SMSCountry Vs Exotel: Which Is The Best Bulk SMS Service For Your Business?

Do you want to use bulk SMS for your business but need help deciding which SMS service to use?

We understand your dilemma, as many bulk SMS services are available in the market, but we’ll make it easy for you to choose.

In this article, we have narrowed down the search and will compare two bulk SMS services, SMSCountry and  Exotel, exploring their best features, pricing and everything else.

Let’s dive in.

Why Choose SMSCountry Over Exotel?

The table below compares SMSCountry and Exotel, showing what each service offers that makes them stand out.

	SMSCountry	Exotel
Pricing	See our pricing page.	Starts at ₹9,999
Features	● Text messaging● Automated responses● Personalised SMS● Schedule SMS● SMS shortcodes● Custom sender ID● OTP/verify SMS● WhatsApp Business API	● OTP Service● Toll-free Number● IVR Service● Click to Call● Voice Call API● SMS API● Business SMS● SMS Broadcasting
Free trial	Yes	Yes
Customised pricing	Yes	Yes

Let’s get deeper into what both platforms have to offer. 

But first, a look at SMSCountry. 

What is SMSCountry?

SMSCountry is a leading bulk SMS service that provides all you need to stay in touch with your customers.

At the heart of SMSCountry’s mission is helping your business build lasting and fruitful customer relationships.

SMSCountry understands the importance of communication in every business. SMS provides one of the fastest and most reliable means of communicating with your customers.

Let’s look at some of the critical features of SMSCountry.

SMSCountry key features

What makes SMSCountry different from other services? Let’s see.

• Text messaging: SMSCountry allows you to send text messages to your customers with little to no hassle.
• Promotional SMS: Skyrocket your sales, conversion and ROI from promotional SMS with a fast, reliable and compliant SMS service provider.
• Transactional SMS: Send transactional text messages to notify, update and inform your customer.
• Chat/two-way conversations: With SMSCountry, you can host chats and two-way conversions with your customers.
• Automated responses: Automated responses are a perfect tool for when your team is away or you have a client from a different time zone.
• Personalised SMS: Personalise your SMS with custom fields and merge tags. 
• Schedule SMS: For customers in a different timezone, scheduled messaging is a sure way to keep them up-to-date.
• SMS shortcodes: Your customers can send messages to SMS shortcodes. With SMS shortcodes, customers can easily opt in to your services.
• Custom sender ID: With the menace of scammers, sender IDs keep your customers assured of your identity.
• OTP/verify SMS: Eliminate long wait periods with instant OTP SMS in less than 10 seconds. 

Since SMSCountry offers such interesting features, the benefits must be similarly amazing, right? 

You’re not wrong.

Let’s check out the top SMSCountry benefits. 

Why SMSCountry Is the Best Alternative to Exotel

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SMSCountry makes sending text messages easy. So easy that it feels like talking to your friends.

But is ease the only thing that SMSCountry has to offer?

No, and we’ll tell you more about the benefits.

●     SMSCountry offers delivery reports to help you track your SMS campaigns.

●     SMSCountry gives new users a free trial to familiarise them with the platform.

●     A dedicated account manager for your campaign needs.

●     A pay-as-you-go system so that you pay for only what you use.

●     A stand-by customer support team to help you navigate the platform.

●     Our platform is reliable. Google, Microsoft, Hyundai, and other brands trust us. This is because of SMSCountry’s service quality and platform reliability.

How much does it cost to send an SMS with SMSCountry?

You can get more customised pricing depending on your needs and SMS plan. See our pricing page.

But let’s see what happens when we compare 2 of the best bulk SMS services; SMSCountry and Exotel. 

What makes SMSCountry better than Exotel?

SMSCountry remains dedicated to serving smaller businesses. Unlike other SMS services that cater to big brands, SMSCountry grows with SMEs, helping them establish themselves.

This means that your business is noticed, no matter how small.

Do you have a tight budget? No problem. 

Rather than pay a flat fee for a month, SMSCountry’s pay-as-you-go pricing ensures you only pay for what you use. 

And because we understand that you might be heading a small business with a small staff, we suggest you use SMSCountry’s platform, as it is easy to use and provides you with 24/7 customer support available via chat, Email, text or call.

Now, let’s look at what the competition has to offer. 

First, what is Exotel? 

What is Exotel?

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Exotel is a cloud communication platform that offers cloud-based technology to businesses.

Since the cloud platform can accommodate more agents in your team, there is no need for upgrades or larger infrastructure as your team expands.

As your organisation scales, there is no need to buy ‘bigger’ infrastructure.

With delivery to over 190 countries, you can easily set up your SMS campaigns wherever you are.

Let’s now explore some of the key features of Exotel.

Exotel key features

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Let’s look at some of the key features that Exotel offers.

●     OTP service

●     Toll-free number

●     IVR service

●     Click-to-call

●     Voice call API

●     SMS API

●     Business SMS

●     SMS broadcasting

●     SMS marketing software

●     Virtual receptionist

●     Auto dialer

●     Automatic call distributor

●     Virtual phone numbers

●     Voice broadcasting

●     Call recording software

Benefits of Exotel SMS service

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Let’s look at some benefits of using the Exotel SMS service.

• Reasonable pricing: Exotel offers some of the most competitive pricing in the bulk SMS market. And you can expect only the best quality services at the lowest prices.
• Advanced analytics: Data reports and real-time dashboards to optimise your SMS campaigns for better results.
• Secure platform: Exotel offers you a secure platform with little risk of a data breach.
• Scalable platform: Exotel allows you to grow your business without worrying about infrastructure and other technicalities.
• Reliability: With Exotel, you enjoy up to 97% delivery rate.

How much does it cost to send an SMS with Exotel?

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With Exotel, pricing starts as low as INR 9,999 for a 5 months validity period.

Depending on the plan that suits your needs, you can subscribe to the Dabbler, Believer, or Influencer plan. 

Dabbler	Believer	Influencer
₹9,999	₹ 19,999	₹ 49,499
5 months validity	11-month validity	11-month validity

What makes Exotel better than SMSCountry?

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One thing that Exotel has going for it is its integration.

With Exotel, you enjoy phone integration that allows you to track how many people interact with your SMS and how many customers call the number attached to your SMS.

This integration allows you to fine-tune your campaigns.

Everything that makes SMSCountry the right choice

We’ve shown you all you need to make an informed decision. From pricing to features and even benefits of each service.

At SMSCountry, we’re not merely a messaging vendor. We’re your communication partners. 

We focus on long-lasting quality service delivery. We provide all you need to grow your business and delight your customers via messaging. At SMSCountry, we believe a free demo will convince you to sign up for free.