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Top 10 Bulk SMS Service Providers for Your Business Right Now

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Want to send mass SMSes but don’t know which bulk SMS service provider to use?

But with so many SMS service providers on the market, testing the features of each and trying software after software to choose the right one for your business can be overwhelming.

This article compares the 10 best SMS service providers, including SMS API services, in the market to help you choose today.

A major difference between how you communicate with your customers and how your competitors do is the bulk SMS provider you use.

Want to send fast and secure OTP and transactional messages and serve your customers on WhatsApp? Get our WhatsApp Messaging Solution Today!

I and my team analysed, researched, compared, and personally tested 10 of the best bulk SMS service providers in the market. We compared their speed, cost, simplicity, scalability, security, and customer support. And condensed our findings into this post.

After reading this blog, you’ll have a clear idea of the different bulk SMS service providers, why they are the best, and, most importantly, which one to choose for your business.

Because we took our time to test and research each provider to give you all the information you need to decide, this is a long guide. Please use the content outline to navigate the article.

Also, check out:

What features should you look for in a bulk SMS service provider?

Before delving into comparing the top 10 bulk SMS service providers, it’s essential to understand the key features that make an SMS provider worth considering. 

So, what exactly should you look for in a bulk SMS service provider? Here are the features you should consider:

  • All-in-one platform: Look for a provider that offers bulk SMS services and other communication features like voice and WhatsApp API, plugins and a web interface. This simplifies your business operations, allowing you to handle all your communication from one platform. 
  • Report and analytics: Detailed reports and analytics enable you to track the success of your SMS campaigns. Look for a provider that offers real-time analytics, message delivery reports, and click-through rates. This will help you to optimise future messaging based on past performance.
  • Delivery rate: When selecting a bulk SMS service provider, aim for a delivery rate of at least 95% or higher. This ensures that your messages will successfully reach your customers’ devices. A higher delivery rate indicates a reliable service with a robust network infrastructure.
  • Integration with third-party applications: Ensure that the SMS platform integrates with other software you use – like CRM, e-commerce platforms, or email marketing tools. This will enable more personalised and automated communication.
  • Voice SMS: This feature lets you send pre-recorded voice messages to your customers. It’s an essential tool for adding a personal touch and increasing engagement.
  • Multilingual SMS support: If you’re a global business and serve customers who speak different languages, your SMS provider must support Unicode SMS. This will allow you to send messages in the languages your customers understand best.
  • Message personalisation: Personalisation increases engagement rates. Look for a provider that allows you to tailor messages with customer names, purchase histories, or other personalised information.
  • Multiple messaging channels: Besides SMS, look for a provider that supports multiple channels like MMS and RCS. This gives you flexibility in how you reach your customers.
  • Security: Ensure the service provider follows strict security protocols to protect your data and customers’ information. Look for encryption and compliance with relevant data protection regulations.
  • Global reach: If your business has international clients, ensure your SMS service provider offers a vast network coverage and can deliver messages worldwide. 
  • Customer support: Good customer support is crucial, especially when encountering issues or having questions about the service. Look for a provider with 24/7 support and multiple contact options like phone, email, and live chat.
  • Scalability: Look for an SMS provider that offers scalability. As your business grows, your bulk SMS needs may change. A scalable SMS solution allows you to send more messages as needed or scale back during quieter periods.
  • User-friendliness: The platform should be easy to use, even for beginners. A good provider offers an intuitive interface, clear instructions, and resources to help you get started.

Let’s look at the best SMS platform for your business.

“SMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.
– Nageswara Rao, GITAM University”

Which are the top 10 bulk SMS service providers?

We’ve compiled a list of the best bulk SMS service providers in the market. These services provide everything you seek for your business needs.  Have a quick tour of the top 10 bulk SMS service providers.

  • SMSCountry – best for businesses of all sizes
  • Fast2SMS – if you want to send SMS in the U.S. and Canada
  • Textedly – best for developers
  • JookSMS – if you want to send SMS within India
  • SimpleTexting – best for sending SMS to US and Canada
  • SlickText – best for OTP SMS
  • Exotel – affordable text marketing service
  • MSG91 – if you want a unified communication platform
  • Textlocal – best for visual SMS campaigns
  • 2Factor – best for SMS marketing

Let’s explore each SMS provider in detail, evaluating their features, price, pros and cons, customer reviews and more.

SMSCountry – best for businesses of all sizes

SMSCountry is one of the best global SMS service providers offering reliable and cost-effective messaging services to businesses of all sizes.

The company provides bulk SMS, voice SMS, OTP, and WhatsApp Business solutions. AS well as SMS and WhatsApp APIs.

SMSCountry’s platform allows you to send and receive text messages worldwide, with high delivery rates and low latency. 

The SMSCountry gateway was created to smoothly integrate with any software, application, or website with a reliable SMS API. Currently, there are over 60,000+ registered online users and 4000+ businesses using the SMSCountry SMS platform and services.

Let’s look at the features of SMSCountry.

“No one would like to wait 5 or 10 minutes to get an OTP. Our users need their OTP on the spot. And we got this fast OTP delivery from SMSCountry”
-Gaurav Aggarwal, Kavya Digital Solutions

What are the features of SMSCountry?

Here is a brief rundown of the key features of SMSCountry:

  • One platform for omnichannel communication
  • Advanced SMS features
  • Voice messaging service
  • Range of plugins
  • REST API for seamless integration
  • DLT registration assistance
  • Dedicated account management and support

Now let’s explore each feature in detail.

One platform for omnichannel communication

Bulk SMS Service Providers | SMSCountry main dashboard showing different features

SMSCountry provides a unified platform for omnichannel communication that includes SMS, WhatsApp, and voice messaging. This means you can manage multiple communication channels from one central location.

Whether you require promotional messages, transactional notifications, OTP SMS, two-way SMS interactions, email-to-SMS, or group SMS broadcasts, the SMSCountry platform covers it all.

Advanced SMS features

Best Bulk SMS Service Providers | SMSCountry text SMS interface showing compose SMS and contact upload options

SMSCountry offers advanced features for sending bulk SMS. This includes:

  • Global coverage: With SMSCountry, you can deliver SMS to over 180 countries, making it an excellent choice for businesses with international clients.
  • Custom sender IDs: Customize the sender’s name on the messages.
  • SMS long code and shortcode: Get a unique standard SMS long code or shortcode phone number for your brand.
  • SMS keywords: Create SMS keyword campaigns to grow your list and engage with your customers.
  • Message scheduling: You can either choose to send real-time bulk SMS or schedule them in a way that ensures rapid delivery because of a robust, user-friendly, and scalable interface.
  • Unicode SMS: SMSCountry supports Unicode characters, so you can send SMS in any language.
  • SMS personalisation: Personalise SMS with tags, custom fields and customer data for relevant messaging.
  • Email to SMS: Send messages from any email platform without extra cost.
  • SMS surveys: Create and send surveys, questionnaires and polls via SMS to gather customer feedback.

Voice messaging service

SMSCountry offers a comprehensive voice messaging service with unique features. This includes an outbound dialer with interactive voice response (IVR), which automatically places calls to your customer list. 

Bulk SMS Service Providers | SMSCountry voice SMS dashboard showing voice messaging features

Once the call is answered, the IVR system plays the audio messages, giving customers options to respond. With IVR, you can simultaneously handle thousands of calls and track customer input without human intervention.

Moreover, with the text-to-voice feature, you can turn your written message into a human-like voice. This feature supports over 20 languages to reach a diverse audience in a language. 

SMSCountry voice SMS dashboard | text to speech feature

Additionally, the missed call number service allows your customers to interact with your business free of charge. Customers simply give a missed call to a specified number to express interest, participate in a campaign, or request a callback. This provides a cost-effective way for customers to engage with your business.

