Did you hear about ChatGPT and want to generate some SMS messages?
The idea was fantastic until you opened the website and stared at a blank screen.
ChatGPT and AI understand human language- but how do they generate SMS messages?
You’re about to find out.
In this article, you will learn how to use ChatGPT for planning and writing SMS copy for both promotional and transactional purposes.
We also added 50 prompts that you can copy and paste to create some SMS copy.
Let’s get started.
| Want to use ChatGPT and other AI tools like a pro? Use these 100+ AI prompts and get the best output. |
What is AI?
Artificial Intelligence (AI) is a part of cybernetics that empowers robots to solve human problems. AI combines computer science and robust datasets to solve complex problems.
What do these common yet complex human problems look like?
- Providing customer service by responding to FAQs.
- Giving recommendations about products and services using past data.
- Automate stock trading to optimise portfolios.
- Recognising speech and responding to queries, like Siri and more.
However, the most recent buzzword related to AI is ChatGPT. It has taken the world by surprise.
What is ChatGPT?
Source: marshable.com
ChatGPT is a chatbot that allows you to have human-like conversations. The language model of the software assists you with coding, composing emails and SMS copy, essays and writing stories.
Open AI developed this tool. It gets powered by GPT(Generative Pre-trained Transformer) language model.
GPT is a deep learning model that requires a small amount of input to generate vast amounts of relevant machine-generated information. The language model continuously learns and gets better with time.
That all sounds very complex. So who can use ChatGPT?
Anyone and everyone. And that includes you.
You can set up a free or Plus account for a seamless experience.
But is it even worth trying out? Why the hype around it?
OpenAI built an AI chatbot to read and respond to highly accurate human queries.
Given its limitations, ChatGPT is evolving quickly and is the fastest-growing app of all time, even faster than TikTok.
The hype is because people want to get in on the action for a good reason. ChatGPT is writing songs, writing scripts, and fixing code issues.
One widespread use case is marketing, especially when you need prim and proper content to post to different channels.
This article will look at prompts to help us generate SMS marketing content.
But first, let’s explain some basics.
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What is SMS marketing?
SMS marketing is a mode of marketing where you can promote your product or service via SMS.
In this mode, there is a high chance your customers will read your messages at the same time too.
You send your promotions via text messages. Also called text marketing, this form of marketing relies on super short messages.
You can send the following via SMS marketing:
- Offers and discounts
- Surveys
- Personalised promotions
Here is the best part- your customers value SMS messages.
Appointment reminders, tracking information and order confirmations add value to their lives. They appreciate the quick and efficient delivery of these via SMS.
What do AI and ChatGPT have to do with SMS marketing?
AI and ChatGPT can help in research, creating compelling messages and analysis.
You can do this through language-based inputs in ChatGPT.
However, ChatGPT has some limitations also.
How do you use AI and ChatGPT in your SMS marketing strategy?
Here we look at ways to use ChatGPT to supercharge your SMS marketing strategy and create effective text messages.
1. Personalisation with customer segmentation
The first thing you can add to your texts is personalisation. This is where you need to know what your customers are like.
Personalisation with customer segmentation refers to dividing your customer base into tinier groups based on similar characteristics.
You can use factors like age, location, interests, or purchase history to segment them.
This segmentation allows you to send tailored SMS rather than a one-size-fits-all kind.
Let’s look at the example of a restaurant. Let’s assume you only want to send SMS to customers in a particular location.
To do this, start by segmenting the customer base by delivery location. When you want to send an SMS to a specific location, you only need to pick the related segment and run your campaign.
This may be easy to do if you have a small database. But what if you have thousands of customers?
This is where ChatGPT comes in.
ChatGPT helps you generate personalised content based on fine-tuned and segmented customer data.
You can segment data based on past purchases, browsing behaviour, and engagement with previous SMS campaigns.
All you need to do is create a prompt with segmentation variables like browsing behaviour and engagement with previous SMS campaigns. Add as many variables as possible to the prompt to attain high personalisation.
