Best 6 Bulk SMS Service Providers In India You Can Use to Send SMS

You can reach over a billion people in India via SMS. Do you know what this means for your business? 

Imagine the volume of sales SMS can bring to your business. 

But you need one thing to seize this opportunity. 

The best bulk SMS service provider in India.

Why the best? Because some SMS providers will waste your time and money with little to no ROI. 

That is why we compiled the best bulk SMS service providers in India to help you choose correctly.

This article will get into the nitty-gritty of India’s six best bulk SMS service providers.

Let’s begin.

What features should you look for in a bulk SMS service provider in India?

Here are the features and factors to look for in a bulk SMS service provider in India.

• High delivery rates and speed: Choose a bulk SMS service provider that ensures your messages are delivered promptly to recipients. This ensures a higher chance of reaching your target audience effectively.
• Secure and reliable server infrastructure: A provider with a secure and reliable server infrastructure will safeguard your data and ensure uninterrupted service. These will enhance the overall reliability of your SMS campaigns.
• Compliance with TRAI regulations and guidelines: It is crucial to select a provider that adheres to the Telecom Regulatory Authority of India (TRAI) regulations and guidelines. This way, your SMS campaigns comply with legal requirements, and you’ll avoid any potential penalties or issues.
• End-to-end encryption and two-factor authentication: Look for a provider that offers end-to-end encryption and two-factor authentication. This will add an extra layer of security to your SMS communications, safeguarding sensitive information from unauthorised access.
• Transparent pricing and flexible billing options: A provider with such options gives you a clear understanding of costs. So you can choose a plan that suits your budget and requirements.
• Integration with popular third-party applications: Consider a provider that offers seamless integration with popular third-party applications. So it’ll be easier to connect and synchronise your SMS campaigns with existing software and tools that you use.
• Excellent customer support, with multiple support channels and a responsive team: Choose a provider with multiple support channels like phone, email, or live chat. They should have a responsive team that promptly addresses your queries or concerns.
• Local expertise and knowledge of the Indian market: Select a provider that understands the Indian market well. They can offer insights and guidance specific to the region, ensuring your SMS campaigns are effective.
• Customisable SMS messages and sender IDs: Look for a provider that allows you to personalise your SMS messages and sender IDs. This enables you to tailor your communications and enhance brand recognition.
• Advanced reporting and analytics to track SMS campaign performance: Opt for a provider that offers these features. You can track the performance of your SMS campaigns, measure their impact, and make data-driven decisions for improvement.

Which is the leading bulk SMS provider in India?

Below are India’s six best bulk SMS service providers to help you reach your target audience. What makes them the best? And how much would each SMS service charge you? We have covered it all.   

• SMSCountry – for reliable and feature-rich communication
• MSG91 – simple and affordable SMS
• SMSHorizon – send affordable bulk SMS
• TextLocal- the platform that grows with you
• SpringEdge – send quick SMSes
• BhashSMS – best for small businesses

For an SMS service to qualify as the best provider, it must have all the right features and qualities. Just because a service provider offers SMS for low rates does not make it the best one for your business. 

Based on these facts, we did thorough research to shortlist the top bulk SMS providers in India. 

Below are the six best bulk SMS service providers in India to help you reach your target audience. What makes them the best? And how much would each SMS service charge you? We have covered it all.   

Here’s a table that shows the features of the six top bulk SMS service providers in India.

Company	Basic Plan	SMS API	Free Trial	Best For	Review (out of 5.0)
SMSCountry	See pricing page	Free with purchase of SMS plan	✓	OTP, Bulk promotional and transactional SMS, 2-way SMS, Group SMS, Voice SMS & WhatsApp	4.9
MSG91	Custom pricing depending on origin and destination country	Free with purchase of SMS plan	✓	Email, WhatsApp, OTP and SMS	4.8
SMSHorizon	Bulk SMS pricing starting at INR 0.30/SMS for transactional SMS and INR 0.25/SMS for promotional SMS	Free with purchase of SMS plan	Bulk SMS pricing starts at INR 0.30/SMS for transactional SMS and INR 0.25/SMS for promotional SMS	Promotional and transactional SMS	3.5
TextLocal	Custom pricing available on request	Free with purchase of SMS plan	10 SMS per free plan	Promotional and transactional SMS, surveys, bulk SMS,	4.7
SpringEdge	Custom pricing available on request	Free with purchase of SMS plan	✓	Promotional and transactional SMS	4.0
BhashSMS	Starting at INR 1,500 for 10,000 SMS	Free with purchase of SMS plan	100 free SMS credits	Promotional and transactional SMS	3.6