Range of plugins

SMSCountry offers SMS plugins to integrate seamlessly with various platforms. Using these plugins, you can easily incorporate SMSCountry’s capabilities into your existing systems and workflows. Currently, they offer 13 plugin integrations listed below:

  • CRM plugins: Any CRM.
  • E-commerce plugins: Magento, WooCommerce, Joomla, CS-Cart, OpernCart, Prestashop, BigCommerce, X-Cart, Zen Cart, nopCommerce.
  • Accounting plugin: Tally accounting software.
  • Excel plugin: Google Sheets and Microsoft Excel.

REST API and comprehensive documentation for seamless integration

SMSCountry REST API documentation

SMSCountry provides a robust REST API to integrate SMS, WhatsApp, voice and OTP capabilities across different platforms and applications.

Being HTTP-based, the API is inherently compatible with many programming languages. To further speed up the integration process, SMSCountry provides code samples in 14 different programming languages. 

The API is meticulously maintained, ensuring it remains bug-free and constantly updated to adhere to the latest standards and best practices.

SMSCountry also provides detailed and comprehensive API documentation that walks you through how to use the API from beginning to end.

This combination of broad compatibility, comprehensive support, and high-quality maintenance ensures a smooth and hassle-free integration process.

“We’ve decided to stay with SMSCountry (even though our procurement team has suggested other SMS service providers)”
– Nageswara Rao, GITAM University

DLT registration assistance

For businesses operating in India, SMSCountry offers complete assistance for registering on the DLT platform. 

DLT registration is mandatory for businesses sending SMS in India to prevent spam and fraudulent activities via SMS. The process can be complicated, especially if you’re unfamiliar with the system. 

SMSCountry simplifies the DLT registration process for you by providing A-to-Z assistance. Walking you through every step of the registration process. This saves time, allowing you to focus on your core operations.

Dedicated account management and support

SMSCountry provides a dedicated account manager to help you send SMSes fast and fix any issues you may have. 

This video shows tells you more about SMSCountry.

Now, let’s look at the pros and cons of SMSCountry.

What are the benefits of SMSCountry?

These are the top benefits of SMSCountry:

  • Unified communication platform: SMSCountry offers an all-in-one communication platform accommodating SMS, OTP, voice calls, and WhatsApp.
  • Global reach: With the capability to deliver messages to over 180 countries and 200 carriers, the platform provides an extensive global reach.
  • Reliable delivery and uptime: Its high delivery rate of 98% and near-perfect uptime of 99.9% ensure prompt and reliable message delivery to recipients.
  • Dedicated account management: From the moment of sign-up, a dedicated account manager is assigned to handle and run your campaigns.
  • Affordable pricing: The platform operates on a pay-as-you-go pricing model without setup fees, contracts, or monthly payments, making it accessible for businesses of all sizes.
  • 24/7 customer support: SMSCountry ensures round-the-clock customer support through various channels such as live chat, email, or call.
  • Comprehensive SMS template: SMSCountry provides a comprehensive set of SMS templates for all industries, and for anything, you’d need SMS or WhatsApp messaging.

“After we started using SMSCountry, the team got streamlined and efficient”
– Uday, Aswini

Download/copy tried-and-trusted SMS templates for your text messaging

What are the drawbacks of SMSCountry?

  • No mobile app: SMSCountry does not provide a mobile app. This may limit the ability to manage campaigns on the go. But you can easily login into the web platform with your mobile browser.
  • Limited integrations: While SMSCountry does offer REST API for integration, it does not offer as many native integrations with other software or applications as some other providers.
  • Additional fees for certain features: Although SMSCountry operates on a pay-as-you-go pricing structure, features like custom sender ID or shortcode might incur extra costs.

Who’s SMSCountry best for?

SMSCountry is a good choice for businesses of all sizes because of its extensive features. 

However, it also stands out for small and medium-sized businesses because it offers a dedicated manager to handle their campaigns. This is helpful for smaller businesses that have a lot on their plate.

Also, the pay-as-you-go pricing structure allows businesses to only pay for the services they use, which is excellent for managing costs.

This flexibility and affordability, combined with the advanced features, make SMSCountry the best choice for businesses of all sizes.

SMSCountry customer support

SMSCountry offers customer support via live chat, email and call. The average response time is 10 minutes.

SMSCountry has a dedicated team to ensure 24/7 support. SMSCountry customer support team helps you ensure all your SMSes are delivered in compliance to SMS regulations. If you send SMSes to users in India, SMSCountry customer support holds your hand throughout the DLT registration process.

SMSCountry pricing

SMSCountry offers flexible pay-as-you-go pricing based on SMS volume. The more SMS you purchase, the lower the cost per SMS. International pricing varies from country to country.

You can learn more about SMSCountry international pricing when you contact our team.

Does SMSCountry meet all essential features for an SMS provider?

Based on the feature checklist provided, SMSCountry performs exceptionally well and ticks all the boxes for a comprehensive SMS service provider.

See what an SMSCountry user has to say.

best bulk sms service provider | Recent testimonial from a happy SMSCountry customer about reliable service

See how we helped businesses like yours solve problems created by SMS providers like Twilio and made it a no-brainer using SMS. Read our customer stories.

SMSCountry customer stories.

Want to try SMSCountry?

You can Sign up for free or Book a 1-on-1 demo.

Fast2SMS – if you want to send SMS within India

Fast2SMS is an India-based bulk SMS service provider. They offer a platform and API to send transactional, promotional, OTP, flash, and voice SMS within India.

They have a web app and an Android application to send SMS. You need an India-based phone number to sign up for Fast2SMS.

This short video tells you more about Fast2SMS.

Let’s look at the features that Fast2SMS provides.

What are the features of Fast2SMS?

Here is a brief rundown of the key features of Fast2SMS:

  • Minimal and straightforward platform
  • SMS to DND numbers and without DLT registration
  • Voice call capabilities
  • Bulk SMS features
  • Simple API documentation

Now let’s explore each feature in detail.

User-friendly interface

Best Bulk SMS Service Providers | Fast2SMS main dashboard

Fast2SMS web dashboard is both simple and straightforward. 

All the features are conveniently listed on the left panel for easy access. You can also access the FAQs or raise support tickets directly from the dashboard for any issues or queries.

Best Bulk SMS Service Providers | Fast2SMS contact us form

They also offer a step-by-step guide for DLT registration that you can access from the dashboard. 

SMS to DND numbers and without DLT registration

Best Bulk SMS Service Providers | Fast2SMS SMS composer

Fast2SMS provides a feature called Quick SMS. This feature allows you to send SMS to Indian numbers on the Do Not Disturb (DND) list without DLT registration, which is typically required for sending bulk SMS in India. 

This is possible by using an international route to deliver SMS to Indian numbers. 

Best Bulk SMS Service Providers | Fast2SMS voice call composer

However, this added convenience and flexibility come with a higher cost. Each SMS sent using Quick SMS costs INR 3.50 (0.042 in USD), pricier than the usual cost per SMS of INR 0.20 (0.0024 in USD).

Voice call capabilities

Fast2SMS offers voice call capabilities to conduct promotional and informational voice calls via the dashboard, and OTP voice calls via API.

They also have a text-to-speech feature to convert your text into voice. 

Bulk SMS features

Fast2SMS offers several bulk SMS features including:

  • Scheduling: To schedule the delivery of your SMS and voice calls for later times.
  • SMS customisation: You can personalise SMS using your customer’s data fields from an Excel file.
  • QR code scanner: Scan a QR code, and the contact information is automatically added to your list.
  • Unicode support: Fast2SMS lets you send SMS in 14 languages, including 12 Indian regional languages, Nepali and Arabic.