For example, if you want to send an SMS to only those customers who bought a deal from your restaurant last week, ChatGPT will give you SMS suggestions fine-tuned to.
How can you implement personalisation with customer segmentation for your business?
Here is how you can do this:
- Collect customer data: Collect customer data like purchase history, demographic information, and engagement with previous SMS campaigns.
- Define customer segments: Define the segments based on relevant characteristics such as age, purchase history or any other combination of features. Ensure each part is meaningful to your business goals.
- Develop personalised SMS messages: Develop SMS messages with ChatGPT. Use the segments to create relevant prompts. Refine ChatGPT’s response to your prompt by adding more segmentation variables to the chat.
- Personalise each message: Now, personalise the final message by addressing the customer by name. Add their preferences to the message, highlighting the offers and promotions you want to send.
To get optimal results, continuously test your campaigns. Do this by analysing the engagement results of the SMS you sent.
Generate multiple SMS for multiple segments at once and send them out when needed.
2. Predictive analytics to identify customer behaviours
The second way you can use ChatGPT is by employing it for predictive analysis. This step will add more insight into the customer segmentation you performed above.
Predictive analysis uses statistical and other analytical methods to identify patterns and predict future behaviours.
In terms of customer behaviour, it means looking at past customer interactions to determine future behaviours. By doing so, you can create targeted messaging that is more likely to resonate.
But is ChatGPT up to this kind of mathematical work being a language processing model?
We asked ChatGPT the same question.
But we weren’t convinced. So we asked it to explain further.
At its core, ChatGPT employs complex mathematical models. Hence, dealing with real-world statistical models is easy.
How can you implement predictive analytics for your business?
To implement this facility for your business, do the following:
- Gather customer data: Collect relevant customer data, including demographics and purchasing history, in one place. Use tools like Google Analytics or your SMS marketing platform for this.
- Identify patterns: Input your dataset in ChatGPT to start the predictive analysis. ChatGPT will run predictive models, clustering, or regression analyses to identify correlations between data points.
- Identify segments: Learn more about your customer segments based on predictive analysis. Add this data to your segmentation analysis to fine-tune SMS creation.
- Create your SMS campaigns: Based on new insights, refine your ChatGPT prompts to generate targeted SMS. Personalise the SMS before sending it to the intended audience.
Predictive analysis is always an ongoing process. You must refine and improve your campaigns based on new insights gained from data analysis.
3. Data analysis for your SMS campaigns
Another very closely related concept is data analysis.
In terms of SMS campaigns, it involves collecting and analysing data related to SMS marketing campaigns. This includes data such as:
- SMS messages sent
- Messages opened,
- Clicks on links contained in the message,
- Conversions resulting from the campaign.
The goal of performing data analysis is to understand the campaign’s effectiveness and identify improvement areas.
It also helps you, as a marketer, determine which SMS and offers resonate with your audience.
You can also identify the best time of day to send text messages and which frequency of messages worked best.
While ChatGPT can perform substantial analysis, it has yet to analyse raw numeric data. But it can help you create personalised SMS based on the research.
How can you implement data analysis for your business?
To use ChatGPT for creating SMS campaigns this way, follow these steps:
- Define your business problem: Identify your business problem. This may include improving conversion rates for SMS campaigns, optimising messaging, or building chatbot marketing. Pick one problem.
- Prepare your data: Collect and prep the data that defines your business problem. This includes data such as purchase history, browsing behaviour and demographic information.
- Train ChatGPT: Train ChatGPT using the data you have collected. This is a complex process, and you will need the help of an AI provider. Train the AI algorithms to work with your specific business data.
- Integrate ChatGPT: Now integrate the validated AI model into your SMS marketing system. This involves working with an SMS marketing provider who understands your system.
- Generate SMS campaigns: Now, you can generate personalised SMS based on the specific data set. Your SMS will address all the preferences and customer data variables you trained ChatGPT on.
