The 7 Best Bulk Text Messaging Services in The USA

If you don’t serve your customers the way they want, they’ll go elsewhere.

And many of your customers prefer text messages over phone calls or email. 

This means that, as a business owner in the US, you’ll get better results when you communicate order deliveries, promotions, and surveys via SMS.

To do this efficiently, you’ll need the best text message marketing services, like SMSCountry.

Considering how busy you are, we’ve done the hard work. We’ve compared various options based on ease of use, features, scalability, and pricing. 

We studied over a dozen service providers to give you this review of the top 7 bulk text messaging providers in the US. Primarily to help you find the right service provider. 

Now you can choose from the best SMS marketing service providers in the US.

Read on.

Which is the best text messaging service provider in the USA?

• SMSCountry
• SlickText
• TextMagic
• Textedly
• Trumpia
• Twilio
• EZ Texting

SMSCountry

At the top of the list is our very own SMSCountry. We are amongst the leaders of text message marketing software in the USA. 

We deliver SMSes to more than 200 countries and have over 550+ networks tied in with us. All this comes with great experience as we’ve been in the market since 2003. 

SMSCountry is exclusively designed with the user in mind. So the interface is easy to understand and use.

SMSCountry currently provides services to around 60,000+ online users and more than 4000+ enterprises globally. Additionally, we provide dedicated customer support 24/7 to address your issues. 

SMSCountry’s feature-rich platform helps you effectively communicate with your customers via promotional and transactional SMSes. This is done by automating promotional offers, sending notifications, and scheduling updates.

With a user-friendly interface, you can send real-time bulk SMS in seconds. Or schedule them and be sure of instant delivery. 

Network interferences are avoided thanks to optimized routing, thus ensuring swift and hassle-free SMS delivery. And our scalability ensures that we grow with you as your business grows.

Here are some of our amazing features you’d enjoy:

Features of SMSCountry

SMSCountry is built with some of the most thoughtful features every business needs to communicate effectively with its customers. These features will help you onboard new customers while managing your old customers more efficiently.

Here are some of those features.

Fast and easy SMS API

With SMSCountry’s SMS API, sending text messages becomes a breeze. Just integrate our API into your application, and you can send SMS to your customers in no time. Say goodbye to complex coding and hello to seamless communication.

Email to SMS 

Send SMS directly from your email. With SMSCountry’s Email to SMS feature, you can compose your message in your email client and send it to your recipient’s mobile phone. It’s quick and convenient, ensuring your message instantly reaches your audience.

Dedicated Long and Shortcodes

Grab your audience’s attention with dedicated long and short codes. These unique numbers allow you to send SMS messages with your customized sender ID, making your brand stand out and increasing message recognition. Engage your customers with a memorable sender name.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo.

Official Whatsapp API

Connect with your customers on the world’s most popular messaging platform using SMSCountry’s official Whatsapp API. Send personalized messages, multimedia content, and engage in two-way conversations, all through Whatsapp. It’s a powerful tool to enhance customer engagement and build stronger relationships.

See The Top 5 Bulk WhatsApp Senders to Boost Your Business in 2022

Detailed Reports and Analytics

Get valuable insights into your SMS campaigns with SMSCountry’s detailed reports and analytics. Track delivery status, open rates, click-through rates, and more. With these metrics, you can analyze the effectiveness of your messages, make data-driven decisions, and optimize your campaigns for maximum impact.

Pros of SMSCountry

• 99.9% delivery rate ensuring all your SMS campaigns reach your recipients.
• Intelligent SMS routing to intelligent channels and optimizing delivery speed.
• 100+ carrier connections, so you’re never left stranded if one network is down.
• Dedicated account manager to care for your business needs immediately after you signup.
• Flexibility of choice to use SMSCountry’s web app, API, or plugins and experience the same efficiency and ease of communication.
• Caring support team to make your business communication a breeze.
• User-friendly interface that’s easy to navigate without complications.
• Scalability allows your business to grow without limitations. And your customers will still enjoy stability and efficiency of communication

See How to send your first SMS marketing campaign on SMSCountry

Who’s SMSCountry best for?

