Are you trying to decide on the best SMS service provider for your business but do not know how to go about it?
You can get overwhelmed by many SMS service providers in the market. That’s why we are here to help.
In this blog, we’ll compare two popular SMS service providers, SMSCountry and MSG91.
We’ll also break down their key features, pricing plans, and unique benefits.
By the end of this blog, you will have made an informed decision on which platform is best for your business.
Let’s dive in.
Why Choose SMSCountry Over MSG91?
Below is a side-by-side comparison of the main features of SMSCountry and MSG91.
Key features |  |  |
| Web app to send SMS | ✔️ | ❌ |
| SMS APIs | ✔️ | ✔️ |
| Transactional SMS | ✔️ | ✔️ |
| Promotional SMS | ✔️ | ✔️ |
| OTP/Verify SMS | ✔️ | ✔️ |
| Chat/Two-way conversations | ✔️ | ❌ |
| Automated responses | ✔️ | ❌ |
| Personalised SMS | ✔️ | ✔️ |
| Schedule SMS | ✔️ | ✔️ |
| SMS shortcodes | ✔️ | ❌ |
| Custom sender ID | ✔️ | ✔️ |
| WhatsApp business API | ✔️ | ✔️ |
| Email to SMS | ✔️ | ❌ |
| Voice SMS | ✔️ | ❌ |
| Voice call | ✔️ | ✔️ |
| Text-to-voice | ✔️ | ✔️ |
| Outbound dialer-IVR | ✔️ | ❌ |
| Missed call number | ✔️ | ❌ |
| Excel to SMS | ✔️ | ✔️ |
| Account manager | ✔️ | ❌ |
| Integrations/plug-ins | CRM, e-commerce, accounting & Excel integrations | CRM, e-commerce & accounting & Excel integrations |
| Supported platforms | Web-based application SMS on the go (internet-free) | Web-based application Mobile app |
| Free trial | Yes | Yes |
| Pricing | See our pricing page. | Starts at 0.0071 USD/message(location-based) |
From the table above, you can see that both services offer impressive features and integrations.
Let’s break down each service to see the unique benefits and features of each SMS provider.
Send SMSes that move the needle for your business with SMSCountry. Get FREE SMS credits when you Sign up on SMSCOUNTRY.
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What is SMSCountry?
SMSCountry is an all-in-one text messaging platform for business messaging.
With SMSCountry, you can use an array of SMS services from OTPs, transactional and promotional SMS in connecting with your customers.
Here is what this means for you. SMSCountry powers everything you need to engage with your customers globally.
Below is a brief rundown of the key features of SMSCountry.
SMSCountry key features
SMSCountry acts as a one-stop solution for everything business messaging.
With SMSCountry, you can set up multichannel communication for your business without signing up for different SMS service providers.
SMS
SMSCountry’s text messaging features have everything you need to engage with your customers.
These features include
- OTP
- Transactional SMS
- Promotional SMS
- 2-way SMS
- Group SMS
- Email to SMS.
SMSCountry has coverage in over 180 countries, so you can send SMS and voice messages internationally in any language.
Also, you can set up two-way communication channels. This allows you to not only send messages to customers but receive them as well.
Voice service
SMSCountry also comes with voice service, letting you maximise your audience reach.
The voice service comes packed with features like:
- IVR functionality to track customer inputs
- Text-to-voice to turn your message into a humanised voice in 20+ languages
- Missed call number to let your customers interact with you for free
WhatsApp Business API
SMSCountry’s WhatsApp API offers everything you need for a stellar customer experience with built-in tools, chatbot functionality, interactive buttons, and template management.
With SMSCountry API, you can:
- Share all kinds of media, including images and PDFs
- Send locations via the WhatsApp location feature
- Set up bots to automate your customer service
- Automate replies to customer FAQs
APIs and plug-in integrations
With SMSCountry SMS APIs, integrate SMS and voice capabilities into your existing website, app, or software in 30 minutes.
Easily send SMS directly without logging into a different platform.
SMSCountry also offers multiple e-commerce, CRM, accounting, and Excel plug-ins for hassle-free integration with your favourite platform.
SMS on the go
This feature of SMSCountry brings simplicity to a new level.
With SMS on the go, you can send bulk SMS to your customers without an internet connection or a computer.
Just send messages from your phone to selected numbers, and your customers will receive them from anywhere in the world.
Now let’s look at the benefits you gain when signing up with SMSCountry.