Simple API documentation

Fast2SMS API documentation offers instructions for integrating their varied services, including OTP SMS, Quick SMS, DLT SMS, and Voice SMS. 

Best Bulk SMS Service Providers | Fast2SMS API documentation

Now let’s look at the pros and cons of Fast2SMS.

What are the benefits of Fast2SMS?

After testing the platform for a week, I’ve found that these are the top benefits of Fast2SMS:

  • Send SMS without DLT: The Quick SMS feature lets you send SMS without registering on the DLT portal.
  • User-friendly platform: The web application is minimal, straightforward and easy to navigate.
  • Offers test credits: Fast2SMS offer INR 55 (0.67 USD) in test credits upon sign-up, which can be used to send 275 SMS. 
  • Affordable pricing: The cost per SMS starts at a competitive rate of INR 0.12 (0.0015 USD), making it an affordable choice for businesses.

What are the drawbacks of Fast2SMS?

Here are the drawbacks I discovered while using Fast2SMS: 

  • No global reach: Fast2SMS only provides bulk SMS service in India. If you have customers outside India, you won’t be able to reach them using this platform.
  • Limited services: Fast2SMS only offers bulk SMS and voice services, lacking a WhatsApp Business API. This could be a setback if your business relies on WhatsApp for communication.
  • No plugins for integrations: The absence of plugins restricts integration of Fast2SMS with your existing applications like Excel, CRM, e-commerce platforms etc.
  • No phone support: Fast2SMS only offers customer support via email with an average response time of one hour. If you prefer immediate assistance or phone support, this is a drawback.
  • No account manager: Fast2SMS doesn’t provide a dedicated account manager. You’ll have to manage all aspects of the SMS campaigns on your own. This might be challenging if you’re short on time or lack technical expertise.

Who’s Fast2SMS best for?

Fast2SMS works best for small to medium businesses based in India.

However, if your business requires global reach or advanced features like integrations, Fast2SMS is not the best fit due to its limited reach and features.

Fast2SMS customer support

Fast2SMS only provides customer support via email. The average response time is one hour.

Fast2SMS pricing

With Fast2SMS, pricing depends on the tier you choose. With the tier you choose, you also lock the number of SMS you send and the validity of your SMS.

For example, if you choose the credit amount of INR 5000, which falls into the INR 4000 to INR 7999 tier, the per SMS cost will be INR 0.18. And you will get an estimated 27777 SMS for the next six months at the price of INR 0.18. 

Best Bulk SMS Service Providers | Fast2SMS different pricing tiers

Does Fast2SMS meet all essential features for an SMS provider?

Based on the features checklist, Fast2SMS performs fairly well, checking most of the boxes.

It falls short in a few areas, mainly not offering an all-in-one platform or third-party application integrations, and it lacks a global reach.

“SMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.
– Nageswara Rao, GITAM University”

Textedly – affordable text marketing service

Textedly is a text marketing platform that promises increased revenue and mass communication using automated, bulk texting services.

Textedly is one of the best mass text message service providers that offers 2-way SMS communication. This service is suitable for small businesses because it provides a simple set of text message options to quickly get them up and running. 

Textedly however works in select countries and banned others.

Best Bulk SMS Service Providers | Textedly website accessibility error

The following sections of features and pros and cons are based on my findings from public online sources.

What are the features of Textedly?

Best Bulk SMS Service Providers | Textedly main dashboard

According to the review sites, these are the key features of Textedly:

  • Bulk text and MMS marketing
  • Two-way text messaging
  • Transactional text messaging
  • Automatic replies
  • Text scheduling
  • Text to pay
  • SMS personalisation based on customer information or past behaviour
  • Omnichannel inbox to manage conversations
  • Shortcode texting
  • Third-party integrations

Now let’s look at the pros and cons of Textedly.

What are the benefits of Textedly?

Based on the user reviews of Textedly, these are the top benefits of Textedly:

  • Simple user interface: Many user reviews highlighted the simplicity and user-friendliness of the Textedly platform.
  • Affordable pricing: Users found the pricing of Textedly to be affordable and fair, appreciating the generous amount of messages included in each package.
  • Extra features: The cost of adding extra features and keywords was deemed acceptable by users, suggesting that it provides good value for the price.
Best Bulk SMS Service Providers | Textedly customer review highlighting its pros and cons

What are the drawbacks of Textedly?

Based on the reviews, here are the drawbacks that users faced while using Textedly:

  • Website accessibility: Textedly website was not accessible from many locations because they have banned the IP addresses. 
  • Price increase: Users expressed discontent with unexpected increases in prices, particularly without telling their current customers about the change.
  • Poor customer service: Many user reviews complained about the lack of responsiveness of the Textedly support team and difficulty in resolving issues.
Best Bulk SMS Service Providers | Textedly negative customer review

Who’s Textedly best for?

Textedly could be a great choice for small businesses. It’s because Textedly is affordable and has a simple user interface. 

Textedly pricing and customer support

Since I could not access the Textedly website and try the platform, I can’t comment on its pricing and the responsiveness of their customer support team.

Does Textedly meet all essential features for an SMS provider?

Since I could not access the Textedly website and explore its features. I can’t comment if it meets all the essential features for an SMS provider.

“No one would like to wait 5 or 10 minutes to get an OTP. Our users need their OTP on the spot. And we got this fast OTP delivery from SMSCountry”
-Gaurav Aggarwal, Kavya Digital Solutions

JookSMS – best for sending SMS to the US and Canada

JookSMS is a U.S. text messaging provider. They provide bulk messaging service internationally, but you need a phone number from one of the following countries to sign up: 

  • Canada
  • Costa Rica
  • France
  • Mexico
  • Panama
  • UK
  • USA

The following sections of features and pros and cons are based on my findings from online sources.

What are the features of JookSMS?

Best Bulk SMS Service Providers | JookSMS main dashboard

JookSMS website did not list the platform’s features. These are some of the few features from their support articles and FAQs section:

Also Read: Expert Advice: Improve Your Business With These 6 benefits of Bulk SMS

  • Shortlinks to keep track of SMS campaign conversion
  • Website widgets to get opt-ins for SMS list
  • High SMS delivery ratio
  • Triggers for auto-replies to customers
  • API to integrate SMS into your app or website

This short video tells you more about JookSMS.

Let’s look at the pros and cons of JookSMS.

What are the benefits of JookSMS?

Based on the user reviews of JookSMS, these are the top benefits of JookSMS:

  • User-friendly interface: Customers have appreciated JookSMS for its simple and easy-to-use dashboard, which simplifies the process of sending messages.
  • Human-led customer support: Instead of automated replies, customers get to interact with actual human representatives who help troubleshoot problems and answer queries.
  • Generous free trial: JookSMS offers a 30-day free trial to explore and understand the platform’s features and capabilities. 
Best Bulk SMS Service Providers | JookSMS customer review highlighting its pros and cons

What are the drawbacks of JookSMS?

Based on the reviews, here are the drawbacks that users faced while using JookSMS:

  • Restricted sign-up: JookSMS requires users to have a number from specific countries like Canada, Costa Rica, France, Mexico, Panama, the UK, or the USA to sign up. This restriction limits the platform’s usability for businesses outside of these regions.
  • Absence of a mobile app: A review reported the lack of a mobile app and the inability to monitor messages and respond to them in real-time.
  • Limited advanced features: JookSMS does not provide some advanced features, such as MMS, link tracking, and drip campaigns. 
JookSMS customer review highlighting its pros and cons

Who’s JookSMS best for?

JookSMS is most suitable for small businesses located in countries such as Canada, Costa Rica, France, Mexico, Panama, the UK, or the USA, given the platform’s sign-up requirements. 

Its straightforward and user-friendly interface makes it ideal for businesses that like things simple and easy when managing their text message campaigns. 

