Are your customers satisfied with your communication? You’ll know from the level of growth you’re experiencing.
Although bulk SMS is the simplest way to give your customers the smoothest experience, a bad provider will complicate things for you.
That’s why we want to compare 3 of the best bulk SMS service providers; Infobip vs Twilio vs SMSCountry
By the end of this article, you’ll know which SMS service to use.
What does SMSCountry do?
SMSCountry enables you to effortlessly send OTP SMS, voice messages, and WhatsApp notifications. Choose from our web app, API, or plugin options, giving you unparalleled flexibility.
You can even send SMS directly from Excel sheets, CRMs, and e-commerce platforms using SMSCountry’s plugins.
Delivering millions of messages in mere seconds, SMSCountry ensures a seamless communication experience for your business.
Plus, our reliable support team delivers prompt and appropriate assistance when you need it.
You’d find this useful: The Top 7 OTP Service Providers in the Market Right Now
While the Twilio vs Infobip debate continues, SMSCountry steps in with better offers. SMSCountry operates in 200+ countries, connecting you to 500+ telecom carriers. That’s why we’ve been trusted by 60,000+ clients since 2003 – including big names like Google and Microsoft.
| Delight your customers with fast and secure OTP and transactional messages using SMSCountry. Get started ASAP with SMSCountry. |
What does Twilio do?
Twilio is a platform that helps developers enhance their websites and applications with communication features.
It offers tools like video, SMS, and audio that allow developers to create their own communication channels and systems.
Unlike SMSCountry, Twilio requires coding skills to use. This is an important factor to consider when comparing Infobip vs Twilio.
But, developers can take advantage of Twilio’s user-friendly interface, which enables them to create customised workflows using a drag-and-drop approach.
“We were frustrated with Twilio and Alibaba’s SMS API service until we found SMSCountry via a quick Google search. SMSCountry provides fast OTP SMS delivery and great customer support. Much recommended.”
– Gaurav Aggarwal, Kavya Digital Solutions
What does Infobip do?
Infobip is an all-in-one communication platform that helps businesses communicate with customers. Infobip offers companies tools for customer support and engagement via various channels.
Their users can send bulk SMS on the web platform or via API. The web platform includes SMS and Whatsapp channels.
Other Infobip solutions include SMS, instant messaging, customer segmentation, and customisable branding.
| Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo. |
How are they priced?
Now that we know how these three SMS service providers work, let’s discuss their pricing.
SMSCountry pricing
SMSCountry offers two pricing plans based on local and International routes.
The local plan is for sending SMS within the same country, while the international is, as the name implies – across countries. Also, the more SMS units you buy, the less you pay. See our pricing page to learn more and request customized pricing.
Twilio pricing
The cost of sending SMS on Twilio starts at $0.0079 per SMS for the first 150,000 messages. After the first 1 million messages, users can start paying $0.0069 per SMS.
These costs depend on the destination of the messages. And some countries cost as high as $0.7096 per SMS. All excluding carrier costs.
Infobip pricing
You can’t view Infobip’s pricing if you’re not logged into the website. And the prices per SMS depend on your location and the destination of your SMS.
SMSCountry provides all you need to delight your customers with fast and secure OTP and transactional SMS. At the best price
The lowest SMS pricing on Infobip is $0.0020 for Columbia, while Madagascar is the most expensive at $0.2774 per SMS.
You may also have to buy a Long code phone number to send SMS on the platform. However, users can get some phone numbers for free on Infobip.
How much does it cost to send 1000 SMS?
Based on the pricing of messages on Infobip, SMScountry and Twilo, let’s see what it would cost to send 1000 messages on all three platforms. After this section, you’ll get more details in the table below.
Cost of sending 1000 SMS using SMSCountry
Your location and the destination of your messages play a huge role in the costs incurred. See our pricing page to learn more and request customized pricing.
Cost of sending 1000 SMS using Twilio
Your first 1000 messages on Twilio will set you back between $9 and $2000.
The most expensive thing on that list is a quarterly shortcode payment of $1000. But your message destination could see you spending $710 on SMS costs alone.
