Looking for the best text messaging services for your small business?
You’ve landed on the right page.
I spent weeks researching, analysing, testing, and comparing the top 25 text messaging tools for small businesses. Then I narrowed it down to the top 10 options so you can decide faster.
In this buying guide, I’ll describe each text messaging tool’s:
- Pricing
- Integration
- Customer support
- Scalability
- Delivery rate, and,
- Customer POV
We also added a table so you can see how each text messaging service compares against the other at a glance.
I’ll keep updating this guide as I uncover new information about the solutions already shared here or new solutions that can be added.
I wrote this blog based on my research and experience. Please do your research on your chosen product before committing to buy.
Ready?
Let’s go!
| Don’t have time to go through the entire list? If you don’t have time to go through the entire list, I recommend you try out SMSCountry Today! Here’s what you get with SMSCountry: – 5-second delivery and 99% deliverability your customers will love – Easy-to-use API, web app and plugins to make your team’s lives easier – Customer support that understands you well Book a demo to see how our platform works, or visit our pricing page to get customised pricing for your business. |
Which are the best bulk text messaging services for small businesses in 2025?
Here are my top 10 picks for this year’s best bulk text messaging service for small businesses.
- SMSCountry
- Textla
- Textedly
- EZ Texting
- ClickSend
- SimpleTexting
- SlickText
- Textr
- Subtext
- Twilio
What makes them stand out? How do they compare with each other in terms of pricing and other important features?
The table below gives you a summary of these questions.
Comparing the best text messaging service for small businesses in 2025
This table compares their respective pricing, integrations, trial, customer support, scalability, delivery rate, speed, and Google review rating.
| Tools | Basic Plan | Free Trials? | Integration and Automation | Customer Support | Scalability | Delivery rate and speed | Google rating review |
| SMSCountry | Custom | Yes | SMS APIs for integration | 24/7 + on holidays | Built to scale | 99% deliverability, 5 seconds speed | 4.3/5 |
| Textla | From $19 a month | Yes | Integrates with multiple apps | Excellent | Built to scale | 98% deliverability, 9 seconds speed | 4.5/5 |
| TextEdly | From $26 a month | Yes | Integrates with 14+ apps | Reliable and fast | Built to scale | 95% deliverability | 4/5 |
| EZ Texting | From $20 a month | Yes | Integrates with 1000+ apps | Reliable and effective | Built to scale | 94% deliverability | 4.5/5 |
| ClickSend | Pay as you go | Yes | Integrates with 50+ tools | 24/7 support | Best for large businesses | 96% deliverability, 6 seconds speed | 4.8/5 |
| SimpleTexting | From $39 a month | Yes | Connect with 1000+ apps | 24/7 | Built to scale | 97% deliverability | 4.7/5 |
| SlickText | From $29 a month | Yes | Connect with 7,000+ tools | Mon to Fri | Both custom and in-built plans available | 96% deliverability | 4.8/5 |
| Textr | Pay per user plan | No | Information not available | Not available on-call | Moderately scalable | Undisclosed | 4/5 |
| SubText | Pay as you go | Yes | Integrates with some tools, but not many | Available via email | Effective for small and medium businesses | 96% deliverability | 4/5 |
| Twilio | Pay-as-you-go | Yes | A wide variety of tools are available | 24/7 | Scalable | 97% deliverability, 5 seconds speed | 4.2/5 |
Now that you have this table, let’s examine the features and use cases of these top 10 best text messaging services for small businesses. One after the other.
Check out the best SMS OTP service providers to choose from.
1. SMSCountry
Best for: OTP, Transactional, and bulk voice messages
Reason to buy: Scalability, responsive customer support, and relevant analytics
Starting price: Custom pricing
SMSCountry is known for its responsive 24/7 customer support, even on holidays. You’re also given an account manager who works with you 1-on-1 to ensure you enjoy every minute with SMSCountry.
You can use SMSCountry to send any type of text message — OTPs, transactional messages, voice SMS, and email-to-SMS—or WhatsApp messages via its WhatsApp API, TelebuSocial.
You can access SMSCountry via its web portal, the REST API, or plugins (Excel, WordPress, and others).