But, if a business needs more advanced features like MMS, tracking links, or SMS drip campaigns, JookSMS is not the best choice. Other options like SMSCountry are better options.

JookSMS customer support

JookSMS offers customer support via email and phone. The average response time is 1 hour.

JookSMS pricing

JookSMS has different pricing options with pay-as-you-go pricing and two packages. 

The pay-as-you-go pricing starts from $0.026 per SMS. The Basic package is priced at $25 for 1033 SMS and the Gold package is $50 for 2233 SMS. 

Best Bulk SMS Service Providers | JookSMS different pricing packages

The above-mentioned pricing is for sending text messages to US and Canada. The international rates vary depending on the country you want to send an SMS. 

Does JookSMS meet all essential features for an SMS provider?

When considering JookSMS in light of the key features to look for in an SMS provider, it ticks most of the boxes but also has a few limitations. 

JookSMS doesn’t function as an all-in-one platform and lacks integration with third-party applications, voice SMS, and multiple bulk messaging channels – including the absence of MMS.

SimpleTexting – if you want to send SMS in only the U.S. and Canada

SimpleTexting is a texting platform for 1-on-1 business texting and text marketing campaigns. 

SimpleTexting is one of the best bulk text messaging service providers that is both simple and straightforward. The SMS platform provides you with features such as quick reports and delivery to send SMS to your customers more efficiently while still receiving a valuable service. 

Their texting service is not available internationally. They only support the U.S., Canada, and some mobile carriers in the Caribbean. This means you can only send texts to audiences located in the U.S. and Canada.

You also need a U.S. or a Canada-based number to sign up for SimpleTexting. 

This short video tells you more about SimpleTexting.

The following sections of features and pros and cons are based on our findings.

What are the features of SimpleTexting?

The following are the key features of SimpleTexting:

  • 2-way messaging
  • MMS marketing
  • Text to win and text to vote
  • Personalisation with custom fields and segments
  • Text scheduling hours, days, or months in advance
  • Complimentary toll-free number for 2-way messaging
  • Landline texting
  • SMS keywords for list building
  • Web opt-in forms
  • Extended texts up to 306 characters
  • Built-in link shortener
  • Link tracking
  • Integration with 1,000+ apps via Zapier
  • SMS API with 99.95% uptime

Let’s look at the pros and cons of SimpleTexting.

What are the benefits of SimpleTexting?

Based on our exploration of the SimpleTexting website and customer reviews on G2 and Capterra, these are the top benefits of SimpleTexting:

  • Customer support: SimpleTexting customer support is fast and helpful, making the overall experience smoother. You can reach out to them via chat with a query, and the customer service representative will respond to you.

Best Bulk SMS Service Providers | SimpleTexting live chat conversation with their support rep

Best Bulk SMS Service Providers | SimpleTexting live chat conversation with their support rep
  • No charges for incoming messages: Unlike some services, SimpleTexting doesn’t charge for incoming messages.
  • User-friendly interface: SimpleTexting has a great design and is easy to use. 

What are the drawbacks of SimpleTexting?

Here are some of the drawbacks of SimpleTexting:

  • Limited geographical reach: SimpleTexting only allows messages to be sent to recipients in the U.S. and Canada, limiting its usefulness for businesses with an international audience.
  • Issues with MMS: According to several reviews, there have been reported problems when sending photos through MMS.
  • Cumbersome contact import process: Due to compliance standards, users can’t directly import contacts from a list or CSV file. Instead, they have to email these lists to a customer support member to add them to the system, which can be inconvenient and time-consuming.
Best Bulk SMS Service Providers | SimpleTexting customer review describing its pros and cons

Who’s SimpleTexting best for?

SimpleTexting is ideal for businesses that operate primarily within the U.S. and Canada and want a user-friendly SMS marketing solution.

SimpleTexting customer support

SimpleTexting provides customer support via live chat and phone. The average response time is 5 minutes.

SimpleTexting pricing

The pricing is based on how many messages you will send per month. It starts at $29 per month for 500 credits. You can use credits to send SMS and MMS messages. SMS cost 1 credit each. MMS costs 3 credits each.

Best Bulk SMS Service Providers | SimpleTexting pricing page showing different packages

Then it goes up based on the number of credits.

For example, $49 per month for 1,000 credits and up to $899 per month for 50,000 credits. You can also build your own plan based on your specific business requirements.

Best Bulk SMS Service Providers | SimpleTexting build your own plan pricing option

Does SimpleTexting meet all essential features for an SMS provider?

Based on the features checklist, SimpleTexting performs fairly well, checking most of the boxes. It falls short in a few areas, mainly not supporting voice messaging or sending texts in multiple languages and can only send messages within the U.S. and Canada.

“We’ve decided to stay with SMSCountry (even though our procurement team has suggested other SMS service providers)”
– Nageswara Rao, GITAM University

SlickText – best for SMS marketing

SlickText is an SMS marketing and mass text messaging service provider. Their texting service is not available internationally. They only support sending texts to audiences located in the U.S. and Canada.

Presently, the platform has a reputation as a on of the best bulk SMS software that effortlessly interfaces with businesses and customers. This is thanks to its ability to interact with hundreds of different business platforms.

You need a U.S. or a Canada-based number to sign up for SlickText.

Best Bulk SMS Service Providers | An email from the SlickText support team

So I explored their website and customer reviews on G2 and Capterra. The following sections of features and pros and cons are based on my findings from these sources.

What are the features of SlickText?

The following are the key features of SlickText:

  • Mass text messaging
  • MMS marketing
  • SMS personalisation
  • Text surveys
  • Mobile coupons
  • Native and Zapier integrations
  • SMS API
  • Subscriber list growth options

This short video tells you more about SlickText.

Let’s look at the pros and cons of SlickText.

What are the benefits of SlickText?

Based on my exploration of the SlickText website and customer reviews on G2 and Capterra, these are the top benefits of SlickText:

  • Subscriber growth tools: SlickText provides tools that make it easy for customers to join your marketing list.
  • Detailed guides and tutorials: SlickText offers documentation and guides on how to use their platform. 
  • User-friendly for beginners: The SlickText platform is simple and straightforward. It is designed to be easy to use, even for beginners.

What are customers saying about SlickText?

Best Bulk SMS Service Providers | SlickText customer review highlighting its pros and cons

What are the drawbacks of SlickText?

Here are some of the drawbacks of SlickText:

  • Limited coverage: SlickText only provides services in the US and Canada. This means businesses that need to send messages to other countries won’t be able to use this platform.
  • No transactional and OTP SMS: SlickText doesn’t offer services for sending transactional SMS or OTPs. This could be a downside for businesses that need these features for things like order confirmations or two-factor authentication.
  • Complex onboarding: SlickText’s onboarding process doesn’t include a platform walk-through. While they provide recorded tutorials, in-depth onboarding sessions only come with plans that cost $139 and up. Plus, if you want training of the platform, you’ll need to pay $225 per hour, which can be costly for small businesses.

Who’s SlickText best for?

SlickText is best for businesses in the US and Canada that are focused on growing their SMS marketing list and engaging their customers with SMS marketing. 

The platform’s standout features include mobile coupons, text-to-win competitions, and loyalty rewards. It also offers numerous ways to grow your SMS list, including text to join, opt-in forms, website popups, opt-in links, and QR codes. 

These features make SlickText a powerful option for businesses seeking to engage customers through SMS marketing.

SlickText customer support

SlickText provides customer support via email, live chat and phone. The average response time for email is 1 day.

SlickText pricing

SlickText offers 8 different pricing plans. Check the below table for package details.