Let’s discuss each provider to help you make the best decision for your business.

For an SMS service to qualify as the best provider, it must have all the right features and qualities. Just because a service provider offers SMS for low rates does not make it the best one for your business. 

Based on these facts, we did thorough research to shortlist the top SMS providers in India. 

Below are the six best bulk SMS service providers in India to help you reach your target audience. What makes them the best? And how much would each SMS service charge you? We have covered it all.  

1. SMSCountry – For reliable and feature-rich communication

SMSCountry is the leading bulk SMS provider in India. It is a pioneer text messaging service provider helping businesses like yours, to communicate with customers via SMS.  

With SMSCountry, you can send bulk SMS, notifications and alerts to your customers. Its SMS-on-the-go feature lets you send bulk SMS without the internet from anywhere.

SMSCountry helps you run your SMS campaigns with minimal effort. That is why it offers you a wide range of APIs. With these APIs, you can easily integrate SMS into your work tools such as WordPress, Excel, Drupal, Magento, etc. 

And here’s the best part. 

SMSCountry’s lightning-fast message delivery and user-friendly interface make it stand out. With no steep learning curve, even a non-tech-savvy person can easily use it. 

Users of SMSCountry say praises for its excellent customer support team. 

Features of SMSCountry

SMSCountry offers you a wide range of features to run their SMS campaigns with ease. Following are a few of those features.

• Text messaging
• Chat/two-way conversations
• Automated responses
• Personalised SMS
• Schedule SMS
• SMS shortcodes
• Custom sender ID
• OTP/verify SMS
• WhatsApp Business API
• Email to SMS
• Excel to SMS
• Voice SMS
• Outbound dialer-IVR
• Missed call number
• Text-to-voice
• Dedicated account manager

Let’s talk about five of them.

All-in-one platform

Experience the convenience of SMSCountry’s comprehensive messaging platform that offers a wide range of features. With the web app, API and plugins available in one place, SMSCountry provides a centralised solution for all your messaging needs, from SMS to Voice and WhatsApp.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo.

Schedule SMS

Plan your messaging campaigns in advance and reach your audience at the perfect time. Ensure your messages are delivered when most likely to be seen with our scheduling feature.

Custom sender ID

Make your messages stand out by customising the sender ID with your brand name, increasing brand recognition and trust among your recipients.

WhatsApp Business API and Platform

Harness the full potential of WhatsApp for your business with our powerful API, chatbot and business chat platform. Seamlessly integrate WhatsApp messaging into your communication strategy and connect with your customers on their preferred platforms.

Text-to-voice

Go beyond traditional text messages and captivate your audience by converting your written content into engaging voice messages. This will help you create a more personalised and interactive communication experience.

SMSCountry Pricing

SMSCountry offers a flexible pay-as-you-go pricing model. See pricing page to learn more and get a custom quote or pricing.

Pros of SMSCountry

• User-friendly Interface: Experience the simplicity and ease of SMSCountry’s bulk SMS platform with its intuitive user interface, making sending messages and managing your campaigns a breeze.
• Superb Customer Support: Our dedicated team of experts is always ready to assist you, providing exceptional customer support to ensure your SMS campaigns run smoothly and efficiently.
• Detailed Reporting and Analytics: Gain valuable insights into the performance of your SMS campaigns with comprehensive reporting and analytics, allowing you to make data-driven decisions.
• Fast Delivery: Get your messages delivered in a flash with SMSCountry’s lightning-fast delivery system, ensuring that your important messages reach your audience immediately.
• Worldwide Coverage: Reach audiences around the globe with our extensive network coverage, enabling you to connect with customers wherever they are and expand your reach beyond boundaries.
• All-in-one platform: Discover the power of a comprehensive SMS platform that caters to all your messaging needs, from transactional messages to promotional campaigns, providing a holistic solution for your business.
• Fast and easy API: Seamlessly integrate SMS and WhatsApp messaging functionality into your own applications or systems with our fast and easy-to-use API, enabling you to automate your messaging processes with minimal effort.