“No one would like to wait 5 or 10 minutes to get an OTP, our users need their OTP on the spot. And we got this fast OTP delivery from SMSCountry.” – Gaurav Aggarwal, Director, Kavya Digital Solutions

SMSCountry is great for businesses of all sizes. If you value speed, a caring customer support team, reliability, and intelligent features, you definitely should check out SMSCountry.

Plus, the platform grows with you, so you won’t have to worry about switching when your customers increase.

Test SMSCountry now with free credits

SMSCountry Pricing

See our pricing page to learn more about SMSCountry pricing and request a custom price or quote.

SlickText 

SlickText offers a full suite of text messaging marketing services on their platform. SlickText also provides step-by-step guides to help you navigate through their platform.

Features of SlickText

Slicktext offers a few features to give their users a pleasant texting experience. We’ve discussed 5 of those features below.

Easy Contact Management 

SlickText’s contact management feature allows you to organize and segment your audience. As well as import and manage your contacts, create custom groups, and target specific segments for personalized messaging.

Message scheduling

With SlickText, you can schedule your SMS messages in advance, plan your campaigns ahead of time, set specific dates and times for message delivery, and automate your messaging.

Keyword campaigns 

Choose unique keywords that people can text to a specific number to participate in contests, opt-ins, or receive exclusive offers. 

Mobile app 

Slicktext’s mobile app brings SMS marketing to your smartphone. You can manage your campaigns, engage with customers, and access data on the mobile app.

Abandoned cart analytics 

SlickText provides analytics and reporting tools to track the success of your abandoned cart campaigns. 

Pros of SlickText

• Good customer support: SlickText offers customers support via various channels.
• Good UI: Slicktext is true to its name in this regard, as the UI looks beautiful.

Drawbacks of SlickText

• Complex to set up and use: If you’re a first-time SMS user, you’d find it a bit confusing to set up your SMS account.
• Expensive pricing: Messaging on Slicktext costs more than you’d get on other platforms.
• Reporting could be better: Slicktext’s reports are manual, so you must export to see the content.

Who’s SlickText best for?

SlickText is good for businesses that need an easy-to-use solution. However, if you are on a tight budget or you need a platform with a wider range of integrations, then you may want to consider other options like SMSCountry.

SlickText Pricing

They offer a couple of plans ranging from $29 monthly for their basic plan to $1,250 monthly for 50,000 texts. Users with higher volume will have to contact Slicktext for pricing. 

Text Magic 

TextMagic was created in 2001 by a University of Cambridge student. It offers a quick setup and is built for first-time users to use SMS text messages. 

The features of TextMagic

Bulk SMS platforms are only as good as the features they offer their users. That’s why we have highlighted the top 5 features of Textmagic.

Secure Platform

TextMagic provides the safety and privacy of user data with SSL and https encryption and secure storage. They also offer users 2FA and security questions for account safety and recovery.  

These measures ensure that sensitive information remains confidential and protected.

Automated inbox management

To streamline message handling, TextMagic offers tools for managing incoming SMS messages. These tools enable businesses to promptly organise, filter, and respond to messages.

Email-to-SMS

TextMagic allows users to send SMS messages from their email accounts. This integration of email and SMS capabilities provides a unified communication experience. 

Also Read: What Are The Best Email to SMS Providers in 2022?

Zapier 3rd Party Integration

By integrating with Zapier, TextMagic connects with other applications and automates various tasks. 

Message scheduling

TextMagic’s message scheduling feature allows users to plan and schedule SMS messages for future delivery. 

Pros of TextMagic

• Free trial: TextMagic offers a free trial, so you can try it out before you buy it.
• White-label SMS marketing: TextMagic offers white-label SMS marketing so that you can brand your SMS messages with your logo and branding.
• Integrations: TextMagic integrates with various other marketing tools.

Drawbacks of TextMagic

• Fewer integrations: TextMagic does not offer as many integrations as some other SMS marketing providers.
• Complex to set up: TextMagic can be complex to set up, unlike SMSCountry, especially for businesses that are new to SMS marketing.
• Basic reporting: You won’t get advanced analytics on TextMagic.

Who’s TextMagic best for?