To get started, sign up on smscountry.com, verify your email, select between API, web portal, or plugins and fill in your details. Then, add your approved sender ID and templates, draft your message, and plug in your recipient numbers.
You’re all set.
SMSCountry’s top features include the following:
- RCS messaging
- 2-way SMS
- Email-to-SMS
- SMS scheduling
- OTPs
- Voice SMS
- MMS
Businesses and organisations like Apollo Hospitals, Gitam University, Powergrid, and Bajaj Electricals use SMSCountry.
| What do customers love about SMS Country? | What customers don’t love about SMS Country? |
| –SMCountry users enjoy the 99% deliverability –5-second delivery speed –Prompt support from SMCountry’s support team, in English and Arabic, even during holidays. –Easy to implement SMS solution, whether the portal, API or plugging. –Smooth integration with multiple tools like Excel, Tally, CRM, etc. | –SMSCountry can be a little pricey. |
SMSCountry pricing & free trial
SMSCountry offers a customised pay-as-you-use pricing system. This means you only pay for what you use. The total cost per message depends on factors like:
- Your SMS volume
- Delivery routes, and
- Recipients’ destination.
Contact sales@smscountry.com for a custom quote and to learn more about SMSCountry pricing. You can also visit the pricing page or book a demo.
2. Textla
Best for: Mass message
Reason to buy: Upfront pricing
Starting price: Starting at $0.1 per message
Textla is bulk SMS software that helps you set up mass campaigns by targeting different customer segments. For example, you can divide them by interest or purchases, add filters, and personalise the message with videos and texts as well.
You can use Textla to set up campaigns and mention keywords that will help increase sales. You can integrate Textla with all the tools that Zapier supports, as it collaborates with the brand.
Top features of Textla include:
- Key word opt-ins
- Two-way messaging
- Smooth integration
- Segmentation and personalisation
- MMS
- Marketing automation
Companies that use Textla include Morning Basket, Express ER, and Ascension Media Productions.
| What customers love about Textla? | What customers don’t love about Textla |
| –Customers love prompt attention from the team to their queries. –Zapier integration makes it easy to use the tool. –Simple and effective for personalised messaging. | –Frequent addition of new features makes it hard to use. –It’s missing a Chrome plugin that many customers use. –There are no SMS templates, so you must create a new one. |
Textla pricing
Textla charges start at $0.1/text message. They have custom as well as pre-built plans, and also offer a discount for military and NGO services. Their costs depend on features like:
- Scheduled campaigns
- Keywords
- Multiple members
Visit Textla’s pricing page for more information about pricing, demos, and custom plans.
3. Textedly
Best for: Text message marketing
Reason to buy: Build relationship with customers
Starting price: $26 per month
Textedly is an SMS marketing service that helps you send mass messages, schedule messages, conduct comprehensive analyses, and create drip campaigns. It’s unique for its unlimited subscriber list feature. Unlike some SMS platforms that cap your contact list size or charge based on how many subscribers you have.
You can only access Textedly via their web platform. While they don’t have public APIs for custom integrations, you can connect via Zapier.
Key features of Textedly include:
- 2-way SMS
- Build webforms
- Business reviews
- AI text messaging
- Picture messaging
To use Textedly, sign up on their website, choose a plan, set a keyword, create an auto-reply, upload contacts, and send your campaign.
Some companies that use Textedly are UPS, Thomas Reuters, GoDaddy, Chick-fil-A, and more.
| What customers love about Textedly? | What customers don’t love about Textedly |
| –Best for sending mass group text messages. –Automatic text replies make it very easy to build relationships. –Pricing that fits small businesses. | –The messages can be too persistent or annoying at times due to bot replies. –Customer service could be better –Hard to integrate with other tools |
Textedly pricing
You can try out Textedly with 50 free text messages. Their basic plan starts at $26 a month, the bronze plan at $38, and the plus plan at $69.
You can sign in to your email and contact their team to set up the account. You can also visit their pricing page to get more information.
4. EZ Texting
Best for: Commercial mass texting and MMS texting
Reason to buy: Affordable, smooth interface
Starting price: Price starting at $20 a month
EZ Texting is a bulk messaging service that allows you to send bulk SMS and MMS messages worldwide.