Let’s see what’s obtainable with Infobip.
Cost of sending 1000 SMS using Infobip
1000 messages on Infobip will cost you between $7.50 – $800. The carrier costs aren’t clear, but again, other costs are location dependent.
Long code, short code and the base SMS cost depend on where you are and where you’re sending the messages to.
Check out the table below for a clearer picture.
Cost of sending 1000 SMS
Here’s a breakdown of what it’ll cost to send 1000 SMS messages to the three providers.
| SMSCountry | Infobip | Twilio | |
| Base price | See our pricing page. | $2 – $277.4 | $7.9 – $709.6 |
| Carrier fees | Carrier-dependent | Carrier-dependent | Carrier-dependent |
| Long code | N/A | The cost varies based on the country and starts at a $5.50 monthly cost. Please note that US LC numbers must be registered as 10 DLCs, with additional setup and monthly costs applied. | Costs between $0.5 and $1.15 monthly |
| Short codes | N/A | Starts at $400 a month | $1000 quarterly |
What users are saying
Enough about what we’ve learnt about these SMS service providers. Let’s hear from the users themselves.
What users have to say about using SMSCountry
What users have to say about using Infobip
What users have to say about using Twilio
Features and capabilities
Now we’ll highlight the most important features you’ll need from an SMS service provider. We’ll discuss how each feature works in all three services.
Delivery speed
SMSCountry: They deliver your SMS instantly without any lags.
Twilio: Their SMS gets delivered within minutes of you sending them.
Infobip: Messages on Infobip get delivered instantly.
All-in-one platform
SMSCountry: You can send SMS, WhatsApp, and Voice messages on SMSCountry’s web platform.
Twilio: You’ll need your platform to use Twilio with, Twilio on its own is insufficient for you to send SMS.
Infobip: Infobip’s platform allows sending messages from one place.
Power of SMS API and ease of integration
SMSCountry: SMSCountry’s interface and guidelines help you easily integrate SMS functionality into your app or website. Their RESTful API handles millions of SMS per second.
Twilio: Twilio can also handle large volumes of SMS. But, you’ll have issues understanding their poor documentation and dealing with poor customer support.
Infobip: Infobip’s integration is fast, and they offer customers an account manager to guide them through.
Availability of plugins and web platform
SMSCountry: You have the flexibility of using SMSCountry’s web platform or their plugins to send SMS. The Excel plugin allows you to send SMS from Microsoft Excel. While the woocommerce plugin eases e-commerce business communication.
Twilio: Twilio has WordPress and WooCommerce plugins, but they don’t have a web platform from which users can send bulk SMS.
Infobip: Users of Infobip can send SMS using their web platform and plugins, including the Adobe Commerce plugin.
Since you’re reading this, you’ll find this useful: The best SMS service providers in India.
Ease of use and adoption
SMSCountry: Getting started with SMSCountry is the easiest among the three services. It only takes a few steps and less than 5 minutes.
Twilio: You need technical knowledge to set up Twilio. And to start sending SMS with Twilio, you must have your website or application.
Infobip: Sending SMS with Infobip is relatively fast and straightforward.
Scalability
SMSCountry: Enjoy cloud-based service with limitless messaging capability and contact storage. SMSCountry accommodates your growing business needs and remains stable.
Twilio: Twilio is also cloud-based and scalable, but their system glitches impact users’ communication.
Infobip: Users of Infobip can expect the platform to accommodate their increasing volume of messages.
Multilingual support
SMSCountry: As long as you and your customers use the English language, you’ll have an excellent experience on SMSCountry. SMSCountry also supports Unicode to enable you to send messages in other languages.
Twilio: Users of Twilio have support in over 10 languages.
Infobip: Asides from English, Infobip supports Turkish, Spanish and Portuguese (PT).
Customer support
SMSCountry: SMSCountry wins this one vs Twilio and Infobip. SMSCountry’s customer support team not only responds on time, they are empathetic and genuinely care about your needs.
Twilio: Support on Twilio is fast initially, but paying customers have complained of neglect.