TextMagic is a good SMS marketing platform for small businesses needing a simple, affordable solution. However, if you need advanced reporting features or integration with third-party apps, you may want to consider other options.

TextMagic Pricing

TextMagic charges customers $0.049 per SMS within the US. And they offer a 30-day free trial with free credit for testing. No subscriptions are needed.

Textedly 

Founded in 2016 as an SMS marketing provider in the US, Textedly serves thousands of customers.

It has a web-based interface that lets users access common messaging features and reporting that allows them to check real-time data.

This platform also supports an unlimited number of customers.

Features of Textedly

Amongst the many bulk SMS features that Textedly serves its US customers, a few stand out.

And we have discussed 5 of them below.

Omnichannel inbox 

Textedly’s omnichannel inbox consolidates incoming messages from various channels into one location. You can respond to text messages, emails, and even social media messages from a single platform.

Private sticky notes

Textedly’s private sticky notes feature allows you to add internal notes or comments to specific contacts or conversations.

Message personalisation

With Textedly, you can personalise your SMS messages by adding custom fields and variables.

Message scheduling

Textedly’s message scheduling feature enables you to plan and automate your SMS campaigns in advance. Set specific dates and times for message delivery, ensuring your messages reach your audience at optimal moments.

Autoresponder

Textedly’s autoresponder feature allows you to set up automated SMS responses based on predefined triggers or events.

Pros of Textedly

• Scalable: It can handle demanding SMS marketing needs.
• Reliable: Textedly delivers SMS messages on time.
• Affordable pricing: They have affordable pricing plans.
• Easy to use interface: Textedly has a user-friendly interface.
• Free incoming messages: You can receive messages from your customers for free on Textedly.

Drawbacks of Textedly

• Limited supported countries: Textedly has a limited number of countries they support sending SMS to.
• Slow customer support: They can be slow to respond
• Fewer features than other providers

Who’s Textedly best for?

If your business is in the US, and your customers are only within the US, and if you like the DIY approach, then Textedly may be good for you.

Textedly Pricing

Textedly offers 15 plans ranging from $24 monthly for 600 messages to $3000 per month for 240,000 messages. They also offer a free trial with 50 text messages for 14 days.

Trumpia 

This business SMS text messaging service provider in the US serves around 2,000 customers.

Features of Trumpia

Trumpia has features that help users send bulk SMS. We’ve highlighted 5 of the most important ones below.

Text from phone

Trumpia’s “Text from Phone” feature lets users send SMS messages directly from their mobile devices. 

SMS QR codes

Trumpia offers scannable SMS QR codes that, when scanned by a mobile device, initiate an SMS conversation with the business. This feature enables customers to interact with businesses by scanning a code.

SMS Shuffle Responder

The SMS Shuffle Responder is a dynamic feature that randomizes automated responses. It allows businesses to create multiple response options for a particular keyword or query, making interactions more varied and engaging.

Detailed reporting

Trumpia provides detailed reporting capabilities that give users insights into the performance of their SMS campaigns. It offers metrics such as delivery rates, open rates, click-through rates, and more.

Third-Party integration

Trumpia supports third-party integrations, allowing businesses to connect their SMS messaging efforts with other platforms and systems they use.

Pros of Trumpia

• Easy to use interface: Trumpia has a user-friendly interface that makes it easy to send and track SMS messages.
• Wide range of features: Trumpia offers a wide range of features, including two-way SMS, tracking, and custom templates.
• Scalable: Trumpia is scalable, so it can handle even the most demanding SMS marketing needs.
• Affordable pricing: Trumpia offers a variety of pricing plans, so you can find one that fits your budget.

Drawbacks of Trumpia

• Complex interface: Trumpia can be complex to set up and use, especially for businesses new to SMS marketing.
• Fewer features: Trumpia does not offer as many features as other SMS marketing providers.
• Reported spam complaints: Some users have reported that their Trumpia-sent SMS messages have been flagged as spam and undelivered.
• Limited number of supported countries: This may not be a good option if you need to send SMS messages to a global audience.
• Unreliable reports: Trumpia’s reporting system is not accurate

Who’s Trumpia best for?

Trumpia is good for businesses that don’t rely solely on SMS for customer communications. 