Its most unique feature is its integration with Shutterstock. This means you’ll have a wide range of high-quality images to use for your MMS messages.
You can use EZTexting to send lead warming texts, appointment reminders, employee engagement messages, alerts, donations, and event invitations.
You can use EZ Texting on their website and mobile app. Key features of EZ Texting include:
- Keyword scheduling
- API Integration
- Self-cleaning lists
- Link tracking
- Segmentation and targeting
- Ease of data collection
To set up on EZ Texting, go to their website and log in with your company email address. Once you log in, you can access your dashboard and see all text messaging metrics like campaigns, workflows, contacts, and integrations.
Companies that use EZ Texting include Morgan Stanley, ROCA Partners, and CIBC.
| What customers love about EZ Texting? | What customers don’t love about EZ Texting |
| –Tech support is fast and reliable. –The interface is clear and easy to use for non-tech-savvy people. –Customisable templates make it easy to create campaigns. | –Many customers complained about failed deliveries. –The customer support may respond, but it is slow. |
EZTexting pricing
The EZ Texting launch program starts at $20, and the enterprise goes up to $3,000. They have diverse plans for all types of businesses like small, medium, large, and even NGOs.
You can also get a demo and try the tool for free by visiting their pricing page.
| Here’s what you get with SMSCountry: – 5-second delivery and 99% deliverability, your customers will love – Easy-to-use API, web app and plugins to make your team’s lives easier – Customer support from Indian-based reps that understand you well “We were frustrated with Twilio’s SMS API services until we found SMSCountry. SMSCountry provides fast OTP SMS delivery and great customer support. Much recommended” – Gaurav Aggarwal, Kavya Digital Solutions Book a demo to see how our platform works, or visit our pricing page to get customised pricing for your business. |
5. ClickSend
Best for: SMS, voice, and postcards
Reason to buy: Speed and efficiency, high open rate, global reach, and free inbound SMS
Starting price: Pay-as-you-go pricing
ClickSend builds communication software for businesses. ClickSend’s SMS, MMS, Voice, Online Mail, Email and Fax products are used by some of the most trusted brands, businesses and developers in India and around the world.
They are unique because they offer a wide range of communication services, including SMS, MMS, voice, email, and even fax.
As a small business, you can use this product to send texts, voice messages, emails, rich media, create multi-channel marketing campaigns, etc.
You can use ClickSend through various methods like plugins, integration, and web APIs. The plugins allow you to send messages directly from platforms like Outlook and WordPress. While the API docs allow you and your developers to integrate the tool into your own applications.
Some of ClickSend’s top features include:
- 24/7 customer support
- Low pricing starting at INR 1 per month
- Free inbound messages
- Batch communication
To get started with ClickSend, you’ll first need to create a free account and add some credit to your account. Then, you can optionally add users, upload contacts, and choose a phone number. You can also generate an API key for using the ClickSend API, and then you’re ready to start sending messages.
Some companies that use ClickSend: Pepsico, Specsavers, GoStudent, and more.
| What customers love about ClickSend? | What customers don’t love about ClickSend |
| –An interactive dashboard for reporting and tracking metrics. –Helpful for NGOs as tech teams come together and set up 1-on-1 meetings to explain all the benefits. | –Character limits are tight, and when you add an emoji, it sometimes splits into 2 texts. –When sending SMS memos, a ClickSend member needs to approve them first. –It could have more customisation options. |
ClickSend pricing
ClickSend uses pay-as-you-go pricing, with SMS starting at $0.0261. Bulk discounts, free inbound texts, and monthly fees for extras like dedicated numbers (₹10,275.98) apply. They also offer MMS, voice, and email—each with separate rates. For more details, you can visit their pricing page.
6. SimpleTexting
Best for: AI messaging
Reason to buy: Automation, 2-way messages, segmentation
Starting price: $29 for 500 credits
SimpleTexting has an AI Assist feature that helps users generate messages faster. You also get unlimited custom keywords, so you can create multiple running campaigns.
SimpleTexting offers both an API and integration options, so you can connect it with other apps and platforms for various purposes.