Why SMSCountry Is the Best Alternative to MSG91
Here are the benefits of SMSCountry SMS service:
- One-stop platform for all your communication needs – SMS, Voice and WhatsApp for business
- 98% delivery rate and 99.9% uptime ensure that your messages reach the inbox
- SMS delivery reports and tracking to measure the performance of your campaigns
- A dedicated account manager to manage your campaigns
- Free test credits to try the platform and see if it is a good fit for your business
- No setup fees, contracts or monthly payment. You pay for only what you use
- 24/7 customer support via chat, email, text, or call
Below, we’ve discussed the pricing of SMSCountry SMS service.
How much does it cost to send SMS with SMSCountry?
SMSCountry offers flexible, pay-as-you-use pricing.
There are no contracts or ongoing commitments. You top up your SMS credit when you need to.
To get an exact estimate for SMS, voice, or WhatsApp, you can visit the pricing page on the SMSCountry website and get a customised quote based on the country/location.
Now you know the features, benefits, and pricing of the SMSCountry platform. Let’s take a look at the unique benefits of SMSCountry service.
What makes SMSCountry unique?
SMSCountry brings enterprise-level messaging solutions for small and medium businesses.
We understand the challenges SMEs face in communicating. We realise that SMEs need the best communication tools and support to break into their market and delight their customers.
That’s why we have affordable communication tools, including SMS, chat, WhatsApp, and voice messaging.
Another unique feature you’d not find anywhere else is that SMSCountry assigns a dedicated account manager to run and manage your SMS campaigns on your behalf (without additional cost).
This means you can focus on other essential aspects of your business without worrying about launching and managing your campaigns.
In short, if you’re a business looking for an affordable and simple-to-use service, SMSCountry is the best option.
What is MSG91?
MSG91 is a cloud communication platform that offers messaging solutions for business communication.
It provides communication APIs across multiple channels like SMS, Email, voice and WhatsApp.
Developers and businesses integrate MSG91 APIs with their websites, CRM, or application to connect and engage their customers globally.
MSG91 key features
Below is a brief rundown of the key features of MSG91.
- SMS API for sending automated messages from any application or website
- Voice API with text-to-speech functionality for building call flows
- Regional SMS to segregate mobile numbers based on location criteria
- Intelligent OTP or PIN generation with builtin backend logic
- WhatsApp Business API to engage customers on the world’s most used chat app
- Seamless API integration that requires no additional resources
- Analytics and reports of SMS delivered, open rate and interaction
- Data erasability for helping customers opt-out of MSG91 subscription
Benefits of MSG91 SMS service
- API documentation and code samples in 10+ languages, including PHP, Java, .NET and more
- Multiple communication APIs available on one platform
- Seamless integration with your existing software
- 99.99% API uptime for reliable high-volume messaging
- Secure API and encrypted format to ensure data security
How much does it cost to send SMS with MSG91?
The destination country and the number of SMSes sent determine MSG91 prices.
Generally, it starts at USD 0.0071/message for transactional SMS and USD 0.0083/message for OTP.
Like SMSCountry, MSG91 also offers usage-based pricing. You can get customised pricing according to the location by visiting their pricing page.
What makes MSG91 Unique?
MSG91’s uniqueness lies in its full-featured APIs and the developer-focused platform.
As mentioned earlier, they have API documentation and code samples in 10+ languages.
This means developers get to use the same languages and protocols they’re already using in their web applications.
Final verdict: SMSCountry vs MSG91, which is better?
SMSCountry and MSG91, both service providers have their strengths and could be an excellent fit for a particular company.
Here are each platform’s recommended use cases, teams, company size, etc.
MSG91 is a CPaaS platform, which is a good fit for developers and companies looking for APIs to integrate communication features such as SMS, voice, and email into their applications.
Users have cited difficulty understanding the MSG91 API structure and documentation(if you are from a non-technical background). Therefore, we advise you have a developer while working with MSG91.
SMSCountry is a good fit for small and large teams looking for no-fuss SMS, voice, and WhatsApp solutions.
We provide simple yet highly functional APIs and a straightforward web-based platform to run text campaigns.
Plus, the account management feature is one of a kind.
If you’re a business looking for affordable and simple-to-use SMS and WhatsApp solutions, SMSCountry is a great tool.
Make an informed decision for your business
By now you should have made up your mind on the suitable SMS service provider for your business.
We have explored and compared the features of SMSCountry and MSG91 to help you make the best practical decision for your business.
You’ll never go wrong wiith SMSCountry. Sign up for a free on SMSCountry.
Or schedule a free demo to learn more about how our solutions can streamline communication for your business.
Join 3,200+ businesses like yours, already generating massive ROI from SMS with SMSCountry.
Reach out to book a demo, ask SMS-related questions or get help from our team 24/7
Get to know more about SMSCountry. We offer complete SMS solutions for your communication needs.
