Do you want to boost your social media presence? <\/p>\n\n\n\n

SMS discounts create a buzz around your brand on social media<\/a>. It encourages user-generated content.<\/p>\n\n\n\n

SMS-to-social campaigns work by giving subscribers an exclusive incentive to share on platforms like Instagram or X. This generates user-created content at scale – effectively turning your SMS list into a content creation channel. Track entries via a unique hashtag or tag to measure reach<\/p>\n\n\n\n

Send a message like this to your customers:<\/p>\n\n\n\n

“\ud83d\udcf2 Love our products? Share your favourite item on Instagram and tag us [@yourhandle] for a chance to win a 20% discount on your next purchase!\u201d<\/p>\n\n\n\n

10. Encourage post-purchase behaviour<\/strong><\/h3>\n\n\n\n

The journey doesn’t end after a customer makes a purchase. It’s just the beginning.<\/p>\n\n\n\n

Turn that opportunity into a long-lasting relationship. Use SMS discounts to follow up after customers purchase. This encourages customers to provide feedback.<\/p>\n\n\n\n

Use this example to send a discount offer message to encourage post-purchase engagement.<\/p>\n\n\n\n

“\ud83c\udf89 We appreciate your recent booking! Show us some love by leaving a review on our website, and we’ll reward you with a 15% discount on your next booking.\u201d<\/p>\n\n\n\n

What makes an effective discount offer message?<\/strong><\/h2>\n\n\n\n

An effective discount SMS leads with the offer, states a code and deadline, stays under 160 characters, and ends with one clear call to action.<\/p>\n\n\n\n

Compelling discount SMS messages share six traits: a clear offer amount, a unique code, a deadline, a benefit statement, urgency language, and a single call to action.<\/p>\n\n\n\n

Consider these tips (as applied in the examples above) when crafting discount offer messages:<\/p>\n\n\n\n