SimpleTexting is accessible via their web portal and mobile application. It also has top features like:
- 2-way messaging
- Text to vote
- Autoresponders
- Scheduled texts
- Text 2 win
- BCC Text messaging
To set up on SimpleTexting, sign up for a free trial, choose a phone number, and start building your contact list by importing contacts or using opt-in tools like keywords or website forms. Then, you’re ready to start sending messages to them.
Legoland, Starbucks, and UPS are some of the companies that use SimpleTexting.
| What customers love about SimpleTexting? | What customers don’t love about SimpleTexting |
| –It has many integrations that are easy to use. –Automated message response makes it easier to save time and build a bigger customer base. | –Need to have a filtered inbox based on the list of customers. –Customers want backup emailing. –That struggle with porting single local numbers in a month. |
SimpleTexting pricing
SimpleTexting’s plans start at $29 monthly for 500 credits, with additional credits charged at a rate per credit. You’ll spend $20 per person and $10 monthly for additional teammates.
You can also visit SimpleTexting’s pricing page for more details on their pricing.
7. SlickText
Best for: Automated messaging
Reason to buy: smooth contact segmentation
Starting price: $29 for 500 credits
SlickText is a bulk SMS software that helps users acquire new subscribers through custom campaigns and automated customer journeys.
It’s unique for its drag-and-drop workflow tool.
You can use SlickTest for SMS short codes, mass texting, automated text messaging, and business texting services. And it’s accessible via their web application.
Key features of SlickText include:
- MMS
- Lead Qualification
- Survey Builder
- Template management
- Multi-channel marketing
- Webforms
To use SlickText, create an account and sign up for their free trial. Next, import contacts and integrate SlickText with your current marketing stack, and you’re set.
Some companies that use SlickText are Nerdwallet, DoorDash, Zeemee, and Canon.
| What customers love about SlickText? | What customers don’t love about SlickText |
| –Integrates with Zapier and provides a smooth interface. –Random short-code feature makes it stand out. –Quick delivery speed helps send alerts over a large area quickly. | –It can be costly for small businesses. –Difficult to navigate, and customers demand more tutorials. –Analytics glitch when you view them for clone campaigns |
SlickText Pricing
SlickText offers tiered pricing based on the number of monthly text messages. Pricing starts at $29 for 500 messages per month. Higher tiers include more message credits and additional features.
According to their pricing page, the free trial allows you to explore the platform without requiring a credit card. SlickText also offers a 14-day free trial for most of their subscription plans.
8. Textr
Best for: automated online phone system
Reason to buy: Easy to use, affordable, calling and texting in one application
Starting price: $6.99 USD
Textr Team has multiple products on their website, but for mass text messaging, hover over to their Textr Team tab.
Textr’s standout feature is its chat-like interface, which feels like WhatsApp or Gchat. It allows you to have one-off conversations with multiple people at once, and also use it for calling to enhance sales performance.
It offers services like local and toll-free phone numbers, a lightweight CRM, IVR Phone menu, and team collaboration tools. It’s particularly well-suited for small and medium-sized businesses.
Its key features are:
- Phone calling
- IVR phone menu
- Ease of use
- SMS API
- Landline texting
To use Textr, access either the Textr Team app or the Web app, and sign up and complete your registration. Once through, log in and assign a phone number to start texting and calling your customers.
Some companies that use Textr Team include Miniso, JF Insurance Agency, and YesUrHost.
| What customers love about the Textr Team? | What customers don’t love about the Textr Team |
| –Easy to use on mobile and PC –You can flag text messages for improved organisation. –Multiple customisation features like adding company logos to SMSes. | –The support team takes a long time to answer. –The cost can be quite high for a large number of customers. –The speech-to-text tool faces a few glitches. |
Textr Pricing
Textr Team offers a subscription-based pricing model starting at $10 per month, per phone number, billed monthly. This includes a free trial and allows access to features like multiple local numbers, toll-free numbers, and easy-to-use interfaces. Additionally, there are one-time brand registration fees and campaign activation fees.
9. SubText
Best for: Creators, publishers, and brands looking to build direct, personal SMS relationships with their audience.