Trumpia Pricing

Trumpia offers 9 plans ranging from $94 to $3,159 based on the number of messages you send. However, it’s unclear what these plans include asides from the message units. 

Twilio 

This is a cloud communications platform that has an API that allows users to make and receive phone calls completely hosted in the cloud.

Twilio is customizable and can create any type of bulk messaging service. They have a drag-and-drop builder, which allows for building and customizing workflow and apps. 

Features of Twilio

When customers signup on Twilio, they can expect to benefit from the following features:

Customizable platform

Twilio SMS gives you the power to customize your messaging experience. You can personalize the message content, sender ID, and delivery options to match your brand and reach customers effectively. Whether using your business name as the sender or scheduling messages for specific times, Twilio lets you tailor it all. 

You can even integrate SMS capabilities into your apps or systems using Twilio’s APIs. With a customizable platform, you can create engaging and branded SMS experiences that suit your unique needs.

Scheduled reminders

Scheduled reminders allow you to set up automated messages to be sent to your customers at specific times or intervals.

Contact importing

Contact importing makes it a breeze to bring your customer’s phone numbers or email addresses into your Twilio account. Instead of manually entering each contact individually, you can simply upload a file with all your contacts, and Twilio will take care of the rest.

Mobile keywords

Mobile keywords are like codes that your customers can text to a specific number provided by Twilio. When your customers send these keywords, it triggers an automated response or action. It’s a powerful tool for running targeted SMS campaigns. 

Multilingual support

Multilingual support ensures you can communicate with your customers in their preferred language. With this feature, you can send SMS messages in different languages, depending on the language preferences of your customers. It’s all about making your communications more inclusive and accessible.

Pros of Twilio

• Customizable platform: As a developer, you can use Twilio’s API to customize your messaging based on your business needs.
• Wide range of features: Twilio gives users access to various messaging features that make business communication easy.

Drawbacks of Twilio

• Complex to use: You need programming skills to use Twilio
• Hidden costs: Twilio has multiple costs, which can quickly become expensive, especially if you’re a high-volume sender. 

Who’s Twilio best for?

Twilio is best for developers or companies that have technical knowledge and can navigate the complexities of an API-only communication platform.

Twilio Pricing

Pricing on Twilio starts at $0.0079. The price reduces as your SMS volume increases. Also, carrier fees will be added when you start sending messages. And if you use long and shortcodes as well, you may be paying 3x of the initial SMS cost mentioned. 

EZ Texting 

Launched in 2004, EZ Texting provides services in the USA and Canada.

The cloud-based platform includes multiple features such as bulk messaging, MMS, delivery reports, and text-to-landline capability.

Features of EZTexting

EZtexting boasts several features. We discussed 5 of them below.

Integrations 

Eztexting offers integrations with various third-party platforms, allowing businesses to connect their text messaging efforts with other tools they use. 

Link shortener 

Eztexting provides a link-shortening feature that allows users to shorten URLs before including them in their SMS messages.

Regulation compliance 

Eztexting ensures compliance with regulatory requirements, such as TCPA (Telephone Consumer Protection Act) and CTIA (Cellular Telecommunications and Internet Association) guidelines.

Reporting and analytics 

Eztexting offers reporting and analytics capabilities that provide insights into the performance of text messaging campaigns. Users can track delivery rates, open rates, click-through rates, and other key metrics.

Contact management system 

Eztexting includes a contact management system that allows businesses to organise and manage their customer contact information. Users can import, store, and update contact lists.

Pros of EZTexting

• Free trial: EZTexting offers new users a free trial to test the platform.
• Great customer support: The EZTexting customer support team responds to queries relatively fast.

Drawbacks of EZTexting

• Complex pricing: There are different tiers and overlapping pricing structures on EZTexting. So that may take a bit more learning to understand.
• No rollover: Unused message units don’t roll over when you’re on one of EZTexting’s plans.
• Expensive to use: Asides from the cost of the SMS units, 

Who’s EZTexting best for?

EZTexting is best for businesses that need a simple SMS platform. Also, it’s best for local businesses with their customers only within the US. Also, if you signup and get a message saying, “your account is under review,” don’t bother. It means your country has been blacklisted, and you can’t use EZtexting.