The Basic
$29/month
500 texts per month
The Step Up
$49/month
1,000 texts per month
The Lil Bro
$79/month
2,000 texts per month
The Big Bro
$139/month
3,600 texts per month
The Boss
$189/month
5,000 texts per month
The Albatross
$350/month
10,000 texts per month
The Whale
$750/month
25,000 texts per month
The Monstro
$1,250/month
50,000 texts per month

All of their packages come with SMS keywords, free incoming texts, unlimited contacts, picture messaging, rollover texts and live chat support built into the SlickText account.

Does SlickText meet all essential features for an SMS provider?

Evaluating SlickText against the key features of an ideal SMS service provider, the platform shows good performance in several areas. 

But, it lacks essential features like an all-in-one platform, voice SMS, multilingual SMS support, and multiple messaging channels like transactional and OTP SMS. 

Also, its services are not internationally available, limited to the US and Canada.

There you have it. A detailed run-down of the top 10 bulk SMS service providers in the market. Now let’s look at a comparison table of their features and pricing.

Exotel– if you want a unified communication platform

Best Bulk SMS Service Providers | Exotel main dashboard

Exotel is among the best bulk sms gateway providers in the market. It provides specialised voice solutions to assist large organisations in streamlining their calling procedures. 

Exotel is a full-stack customer engagement platform and a virtual telecom operator. Their product suite includes a contact centre, SMS, WhatsApp Business, voice solutions, communication APIs and conversational AI platforms. 

They provide a unified communication solution for sales and customer support and bring multiple products and channels together on one platform. For this blog, I’ll focus on their SMS and WhatsApp Business API offerings.

This short video tells you more about Exotel. 

Let’s look at the key features of Exotel.

What are the features of Exotel?

Here is a brief rundown of the key features of Exotel:

  • Comprehensive SMS features
  • Full-featured WhatsApp Business API

Now let’s explore each feature in detail.

Comprehensive SMS features

Best Bulk SMS Service Providers | Exotel text message composer

Exotel offers an extensive set of SMS-related features, including

  • Offers various types of SMS: promotional, transactional, and OTP
  • Allows personalisation of messages using custom attributes
  • Provides real-time campaign dashboards to monitor your progress
  • Gives you the ability to pause and resume campaigns for optimal results
  • Complies with DLT regulations ensuring a secure platform
  • Helps manage bulk SMS templates and sender IDs efficiently

WhatsApp Business API

Exotel provides a fully-featured WhatsApp Business API. Its features include:

  • Easy to set up: A no-code campaigns module to build and run automated marketing campaigns
  • WhatsApp eCommerce: Create an online store directly on WhatsApp
  • Chatbots: To automate customer support, resolving 90% of all customer queries
  • Live agent dashboard: For queries requiring human assistance, Exotel offers a live chat dashboard for real-time customer support.
  • Custom integrations: Integrate WhatsApp with leading CRMs, service desks, push marketing tools, payment gateways and commerce apps

Now let’s look at the pros and cons of Exotel. 

What are the benefits of Exotel?

Based on my own testing of the platform and customer reviews of Exotel on G2 and Capterra, these are the top benefits of Exotel:

  • App marketplace: Exotel provides an app marketplace called “App Bazaar” which enables users to quickly and easily set up integrations communication flows.
  • Integration of WhatsApp and SMS with call centre solutions: This comprehensive integration approach allows businesses to provide customer support through multiple channels, enhancing customer experience.

What are customers saying about Exotel?

Best Bulk SMS Service Providers | Exotel customer review highlighting its pros and cons

What are the drawbacks of Exotel?

Based on the reviews, here are the drawbacks that users faced while using Exotel:

  • Delayed customer support: According to some user reviews, Exotel’s support is generally delayed, and by the time they respond, the issue is already figured out on its own.
  • Difficulty in creating custom solutions: Some users have found it challenging to engage with the sales team to create customised solutions. 
  • Pricing: Some users believe Exotel’s pricing could be more competitive. 

Here’s another customer review for Exotel.

Best Bulk SMS Service Providers | Exotel negative customer review

Who’s Exotel best for?

It’s particularly useful if you want a comprehensive cloud contact centre solution with features like bulk SMS and WhatsApp Business API. 

However, if your main need is only for bulk SMS services, you might want to consider other options like SMSCountry. Some users have found Exotel’s SMS service costs higher than the market average.

Exotel customer support

Exotel offers customer support via phone, email and Twitter. The average reply time is 30 minutes.

Exotel pricing

Exotel offers 3 different pricing plans with all the CCaaS features and SMS, WhatsApp messages and call credits. Credits can be used to make calls, send SMS and WhatsApp messages. 1 credit = 1 ₹.

They do not offer stand-alone plans for bulk SMS. See their pricing details below.

Exotel different pricing packages

Does Exotel meet all essential features for an SMS provider?

Based on the features checklist, Exotel performs fairly well, checking most boxes. 

It falls short in a few areas, mainly not supporting Voice SMS or offering multiple messaging channels like MMS.

MSG91 – Best for developers

Best Bulk SMS Service Providers | MSG91 main dashboard

MSG91 is a cloud communication platform that offers messaging solutions for business communication.

It provides a dashboard and communication APIs for SMS, email, voice and WhatsApp.

MSG91 also offers customer support ticketing and contact segmentation solutions, but for this blog, I’ll only focus on their core communication channels. 

This short video tells you more about MSG91.

Let’s look at the key features of MSG91.

What are the features of MSG91?

Here is a brief rundown of the key features of MSG91.

  • 4 different communication channels
  • 24 third-party platform integrations
  • Comprehensive SMS features
  • API Documentation
  • Good customer support

Now let’s explore each feature in detail.

Diverse communication channels

MSG91 offers 4 different communication channels SMS, voice, WhatsApp and email. 

Best Bulk SMS Service Providers | MSG91 dashboard showing different communication channels

Third-party integrations

MSG91 integrates with 24 third-party platforms via plugins. This includes CRMs, email platforms, e-commerce platforms and marketing automation tools. 

Best Bulk SMS Service Providers | An email from the MSG91 team outlining integration options

Good SMS features

MSG91 has a wide range of SMS features. It offers transactional, promotional and OTP SMS routes, each catering to different business needs.

MSG91 also provides SMS personalisation, allowing you to tailor messages to individual customers for increased engagement. 

API Documentation

MSG91 provides comprehensive API documentation, offering guidance for integrating SMS, OTP, WhatsApp, Voice, RCS and Email services. The documentation includes example codes in multiple programming languages.

Best Bulk SMS Service Providers | MSG91 API documentation

Good customer support

MSG91 offers support through multiple channels, including email, live chat, and phone. 

MSG91 is proactive about their customer support. 

Best Bulk SMS Service Providers | An email from the MSG91 support rep offering assistance

Now, let’s look at the pros and cons of MSG91. To present the pros and cons most empirically, I examined customer reviews of MSG91 on G2 and Capterra. The following section is based on my findings from these sources.

What are the benefits of MSG91?

Based on my experience and customer reviews on G2 and Capterra, these are the top benefits of MSG91:

  • Good support: MSG91 received positive feedback regarding their customer support.
  • Ease of API integration: The platform’s API integration was rated good.
  • Fast response of API: Users experienced quick and efficient responses from the API.
  • Developer-oriented platform: MSG91 offers features tailored to developers’ needs and preferences, facilitating integration and usage.
  • Fast SMS delivery: MSG91 demonstrated reliable SMS delivery with minimal delays or failures.

What are customers saying about MSG91?

Best Bulk SMS Service Providers | MSG91 customer review describing its pros and cons

What are the drawbacks of MSG91?