As with all implementations of ChatGPT, constantly monitor your campaigns and insights.
4. Sentiment analysis to gain customer insights
The following way you can use ChatGPT is for analysing human sentiments.
Sentiment analysis uses NLP techniques to extract information from a text. When businesses want to gain customer insights, they can use this tool to understand how their customers feel about their products or services.
So how can AI help with sentiment analysis?
An AI-powered tool can automatically sort customer responses into predefined categories. This helps you quickly see the areas of improvement.
And how does ChatGPT feature in all of this? First, it can help you perform sentiment analysis.
Second, it can address customer sentiment and generate appropriate responses.
For example, if your customer does not like the delivery service, ChatGPT can help you create an SMS copy that acknowledges this and offer a discount or free delivery on the next order.
This can help you enhance customer satisfaction and build better relationships.
How can you implement sentiment analysis for your business?
ChatGPT is apt at analysing language. Here is how you can implement sentiment analysis for your SMS marketing:
- Set a goal: Identify the business goal you want to achieve. For example, do you want to understand how your customers feel about the new menu, or do you want to see how satisfied they are with your brand?
- Prep your data: Gather the data you want to analyse. This includes customer feedback, social mentions, and SMS you sent. You can also send out a survey to collect this data.
- Train ChatGPT: Train it with relevant data to predict sentiment accurately. Provide ChatGPT with a labelled dataset of positive, negative, and neutral examples to learn from.
- Analyse the data: Once you have trained ChatGPT, you can begin analysing your prepared data. ChatGPT will generate a range of sentiment data, including sentiment scores, trends and comparisons.
- Take relevant action: If your analysis shows that customers don’t like the new menu, it may be time to add significant tweaks or change the chef.
Sentiment analysis is a valuable tool for making data-driven decisions. Ensure you can leverage the potential by adjusting your strategies as you go.
5. A/B testing SMS campaigns
You can also use ChatGPT to run A/B tests.
A/B testing is splitting your audience into two or more groups and sending each group a slightly different version of the same SMS. This test tells you which version performs better, leading to optimisation.
You can test different variables within an SMS. For instance, you can change the message content, add or remove call-to-action, use different timing etc., to see what resonates with your audience.
And what does ChatGPT do?
It helps you craft multiple variations of personalised SMS based on the selected variables to test.
How can you implement A/B testing for your business?
Here is what you need to do:
- Define your objectives: Identity what you want to achieve with A/B testing. Do you want to create better messaging to increase sales? Or do you want to improve timing to reach more people?
- Choose an SMS marketing platform: Choose an SMS marketing platform that supports A/B testing and integrates with AI tools. All platforms do not offer this facility.
- Segment your audience: Create segments based on your chosen characteristics to make sense of A/B testing results.
- Choose a variable: One A/B test manipulates a single variable. You can test for variables like message content, call-to-action, timing, and frequency.
- Create SMS for A/B testing: Create different versions of the same SMS based on your testing variable. The difference between each must be minor to ensure the validity of the results.
- Run the test: Use the A/B testing feature in your SMS marketing platform to create sub-groups within the segmented audience. Assign an audience to each sub-group randomly. Send the different versions of the SMS to each sub-group.
- Analyse performance: Collect data on the performance of each version from the sub-groups. Use ChatGPT to identify patterns and create better-performing SMS copies.
A/B testing helps you achieve better engagement rates leading to a better return on investment (ROI) for your SMS marketing efforts.
Isn’t all this cool?
ChatGPT can help you do all this technical stuff, and it’s still just a language processor with a chat interface.
Now let’s look at how you can create SMS copies with ChatGPT before jumping into some prompt examples.
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How to use ChatGPT to write SMS copy?
Before using this powerful tool, set a clear goal of what you want to accomplish with your text messages. And then dive in.
Step 1: Go to https://chat.openai.com/ in your web browser.
Step 2: Log in to your OpenAI account.
If you don’t have an account, create one.
Step 3: Once logged in, you will see the Chat interface.