Here’s what users of SMSCountry have to say.

Here’s another customer testimonial.

Who’s SMSCountry best for?

SMSCountry grows with your business because of its scalability. As such, it SMSCountry is ideal for small, medium and large businesses. Developers are not left out too, since SMSCountry gives access to fast and easy API integration for promotional and transactional SMS.

2. MSG91 – simple and affordable SMS

MSG91 is another one of the best SMS bulk service providers in India. It has a globally distributed carrier network to provide worldwide coverage. 

It also boasts of its intelligent routing that ensures high SMS delivery rates. MSG91 offers bulk SMS services to businesses in India, such as Honda, Xiaomi, and Indeed. 

One unique thing about MSG91 is its deal with startups. They give free SMS credits to companies that display the MSG91 logo on their website.

Features and benefits of MSG91

MSG91 has several features that aid businesses in communicating with their customers. Here are some of them below:

Message Personalisation 

Make your SMS messages more personal and relevant to each recipient. You can create a connection and make them feel special by including their name or other details. 

This helps you build stronger relationships with your customers and increases their chances of responding to your messages.

Shortened URLs

Share web links in your SMS messages using shorter URLs. You can do this right in MSG91.

It helps you track how well your messages are working and how many people are visiting your website. 

This way, you can improve your SMS campaigns and get more people interested in your offer.

Report and Analytics

Get insights into how your SMS campaigns are performing. You can see how many messages were delivered, how many people opened them, and if they took action. 

This helps you understand what works best for your audience and make improvements to get even better results.

Multilingual Support

Reach customers who speak different languages by sending SMS messages in their preferred language. It shows that you care about their needs and makes it easier for them to understand your messages. 

This opens up opportunities to connect with a wider audience and serve them better.

SMS API

Connect your SMS service with your website or other tools you use for your business. This lets you send automated messages directly from your existing app or website. 

It saves you time and effort while keeping your customers well-informed.

MSG91 Pricing

MSG91 prices start at $0.0020 per SMS in India. 

But there’s a catch. 

You need to buy at least $100 worth of SMS. This price is subject to your location and the location of your SMS recipients.

See Promotional SMS Best Practices That Will Boost Your Sales and Revenue

Pros of MSG91

• Signup bonus: Users get a signup bonus of 5 Pounds ($6.36) when they first register on MSG91.
• Multiple support channels: MSG91 offers users support via chat, phone calls, and email. 
• Easy contact upload: The contact uploading process on MSG91 is straightforward.
• Customisable report timeframe: You can view and download your SMS reports from over a year ago on MSG91. It allows you to customise the timeframe of the report.

Drawbacks of MSG91

• Frequent downtime: MSG91 experiences downtime
• Poor error notification: If your template was rejected, for instance, you wouldn’t get a notification. You’d have to check the templates page to find out.
• Poor Support: MSG91’s support could be better in terms of following up with customers who have previously asked for help.

Who’s MSG91 best for?

Based on their features, MSG91 is suitable for small and medium businesses. 

3. SMSHorizon – send affordable bulk SMS

SMSHorizon touts itself as a performance-driven messaging service. They offer SMS API services for users’ web or mobile apps. That way, businesses can send automated alerts and personalised messages to customers.

Like many other bulk SMS gateway providers in India, SMSHorizon too offers a free trial. 

Also Read: How to Skyrocket Your Sales With Promotional SMS

Features and benefits of SMSHorizon

SMSHorizon helps businesses meet their marketing goal by availing them of several features.  Here are some of them below:

Scheduled SMS

Easily plan and schedule your SMS messages in advance. Set the date and time for your messages to be sent, ensuring timely delivery and effective communication with your audience.

