A Step-by-Step Guide to Prepare Your Business to Make Sales During This Onam Festival

Onam is right around the corner, and you know what that means for your business. 

It’s time to gear up your business to cash in on the festivities. 

Don’t know where to start?

We’ve got your back with a handy step-by-step guide. This guide will help your business rake in those sweet sales during Onam. 

Let’s explore the best tips to help your business thrive during this vibrant season. 

What is Onam?

Onam is a vibrant festival celebrated by the people of Kerala – a beautiful state in south India. 

This 10-day festival usually falls in August. Onam is all about feasting, dancing, and welcoming King Mahabali, who visits his people in Onam.

Onam is the perfect time for families to eat delicious meals (hello, Onam Sadhya, a delicious traditional Onam lunch!). And also take part in games. 

With such a festive atmosphere, no wonder people love shopping during this time. 

That’s why Onam’s a fantastic opportunity for you to boost your sales. 

How does Onam benefit your business?

Onam season is a goldmine for your business. The festive spirit brings an opportunity to boost your sales and reach new customers. 

Let’s look at how your business can benefit during Onam. 

1. Increased consumer spending

Onam’s holiday spirit puts everyone in a generous mood. 

That’s why people are more than happy to spend on gifts, clothes, and other goodies. 

Do you know what that means? 

An excellent opportunity for your business to increase sales. 

Here’s how you can do this. 

To capitalise on this spending spree, make sure your inventory is well-stocked. Advertise and promote your products through various channels to attract customers. 

2. Wider customer reach

Onam allows your business to tap into a broader audience and expand your customer base. 

The festival brings people together. That means more potential customers for your business. 

So you can use Onam to showcase your products to these potential customers. 

3. Enhanced brand image

You can offer special deals or promotions on Onam to boost your brand image. You’ll create a positive brand image by associating your business with Onam. 

Create a memorable experience that will keep your customers returning for more.

But how can you do that? 

You can achieve this by: 

• Sponsoring local Onam events
• Organising giveaways
• Hosting a festive sale.

You can go a step further and show your customers that you share their enthusiasm by using Onam-themed decorations and visuals in your physical or virtual store. 

The result? 

You create better customer loyalty and repeat business. 

4. Strengthening customer relationships

Onam is all about togetherness and creating connections. 

This makes Onam an ideal opportunity to strengthen your relationships with existing customers. 

You’ll create a sense of community by engaging with your customers. You’ll foster lasting bonds and turn casual shoppers into loyal patrons.

To strengthen your customer relationships, consider offering personalised discounts and offers. You can also connect with your customers with a festive message on social media. 

Also, express your gratitude to your customers. People love it when businesses take the time to say thanks to them. 

Consider organising a small Onam celebration or event at your store. Use the opportunity to interact with your customers in person. 

Imagine what a memorable experience this will create for your customers.

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What are the sales trends during Onam?

The stats don’t lie, so let’s dive deeper to look at the sales numbers for Onam:

• Consumer electronics: The consumer electronics sector often witnesses a 30-40% rise in sales. 
• Apparel and fashion: This sector sees a 20-25% surge in sales. After all, people do need to wear new clothes for Onam.
• Travel and tourism: The travel industry also gets a piece of the Onam action. Onam sees an increase of 20- 30 % in tourists visiting Kerala to experience the celebrations. 
• Food and beverages: Food plays a massive role in Onam celebrations. There’s at least a 40% sales increase in this sector. 
• Home decor and furnishings: People decorate their homes for the Onam festivities. That’s why this sector sees a 30% increase in sales. 

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How to prepare your business to make sales during Onam?

Planning is the key to getting your sales to skyrocket during Onam. So let’s talk about getting your business ready to cash in on the festive frenzy. 

Below are valuable tips and examples to help you plan and prepare better.

1. Stock up on festive offerings

People love buying new stuff during Onam. So make sure your inventory is full.  

This way you’ll meet the demands and cater to the new customers. 

But which items do you stock more? And which you shouldn’t keep in stock? 

The answer to this is tech-enabled stock management. 

Let’s take a look at this example. 

Take a look at what’s popular during Onam. Use google analytics or other tools to understand what people are searching for. 

With that information, you can stock up on those items. 

Let’s say you sell clothes. You can offer Onam-themed outfits. 

If you’re in the food business, add special Onam dishes to your menu. 