Type in the prompt that will generate the SMS copy in the message box.
This is what the output will look like.
Step 4
You can specify additional requirements for your SMS copy, such as tone, word count, or target audience.
The above SMS generated for an audience of above 40 would look like this
Step 5
Review the generated SMS copy. The copy is far from perfect, as shown in the results above. Tweak it to meet your needs.
Step 6
Copy and paste the final SMS into your messaging app or platform. Hit the “Send” key. Now wait for the response.
You can specify as many variables as you want while describing the copy. Also, add the data from the predictive analysis, customer segmentation and sentiment analysis to get a fine-tuned copy.
But wouldn’t it be better if you had the prompts to run with?
Scroll down to find some prompts you can use right away to write and fine-tune your SMS copy.
50 copy-paste ChatGPT prompts for your marketing SMS
To get the best results, create prompts that are as detailed as possible. That doesn’t mean ten sentences per prompt. Instead, provide as much information about what you are looking for.
The examples below use human language with all its nuances and typical errors. The purpose is to demonstrate ChatGPT’s ability to understand and process language.
Marketing research
You can use these prompts to conduct preliminary marketing research on your audience and customers. You can add specific industry references to enhance these prompts further.
1. To determine what affects your audience
“What are the most important factors influencing our customer’s purchasing decisions in the SMS marketing industry?”
2. To discover your customers’ problems
“What are people’s most common objections and problems while using SMS services? How can we address these?”
3. To measure the ROI of SMS campaigns
“What are the most effective ways to measure the ROI of SMS marketing campaigns?”
4. To find out what metrics track customer loyalty
You can set different metrics based on your business goals. Enter your goals as part of the prompt for a more fine-tuned response.
“What metrics should I consider for tracking customer satisfaction and loyalty in SMS marketing?”
5. To create a user persona
“Help me create a user persona. I want to create an SMS marketing campaign for an insurance service.”
You can ask for more personas too.
6. To calculate Customer Acquisition Cost for SMS marketing
“You’ve spent $1000 an SMS marketing campaign, and as a result, you’ve received 25 new customers. What is the Customer Acquisition Cost (CAC)? Please provide a step-by-step process. Also, tell me if this is high or low compared to industry standards.”
7. To develop a pricing strategy for SMS marketing, you need one
“Develop a pricing strategy for my SMS marketing business. My customers are businesses of all sizes.”
8. And the pricing tiers
Here, you can be as creative or specific as you want.
“What pricing tiers can I set for my SMS marketing strategy?”
You can ask for more tiers.
E-commerce
Let’s look at the example of an e-commerce store selling sports goods. You can modify the prompt to generate suggestions based on the type of e-commerce business you run.
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9. For a sale at the store
“Generate 3 promotional SMS messages to send out during a sale at my e-commerce store for sports goods.”
10. For abandoned carts
Ensure you leave room in your message for your customer’s name.
“Write 3 personalised SMS up to 145 characters to a customer who dumped their shopping cart while shopping for sports goods.”
11. To inform about a flash sale about to end
This example looks at a sale on sneakers.
“Write 3 SMS messages up to 160 characters to notify customers of a flash sale that is about to end on the sneakers at my sports e-com store.”
12. To offer a discount to customers who haven’t purchased in a while
“Write 3 SMS messages up to 160 characters to offer a discount code to customers who haven’t purchased in a while at my sports e-com store.”
13. To ask customers for a review
“Generate 3 SMS messages up to 145 characters for my customers to encourage them to leave product reviews on their purchases.”
14. To notify customers of restocking
“Create 3 SMS messages to notify customers of upcoming restocks for Nike sneakers at my e-com store.”
Noticed how sometimes ChatGPT knows the character limit of the SMS, and sometimes it doesn’t. Keep an eye out for this. The SMS messages are very close to perfect, but you can tweak them further.
Financial Services
Let’s look at some prompt examples of SMS for insurance services.
15. To send a reminder
Insurance and financial services are serious businesses. But sending a very serious reminder will not help your business.