Missed call

Provide a convenient way for your customers to connect with you by simply giving a missed call. Assign a dedicated phone number for missed calls, allowing customers to express their interest or request a callback effortlessly.

Automated responses

Save time and streamline your communication process with automated responses. Set predefined messages to be automatically sent in response to specific triggers or keywords, ensuring prompt and consistent communication with your customers.

API integration

Integrate SMSHorizon with your existing systems and applications seamlessly. With API integration, you can incorporate SMS capabilities directly into your software, website, or mobile app, enabling automated messaging and campaign management.

Shortcodes (branded numbers)

Establish a strong brand presence with branded numbers or shortcodes. These easily memorable phone numbers represent your brand and make it convenient for customers to quickly reach you or recognise your messages.

SMSHorizon pricing

SMSHorizon’s transactional SMS route costs range between 17 Paise and 30 Paise per SMS. This pricing applies when you buy a large volume of 100,000 SMS units. The promotional route costs less at 15 – 25 paisa per SMS. And users can also pay via bank transfers or credit cards.

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Pros of SMSHorizon

• Simple interface: SMSHorizon has a basic interface that’s easy to use.
• Fast signup process: Getting started with SMSHorizon is easy and can be done within a few minutes.

Drawbacks of SMSHorizon

• Capped message validity: Your SMS units are valid for only a year. So unused messages will be useless afterwards.
• Restricted to India: If you’re travelling or outside India, you won’t be able to signup to SMSHorizon. They don’t recognise numbers outside India, so you won’t get an OTP.

We couldn’t find any customer reviews of SMSHorizon online.

Who’s SMSHorizon best for?

SMSHorizon is best for small groups and organisations that only have SMS recipients within India.

4. TextLocal- the platform that grows with you

Partnered with IMI Mobile, Textlocal is a UK-based brand. Together they serve as a bulk SMS gateway provider in India. 

Their bulk SMS service platform features real-time data integration and reporting tools.

TextLocal claims to provide innovative solutions and smarter SMS campaigns for sales teams. Just like SMSCountry, TextLocal can convert emails into SMS API.

Features and benefits of TextLocal

Now let’s take a look at some of TextLocal’s features and discuss how it benefits users. 

SMS from Excel Sheet

TextLocal’s SMS from Excel Sheet feature lets you send bulk SMS messages directly from an Excel spreadsheet. You can import contact lists, compose personalised messages, and schedule or send them instantly.

This feature simplifies sending bulk SMS messages, especially when you have an extensive recipient list. You can easily organise and manage contacts in Excel, personalise messages, and send them quickly and efficiently.

Survey

TextLocal’s Survey feature allows you to create and send interactive surveys to your audience via SMS. You can design custom surveys with multiple-choice questions, rating scales, or open-ended questions. Recipients can respond to the survey by simply replying to the SMS.

Surveys help you gather valuable customer feedback, opinions, and insights. TextLocal’s Survey feature allows you to quickly conduct market research, measure customer satisfaction, or obtain data for analysis and decision-making.

Multimedia file sharing with SMS

TextLocal’s Multimedia file sharing feature lets you attach images, videos, or audio files to your SMS messages. You can share product images, promotional videos, or audio clips to enhance your message and engage recipients.

Multimedia file sharing adds richness and visual appeal to your SMS messages, making them more captivating and memorable. It enables you to showcase products, demonstrate services, or deliver multimedia content directly to your audience’s mobile devices.

Missed Call Service

TextLocal’s Missed Call Service enables you to set up a dedicated phone number that customers can call and disconnect after a single ring. This service captures the caller’s number and triggers an automated response or action, such as sending an SMS or initiating a callback.

Missed Call Service provides a convenient way for customers to engage with your business without incurring any calling charges. It helps generate leads, collect feedback, or deliver information in a user-friendly and cost-effective manner.

Email to SMS 

TextLocal’s Email to SMS feature allows you to send SMS messages directly from your email account. Simply compose an email as usual, and it will be converted into an SMS and delivered to the recipient’s mobile phones. 