Based on my experience and reviews, here are the drawbacks that users faced while using MSG91:

  • Issues with Excel Plugin: Some users reported an issue with the MS Excel Plugin, stating that it occasionally sends SMS twice to the same set of users.
  • Lagging web dashboard: Several users mentioned that the web dashboard of MSG91 lags sometimes and does not load. It could benefit from improvements. 
  • No WordPress plugin: Users who rely on WordPress websites could not integrate MSG91’s services directly into their platform.
  • No support for Mac-based platforms: It was noted that MSG91 does not support Mac-based platforms, restricting users to desktop environments.
  • Problems with international SMS delivery: Some users have reported issues in sending SMS to recipients outside India.

Here’s another customer review.

Best Bulk SMS Service Providers | MSG91 negative customer review

Who’s MSG91 best for?

MSG91, as a developer-oriented platform, is best suited for businesses with technical resources or a development team capable of leveraging its developer-oriented features and integrations.

MSG91 customer support

MSG91 offers customer support via email, WhatsApp, phone, scheduled meeting and live chat. The average reply time is 10 minutes.

MSG91 pricing

MSG91 has different SMS pricing based on what country you’re sending SMS to. You can estimate that from the price calculator on their website.

Best Bulk SMS Service Providers | MSG91 pricing calculator

Does MSG91 meet all essential features for an SMS provider?

Based on the features checklist, MSG91 performs well and ticks most of the boxes.

“SMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.
– Nageswara Rao, GITAM University”

TextLocal – best for visual SMS campaigns

Best bulk SMS service provider | Textlocal main dashboard

Textlocal is a UK-based mobile communication company providing SMS marketing, APIs and WhatsApp Business solutions. They were acquired by Cisco in 2021.

Textlocal also has a regional office in India. They have a separate website and features for the Indian market, such as compliance with the bulk SMS rules in India and DLT registration. 

TextLocal also provides the most flexible and adaptable SMS API gateway on the market, allowing you to send and receive SMS from any application in minutes.

Also Read : 10 Best SMS API Providers to Integrate Into Your Software

For this blog, I tested out the UK-based platform. The features of both the location’s platforms are almost identical, with a few exceptions. 

Let’s look at the key features of Textlocal.

What are the features of Textlocal?

Here is a brief rundown of the key features of Textlocal:

  • 500+ integrations via Zapier
  • Comprehensive SMS features
  • Mobile landing pages for SMS campaigns
  • Mobile wallet feature

Let’s explore each feature in detail.

Third-party integrations

Best Bulk SMS Service Providers | Textlocal integrations via Zapier

Textlocal has extensive integration options via Zapier, allowing it to connect with over 500 different web and mobile applications.

Several SMS features

Textlocal offers several bulk SMS features, including:

  • Email to SMS: Send SMS from any email platform without extra cost.
  • SMS surveys: Create and send multi-page forms, surveys, questionnaires and polls via SMS to gather customer feedback.
  • Contact management: There are several ways to manage your contacts – you can copy and paste, import from a spreadsheet, automate with CSV via SMS FTP, or synchronise with Textlocal’s SMS API.
  • Long messages: Textlocal supports sending longer messages, up to 918 characters as standard text/GSM, or up to 315 characters using Unicode.
  • Staggered SMS delivery: If you’re sending many messages, you can stagger the delivery by choosing a start time, end time, and interval. This makes large volumes more manageable.
  • Unicode support: Textlocal supports Unicode characters, so you can send multilingual SMS.
  • Bureau service: For a fee, Textlocal offers a bureau service that will manage all aspects of your SMS campaigns for you.

Mobile landing pages

Textlocal offers the ability to create mobile landing pages to complement your SMS campaigns. Unlike SMS, mobile web pages have no character limitations, so you can deliver longer, more detailed messages to your audience. 

Best bulk SMS service providers | Textlocal mobile landing page composer

Using Textlocal’s page designer, you can easily create these mobile web pages. 

Mobile wallet

Best bulk SMS service providers | Textlocal mobile coupon designer

Textlocal’s mobile wallet feature lets you design tickets, vouchers, and loyalty cards to be sent directly to customers. It allows you to send personalised coupons through SMS that customers can add to their mobile wallets, such as Apple’s Passbook. 

This short video tells you more about Textlocal.

Let’s look at the pros and cons of Textlocal.

What are the benefits of Textlocal?

Based on my testing of the Textlocal platform and customer reviews on G2 and Capterra, these are the top benefits of Textlocal:

  • Easy to set up: Textlocal’s platform is straightforward to get started.
  • Smooth API integration: Users have rated the ability to connect Textlocal to other platforms via its API very highly.
  • Free keyword and shortcode: Textlocal provides a free dedicated keyword on a short number to allow your existing and potential customers to reach you.

What are customers saying about Textlocal?

Best Bulk SMS Service Providers | Textlocal customer review highlighting its pros and cons

What are the drawbacks of Textlocal?

Here are the drawbacks of Textlocal:

  • Limited SMS service: Textlocal services are not currently supported in the following countries.
AlgeriaGhanaKenyaPakistanSingapore
BangladeshIndonesiaMalaysiaPhilippinesSri Lanka
BelarusIraqMoroccoRomaniaTunisia
EgyptIranNepalRussiaTurkey
EthiopiaJordanNigeriaSaudi ArabiaTanzania
Vietnam
  • Outdated interface: Users have found Textlocal’s interface outdated. This could mean more time understanding the platform or dealing with a slower, more cumbersome process when sending messages.
  • International texting: To send messages internationally, you must go through an additional step to enable international texting. This could add complexity and time to your operations.
  • SMS delivery issue: Many reviews complained that SMS was not reaching their intended recipients despite it showing as delivered in reports. 

Here’s another customer review.

Best Bulk SMS Service Providers | Textlocal negative customer review

Who’s Textlocal best for?

Textlocal could be a good choice for businesses running interactive SMS campaigns.

Textlocal customer support

Textlocal offers customer support via email and phone.

Textlocal pricing

Textlocal offers different pricing bundles based on SMS credits. The pricing starts from 4.9 pence per SMS for 500 SMS credits with a total bundle price of £24.50. See the pricing details for other bundles below.

Best Bulk SMS Service Providers | Textlocal pricing showing different package options

Does Textlocal meet all essential features for an SMS provider?

Textlocal performs well when assessed against the key features of an ideal SMS service provider. The only area it lacks is that it doesn’t support Voice SMS.

2Factor – best for OTP SMS

Best bulk SMS service providers | 2Factor main dashboard

2Factor is bulk SMS and OTP SMS gateway provider in India. They offer HTTP APIs and a web dashboard to send SMS OTP, Voice OTP, and transactional and promotional SMS.

While 2Factor’s SMS services are primarily limited to India, they provide international coverage for OTP SMS. You need an India-based phone number to sign up for 2Factor.

Now, let’s look at the features that 2Factor provides.

What are the features of 2Factor?

Here is a brief rundown of the key features of 2Factor:

  • Multiple messaging options 
  • Robust OTP features
  • Third-party integrations
  • DLT management platform

Now let’s explore each feature in detail.

Multiple messaging options

2Factor offers a range of SMS types to cater to different business needs, including transactional SMS, promotional SMS, 2-way/long code SMS and OTP SMS. 

You can send SMS via their dashboard or integrate their HTTP APIs to send SMS.

The platform also has an SMS scheduling feature.

Best Bulk SMS Service Providers | 2Factor main dashboard message composer

2Factor supports Unicode SMS to send SMS in different regional languages. They also offer assistance with setting up SMS opt-in campaigns to build your SMS list in a compliant way.

Robust OTP features

2Factor offers advanced features for OTP SMS. These include:

  • Quick OTP delivery: 2Factor ensures an average delivery time of 2-6 seconds for OTPs. 
  • International coverage: While 2Factor’s other SMS services are limited to India, they provide international coverage for OTP.
  • Refund Policy: If an OTP SMS is not delivered within 15 seconds, 2Factor refunds the OTP credit and re-sends the OTP via a backup carrier at no additional cost.