Ask ChatGPT to change the tone or address a specific age group to create more personalised messages.
“Write 3 SMS up to 160 characters to remind customers of an upcoming premium payment for their life insurance policy. Keep the tone casual.”
16. To offer a referral discount
“Write 3 SMS messages up to 160 characters to offer a discount for customers who refer a friend for insurance.”
You can modify this to show you messages for car insurance and other products.
“Write 3 SMS messages up to 160 characters to offer a discount for customers who refer a friend for car insurance.”
17. To inform customers of fraudulent activities
“Create 3 SMS messages up to 160 characters to notify customers of fraudulent activity on their account. We don’t want to alarm the customers. Just inform them to check their accounts.”
18. To promote your company events
“Create 3 SMS messages up to 160 characters to promote a car insurance seminar.”
19. To notify customers of changes
“Create 3 SMS messages up to 160 characters each to notify customers of important annual terms and conditions changes.”
20. To update contact information
“Generate 3 SMS of 160 characters each to remind customers to update their contact information to ensure they receive important policy notifications.”
21. To ask to enrol in a new plan
“Generate 3 SMS messages to encourage customers to enrol for a home insurance plan. Target homeowners above 40 years. Keep the tone professional yet friendly. Keep each message up to 160 characters.”
The last SMS template for this prompt is too long, 202 characters long, despite the character limits set. This is not an error. After copying them to your writing software, you can instruct ChatGPT to shorten or tweak the messages.
Healthcare
Now let’s take a look at writing SMS messages for a clinic.
22. To encourage preventative screenings
“Write 3 SMS messages to encourage patients to schedule preventative screenings at my clinic. Create a sense of urgency yet have a conversational tone. Keep the messages 160 characters each.”
23. To promote new services
“Create 3 SMS messages to promote telemedicine or virtual consultations with Dr Nina in gastro. Keep the messages up to 160 characters.”
24. Reminder for medicine
“Generate 3 SMS message reminders to send to patients to take their medication as prescribed. Keep the message 160 characters or less. Use a friendly tone.”
25. Reminder to review health policy
“Generate 3 SMS messages to encourage my patients to review their health insurance coverage. Keep the tone professional. Keep the messages 160 characters or less.”
26. Safety tips for outbreaks
“Generate 3 SMS messages to all patients with one safety tip for the flu season. Keep the messages 160 characters or less. Keep the tone conversational.”
Ask for another tip.
27. To offer a discount for referrals
Hospitality
For the hospitality sector, we asked ChatGPT to generate some messages for a guest house in the hills. Here is what you can copy and use right away.
28. To promote a deal
Also, ChatGPT goes over the word limit while showing you the SMS. Tweak the results to your preference.
“Generate 3 SMS messages to a summer getaway package for my guest house located in the hills. Target young people and newly married couples. Keep the tone high-spirited. Keep the word count up to 160 characters.”
29. To announce a rewards program
“Create 3 SMS messages to announce a rewards program for my guest house. Keep message word limit less than or up to 160 characters.”
30. To offer a discount on booking directly
“Generate 3 SMS messages to offer a discount for guests who book their next stay at my guest house directly. Keep the tone friendly, and the word counts up to 160 characters.”
31. To ask for feedback via SMS survey
These messages comprise the first survey question you send via SMS.
“Create 3 SMS messages for my guests to encourage them to provide feedback through a satisfaction survey. Keep the tone of the message encouraging and conversational. Keep the word count less than 160 characters.”
32. To inform customers about the different amenities
“Write 3 SMS messages informing guests about the pool and spa services. Also, add information about restaurant reservations. Keep the message under 160 characters and the tone conversational.”
33. To offer upgrades to a select few
“Create 3 SMS messages offering a complimentary upgrade to my guest. Keep the tone witty and encouraging. Keep the word count under 160 characters.”
SaaS
Now let’s slide into the SaaS dimension. To convey these prompt examples meaningfully, we use office productivity software as an example.
