7 Ways to Drive More Sales This Eid Season (+ 3 Ways SMS Can Help You Sell More)

Do you wish to boost your sales this Eid season?

It’s true that during Eid, eatery businesses make the most sales.

But here’s something most businesses don’t know. 

Making big bucks on Eid isn’t limited to restaurant businesses or dessert shops. 

Implementing simple yet effective expert-recommended tips will help you drive sales this Eid, no matter what you sell.

Explore these seven fool-proof ways to boost sales on Eid.

See How to Prepare Your Business for Ramadan Sales: 5 Actionable Tips to Get you Started

Seven fool-proof ways to boost sales on Eid

Below are the seven best tips and tricks experts swear by to drive more sales during the Eid season.

Follow these tips to achieve your sales target on Eid, whether you own a restaurant or not.

1. Switch on the festive mood

First things first. Switch to the festive mood. That’s what Jalal Hasbini, Managing Partner at LetsMarket.it, recommends.

Jalal says you should give your store a festive look. This tells your customers that your business is ready for the festivities.

“Customers would know that your brand is ready with some good deals for the occasion,” Jalal adds.

There’s a simple way to achieve this.

Draw your customer’s attention with Eid theme decorations in your stores. As Eid approaches, replace your Ramadan decor at your store with Eid decorations.

If you own a virtual business, add a festive touch to your social media and the website logo.

Adding a festive banner on your website can take things up a notch. You can also add virtual decorations to your homepage.

Doing all this will help you create a great customer experience. Happy customers mean more sales for your business. 

This brings us to our next point.

2. Offer Eid discounts and deals

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This one is an easy yet effective way to take your sales through the roof.

Offer your customers exclusive Eid discounts and deals.

Nada Marzouk, Marketing Manager at Amazon Payment Services, swears by creating unique Eid offers.

Eid discounts and coupon codes on your products and services are crucial for Eid preps, says Nada.  

Nada adds that this gives your customers a greater incentive to shop from you.

Since shopping is a major part of Eid, people wish to get the best deals.

Nada points out another benefit of exclusive deals. The discounts show your customers that your business caters to their Eid needs. This can help you build customer loyalty.  

Think of these discounts as giving your customers Eidi (Eid gift).

Giving and receiving gifts is a huge part of the Eid festivities.

Why not give your customers their Eid gift through discounts, gift cards, and offers? In return, you get customer satisfaction, loyalty, and more sales.

The key is to get the word out about these discounts and offers. Make sure your customers know about these exciting offers on time.

Wondering how?

Our next tip answers your question.

3. Create and run Eid marketing campaigns  

Nada recommends running a ‘post-Ramadan’ campaign around the Eid festivities.

The marketing specialist suggests sending a combination of communications throughout the fasting month.

What would this do?

It will build a loyal customer base for your business. Your web traffic and footfall in your store will boost.

You can capitalise on these loyal customers you made throughout Ramadan.

How?

As Nada puts it, you can do this through ‘audience retargeting and Eid-related messages’.

But here’s the big question.

How do you cut through the noise to gain your customer’s attention to your campaign?

You use SMS marketing for timely promotions.

Statistics show that customers prefer SMS to receive updates about new offers. This is due to the ease and accessibility of using SMS.

What does this mean? 

Reaching your customers via SMS – their preferred means of communication – can boost your Eid sales.

Once you plan your Eid marketing campaign, you only need a reliable SMS provider such as SMSCountry.  

The more you reach customers via SMS during the Eid season, the more your sales.  

You can use SMS to:

• Send discounts and coupon codes to your customers via SMS.
• Welcome your new customers with a message and a discount code.
• Confirm customer orders and deliveries timely via SMS. Your customers want constant updates on their orders.
• Market your exclusive Eid products and offers by adding a direct link to your website in the SMS.
• Share Eid greetings to build brand loyalty and create a great customer experience. 

Remember, timing is the key here. So start marketing your promotions early. This gives your customers ample time to buy your products or use your services.  

Also Read: Boost Your Business Relationships With These 5 Types of Ramadan Messages to Send to Your Customers

4.  Introduce 24-hour flash sales

Flash sales are a great way to get your impulsive customers to buy your products. You should roll out flash sales throughout the Eid holidays for the best results.

With these flash sales, Jalal says you create a sense of urgency among your customers. Shoppers feel the need to complete their shopping while getting good offers.

You can offer flash sales both in-store and online. These sales promotions usually run for a short period, like a day.

Jalal says flash sales improve customer engagement if your promotions are well-executed.

For this, you must communicate the flash sale to your customers on time. This is where SMS marketing comes in again.

Use an SMS provider like SMSCountry that delivers lightning-fast messages to your customers.

Flash sales can include discounts and buy-one-and-get-one-free offers. You can also offer multi-buy deals, exemptions from delivery charges, and more. 

You can also create a sense of urgency by including words such as ‘limited time offer’ or ‘get a free gift’ in your SMS.

5. Attract customers with Eid lucky draws and giveaways

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Contests and giveaways create a positive vibe around your business, says Stefano Maruzzi. This, Stefano adds, generates leads for your business.

Stefano, the Advisor at AEserver, says Eid is the perfect opportunity for giveaways. Stefano adds that people will engage with your brand if the incentive is worthy.

Conduct a lucky draw for customers who spend more than a certain amount on your products or services. Or you can have giveaways by asking your customers to share pictures of your product on social media.

Then spread the word around as much as possible.

You can send bulk SMS to your customers, post on your social media, and put a popup ad or banner on your website.

6. Use Eid pop-ups on your website

Abbey Claire D., the Marketing Manager at Poptin, recommends pop-up campaigns. Abbey says businesses can drive more revenue and boost conversions through pop-ups.  

Customised Eid pop-ups on your website can optimise your conversion, Abbey says.  They also hook your customers to your website. Customers will keep returning for more to get value-packed Eid offers, says Abbey. 

Here are some great ways to create various pop-up campaigns to boost Eid sales:

• Eid greeting pop-ups with discounts to welcome visitors to your website.
• Time-limited Eid pop-ups that expire once the holidays end. You create urgency for your customers to take advantage of your Eid deals.
• Cart abandonment and exit-intent pop-ups for product recommendations. These pop-ups offer your customers time-bound discounts.

7. SMS your customers personalised Eid greetings

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Your customers want to feel valued at all times – especially during a festive season like Eid.

Md Hussain Ali recommends going the extra mile to make your customers feel special. Hussain is the Team Lead of Customer support at SMSCountry. 

“Send personalised Eid greetings via SMS and include a discount code”, says Hussain. Your customers will return to your store or website to use the discount code.

“With personalised SMS”, Hussain says “you boost your sales and build customer loyalty”.

“You must stay connected with your customers via SMS throughout Eid”. Hussain says you get more sales when you stay on top of your customer’s minds.

So how do you personalise an SMS?

You can make an SMS more personal to your customers by adding details that are relatable to the customer. This includes their name, past shopping preferences, and location.

By doing this, your SMS comes across as directed at each customer.

Also Read: 11 Amazing Holiday SMS Templates to Boost Your Sales

Make your Eid campaign a hit with SMSCountry

You now know all the inside tricks experts use to boost sales during the Eid season.

All you need to do now is use the experts’ advice to plan your Eid campaigns. Next, you should pick an efficient SMS provider to execute them.

SMSCountry is the answer to your Eid campaign execution needs.

It’s a simple and fast bulk SMS service provider that helps you boost your sales and provide a better customer experience.

So why wait? Schedule a free demo with our experts to see how SMSCountry can help you, or sign up for free to get started now.