This feature offers convenience and efficiency, as you can send SMS messages without a separate platform or application.

You can leverage your existing email infrastructure to send SMS messages, streamlining your communication process and saving time and effort.

TextLocal Pricing

Textlocal’s pricing varies depending on the volume of SMS units that you buy. It ranges from 17 Paisa to 29.5 Paisa per SMS.

Also Read: A Complete Guide on Writing Effective Promotional SMS

Here’s a video about Textlocal.

Pros of TextLocal

• URL shortener: This is especially useful for adding links to your SMS. It helps to conserve space, and you don’t need a 3rd party service to do that with TextLocal.
• Prompt support: They have a responsive support team that attends to your queries within minutes of reaching out to them.
• Uncapped validity of SMS: SMS units bought are not limited, so you’re not under duress to use them up quickly.

Drawbacks of TextLocal

• Not supporting many countries: TextLocal has a long list of over 20 countries that they don’t support. And before signing up, there’s no way of knowing.
• Issues handling bulk contacts: TextLocal could present stalling issues when uploading bulk contacts to the platform. 
• Complex interface: The interface is not intuitive to navigate, so you may need more time to learn how to use it.

Who’s TextLocal best for?

TextLocal caters to developers with technological knowledge. This is because of the steep learning curve.

5. SpringEdge – send quick SMS

SpringEdge is another top bulk SMS service provider in India. They provide SaaS-based bulk SMS services for businesses in India. 

The SpringEdge Bulk Messaging API provides access to over 750 mobile network carriers around the world. SpringEdge supports 70+ languages, including English, Hindi (India), and Bengali. 

SpringEdge is another top bulk SMS service provider in India. They provide SaaS-based bulk SMS services for businesses in India. 

The SpringEdge Bulk Messaging API provides access to over 750 mobile network carriers worldwide. SpringEdge supports 70+ languages, including English, Hindi (India), and Bengali. 

Features and benefits of SpringEdge

To help users fulfil their business goals, SpringEdge has some unique features. We’ve highlighted some of them below.

2-Way messaging 

Springedge offers the ability to send and receive SMS messages, allowing businesses to have interactive conversations with their customers. This feature enables businesses to engage customers in real-time communication, gather feedback, provide customer support, and enhance overall customer experience.

Voice broadcasting

With Springedge’s voice broadcasting feature, businesses can send pre-recorded voice messages to a large number of recipients simultaneously. This enables businesses to deliver important announcements, promotional offers, event reminders, or emergency notifications to their target audience. It provides a personalized touch and ensures effective communication.

SMS API

Springedge provides an SMS API that allows businesses to integrate their existing systems or applications with the SMS platform. 

This feature enables businesses to automate SMS notifications, alerts, and reminders, enhancing their operational efficiency and reducing manual effort. It also enables seamless communication between different platforms.

Integrations 

Springedge offers integrations with various popular business tools and platforms such as CRM systems, marketing automation software, and e-commerce platforms. This integration capability allows businesses to streamline their SMS communications within their existing workflows, saving time and effort. It also ensures consistent and targeted messaging across different channels.

Virtual number 

Springedge provides businesses with virtual phone numbers that can be used for sending and receiving SMS messages. This feature allows businesses to have a dedicated and professional phone number for their SMS communications. 

It helps in maintaining brand consistency, improves customer trust, and provides a reliable channel for customers to reach out to the business.

SpringEdge Pricing

Users need to pay between 0.13 INR and 0.17 INR per SMS on SpringEdge. 

You’ll need to buy a minimum of 25,000 SMS units.

Pros of SpringEdge

• Unlimited validity: The validity of your units is not limited, unlike with SMSHorizon.
• Demo Account: On first contact with SpringEdge, you’ll receive login details for a demo account

Also Read: 3 Ways to Send Promotional SMS to DND Numbers

Drawbacks of SpringEdge

• Invalid login details: The demo login details may not work when you receive them.
• Limited to India: With SpringEdge, you’ll be limited to texting customers within India.

