Glossary Page
Here are quick definitions for words related to SMS and SMSCountry's services.
A
A2P Messaging
Application-to-person messaging, which allows businesses to send automated messages to customers.
API
Application programming interface, which allows different software applications to communicate with each other.
Audience
The group of people targeted by a marketing campaign or message.
Authentication
The process of verifying a user or device's identity.
B
Browser Push Notification
A type of notification sent to a user's web browser.
Bulk Messaging
The practice of sending large numbers of messages to multiple recipients at once.
Bulk SMS
A messaging service that allows businesses to send large numbers of SMS messages to customers.
Bulk SMS solution
Service that allows businesses to send large numbers of SMS messages to customers or subscribers.
Business Messaging
The practice of using messaging apps to communicate with customers.
C
Call to Action (CTA)
A prompt that encourages a user to take a specific action, such as clicking a button or filling out a form.
Campaign
A sequence of marketing activities designed to achieve a specific goal.
Carrier
A company that provides mobile phone service.
Carrier Billing
A payment method that allows customers to charge purchases to their mobile phone bill.
Chatbot
A computer program that simulates human conversation.
Cloud Communications
The practice of using cloud-based technology to communicate with customers.
Cloud Messaging
A messaging service that uses cloud-based technology to send messages to customers.
CMS (Content Management System)
A software application that allows users to create, manage, and publish digital content.
Concatenated SMS
A type of SMS message split into many parts and sent as separate messages.
CRM (Customer Relationship Management)
A strategy for managing interactions with customers and potential customers.
CRM Integration
The process of integrating a CRM system with other software applications.
D
Database Marketing
The practice of using customer data to create targeted marketing campaigns.
Deliverability
The ability of an SMS or message to reach its intended recipient.
Delivery Receipt
A notification that confirms a message has been delivered to its intended recipient.
DLT
Distributed ledger technology
DND (Do Not Disturb)
A feature that blocks incoming calls and messages.
Drip Campaign
A series of automated messages sent to customers over a period of time.
Dynamic Content
Content customised based on a user's behaviour or preferences.
Dynamic Sender ID
A feature that allows businesses to customise their sender ID.
F
Fast and 100% uptime SMS deliveryk
A service that ensures fast and reliable SMS delivery.
Flash SMS
A type of SMS message that appears directly on the recipient's screen without being saved in their inbox.
G
Gateway providers
A platform that connects different networks or systems to enable communication between them.
Global SMS
A type of SMS message that can be sent to recipients in any country.
GSM
A digital cellular network standard used for mobile phones.
H
HTTP
Hypertext Transfer Protocol, the protocol used for transferring data over the internet.
HTTPS
Hypertext Transfer Protocol Secure.
I
Inbound SMS
SMS messages received by a mobile device.
International SMS
SMS messages sent to recipients in other countries.
IP Address
Unique identifier assigned to each device connected to the internet.
K
Keyword
A word or phrase used to identify a specific topic or theme.
L
List Building
The process of building a list of phone numbers.
Long Code
A 10-digit phone number used for SMS messaging.
M
Message Personalization
The process of customising messages for recipients based on their behaviour.
Mobile-Originated (MO)
SMS messages sent from a mobile device.
Mobile-Terminated (MT)
SMS messages received by a mobile device.
Multichannel Marketing
The use of multiple marketing channels to reach customers.
N
Number Lookup
A service that allows businesses to verify customers' phone numbers.
O
Opt-In
The process of giving permission to receive marketing messages.
Opt-Out
The process of withdrawing permission to receive marketing messages.
OTP messages
One-time password messages sent to users for authentication or verification purposes.
OTP (One-Time Password)
A temporary password used for authentication or verification purposes.
Outbound Marketing
Marketing techniques designed to reach potential customers proactively.
P
P2P Messaging
Person-to-person messaging, which allows individuals to send messages to each other.
Personalization
The process of customising messages or experiences for individual users based on their preferences or behaviour.
Personalised Marketing
A marketing technique that delivers personalized messages to individual users.
Phone Number Verification
The process of verifying customers' or users' phone numbers.
Pop-Up
A window that appears on a website or app to display a message or offer.
Premium SMS
A type of SMS message charged at a higher rate than standard SMS messages.
Promotional messages
SMS messages sent to users to promote a product or service.
Push Notification
A type of notification sent to a user's mobile device.
R
Reach
The number of people exposed to a marketing message.