34. To announce new features
“Write 3 SMS messages to notify customers of new features to the office productivity software. Keep the word count up to 160 characters.”
35. To offer a limited-time discount
“Create 3 SMS messages to promote a discount on our office productivity software for 15 days. We are offering a discount of 15%. The discount is only valid for renewals. Keep the tone friendly. Keep the word count under 160 characters.”
36. To promote upgrades
“Generate 3 SMS messages to encourage customers to upgrade to an enterprise version of the office productivity software. Keep the word count under 160 characters.”
37. To offer personalised training sessions
“Create 3 SMS messages to offer personalised training sessions for customers to get the most out of the office productivity software. Keep the message word count under 160 characters. Keep the tone of the message inviting.”
38. To offer security patches
“Create 3 SMS messages to notify customers of important software security patches. Keep the message tone formal and urgent. Keep the word count under 160 characters.”
39. To discount for a long-term commitment
“Create an SMS message to offer a discount for customers who sign-up for a long-term contract for the office productivity software. Keep the word count under 160 characters.”
Logistics
The logistics sector uses SMS the most. Think about the number of times you receive delivery updates about your order. Let’s see how you can generate some of these updates as a logistics partner.
40. To inform customers about the delivery status
“You are a logistics partner. Generate 3 SMS messages to notify customers of shipment updates. Keep the word count under or up to 160 characters.”
41. To remind customers of peak season
“You are a logistics partner. Generate 3 SMS messages reminding customers of holiday cut-offs and seasonal peak periods. Keep the word count of the message under 160 characters.”
42. To inform customers of delays
“Create 3 SMS messages to notify customers of unexpected delays due to peak season. Keep the word count under 160 characters.”
43. To address complex logistic challenges
“Pose as a logistics partner. Generate 3 SMS messages offering personalised assistance for complex logistics challenges. Keep the word count under 160 characters and the tone friendly.”
44. To promote sustainability
“Pose as a logistics partner. Write 3 SMS messages to promote sustainable logistics practices to customers. Keep the word count under 160 characters.”
45. To notify of new services
“Pose as a logistics partner. Create 3 SMS messages to notify customers of newly launched warehouse management services. Keep the word count under 160 characters. Keep the tone happy.”
Education
Let’s see if ChatGPT can cough up some good responses for Education prompts. We are using the example of a school sending an SMS to parents.
46. To inform about deadlines
“You are a school communicating with parents. Do not use the word Parent in the SMS. Create 3 SMS messages to notify them of upcoming registration deadlines for their kids. Keep the tone urgent yet conversational. Keep the word count under 160 characters.”
You can omit the phrase “Do not use the word Parent in the SMS.” However, the SMS generated will be less personal.
47. To offer personalised services
“You are a school communicating with parents. Create 3 SMS messages for personalised support or tutoring services for students. Keep the word count under 160 characters.”
Notice we didn’t use the complete form of ‘character’ in the above prompt, but the response was perfect!
48. To encourage feedback
“You are a school communicating with parents. Generate 3 SMS messages to encourage parents to share feedback on their experience with the school. Offer a special thank you gift for doing so. Keep the word count under 160 characters. Keep the tone friendly and casual.”
49. To offer financial aid
“You are a school communicating with parents. Create 3 SMS messages to promote financial aid opportunities for students. Ensure the word count is under 160 characters. Keep the tone warm and inviting.”
50. To inform about the results
“You are a school communicating with parents. Create 3 SMS messages to inform parents about exam result dates. Add a hint of curiosity. Keep the word count under 160 characters.”
Create your SMS marketing plan with SMSCountry
There you have it.
50 ChatGPT prompts with all you need to know about how to use it for your SMS marketing strategy.
You need a reliable SMS marketing platform to put all this into action. Look only as far as SMSCountry.
At SMSCountry, we offer you a simple, secure and reliable messaging platform that uses SMS and voice to connect you with your customers. Learn more about SMSCountry.