Who’s SpringEdge best for?

SpringEdge is best for medium businesses that have all their customers within India. If you’re a small business needing a few SMS units or an enterprise with a global presence, then SpringEdge is not for you.

6. BhashSMS – best for small businesses

BhashSMS is also among the best bulk SMS providers in India. They offer B2B and B2C bulk SMS solutions. This allows businesses to send various kinds of text messages.

Just like SMSCountry, BhashSMS users can view campaign reports on their dashboards. The analytics tool shows audience demographics and message reading times.

BhashSMS offers outbound and inbound SMS solutions for enterprises. They also provide social media integration.

Features and benefits of BhashSMS

Let’s discuss some of the features that make BhashSMS tick as a bulk SMS service provider in India.

Report and Analytics 

Gain valuable insights into your SMS campaigns with detailed reports and analytics. Track the delivery status of your messages, monitor open rates, and measure the effectiveness of your campaigns.

Use this data to make data-driven decisions, optimise your messaging strategy, and improve your overall SMS marketing performance.

Fast signup process 

Get started quickly with a streamlined signup process on BhashSMS. Simply provide the required information, create an account, and you’re ready to go. 

This saves you time and allows you to send SMS messages to your audience without hassle.

Bulk WhatsApp Messaging 

Reach a large audience at once with the power of bulk WhatsApp messaging. Send personalised messages to multiple recipients simultaneously, allowing you to efficiently communicate with your customers, prospects, or community members. 

It’s an effective way to engage with a wide range of people and enhance your communication strategy.

Although users have complained about a character limit on BhashSMS’s bulk Whatsapp messages

Message scheduling

Plan your SMS messages and schedule them for a specific date and time. This feature enables you to automate your messaging campaigns, ensuring that your messages are delivered immediately for maximum impact. 

Scheduling helps you maintain consistent communication with your audience and saves time by automating the process.

Voice SMS 

Enhance your messaging capabilities with voice SMS. Instead of sending text-based messages, you can now send voice messages to your audience. 

This feature adds a personal touch to your communication, allowing you to convey your message with clarity and emotion. Voice SMS is handy for important announcements, reminders, or engaging with recipients who prefer audio content.

BhashSMS pricing

BhashSMS offers 6 different pricing tiers. Three of which you can see above. There are 2 other pricing tiers for promotional and transactional routes. And teh last pricing tier is for resellers. 

Users can buy 1 lakh promotional SMS units for 9000 rupees, while the same number of transactional SMS units would cost 12000 rupees. The price reduces as the volume increases.

Pros of BhashSMS

• Quick signup: Within minutes, you’ll be registered on the BhashSMS platform.
• Straightforward interface: Every feature is easy to locate in the user dashboard.
• Transparent pricing: For every tier, BhashSMS shows you what you’ll be paying.

Drawbacks of BhashSMS

• Poor Support: The support is almost non-existent. You don’t receive any onboarding email when you register on BhashSMS, so you’ll have to figure it out yourself.
• Poor Delivery: Delivery rates are low on BhashSMS, and it’s a recurring issue.
• No trial: BhashSMS won’t give you free credits to try their platform. You’ll have to pay to know what their service is like.

Who’s BhashSMS best for?

BhashSMS is best for small businesses that require simple bulk SMS features without automation.

How do you choose the best bulk SMS service provider for your business in India?

Follow these eight steps to help you choose the best bulk SMS service provider for your business in India.

• Step 1: Determine your specific SMS requirements
• Step 2: Research potential providers
• Step 3: Check delivery rates and speed
• Step 4: Evaluate security
• Step 5: Check customer support
• Step 6: Evaluate pricing
• Step 7: Check integration capabilities
• Step 8: Check for local expertise
• Step 9: Check for TRAI compliance

Let’s go through each step.

Step 1: Determine your specific SMS requirements 

Start by identifying what you need SMS for, how often you send SMSes, the purpose of your SMS campaigns and the features you need to achieve your goals. For instance, you’d need 2-way SMS functionality to run surveys. And if you’d want to send daily records, you’ll need integration with spreadsheets and your existing application.