Reachability
The ability of a mobile device to receive SMS messages.
Routing
The process of directing messages or data to their intended destination.
S
Sender ID
Unique identifier displayed to recipients when they receive an SMS message.
Short Code
A 5- or 6-digit phone number used for SMS messaging.
SMS API
A programming interface that allows software applications to send and receive SMS messages.
SMS gateway providers
Companies that facilitate SMS traffic between businesses and mobile subscribers.
Branded SMS services
SMS messages sent with a company's branding or logo.
SMS marketing platform
Businesses can advertise their brand, products, and services through SMS messages.
SMS sales funnel
A marketing technique that uses SMS messages to move potential customers through the sales process.
SMS automation tools
Tools that allow businesses to automate SMS messaging.
SMS
Short Message Service
SMS Campaign
A marketing campaign that uses SMS messages to reach customers.
SMS Gateway
A platform that connects SMS messages to mobile networks.
SMS Marketing
The practice of using SMS messages to promote a product or service.
SMS Provider
A company that provides SMS messaging services.
SMS Reseller
A company that resells SMS messaging services to businesses.
SMS Service Provider
A company that provides SMS messaging services to businesses.
SMS Software
Software used to send and receive SMS messages.
SMS Verification
The process of verifying customers' or users' phone numbers using SMS messages.
SMSC (Short Message Service Center)
A platform that stores and forwards SMS messages.
SMPP (Short Message Peer-to-Peer)
A protocol used to send and receive SMS messages.
Social Media Advertising
Advertising displayed on social media platforms.
Software for 300 subjects
Educational software that covers a wide range of subjects.
Spam
Unsolicited or unwanted messages, often sent for advertising purposes.
SMS reminders
SMS messages sent to remind users of appointments, deadlines, or other relevant events.
SMS surveys
Surveys conducted through SMS messages.
SMS voting
A voting system that allows SMS voting.
SMS alerts
Alerts sent through SMS messages to notify users of upcoming events or updates.
SMS notifications
Notifications sent through SMS messages to inform users of relevant information or updates.
SMS scheduling
A service that allows businesses to schedule SMS messages for a later time or date.
SMS tracking
A service that tracks SMS delivery and response rates.
SMS reporting
A service that provides businesses with detailed reports on SMS campaign performance.
SMS personalisation
The process of customizing SMS messages for individual users based on their preferences or behaviour.
SMS segmentation
The process of dividing your SMS list into different groups for SMS campaigns.
SMS opt-in
The process of obtaining users' permission to receive SMS messages.
SMS opt-out
The process of stopping SMS messages.
SMS delivery reports
Reports that provide businesses with information on SMS message delivery status.
SMS pricing
The cost of sending SMS messages through a service provider.
SMS support
Support services provided by SMS service providers to help businesses with SMS campaigns.
SMS customer service
Customer service provided through SMS messages.
SMS chatbots
Chatbots integrated with SMS messaging platforms to provide customer service or support.
SMS appointment scheduling
A service that allows users to schedule appointments through SMS messages.
SMS order tracking
A service that allows users to track their orders through SMS messages.
SMS fundraising
A fundraising technique that uses SMS messages to solicit donations.
SMS donations
Donations made through SMS messages.
SMS coupons
Coupons delivered via SMS messages.
SMS loyalty programs
Loyalty programs managed through SMS messages.
SMS promotions
Promotions delivered through SMS messages.
SMS contests
Contests conducted through SMS messages.
SMS lead generation
Lead generation techniques that use SMS messages to attract potential customers.
SMS customer feedback
Feedback provided by customers through SMS messages.
SMS customer engagement
Techniques used to engage customers through SMS messages.
SMS customer retention
Techniques used to retain customers through SMS messages.
SMS customer acquisition
Techniques used to acquire new customers through SMS messages.
SMS customer support
Support provided to customers through SMS messages.
SMS customer satisfaction
Techniques used to measure customer satisfaction through SMS messages.
SMS customer experience
Techniques used to improve customer experience through SMS messages.
SMS customer relationship management
Techniques used to manage customer relationships through SMS messages.
SMS customer segmentation
The process of dividing a target audience into smaller groups based on shared characteristics or behaviors for SMS campaigns.
SMS scheduling software
Software that allows businesses to schedule SMS messages to be sent at a later time or date.
SMS marketing automation
The use of software to automate SMS marketing tasks and processes.
