Nexmo vs Twilio vs SMSCountry: Which is The Best Bulk SMS Platform?

In this blog, we compare Nexmo, Twilio, and SMSCountry.

We’ll compare their key features, pricing plans, benefits, and unique features.

After reading this article, you’ll be able to pick the best platform for your business easily. 

So let’s begin.

Nexmo vs Twilio vs SMSCountry comparison table 

Key features
Text messaging	✔️	✔️	✔️
Chat/Two-way conversations	✔️	✔️	✔️
Automated responses	✔️	✔️	✔️
Personalised SMS	✔️	✔️	✔️
Schedule SMS	✔️	✔️	✔️
SMS shortcodes	✔️	✔️	✔️
Custom sender ID	✔️	✔️	✔️
OTP/Verify SMS	✔️	✔️	✔️
WhatsApp business API	✔️	✔️	✔️
Email to SMS	✔️	✔️	❌
Voice SMS	✔️	❌	❌
Text-to-voice	✔️	❌	❌
Outbound dialer-IVR	✔️	❌	❌
Missed call number	✔️	❌	❌
Excel to SMS	✔️	❌	❌
Account manager	✔️	❌	❌
Integrations/plug-ins	CRM, e-commerce, Accounting & Excel integrations	CRM & e-commerce integrations	CRM & e-commerce integrations
Supported platforms	Web-based application SMS on the go (Internet-free)	Web-based application	Web-based application
Free trial	Yes	Yes	Yes
Pricing	See our pricing page.	Starts at $0.0175/message(location-based)	Starts at $0.1347/message (location-based)

From the table above, you can see that all three services have impressive features and integrations to offer. 

Right now, SMSCountry seems to be ahead with the lowest pricing. But to make everything clearer, let us break down each service to see what are the unique benefits and features of each SMS provider.

Check out the top OTP service providers.

SMSCountry

SMSCountry is an omnichannel text messaging platform that offers SMS, Voice and WhatsApp Business API.

SMSCountry focuses on providing comprehensive SMS solutions tailored to your business needs through various channels like OTPs, transactional SMS, email-2-SMS, and 2-way SMS. All of these allow you to send and receive customer messages.

SMSCountry’s communication APIs allow you to integrate WhatsApp, SMS, and voice capabilities into any existing software, website, or app in 30 minutes.

And if all of this already sounds like too much tech talk, don’t fret. 

Immediately after you complete your sign-up and registration process in SMSCountry, you are assigned an account manager who will help you run your account while you learn the ropes.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo.

Twilio

Twilio is a CPaaS (Communications Platform as a Service) giant that offers text messaging, phone calls, video, smart chatbots, and more features for customer engagement.

They have a number of products under their umbrella to manage customer interactions. However, for the sake of this article, we’ll be analysing their text messaging service only, known as MessagingX.

Twilio’s MessagingX offers use cases for notifications, mass alerts, marketing SMS, conversations, and verification. Their platform supports business messaging on multiple channels such as SMS, MMS, WhatsApp, and chat. 

Twilio has 1,500 partner carrier connections in over 100 countries. They enable businesses with SMS and conversation APIs with documentation, code samples, and quickstarts in seven languages.

Nexmo

Nexmo, which was acquired by Vonage in 2016, is another popular API tool for SMS, voice, phone communication, and verification for businesses.

Nexmo connects your apps directly to carriers around the world. They provide simple APIs to integrate SMS and voice messages into your application.

With the Nexmo SMS API, you can verify registered users, verify transactions, and implement two-factor authentication. It also allows for sending notifications to customers and for two-way communication.

In addition to SMS, Nexmo also supports sending messages over Viber and WhatsApp. Customers will have to sign up on your website and agree to receive messages to their Viber or WhatsApp accounts.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo.

How are they priced?

Here’s an overview of how SMSCountry, Twilio, and Nexmo are priced:

You’re probably excited thinking about how much these tools would help your business, but you’re also wondering, “At what price?” stay with me:

SMSCountry pricing

SMSCountry employs a transparent pricing model where you’re charged based on usage. They offer you customizable packages and detailed usage reports to ensure cost-effectiveness and clarity.

Since SMSCountry uses customized pricing, you have to contact their team to get the quotation that best suits your business needs.

Twilio Pricing

Twilio utilizes a flexible pricing model that includes charges for SMS messages, phone numbers, and additional services, allowing customers to pay only for what they use, with detailed usage tracking and optional features available at separate costs.

The pricing for SMS and MMS are different, and it depends on the type of message you’re sending and the carrier to which the message is being sent.

WhatsApp messages are charged per message and conversation.

Nexmo Pricing 

Nexmo’s pricing model is designed to provide affordability and transparency, with rates for SMS messages and virtual numbers varying based on factors such as

• Number 
• Type
• Country

Check out their website to find out more about their pricing models.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo.

What users are saying?

If you’re still not sure what tools to use, hearing from business owners like you will help you make a decision.

What users have to say about using SMSCountry

What users have to say about using Nexmo

What users have to say about using Twilio 

Features of capabilities

We’ve talked about the pricing for each of the three platforms. Now we’ll compare some of their key features;

Delivery speed

SMSCountry: SMSCountry promises and delivers messages in 5 seconds.

Twilio: Delivers within 5-10 seconds, depending on the carrier and country

Nexmo: Delivery is within 5 -10 seconds.