Step 2: Research potential providers

Gather information about different bulk SMS service providers available in the Indian market. You’re on that step right now, and we’ll help you with the information you need.

Step 3: Check delivery rates and speed 

Ensure that the provider can deliver your messages promptly and consistently. You can learn this from reading reviews and trying the platform for free.

Step 4: Evaluate security

Assess the security measures in place to protect your data and ensure the privacy of your SMS communications. Find out if they’ve had any previous breaches or have a developer check the platform or the API code for vulnerabilities.

Step 5: Check customer support 

Look for providers with multiple support channels and a responsive team to address your queries and concerns. You don’t want to pay before discovering your chosen provider has terrible customer service. Read reviews and send messages to the support team for firsthand experience.

Step 6: Evaluate pricing

Consider the providers’ pricing structures and packages to find a suitable plan that fits your budget and offers good value. While some services are overpriced, the cheapest may not be the best.

Step 7: Check integration capabilities

Ensure that the providers can seamlessly integrate with your existing software and tools. The best way to learn this is to speak with the support team about the industries they currently serve. If your industry is included, there’s a high chance they’ll be a good fit.

Step 8: Check for local expertise

Look for providers with local expertise and knowledge of the Indian market, as they can provide valuable insights and guidance specific to the region. Each country’s market is unique, and you need a guide to thrive there. 

Step 9: Check for TRAI compliance

Verify if the providers comply with TRAI regulations and guidelines to ensure that your SMS campaigns adhere to the legal requirements set by the regulatory authority. Also, ensure the provider can help you complete your DLT registration.

Choosing the best bulk SMS provider in India

Here’s a quick highlight of how each bulk SMS service provider in India performs based on our experience.

	SMSCountry	MSG91	SMSHorizon	TextLocal	SpringEdge	BhashSMS
Delivery rate	Great	Good	Average	Good	Good	Average
Speed	Great	Good	Poor	Good	Good	Poor
Up-time	Great	Good	Average	Good	Good	Poor
Compliance with TRAI regulation	Great	Great	Average	Good	Good	Poor
End-to-end encryption	Good	Good	Average	Good	Good	Poor
2-factor authentication	Good	Good	Average	Good	Good	Poor
Transparent pricing	Good	Good	Average	Good	Good	Good
Integration with third-party apps	Good	Good	Average	Good	Good	Poor
Customer support	Great	Good	Average	Good	Good	Poor
Local expertise and knowledge of Indian market	Good	Good	Average	Good	Good	Poor
Customisation of message and Sender ID	Great	Great	Average	Good	Good	Good
Advanced reporting and analytics	Great	Great	Average	Good	Good	Good

Use the best SMS service provider in India

So there you go. All these bulk SMS providers offer the best service to users in India. 

But which one stands out? And which one should you choose for your business?  

We recommend going for the tried and tested SMSCountry. 

SMSCountry is the simplest to use and provides the fastest delivery and the best support. Plus, it also offers all the best features that help you boost sales.

So, signup for free and get started with free SMS credits. 

Want to ask some more questions? Then contact our team or book a demo.

Happy texting! 

Frequently Asked Questions

Which is the best bulk SMS company in Delhi?

SMsCountry is located in Mohan Estate in New Delhi. It is one of the best bulk SMS companies in Delhi, serving over 32 million people. 

Which is the cheapest bulk SMS provider in India?

SMS becomes cheap with volume buys. While the per SMS cost varies from provider to provider, it is essential to consider your requirements, the target country and features to get the lowest price deal. 

Contact SMSCountry to get up-to-date and accurate pricing information.

How can I send bulk text messages in India?

Here is what you need to do:

• Choose a bulk SMS provider and create an account with them. Choose a provider like SMSCountry that comes with ample coverage, features and suitable pricing.
• Prepare your contact list. Create the message you want to send to your contacts.
• Upload your contact details and message into the provider’s interface. Enter your Sender ID and review all the details.
• Send the bulk SMS and see reports.

What is the SMS limit in India?