SMS drip campaigns
A series of SMS messages sent to users over a period of time to nurture leads or customers.
SMS lead magnets
Incentives offered to potential customers in exchange for their contact information through SMS messages.
SMS lead scoring
The process of assigning a score to potential customers based on their level of engagement and likelihood to make a purchase through SMS messages.
SMS list building
The process of building a list of SMS subscribers or potential customers.
SMS customer journey
The process potential customers pass through, from first encountering a product or service to making a purchase through SMS messages.
SMS customer lifetime value
The total value that a customer brings over the course of their relationship, as measured through SMS messages.
SMS customer segmentation software
Software that allows businesses to segment SMS subscribers into smaller groups based on shared characteristics or behaviours.
SMS data analytics
The process of analyzing data from SMS campaigns to gain insights into customer behaviour and preferences.
SMS data mining
The process of extracting valuable information from large SMS data sets.
SMS database marketing
The use of SMS messages for specific customers based on their past behaviour or preferences.
SMS deliverability
The ability of SMS messages to be delivered to their intended recipients.
SMS delivery receipt
A notification that confirms SMS message delivery.
SMS for enterprises
SMS messages sent to businesses for enterprise purposes, such as internal communication or customer support.
SMS direct carrier billing
A payment method that allows customers to make purchases through SMS messages and have the charges added to their mobile phone bill.
SMS direct mail
A marketing technique that uses SMS messages to deliver personalized messages to customers.
SMS display ads
Ads displayed within SMS messages.
SMS do not disturb
A feature that allows users to opt out of receiving SMS messages during certain times or in certain situations.
SMS dynamic content
Content customised for individual users based on their preferences or behaviour through SMS messages.
SMS dynamic sender ID
A feature that allows businesses to customize SMS sender IDs.
SMS encryption
The process of encoding SMS messages to protect them from unauthorized access.
SMS exit intent
A marketing technique that uses SMS messages to encourage users to take a specific action before leaving a website or app.
SMS flash messages
A type of SMS message that appears directly on the recipient's screen without being saved in their inbox.
SMS frequency cap
A limit on the number of times an SMS message is shown to a single user within a certain time period.
SMS gateway API
A programming interface that allows software applications to send and receive SMS messages through a gateway.
SMS geotargeting
A marketing technique that delivers targeted SMS messages to users based on their geographical location.
SMS global messaging
A service that allows businesses to send SMS messages to recipients in any country.
SMS HLR lookup
A service that allows businesses to verify mobile phone users' locations before sending SMS messages.
SMS HTTP API
A programming interface that allows software applications to send and receive SMS messages through HTTP.
SMS HTTPS API
A programming interface that allows software applications to send and receive SMS messages through HTTPS.
SMS web platform
A web-based platform that allows businesses to send and receive SMS messages.
T
TCPA (Telephone Consumer Protection Act)
A US law that regulates telemarketing and SMS marketing.
Telecom
The industry that provides telecommunications services.
Telecommunications
The transmission of information over long distances using technology.
Text Message
A message sent using SMS or another messaging service.
Text-to-Win
A marketing technique that encourages users to enter a contest by sending a text message.
Time-to-Live (TTL)
The amount of time a message or data packet is allowed to remain active before being discarded.
TRAI
Telecom Regulatory Authority of India
Transactional messages
SMS messages sent to users to confirm a transaction, such as a purchase or reservation.
Two-Factor Authentication (2FA)
An access verification measure that requires users to provide 2 forms of identification to access an account or service.
U
Unicode
A character encoding standard that represents characters in multiple languages and scripts.
URL Shortening
The process of shortening a long URL to make it easier to share.
USSD (Unstructured Supplementary Service Data)
A protocol used to send and receive text messages by dialing a code on mobile devices.
V
Virtual Number
A phone number not tied to a physical phone line.
Voice and WhatsApp messages
Messages sent through voice or WhatsApp platforms.
Voice SMS
A type of SMS message delivered as a recorded voice message.
W
WAP Push
A type of notification sent to a user's mobile device.
Web SMS
A messaging service that allows users to send SMS messages through a web interface.
Worksheets, games, and lesson plans
Educational resources for teachers and students.
2-Way SMS
A messaging service that allows users to send and receive SMS messages.
3G
A mobile network standard that allows faster data transfer than 2G.
4G
A mobile network standard that allows faster data transfer than 3G.
5G
The latest mobile network standard, which allows faster data transfer than 4G.