Third-party integrations

2Factor offers plugins to integrate SMS with third-party platforms like CRM and e-commerce software. Currently, they offer 9 plugin integrations listed below:

  • CRM plugins: Zoho, Sugar CRM, Salesforce, and Pipedrive.
  • E-commerce plugins: Magento, WordPress, Prestashop, Shopify.
  • Excel plugin: To send SMS directly from an Excel sheet.

DLT management platform

Best Bulk SMS Service Providers | 2Factor DLT management platform

2Factor provides a DLT management platform. It is a dashboard where you can see all the principal entities you’ve registered on the telecom operator’s DLT portal. 

It lets you view your approved SMS content templates on the Telco’s DLT portal.

The dashboard also has helpful guides for DLT registration and content and consent template registration.

These were some of the key features of 2Factor. Now let’s look at the pros and cons of the service.

What are the benefits of 2Factor?

These are the top benefits of 2Factor:

  • SLA-based pricing: With 2Factor’s SLA pricing, you only pay for OTPs delivered within the first 15 seconds.
  • Masked numbers: 2Factor has an option of number masking. This hides the actual numbers of your contacts to protect sensitive information.
  • Quick delivery rate: The platform offers a quick delivery rate, with OTPs reaching recipients within 2-6 seconds.
  • Failover handling: If a message fails to deliver via the initial operator, 2Factor re-routes it through backup operators.
  • Scalable platform: 2Factor can handle high-volume SMS campaigns because of its high-throughput platform. 

What are the drawbacks of 2Factor?

Here are some of the drawbacks of 2Factor’s bulk SMS service: 

  • No international SMS coverage: 2Factor’s bulk SMS services are available only in India. It does provide OTP services globally, but if your business requires transactional or promotional SMS outside of India, this is a limitation.
  • Basic dashboard: The user interface provided by 2Factor is very basic and lacks advanced features. For example, there is no option to upload contacts, and you have to manually enter the numbers. 
  • Lack of SMS personalisation: 2Factor offers no options to personalise your SMS using customer data. 
  • No help articles or blogs: 2Factor doesn’t provide helpful guides or blogs. You may find it challenging to troubleshoot issues or understand features.

Who’s 2Factor best for?

If you are a business in India that needs OTP services (local and international), 2Factor could be the right fit for you.

2Factor customer support

2Factor offers customer support via email and phone. 

2Factor pricing

2Factor offers volume-based SMS pricing, and they have different charges for different types of SMS. Below is a breakdown of their pricing according to SMS types:

* ₹ = Indian rupee

SMS OTPBetween ₹ 0.165 – 0.25 per SMS (volume-based)
International OTP SMSVaries according to country
Voice OTPStarting from ₹ 0.34 per SMS
Transactional SMSBetween ₹ 0.165 – 0.25 per SMS (volume-based)
Promotional SMSBetween ₹ 0.13 – 0.25 per SMS (volume-based)

Does 2Factor meet all essential features for an SMS provider?

In terms of the features of an SMS provider, 2Factor displays good performance in some areas while falling short in others. 

It’s not an all-in-one platform and only offers voice SMS for OTP. 

It also lacks global reach, except for OTP services, and doesn’t support message personalization or multiple messaging channels like MMS.

Here’s the top bulk SMS service provider in a table.

Choosing the best bulk SMS provider

Here is a comparison table of the top 10 bulk SMS service providers in the market and their essential features to help you make an informed decision.

SMSCountrySimpleTextingMSG91Fast2SMSJookSMS2FactorTextedlyExotelTextlocalSlickText
All-in-one platform✔️✔️✔️✔️
Promotional SMS✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Transactional SMS✔️✔️✔️✔️✔️✔️✔️✔️
OTP SMS✔️✔️✔️✔️✔️✔️✔️
Voice SMS✔️✔️✔️Only for voice OTP
2-way SMS✔️✔️✔️✔️✔️✔️✔️✔️
MMS✔️✔️✔️✔️✔️✔️✔️
SMS Personalization✔️✔️✔️✔️✔️✔️✔️✔️✔️
Multilingual SMS✔️
✔️Only 14 languages ✔️✔️        —Vernacular Indian languages✔️
WhatsApp Business API✔️✔️✔️✔️
Integrations✔️✔️✔️✔️✔️✔️✔️✔️✔️
Reports✔️✔️✔️✔️✔️✔️✔️✔️✔️✔️
Delivery rate✔️✔️✔️✔️✔️✔️
      —
✔️✔️✔️
Customer support✔️✔️✔️Only email support✔️✔️        —✔️✔️✔️
International coverage✔️✔️✔️Only for OTP SMSWebsite not accessible from many countries✔️✔️
Scalability✔️✔️✔️✔️✔️✔️        —✔️✔️✔️
User-friendly platform✔️✔️✔️✔️✔️✔️        —✔️✔️✔️
Dedicated account manager✔️✔️      ✔️        —Paid account management
PricingSee pricing pageStarts from $29 per month for 500 SMSStarts from $0.0017 per SMSStarts from $0.0015 per SMSStarts from $0.026 per SMSStarts from $0.0020 per SMS        —Plan starts from $120 per monthPlan starts from $31 for 500 SMS creditsPlan starts from $29 per month (500 texts)
Mobile app✔️Only for AndroidOnly for iOS✔️
Refund policy✔️✔️✔️✔️        —

How do I choose the right bulk SMS service provider for my business?

Choosing the right bulk SMS service provider is a process that requires carefully assessing your needs and thoroughly researching potential providers that meet your needs. 

Here are the steps you should follow:

  • Determine your SMS marketing needs
  • Research potential providers
  • Check reliability and delivery rates
  • Consider the features offered
  • Check customer support
  • Check the provider’s experience, reputation, and overall industry expertise
  • Evaluate pricing
  • Check security
  • Take your time

Let’s explore each step in detail.

Step 1: Determine your SMS marketing needs

Start by identifying your business’s specific needs. How many messages do you plan to send monthly? Do you need to send messages internationally? Do you require additional features like message scheduling, personalisation, or multilingual SMS? Answering these questions will help you find a service matching your requirements.

Step 2: Research potential providers

Conduct in-depth research on SMS service providers. Look at their websites, customer reviews, and any available case studies. Make a list of providers that meet your needs.

Step 3: Check reliability and delivery rates

Reliability and high delivery rates are critical in an SMS service provider. Check the provider’s track record and ask about their average delivery rates. Aim for a delivery rate of at least 95% or higher. A low delivery rate indicates network issues and technical problems.

Step 4: Consider the features offered

Ensure the provider offers the features you need. This could include scheduling, personalisation, analytics, voice SMS, multilingual SMS, and more.

Step 5: Check customer support

Effective customer support can save you time and frustration. Look for providers offering 24/7 support via multiple channels like phone, email, and live chat.

Step 6: Check the provider’s experience, reputation, and overall industry expertise

A provider with extensive experience and a solid reputation will offer a better service. Look at how long they’ve been in the industry, check their customer testimonials, and assess their expertise in SMS communication.

Step 7: Evaluate pricing

Pricing structures vary among providers. Some charge per message, while others offer monthly packages. Consider your budget and the volume of messages you plan to send when evaluating pricing.

Step 8: Check security

The SMS provider should strictly follow security protocols to protect your data and your customers. This includes encryption, two-factor authentication, and compliance with data protection regulations.

Step 9: Take your time

Don’t rush the decision. Take the time to evaluate multiple providers, ask questions, and consider a trial period if offered. This ensures you’ll choose the provider that best aligns with your business needs.

Step 10: Try before you buy

If possible, opt for a free trial or demo. This will give you firsthand experience of how the service works, how easy it is to use, and whether it suits your business’s needs.