Infobip: Infobip’s customer support could take long hours before responding to customer queries.
Reliability
SMSCountry: You can be sure of getting 99.9% uptime on SMSCountry, without any lags.
Twilio: Users of Twilio get reliable service with occasional days of downtime.
Infobip: Although Infobip is also stable, users experience numerous outages and downtimes.
Security
SMSCountry: SMSCountry’s platform and API are protected with high-level encryption, so you and your customer’s data are always protected. Also, you get 2FA features, and spamming is blocked on SMSCountry.
Twilio: Twilio offers protection for users and their data. However, some messages sent with Twilio have been marked as spam.
Infobip: Infobip users have access to web platform security features.
User-Friendliness
SMSCountry: Of the three, SMSCountry has the most user-friendly platform. The ease and speed make it a pleasure to use and navigate on your first try.
Twilio: Working on Twilio’s platform and with their API could be confusing even for developers.
Infobip: Using Infobip is easy; the user interface is simple to navigate. But the buttons could be better labelled.
Analytics and reporting capabilities
SMSCountry: On SMSCountry, you’ll get a complete view of your reports and analytics. It’s easy to understand and customise. Also, if you choose to export or download your reports, SMSCountry offers multiple formats, including Excel spreadsheets.
Twilio: Twilio’s reporting is straightforward; users see campaign reports right on the dashboard.
Infobip: Infobip’s reporting system is detailed but not automatic, so you’d have to choose what to include in your report. And you can export reports from Infobip too.
SMSCountry provides all you need to delight your customers with fast and secure OTP and transactional SMS. At the best price
Customisation options
SMSCountry: You can customise the SMSCountry web app dashboard to suit your communication needs. The availability of various plugins and integrations offers developers and marketers a wide range of use cases.
Twilio: Twilio enables users to customise their websites or apps for different business communication scenarios. However, some users have found the customisation process complex.
Infobip: Infobip offers widgets and allows campaign customisation via their API.
Scheduled SMS
SMSCountry: You can schedule SMS messages on SMSCountry’s web app, plugin, or API. The WhatsApp API also supports scheduling.
Twilio: Twilio offers the ability to schedule messages, but this feature is only available through their “Messaging services console”.
Infobip: Scheduling messages on Infobip’s web platform is an easy process, but you can only set the send time in increments of 15 minutes. For example 1:00, 1:15, 1:30, 1:45. You can’t set a time outside a 15-minute block.
See the top SMS API providers in India.
Email-2-SMS
SMSCountry: SMSCountry allows you to send SMS messages directly from their email inbox using the email-to-SMS feature.
Twilio: Twilio users don’t have access to email-to-SMS services.
Infobip: This feature is unavailable on Infobip
2-way SMS
SMSCountry: SMSCountry’s 2-way SMS service enables you to confirm reservations and resolve inquiries. You can chat with your customers via SMS.
Twilio: Twilio allows developers to build 2-way SMS functionality into apps or websites.
Infobip: Users can send and receive messages with Infobips’s 2-way messaging service available via SMS and email.
Global coverage
SMSCountry: SMSCountry is available in over 200 countries and territories, providing global coverage for businesses.
Twilio: Twilio operates in 180 countries worldwide.
Infobip: Infobips’s coverage is available in 190+ countries worldwide.
Voice service
SMSCountry: Users can send voice SMS through SMSCountry’s web platform and utilise the API integration for making voice calls.
Twilio: Twilio’s API allows users to make and receive voice calls, although users have complained about the call-receiving feature failing sometimes.
Infobip: Voice messaging on Infobip is fast and available via the web platform, just like sending a text message.
Reseller Program
SMSCountry: SMSCountry offers a reseller partnership program, enabling partners to earn a margin by selling SMS services to their customers.
Twilio: Twilio has two reseller programs, the technology partner program and consulting partner program, catering to different types of resellers.