Reason to buy: No algorithms, easy monetisation, smooth interface, 98% open rate.
Starting price: Custom pricing based on audience size and feature needs.
Subtext is a premium SMS platform designed for brands, creators, and publishers who want to text directly with their fans. It offers a clean, no-algorithm environment for meaningful, direct exchanges.
It’s built to help you engage fans, grow loyalty, and unlock a new monetisation channel via text messaging.
With Subtext, you can create exclusive text communities where creators and brands can chat directly with subscribers, without social media algorithms getting in the way.
It offers services like mass audience texting, scheduled messages, monetised subscriptions, and audience analytics. It’s particularly well-suited for creators, publishers, and entertainment brands.
Subtext’s top features include:
- Mass or one-on-one texting with your audience
- Exclusive, private text communities
- Monetisation via paid subscriptions
- Analytics and reporting dashboard
- Audience data ownership, and
- Scheduled messaging
To set up and start using Subtext, visit their website and book a demo. They’ll show you guided to set up your campaign, including creating your SMS list, setting your sender name, and creating signup methods (like links or keywords).
Companies like The Washington Post, Sony Music, BuzzFeed, and USA Today use Subtext.
| What customers love about SubText? | What customers don’t love about Subtext |
| –No spammy algorithms, it’s a full subscriber-only space. –New monetisation stream through text subscriptions. | –Pricing can be higher than entry-level SMS tools. –No voice calling or IVR features, it’s a text-only platform. –The custom pricing model isn’t fully transparent upfront, and there can be hidden fees. |
Subtext pricing
Subtext uses a custom, audience-based pricing model tailored to your campaign needs. Although they didn’t disclose the pricing, it depends on your audience size, message volume, and feature selections. Full pricing details are provided during the demo process, which you can sign up for on their website.
10. Twilio
Best for: notifications and alerts.
Reason to buy: Global network, powerful APIs
Starting price: $0.0075 per message sent or received.
Twilio is a cloud communication platform that lets you add SMS, voice, video, and email to your audience.
One of their top offerings is the Programmable SMS API. You can send bulk SMS using their web console, REST API, or integration tools like Twilio Studio. The dashboard also allows you to manage campaigns.
To get started with Twilio, you create an account on the Twilio Console, verify your phone number, obtain your API credentials, and follow their developer guides to integrate the service into your system.
Here are Twilio’s key features:
- Custom opt-out
- Shortened hyperlinks
- Shortcode phone numbers
- Traffic optimisation engine, and
- Trust hub
To set up Twilio, create an account, verify your phone number, and optionally, purchase or port a Twilio phone number. You’ll also need to configure your application to interact with Twilio’s API.
Businesses that use Twilio include Airbnb, Uber, Netflix, and HubSpot. Etc.
| What customers love about Twilio? | What customers don’t love about Twilio |
| –It has API flexibility for smooth integration. –A global network that easily reaches customers all over the world. –You can record and inscribe your calls. | –Lengthy setup process that can be tiring at times. –High pricing for a small or medium-sized business. –Customer service is slow, considering their steep learning curve. |
Twilio pricing
Twilio’s pricing depends on what you use.
For example, sending an SMS costs around $0.0075 per message. Outbound voice calls cost about $0.013 per minute, while receiving calls cost about $0.0085 per minute.
A local phone number costs around $1.15 a month. Plus, there are options like toll-free numbers and discounts if you send a lot.
You’ll find more details on Twilio’s pricing page.
What factors should I consider when choosing the best text messaging service for my small business?
Now that you have a list of the top 10 bulk SMS software for small businesses, I’ll help you choose the best one.
Here are some must-consider factors you must understand before subscribing to any of these tools.
1. Set a clear budget
When you’re running a small business, every penny counts. Some SMS platforms offer many features, but also come with high costs. Instead of paying for extras you don’t need, focus on essentials that align with your current goals and budget.
2. Choose a pay-as-you-use model
With a pay-as-you-use plan, you only pay for the messages you send. It’s ideal for businesses with fluctuating needs or tight budgets. No monthly minimums, no unused credits. As your business grows, this type of pricing model scales naturally with you—no plan upgrades or contract changes needed.