The word limit for SMS in India is 160 characters. If your SMS contains Unicode characters (like emojis or Chinese characters), then this limit is reduced to 70. 

The daily limit for sending SMS is 200 per day. However, if you are a business sending messages in the transactional category, this limit does not apply.

How much does SMS cost in India?

SMS pricing is based on the destination country and the type of message you are sending. The carrier also plays an important role in determining the price. An ideal option is to pay-as-you-go.

SMCCountry offers a pay-as-you-go pricing model to all its customers. Contact here for more information.

How many SMS can I send in a day in India?

You can send 200 SMS per day. However, if you are in the business of sending transactional messages for operational purposes, you are exempt from this limit. 

How can I get a bulk SMS gateway in India?

Here is what you need to do:

• Research and compare bulk SMS gateway providers in India based on reliability, network coverage, pricing, and required features. 
• Ensure your shortlisted provider complies with TRAI regulations. Also, look out for integration with DLT platforms.
• Look for providers with user-friendly UI/UXs, robust APIs, and features like message scheduling, delivery reports, and detailed analytics.
• Reach out to your shortlisted providers. Ask for information on their services. Compare offerings to find the best fit for your requirements.

How can I send bulk SMS in India?

Here is what you need to do:

• Choose a bulk SMS provider and create an account with them. Choose a provider with ample coverage, features and suitable pricing.
• Prepare your contact list. Create the message you want to send to your contacts.
• Upload your contact details and message into the provider’s interface. Enter your Sender ID and review all the details.
• Send the bulk SMS. Now you can track the results of your bulk SMS campaign.

Which is the leading bulk SMS provider in India?

SMSCountry is the leading, best bulk SMS provider in India. We are pioneers in text messaging service, facilitating businesses of all sizes to communicate with their customers via SMS.  

With SMSCountry, you can send bulk SMS, notifications, and alerts to your customers without worry.

How can I ensure that my bulk SMS messages are delivered to all recipients?

• Use a reliable bulk SMS service provider.
• Make sure your messages are compliant with TRAI regulations.
• Use a high-quality sender ID.
• Send your messages during peak traffic hours.
• Avoid sending messages to DND numbers.

How do I comply with TRAI regulations for bulk SMS messaging?

• Get the consent of your recipients before sending them promotional messages.
• Use a transactional route for messages that are essential for your business.
• Use a short message service center (SMSC) that is registered with TRAI.
• Include your sender ID in all of your messages.
• Provide an opt-out option in your messages.

How secure is bulk SMS messaging in India?

Bulk SMS messaging in India is generally considered to be secure. However, there are some risks associated with it, such as:

• Spamming
• Phishing
• Malware

To protect yourself from these risks, you should use a reliable bulk SMS service provider and make sure that your messages are compliant with TRAI regulations.

How can I measure the success of my bulk SMS campaigns?

There are a number of ways to measure the success of your bulk SMS campaigns, such as:

• Open rates
• Click-through rates
• Conversion rates
• Customer satisfaction surveys

By tracking these metrics, you can see how effective your campaigns are and make necessary adjustments to improve your results.

How much does a bulk SMS service cost in India?

The cost of a bulk SMS service in India varies depending on the provider, the number of messages you send, and the length of your messages. However, in general, you can expect to pay between INR 0.05 and INR 0.30 per message.

How can I customize my bulk SMS messages?

You can customize your bulk SMS messages in a number of ways, such as:

• Adding your logo or branding
• Including personalised content
• Using different fonts and colors
• Sending messages in different languages

By customizing your messages, you can make them more engaging and effective.

How can I integrate bulk SMS with my existing systems and applications?

There are a number of ways to integrate bulk SMS with your existing systems and applications, such as:

• Using an SMS API
• Using a bulk SMS gateway
• Integrating with your CRM system

By integrating bulk SMS with your existing systems, you can automate your SMS-sending process and make it easier to track the results of your campaigns.

What is the maximum length of a bulk SMS message in India?

The maximum length of a bulk SMS message in India is 160 characters. However, you can send longer messages by splitting them into multiple parts.