Choosing the best bulk SMS Service provider for your business 

Your business will grow quicker if you choose a reliable bulk SMS service provider. 

And with its ease of use, 99% uptime, dedicated customer service, and decades of experience, SMSCountry takes the lead.

Also, SMSCountry is the fastest, delivering thousands of SMS in a fraction of a second. And It is ideal for every business and industry.

So what are you waiting for? Request a free demo or Sign up and try SMSCountry with FREE SMS credits.

You can also Contact us to answer any questions you may have.

Frequently Asked Questions

What is a bulk SMS service provider?

A bulk SMS service provider is a company that offers you the ability to send bulk text messages to multiple recipients at once, usually via an online platform, plugins or API.

What are the benefits of using a bulk SMS service provider?

The benefits include rapid message delivery, high open rates, improved customer engagement, cost-effectiveness, the ability to reach a large audience simultaneously, and robust report.

Can I integrate the bulk SMS service with my existing systems?

Yes, many bulk SMS service providers offer APIs that allow integration with existing systems for seamless communication via SMS.

Is it possible to send SMS to multiple countries?

Yes, most bulk SMS services have the capability to send messages to recipients in multiple countries, although charges may vary.

What is the delivery rate of the bulk SMS service provider?

Delivery rates depend on the service provider, but generally, reputable providers aim for high delivery rates (often above 90%).

Can I schedule messages to be sent at a specific time?

Yes, most bulk SMS services offer scheduling options to send messages at specific times for maximum opens.

Is there a limit to the number of messages I can send per day?

While some providers may impose daily limits, others may not. It generally depends on the provider and the service plan you choose.

Can I track the success of my SMS campaigns?

Yes, most providers offer tools and analytics for tracking the success of your SMS campaigns, including delivery rates, open rates, and responses. SMSCountry provides you with robust report.

What level of customer support can I expect from the bulk SMS service provider?

Customer support levels can vary. Reputable providers, like SMSCountry, typically offer multi-channel support, including email, phone, and live chat, and may provide 24/7 assistance.

How secure is the platform used by the bulk SMS service provider?

A secure platform will use encryption for data protection, comply with data privacy laws, and adhere to industry standards for security.

How easy is it to use the bulk SMS service provider?

The ease of use often depends on the provider’s platform design. Most aim for user-friendly interfaces with straightforward features and processes.

What is the refund policy in case of delivery failures or errors?

Refund policies differ across providers. Most offer refunds or credits for messages that fail due to errors on their end. For examples, when it happens (which is not often) SMSCountry offers you a refund.

What are the costs associated with using an SMS service provider?

Costs vary based on the volume of messages, the recipient’s location, and the provider’s pricing model. They could be pay-as-you-go, subscription-based, or bundled in packages.

How reliable is SMS delivery from an SMS service provider?

The reliability of SMS delivery depends on the provider, with reputable ones maintaining high-reliability rates.

What security measures should an SMS service provider have in place?

SMS service providers should have robust security measures, including data encryption, secure user authentication, compliance with data privacy regulations, and regular security audits.

What type of customer support is typically offered by SMS service providers?

Customer support from SMS service providers includes email, phone, and live chat, with some offering 24/7 assistance.

What types of messages can I send with an SMS service provider?

With an SMS service provider, you can send various messages, including promotional messages, 2-way SMS, OTP messages and transactional SMS.

What kind of reporting and analytics tools do SMS service providers typically offer?

SMS service providers typically offer reporting and analytics tools that track metrics like delivery rate, open rate, bounce rate and click-through rate.

Which is the best bulk SMS service?

SMSCountry is the best bulk SMS service provider. We offer you 99.9% uptime with a high level of data security.

Which SMS gateway is best?

SMSCountry is the best SMS gateway service provider. We offer global coverage, scalable tech and high deliverability rates.

Which is the best bulk SMS service provider worldwide?

SMSCountry is the best bulk SMS service provider in over 180 countries. We also provide reliable delivery of SMS, user-friendly APIs and excellent customer support.

How do I become a bulk SMS provider?

Here is what you need to do:

  • Conduct thorough market research to understand the demand for bulk SMS services in your target market. Know who your competitors are and understand your target audience. 
  • Establish partnerships with telecom operators to ensure reliable and cost-effective bulk SMS delivery. Negotiate pricing, and comply with regulations and guidelines set by the local regulatory body.
  • Obtain the necessary licenses, register your business, and stick to protecting consumer data by following privacy laws.
  • Build or acquire a robust SMS platform that helps you manage bulk SMS messages efficiently. The platform should offer features such as contact management, message scheduling, reporting, and customization options.
  • Determine your pricing strategy based on the features you offer to your customers. Set up a billing model to enable you to generate revenue from your services.
  • Develop a marketing strategy to promote your bulk SMS business and attract potential customers. 
  • Lastly, set up a reliable customer support system to handle inquiries and resolve issues. Consider offering multiple support channels such as email, phone, and live chat.

See how you can partner with SMSCountry to sell SMS services faster.

Which bulk SMS site is most reliable in Nigeria?

SMSCountry is the leading bulk SMS provider in Nigeria. We provide premium bulk SMS services in Nigeria and across the world in over 180 countries. We ensure your message is delivered without fail.

What is the cheapest SMS provider?

The cost of SMS varies from provider to provider. See our pricing page.

How much does SMS cost in Nigeria?

The SMS cost in Nigeria depends on several factors, including the service provider, the volume of messages, and the type of SMS (transactional or promotional). 

You can expect to pay anywhere from 1.5 Naira to 4 Naira per SMS for promotional messages. The cost is slightly higher for personalized messages.

How do I choose an SMS provider?

Here is what you need to look out for when choosing an SMS provider:

  • Reliability and delivery rates of SMS
  • Scalability and capacity to handle volume as your business grows
  • Coverage and international reach of the service
  • Features and customizations
  • API integration capabilities
  • Price
  • Customer support

How to create SMS sending software?

You will need the help of a software developer to create SMS-sending software. Here is how this will work:

  • Determine the features you want in your SMS-sending software. 
  • Decide whether to develop the software from scratch or leverage existing frameworks, libraries, or platforms. 
  • Select the programming language and development environment based on the project’s requirements.
  • Create a user-friendly interface for your SMS sending software. Design different sections, like screens for composing messages, managing contacts, scheduling, and viewing reports. Focus on simplicity, ease of use, and intuitive navigation.
  • Add delivery reporting, contact management and scheduling capabilities to your software.
  • Next, integrate SMS APIs provided by service providers. This will enable your software to send messages through the gateway’s infrastructure. 
  • Thoroughly test your SMS sending software to ensure it functions well and is compatible with different devices and platforms. Also, identify and fix any bugs or issues that arise during testing.
  • Now you are ready to launch. Configure servers, databases, and necessary dependencies. 

How do SMS providers work?

Each time you send an SMS, the SMS provider takes over, and the SMS API, that the provider has sent you, receives the request. The API processes the request and hands it over to the mobile network to be delivered to the right operator. The operator informs you about the status of the message- whether it was delivered or not.

Who are SMS providers?

SMS providers are organizations that offer services to send and receive SMS (Short Message Service) messages. They are also referred to as SMS service providers or SMS gateway providers.

Which is the best site for bulk SMS in Nigeria?

SMSCountry is the premium site for bulk SMS in Nigeria. We provide free demos in Nigeria and across the world. We ensure your message gets reliably delivered.

How can I buy bulk SMS in Nigeria?

Register with SMSCountry and start sending SMS messages across Nigeria. You can avail free registration. We provide a free demo before you can invest your money to buy a pay-as-you-go plan with SMSCountry. 

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Hareem loves structures, templates and tech. She brings her experience and deep research in creating content that help you understand software tools and work faster with templates and structures.