3. Prioritise reliable customer support
Strong support is a lifeline, especially in your early stages. You want an available, responsive, and helpful team when things go wrong. SMSCountry, for instance, offers standout support, even during holidays. That kind of commitment can make all the difference when you need help fast.
4. Think about scalability
As the saying goes, tomorrow is pregnant. Your SMS platform should handle growing volumes, more campaigns, and new team members without slowing down or forcing you to switch tools. Scalable pricing is a bonus, helping you forecast costs as your reach expands.
5. Look for easy integrations and automation
Handling thousands of messages manually? Not realistic. Look for text messaging services with easy integrations (with your CRMs, eCommerce, or marketing platforms) and user-friendly APIs.
Send bulk SMS with ease with the best bulk SMS software
Don’t settle for the first option you find — take the time to demo and test different providers. The best of these tools is SMSCountry, from my point of view. Not because I’m biased, but it checks all the boxes:
- Affordability
- Easy to use
- Smooth integration
- Low or no code
- 24/7 support team
- Suitable for small businesses
But don’t take my word for it. Contact each tool’s sales team and schedule demos until you find the perfect option.
| Here’s what you get with SMSCountry: – 5-second delivery and 99% deliverability, your customers will love – Easy-to-use API, web app and plugins to make your team’s lives easier – Customer support from Indian-based reps that understand you well “We were frustrated with Twilio’s SMS API services until we found SMSCountry. SMSCountry provides fast OTP SMS delivery and great customer support. Much recommended” – Gaurav Aggarwal, Kavya Digital Solutions Book a demo to see how our platform works, or visit our pricing page to get customised pricing for your business. |
Frequently Asked Questions
1. What is business text messaging software?
Text messaging software is a mass SMS software that helps businesses send offers, alerts, and OTPs and build customer relationships.
2. What are the benefits of a business text messaging solution?
A business text messaging solution helps companies connect with customers quickly and personally. It offers high open rates, faster response times, and boosts customer engagement. Plus, it’s great for sending promotions, reminders, and updates while improving team collaboration and sales outreach — all in one easy-to-use platform.
3. What are the types of business text messaging services?
The different types of bulk messaging services are:
- One-way bulk SMS: For sending mass messages like promotions or alerts without expecting replies.
- 2-way messaging: Allows real-time conversations between businesses and customers.
- SMS marketing platforms: Focused on promotional campaigns, sales offers, and audience engagement.
- Transactional SMS: Sends order confirmations, appointment reminders, or payment notifications.
- Text-enabled business phone numbers: Let businesses text from their existing landline or VoIP numbers.
Some also include landline texting and calling.
4. Can you send and receive business text messages from a computer?
Yes, most of these applications have both web portals and mobile apps, which makes it easier for you to send messages quickly.
5. Can you use business text messaging with an existing business landline?
Many business text messaging services let you text-enable your existing landline or VoIP number. This means you can send and receive texts using your current business number without affecting your voice service, making managing calls and texts from one number easy.
6. Can a business text a customer? Can a customer text a business?
Yes, a business can have conversations with customers and vice versa, whether it’s a two-way message or a transactional message.
7. Can you use phone number extensions with business text messaging?
Business text messaging services usually require a dedicated phone number (local, toll-free, or text-enabled landline) without sending and receiving SMS extensions.
8. Is business text messaging HIPAA compliant? SOC2 compliant, etc.?
Depending on the service provider, business text messaging can be HIPAA or SOC 2 compliant. Ensure the provider follows the necessary security measures, like encryption and secure data storage, to meet these standards. Always verify the provider’s compliance certifications and features before using them for sensitive communications. You can contact the tools’ support or visit their compliance pages.
9. How much does a text message cost?
The cost of each tool can vary from person to person. Some bulk SMS providers implement a pay-as-you-go model, while others offer plans or custom pricing.
10. Do text messages use data?
Yes, most bulk SMS apps use an internet connection (Wi-Fi or mobile data) to send messages through their platform. However, the actual delivery to your customers’ phones happens over the standard SMS network, so your recipients don’t need data to receive them.
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