Infobip: Infobip’s reseller program is called partnership. And it comes in four forms namely; Consulting and Services, Technology Partnerships, B2B Startups, Telco Partnerships
Comparing Twilio, Infobip and SMSCountry
| Infobip | Twilio | SMSCountry | |
| Year Established | 2006 | 2008 | 2003 |
| Key features | Automated Responses Campaign Management Campaign Segmentation Contact Management Message Personalisation Mobile Alerts SMS Messaging Scheduled Messaging Shortcodes | Automated Responses Campaign Management Campaign Segmentation Contact Management Message Personalisation Mobile Alerts Mobile Coupons SMS Messaging Scheduled Messaging Shortcodes | Automated Responses Campaign Management Campaign Segmentation Contact Management Message Personalisation Mobile Alerts Mobile Coupons SMS Messaging Scheduled Messaging Shortcodes Voice SMS Cloud Telephony Group SMS Bulk SMS Email to SMS Payment Options OTP SMS |
| Supported platforms | Web-based Application Software | Web-based Application (Desktop & Mobile) | Web-based Software Application (Desktop & Mobile) SMS on the Go (Internet-free) |
| Integrations (Plugins) | Aritic Desk Aritic Mail Aritic Sales Aritic Swarm BlueVenn FunMobility DXP Meya Pipedream TextDeliver TrueMail Wavetec Appointment and Booking WufooZoho CRMBitly | Salesforce Cloud Service ZendeskZoho CRM Sugar CRM Oracle Service Netsuite CRM Freshdesk | $0.0020 per SMS (location-based) |
| Pricing | 0.0020 per SMS (location based) | Starts at $0.0079 per message (location-based, for first 150,000 messages) | See our pricing page. |
| Free trial | Yes | Yes | Yes |
| Training | Live Online Webinars Documentation Videos | In-Person Live Online Webinars Documentation Videos | Documentation Live Online Videos Documentation Phone In-Person |
| Support | Email/Help Desk FAQs/Forum Knowledge BasePhone Support Physical Locations | Email/Help Desk FAQs/Forum Knowledge Base Phone Support24/7 (Live Rep)Chat | Email/Help Desk FAQs/Forum Knowledge Base Chat Phone Support Physical Locations |
All three services have impressive features and integrations to offer.
Switching from Twilio or Infobip to SMSCountry
If already use Twilio or Infobip, moving to SMSCountry is a breeze. And you’ll be done in 3 steps.
Step 1: Sign up at SMSCountry.com (or book a 1-1 demo to see how SMSCountry works)
Step 2: Verify your email address and phone number
Step 3: Pick your preferred programming language, and you’ll receive sample codes of SMSCountry’s API, and API documentation.
The documentation is so easy to understand that you’ll be sending your first test SMS in under 30 minutes. If you need any help, someone from the support team will be available to guide you.
Also, if you’re sending SMS to countries with additional regulations, a support team member will help you. For example, sending SMS to Indian customers requires registering on DLT.
If you want to use the web app or plugins, that’s even easier.
If you want to engage with your customers via WhatsApp, you can use their WhatsApp Business Solution and API.
What customers of SMSCountry are saying
“They (Twilio) gave us the code to integrate into our app, but we didn’t get any success from the code. We tried to reach them for help for 3 months in vain. So we left them. But we got great support from the SMSCounty technical team,” – Gaurav Aggarwal, Director, Kavya Digital Solutions
“When we were shifting to SMSCountry, I was concerned about the API integration process. However, with the help of SMSCountry’s customer support team, we completed the integration process within 20 minutes – which was much faster than I had anticipated.” – Sharath Kumar, Backend Developer at Zettarime Technologies.
So what is the best choice?
As we have established early in this article, business thrives on reliability. It doesn’t matter how good your goods or services are. A faulty communication system will make your efforts count as zero.
So far, we know that Infobip, Twilio, and SMSCountry have amazing features. They will help you reach your customers right where they are. But some of those features can affect the delivery of your messages. However, there is no report of that happening with SMSCountry.
Also, there is the question of pricing, and SMSCountry comes out on top once more in that regard. If you are not yet convinced and would like to learn more about them, speak to the support team or request a demo.