There’s more you can do for your business:

• Create a dedicated Onam collection, complete with product descriptions and high-quality images.
• Offer limited-time festive deals or discounts, such as “buy one, get one free” offers. This gets a lot of people flocking to your store.
• Collaborate with local artisans or vendors to bring festive products to your store. You can include handcrafted home decor or traditional jewellery.

2. Use SMS marketing

Once you create and plan exclusive offers and discounts for Onam, you must market them to your customers. 

SMS marketing is an effective way to inform your customers about these offers. 

It’s personal, fast, and has a high open rate, making it an effective tool for driving sales.

How can you use SMS marketing? 

Learn How to Skyrocket Your Sales With Promotional SMS

You start with building a list of your customers. 

While doing so, ensure that these customers opt to receive your promotional SMS. 

Next is writing the perfect message for your SMS. Simple and boring won’t cut it anymore.

You need to craft engaging and personalised SMSes. Your SMS should highlight your Onam promotions, deals, or events. 

Use these 8 Promotional SMS Templates to Supercharge Your Sales ( Download 45+ Sales Templates for Free)

Don’t forget to use a clear call-to-action and send the messages at optimal times for impact.

Here’s how you can use SMS marketing to create more impact: 

• Offer exclusive Onam discounts to customers over SMS. For example, a 10% discount code for their next visit to your store. 
• Send SMS reminders about limited-time offers or flash sales to create a sense of urgency. Your SMS can say, “Only 2 days left to grab our Onam special offer!”
• Use SMS to notify customers about in-store events related to Onam celebrations.

You also need a reliable SMS provider such as SMSCountry to run your SMS marketing campaigns. 

Why? 

Using a lightning-fast bulk SMS provider will make your SMS marketing campaign successful.

With SMSCountry’s easy-to-use API, plugins, and web platform, you can streamline your marketing campaigns, notifications, and reminders and enhance customer engagement.

Also, check out the Best 6 Bulk SMS Service Providers In India You Can Use to Send SMS 

3. Leverage social media

Social media is an essential tool for promoting your business during Onam. With its help, you can expand your reach and generate excitement around your special promotions.

But how can you use the power of social media? 

It’s all about the content of your social media posts. 

Share engaging festive content on your social media platforms. 

Following are some more examples of how you can use your social media platforms for Onam celebrations: 

• Share exclusive promotions for the Onam season.
• Showcase your products to attract your customers.
• Share behind-the-scenes glimpses of your business preparing for the celebrations.
• Host a giveaway or contest on your social media platforms. This helps with engagement and brand awareness. 
• Collaborate with local influencers to promote your Onam collection or special offers. 

4. Optimise your online presence

Optimise your online presence with Onam-theme virtual decorations to attract more customers. 

You can update your website with festive banners, images, and exclusive promotions. 

Ensure that your website is user-friendly, visually pleasing, and mobile-friendly.

Also, offer a seamless checkout process and various payment options.  

The following steps can help you further boost your sales:

• Create a dedicated landing page for your Onam offers and promotions. Ensure it has high-quality visuals and a countdown timer to create a sense of urgency.
• Use email marketing to get visitors to your Onam-themed website or online store. The best way is to send personalised emails to customers with new product announcements.
• Optimise your website for local SEO by incorporating Onam-related keywords and phrases. 

All these will help you create a memorable shopping experience for your customers.

In conclusion, you can elevate the customer experience by following the best practices for Onam sales. 

Best practices for Onam sales

Below are the best practices to make your Onam sales a smashing success: 

• Plan ahead: Start planning your Onam sales event well in advance. This will give you enough time to source products and create marketing materials.
• Offer exclusive deals: Create unique deals and promotions for Onam. You’ll make your customers feel special and encourage them to shop more.
• Focus on customer service: Provide exceptional customer service to make Onam shopping memorable. Train your staff to handle the increased foot traffic and offer personalised help.
• Monitor inventory: Keep a close eye on your inventory levels to avoid stockouts. Use inventory management software to track your stock and make data-driven decisions.
• Use omnichannel marketing: Reach more customers through different channels to market your promotions. 

All these tips and tricks will be a game-changer for your business to gear up for the Onam sales season.

Supercharge your Onam sales with SMSCountry 

There you have it! 

Follow our guide so you can stay ahead of the competition. 

Remember, marketing your products and promotions is the key to boosting sales. Without it, all your efforts will get wasted. 

So use SMSCountry to supercharge your sales strategy this Onam. Send bulk SMS with SMSCountry to connect and engage with your customers.  

Schedule a free demo to see how SMSCountry can help your business reach new heights. Or sign up for free now and start preparing for Onam sales. 

Happy selling!