Marketing with SMS

What is The Best Time to Send Promotional SMS?: According to Industry Experts

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Good news; your customers check their phones at least 58 times daily. Bad news; This makes it more difficult to choose the best time to send promotional SMS.


Well, attention span differs from customer to customer. And, the attention span of each customer differs based on the time they check their phones.

But thankfully, we asked some SMS marketing connoisseurs “what is the best time to send marketing text messages?”

And whatever your industry is, they’ve got the answer for you.

So keep reading.

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Best time to send bulk marketing SMS – for the retail sector

A man carrying groceries in a supermarket trolley

It is helpful for retail stores and businesses to use promotional SMS, says Ashwin Row, the product specialist at Route Mobile.

“Retail stores can use SMS to launch new services and products. These businesses can also even inform their customers about sales, discounts, promotions, and much more,” he said. 

“Sending out your promotional SMS at the best time is essential for retail stores, as they are in a highly competitive sector,” Ashwin added.

Best time to send promotional SMS for black Friday sales

“We have worked with many clients and businesses in this sector. The best time to send bulk SMS is between 10:00 AM and 1:00 PM on Saturdays and 3:00 PM to 7:00 PM on Sundays. This is when promotional campaigns see a lot of success,” Ashwin said.

“The simple logic is that your customers spend more money on the weekends than on weekdays. Weekends are when they are more relaxed and in their comfort zone,” he added.

Ashwin said the best time to send promotional SMS is towards the month-end, between the 26th to 31st. These dates, he said, coincide with the paydays of your customers.

See What is The Best Time to Send Promotional SMS in India? Get Experts’ Opinions

Best time for restaurants and hotels to send SMS messages

Best time to send SMS messages for restaurants and hotels

SMS marketing is quite popular among restaurants and hotels, as it is quite effective. 

“SMS lets such businesses collect feedback and promote seasonal items and discounts,” said Asish Bavishi. He is a partner at SMSCloud Hub, who’s helped many hotel and restaurant businesses. 

“One of the challenges many businesses face is to know the best time to send their promotional SMS. Your customer might forget about your offer if you send an SMS too early. Sending it late means that the customer has already decided (or eaten at another restaurant)” he said.

“We figured out the best time to send promotional SMS due to extensive research and client base. It is between 3:00 PM to 5:00 PM any day of the week, with a special focus on the weekend” said Asish. 

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Best time to run bulk SMS campaigns for the services industry 

A car dealership using SMS to remind customers to come in for scheduled maintenance

It’s a known fact that SMS marketing is not always sales-focused. SMS marketing also improves efficiency and customer experience. These are important for service-based businesses. Such businesses often use bulk SMS to send reminders for appointments or meetings, etc. 

Hence, choosing the best time to send bulk SMS is crucial. 

“Reduce your customers’ no-shows by sending them reminders and promotional SMS. It also helps service-based businesses reduce their costs and provide excellent customer service. Two birds, one stone!” said Mahamood Shahdad, the marketing head at KAPSYSTEM.

A woman reading an SMS confirming her salon appointment
Woman hands using smartphone for chat

“Send an SMS confirmation to your customer whenever they make an appointment. This reassures your customer about their booking. Also, send a second follow-up message 24 hours before the appointment,” he added.

Also read: Promotional SMS Best Practices That Will Boost Your Sales and Revenue

What to remember about the best time to send text messages

A restaurant owner inviting new guests with Bulk SMS on SMSCountry

Many businesses may not fall into these sectors mentioned above. Thus, observe the times your SMS to customers generates the highest engagement. This will help you decide the best time to send bulk SMS to run your campaign. 

You can calculate this based on the time of the day, the day of the week, and so on. It will give you an idea of when your customers like to receive promotional SMS from your business. 

You can also conduct a survey. Ask your customers what time suits them best for receiving your promotional SMS. You can then create a tailored promotional SMS campaign for your customers.

As a general rule of thumb, experts say it is safe to send out your promotional SMS between 12:00 PM and 3:00 PM on weekdays and weekends.

Time your growth right 

By now, you know that timing means everything. If you follow the expert tips above, you’ll make your employees and customers happier.

But if your bulk SMS provider is unreliable, then you’re worse off.

Choose SMSCountry, the best bulk SMS provider that will deliver your promotional messages with a click.

SMSCountry is fast, reliable, and offers excellent customer support. So all your SMS marketing campaigns will run smoothly.

Request a demo to see all that you can do with SMSCountry. You can also sign up for free and get free test credits.

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Nisha Parikh

Nisha is the VP of Marketing at Telebu. With a love for anything product or marketing, she has successfully driven growth for Telebu by steering partnerships across the Middle East and South East Asia - establishing offices and commencing operations in Bahrain, Qatar, Kuwait, Hong Kong, and UAE. Outside of the office, Nisha enjoys spending time with her nephews and doing a lot of extensive reading.

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