EZTexting Pricing

EZTexting’s pricing starts from $20.00, which allows you to send SMS at $0.027 per SMS. But it’s capped at 500 SMS per day. They also charge $0.05 per SMS if you’re not subscribed to any of these plans See the other plans in the image above.

But what are the definite steps to take to ensure you’re choosing a reliable text messaging service? 

How do you choose a reliable bulk text messaging service provider?

Choosing a reliable bulk text messaging service provider is a sport, but having the right process helps to make things easier. 

Follow these steps to choose your next bulk text messaging service provider.

• Step 1: Identify your needs.
• Step 2: Research available options.
• Step 3: Evaluate features.
• Step 4: Check for ease of use.
• Step 5: Consider pricing and value.
• Step 6: Look for integration options.
• Step 7: Check for customer support.
• Step 8: Verify the software’s security.
• Step 9: Read online reviews and ratings.
• Step 10: Take advantage of free trials and demos.

Let’s go through the steps in detail:

Step 1: Identify your needs

Take a moment to figure out what you need from a messaging service. Do you want to reach a large audience? Do you need advanced features like scheduling or personalization? Knowing your needs will guide you in the right direction.

Step 2: Research available options

Do some digging to find out what providers are out there. Look for reputable platforms that have a good track record and positive reviews. It’s like exploring different stores before deciding where to shop.

Step 3: Evaluate features.

Consider what features are important to you. Do you need two-way messaging or analytics? Make sure the provider offers the features that align with your needs. Just like choosing a phone with the features you want.

Step 4: Check for ease of use

You want a platform that’s user-friendly and easy to navigate. Look for intuitive interfaces and clear instructions. The app or API should be a breeze, making your messaging tasks easy.

Step 5: Consider pricing and value.

Compare different providers’ pricing plans and see which offers the best value for your money. Look beyond the price tag and consider what you’re getting in return, like a great deal that fits your budget.

Step 6: Look for integration options.

If you use other tools or systems in your business, make sure the messaging service can integrate with them. It’s like finding puzzle pieces that fit together perfectly, streamlining your workflow.

Step 7: Check for customer support.

Having reliable customer support is crucial. You want a provider with a responsive and helpful support team whenever you have questions or encounter issues. Check review websites like G2 and Capterra to read what customers say about the company’s support.

Step 8: Verify the software’s security.

Your data and your customer’s information must be kept secure. Look for providers that use encryption and have robust security measures in place. Chat with the support team to know what safety measures they have in place. And read up to know if they’ve had breaches in the past.

Step 9: Read online reviews and ratings.

See what others have to say about the providers you’re considering. Read reviews and check ratings to get a sense of their reputation. Just like getting recommendations from friends before trying a new restaurant.

Step 10: Take advantage of free trials and demos.

Many providers offer free trials or demos, so take advantage of them. It’s like test-driving a car before deciding if it’s the right fit for you. Get hands-on experience to see if the service meets your expectations. If the provider doesn’t offer a free trial or credits, that may be a red flag.

Follow these steps, and you’ll be well-equipped to choose a reliable bulk text messaging service provider that meets your needs, offers great value, and provides a seamless experience. 

Choosing the best bulk text messaging service providers in the USA

Here’s a quick summary of the best bulk text message marketing providers in the US and how they perform against the most important features to watch out for.

	SMSCountry	Slick Text	Text Magic	Textedly	Trumpia	Twilio	EZ Texting
Delivery rate	Great	Great	Great	Great	Great	Great	Good
Security	Great	Great	Good	Good	Great	Great	Good
Uptime	Great	Great	Great	Great	Average	Great	Good
Transparent pricing	Great	Great	Great	Good	Good	Good	Good
Local expertise with the USA marketer	Good	Good	Good	Good	Good	Good	Good
API Integration with third-party apps	Good	Good	Good	Good	Good	Great	Good
Customer support	Great	Good	Great	Poor	Good	Average	Good
Customization of messages and sender IDs	Good	Good	Good	Good	Good	Good	Good
Advanced reporting and analytics	Great	Great	Average	Good	Average	Great	Great
Pricing	Good	Good	Good	Good	Good	Good	Great
Local coverage	Great	Great	Great	Great	Good	Great	Great
2-way messaging	Great	Great	Great	Good	Great	Great	Great
Message Scheduling	Great	Great	Good	Great	Great	Great	Great

The bottom line is that you choose a business SMS service provider that meets all your requirements to harness the benefits of SMS.