All-in-one platform

SMSCountry: Provides a comprehensive platform with every tool you need to deliver SMS to your customers. As well as WhatsApp.

Twilio: Offers a platform with powerful API integration that includes SMS, video, voice, and more.

Nexmo: Offers a platform with SMS, voice messaging, chat and other forms of communication.

Power of SMS API and ease of integration

SMSCountry: Offers powerful SMS API that is easy to integrate on various platforms.

Twilio: Offers powerful API that is developer-friendly but a little too complex for non-developers.

Nexmo: offers comprehensive APIs with pre-built integrations, making it easy to use.

Availability of plugins and web platform

SMSCountry: Provides plug-ins for various CRM platforms and a user-friendly web platform for managing communication.

Twilio: Offers a wider range of plug-ins, but might be too complex for users.

Nexmo: Offers a decent selection of plug-ins, and the web platform is easy to use.

Ease of use and adoption

SMSCountry: It is user-friendly and makes it easy for you to integrate, not minding you technical expertise.

Twilio: Requires knowledge of developing and technical expertise. However, extensive documentation and resources are available.

Nexmo: Offers powerful user-friendly tools that are adaptable to both technical and non-technical users.

Scalability

SMSCountry: Easily scalable and accommodates your business needs as it grows.

Twilio: Highly scalable and ensures smooth running of large-scale SMS campaigns and marketing.

Nexmo: Offers reliable scalability that evolves with business needs

Multilingual support

SMSCountry: Supports several languages, making global communication easy.

Twilio: Offers multilingual support for various languages.

Nexmo: Offers multilingual support for a good number of languages.

Customer support

SMSCountry: Offers dedicated account managers and customer support that is available 24/7.

Twilio: Offers comprehensive documentation and online resources, as well as an option for paid customer support.

Nexmo: Offers multi-channel support and provides online resources and documentation.

Reliability

SMSCountry: You are guaranteed 99.95% uptime and consistent performance 

Twilio: Offers 99.95% uptime and multiple data centers for regional redundancy.

Nexmo: Offers 99% uptime and ensures service continuity.

Security

SMSCountry: Prioritizes data security with industry-standard certifications like GDPR Compliance and ISO 27001.

Twilio: Provides high and efficient security measures including SOC 2 Type II compliance and 2-factor authentication.

Nexmo: Integrates complimentary security practices 

User-friendliness

SMSCountry: Prioritizes user experience and is built with a user-friendly interface, making it integrable for different levels of technical expertise.

Twilio: Offers powerful and flexible tools on the platform, but some features may require a developer to be integrated.

Nexmo: Offers a balance between user-friendliness and powerful tools, making it accessible to tech-savvy and non-technical users.

Analytics and reporting capabilities

SMSCountry: Provides detailed analytics on messaging performance, including delivery rates, open rates, clicks and more.

Twilio: Offers analytical tools to track message delivery rates, engagement metrics and success rates.

Nexmo: Offers reports on campaign success, including delivery, open and click-through rates 

Customisation options

SMSCountry: Offers various customization options like sender IDs, personalised messaging, scheduling and messaging templates.

Twilio: Provides a wide range of customization options through APIs and codes allowing for tailored customer experience.

Nexmo: Offers customization options for features like sender IDs, schedules SMS and two-way SMS.

Scheduled SMS

SMSCountry: Allows users to schedule SMS for future dates and times.

Twilio: Offers scheduling features through its API to send messages at a set time.

Nexmo: Provides scheduling features within its platform.

Email-2-SMS

SMSCountry: Offers a convenient feature that converts email to SMS.

Twilio: Additional integration is required to convert email to SMS.

Nexmo: Provides an in-built email-to-SMS feature that enables users to convert email to SMS easily.

2-way SMS

SMSCountry: Supports 2-way communication to enhance customer experience.

Twilio: Offers two-way interactions through its API

Nexmo: Supports 2-way communication through its API, facilitating interactive communication channels.

Global coverage

SMSCountry: Provides extensive global reach for businesses, covering over 220 countries and territories.

Twilio: Delivers messaging service to over 180 countries, offering broad international coverage for businesses with global audiences.

Nexmo: Covers over 190 countries and provides international reach.

Voice service

SMSCountry: Offers limited voice service through its API, focusing mainly on SMS communication.

Twilio: Provides voice service with other features such as transcription, call recording, and international calling.

Nexmo: Delivers voice service, including features like call routing, IVR and voice analytics.

Reseller Program

SMSCountry: SMSCountry offers reseller options allowing you to sell SMS under the SMSCountry brand.

Twilio: Does not offer a reseller program 

Nexmo: Does not offer a reseller program.

See how SMSCountry compares with other SMS service providers

• Attentive vs Twilio vs SMSCountry
• SMSCountry Vs Twilio Vs Vonage 
• Twilio vs SMSCountry
• Bandwidth vs Twilio vs SMSCountry
• Kaleyra vs Twilio vs SMSCountry
• Twilio vs AWS SNS vs SMSCountry

Switching from Twilio or Nexmo to SMSCountry.

After comparing these three communication giants and all they have to provide, it’ll be a no-brainer to choose SMSCountry because it ticks all the boxes.

If you have already worked with either Twilio or Nexmo and discovered some exciting features about SMSCountry that you’d like to have, all you have to do is switch.

Switching is as simple as signing up for SMSCountry, creating an account, and moving your contacts.

Schedule a demo to see how it works, or contact our support team.