As a general thumb rule, the most reliable text marketing services will not always be budget-friendly, such as the trusty SMSCountry. 

However, they offer extraordinary features that scale your business and improve your sales drastically compared to others.

With the power of SMSCountry, you could provide your customers with a scalable and GDPR-compliant experience. SMSCountry offers a free trial for you to check out the platform.

Contact our sales team for any queries regarding your SMS needs. Book a demo to see for yourself how SMSCountry works.

Happy texting! 

Frequently Asked Questions

What is a bulk text messaging service?

A bulk text messaging service is a platform that allows you to send a large number of text messages to multiple recipients at once.

How can a bulk text messaging service benefit my business or organization?

A bulk text messaging service can benefit your business or organization by enabling efficient communication with a large audience, promoting your products or services, and engaging with customers.

How do I create and manage a contact list for bulk text messaging?

To create and manage a contact list, you can gather phone numbers from your customers, import them into the messaging service, and organize them into groups for targeted messaging.

What are the regulations for sending bulk text messages in the USA?

Regulations for sending bulk text messages in the USA include obtaining consent from recipients, providing opt-out options, and following anti-spam laws like the CAN-SPAM Act.

How can I ensure that my bulk text messages are delivered to all recipients?

To ensure delivery, you can use a reliable messaging service with high deliverability rates and comply with best practices such as using legitimate sender IDs and avoiding spam triggers.

What is the maximum length of a bulk text message in the USA?

The maximum length of a bulk text message in the USA is typically 160 characters, although some messaging services support longer messages by automatically splitting them into multiple parts.

What are the guidelines for sending bulk text messages in different languages?

When sending bulk text messages in different languages, it’s important to ensure proper encoding and formatting to display the characters correctly on recipients’ devices.

Can I send bulk text messages to customers outside of the USA?

Yes, you can send bulk text messages to customers outside of the USA, but you must comply with the regulations of the specific country or region you’re targeting. You also need to check if the platform you’re using supports international texting.

What are the guidelines for sending bulk text messages to customers in the European Union (EU)?

Guidelines for sending bulk text messages to customers in the European Union (EU) include obtaining explicit consent, providing opt-out options, and following the General Data Protection Regulation (GDPR).

What is the difference between a promotional text message and a transactional text message?

A promotional text message is used for marketing purposes, while a transactional text message provides important information about a customer’s transaction or account.

How can I measure the success of my bulk text messaging campaign?

You can measure the success of your bulk text messaging campaign by tracking metrics like open rates, click-through rates, conversion rates, and customer engagement.

How can I avoid being labeled as spam when sending bulk text messages?

To avoid being labeled as spam, ensure you have obtained proper consent, provide clear opt-in and opt-out options, use a recognizable SenderID, and follow best practices for message content and frequency.

What are the best practices for including opt-in and opt-out options in bulk text messages?

Best practices for including opt-in and opt-out options in bulk text messages include making the process simple and easy, providing clear instructions, and respecting recipients’ preferences.

How can I ensure the privacy and security of my customers’ information when sending bulk text messages?

To ensure privacy and security, choose a messaging service that uses encryption, secure data storage, and follows industry standards for data protection.

How do I manage replies and responses to my bulk text messages?

You can manage replies and responses to your bulk text messages through features provided by the messaging service, such as setting up automated replies or routing responses to designated channels.

How do I integrate a bulk text messaging service with my existing business software or systems?

Integration with your existing business software or systems can be achieved through APIs or plugins provided by the messaging service, allowing seamless communication between platforms.

What is the cost of using a bulk text messaging service?

The cost of using a bulk text messaging service varies depending on factors like the number of messages sent, features included, and pricing plans offered by the service provider.

How do I troubleshoot common issues when sending bulk text messages?

When troubleshooting common issues, check factors like message content, formatting, recipient numbers, and any error messages provided by the messaging service.