Free SMS Templates

8 Promotional SMS Templates to Supercharge Your Sales (+ Download 45+ Sales Templates for Free)

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If we told you that SMS templates for sales and promotions is like oil to an engine. Would you believe it?

But just as bad oils can destroy an engine, bad SMS copy can kill your marketing campaigns.

That’s why our team has compiled easy but effective SMS templates that’ll boost your SMS marketing efforts.

By the end of this article, you’ll have all the promotional SMS templates you need to multiply your current sales records.

And just in case you’d want to create your own templates, we’ve included SMS best practices to guide you.

So let’s dive in.

Useful SMS templates for sales 

Here are some SMS marketing for sales examples to illustrate how marketers can build stronger relationships with their customers and subscribers:

A welcome SMS template

Your customers expect a welcome SMS once they opt-in to get alerts from you. However, adding a little surprise discount code will change the SMS marketing game for you. 

Here’s an SMS template: 

Welcome to [business name] text alerts! Use code [code name] at checkout to get 15% off on your next purchase – [URL]

45+ Free Promotional SMS Templates
To Supercharge Your Sales

New product launch SMS template

You can let your customers know about the new product launch in no time with a simple SMS. Don’t forget the link to the landing page of your website, as this will take your customers to the right place.

Here’s a template: 

NEW ARRIVAL ALERT! 

Buy our new [PRODUCTS] now before they run short. Grab yours now at [URL]

Text STOP to opt out.

Sample text:

New product launch SMS template on SMSCountry

Flash sales promotion SMS template

Inviting your customers to buy from you is the best way to promote flash sales. What’s easier than inviting them via promotional SMS templates for sale?

Here’s a template: 

Flash sale is here! Get [DISCOUNT]% off until [TIME], online or at the store at [COMPANY]. Use discount code [CODE] at [URL]

Text STOP to opt-out.

Sample text:

A young man received Flash sales promotion SMS

Free trial with free vouchers SMS template

Strengthen your relationship with customers by providing them with a free trial. You can remind them about their free trial via SMS. 

Here’s a template:

Hello, [customer name]! Seems like you enjoyed using [product_name]. If you need more time to browse around, use promo code 10MORE to get 10 more days for free: [short_link]

Sample text: 

SMS template of Free trial and vouchers for customers

Promotional offers for special customers

Your loyal customers expect extra care from you, and rightly so! Make their day by acknowledging their loyalty and sending them personalised vouchers and gifts. 

Here’s a template: 

It’s good to see you with us for such a long time, [name]! Here is something to make your journey even more exciting with us. Redeem your gift here: [URL]

45+ Free Promotional SMS Templates
To Supercharge Your Sales

Exclusive event invitation SMS template

Send your customers an invitation to an upcoming event with this free SMS template and get more click-through rates. 

Here’s a template: 

Hi [NAME], join us at the opening of [COMPANY]’s new [LOCATION] store at [TIME], [DATE]. Reply Y to RSVP or STOP to opt-out. We are excited to welcome you! 

Sample text:

An Exclusive event invitation via SMS

Upcoming sales reminder SMS template

Send upcoming sales messages to customers with all the required details. Leave them a reminder ahead of time. 

Here’s a template: 

[Company name] sale starts from [day/date/time]! Browse our gift guide now and get ready to grab a bargain: [URL]

Text STOP to opt-out.

“SMSCountry offers a simple and user-friendly UI/UX, with a dynamic dashboard that provides information in the most accessible format.  We use SMS to share critical information with our customers, from sending discounts to updates on our shop. After finding SMSCountry via web search 7 years ago, we never stopped using it.” – Ambrish Kumar Dixit, from Atul Jewellers

Learn more about how SMSCountry can help you sell more via SMS with our fast and reliable SMS service.

Service promotion SMS templates 

Want to strengthen your relationship with customers? A simple way to do that is by sending them an SMS that includes offers and discount codes for your restaurant, shop, salon, or other service-based business. 

Here’s a template:

Hey [NAME]! Any plans for the weekend? Join us at [COMPANY] for an [DEAL] on our entire menu. Reserve your [table/slot/seat] at: [URL]

Sample text: 

Free Service promotion SMS templates on SMSCountry

9. Discount offer SMS template

Motivate your customers to shop from your store for lower prices. Give customers customised discount;s and inform them with an irresistible SMS. 

You’ll make them feel special, and they’ll refer you to their friends and family. 

Use this template:

“Special discount alert! Get [Discount Percentage/Amount] off your next purchase on [URL]. Use code [Discount Code] at the checkout by [Expiration Date]. [Your Company Name].”

Sample text:

Discount offer SMS template

10. Sales SMS template

Every year, customers spend more during holidays. Take advantage of the various holidays all year round and make huge sales. 

Give customers a reason to shop and inform them with a simple SMS.

Use this template:

“Huge sale alert! Enjoy [Discount Percentage/Amount] off all [Product/Category] this [celebration event]. Shop now at our physical store or website before [Expiration Date]. [Your Company Name]: [URL]”

Sales SMS template

11. SMS sample for advertising

Do you want to advertise a new service or product you’re offering? You can also do that with a catchy SMS.

You can inform your customers about your new product or service with the following short and simple SMS template:

“Searching for [Product/Service]? Look no further than [Your Company Name]! We offer a wide selection of high-quality products at unbeatable prices. Visit us now at [Your Company Website].”

SMS sample for advertising

12. Promo code message template

Running promotions with promo codes is another brilliant way to generate hype around your business. And the promo code also helps you track how many new customers you gain.

It only takes one simple SMS, which you can tweak to make it even better.

Use this template:

“Get lucky! Use promo code [Promo Code] to get [Discount Percentage/Amount] off [Product/Service]. Visit us at [Your Company Name] before [Expiration Date] to save.”

Promo code message template

13. SMS opt-in examples

You always need permission from your customers to send them SMSes. And with the right template, they’ll hurriedly signup on your list.

With this template, you’re sure to get many SMS opt-ins. This way, you can always reach them with marketing texts and other text messages.

Here’s an SMS template you can use:

“Join [Your Company Name]’s VIP SMS list to get exclusive offers and updates. Text JOIN to [Your Company Phone Number] now. Don’t wait – sign up today! Reply STOP to cancel.”

SMS opt-in examples

14. Special offer message

Maybe it’s the weekend or a customer’s birthday, and you want to show them some love.

You can do that by giving them a special offer.

It’s a win-win situation. The customers feel special because they’re paying less than usual, and you’ll record more sales with increased customer loyalty and referrals.

Use this template:

“As a valued customer, we’re offering you [Discount Percentage/Amount] off [Product/Service] with code [Promo Code]. Redeem at [Your Company Name] before [Expiration Date].”

Special offer message

15. Payment received SMS templates

Establish credibility with your customers by informing them when you receive their payment. Send them their payment details so they can keep track of their financial transactions with your business.

Use the template below:

“Payment of [Amount] received. Thank you, [Customer Name]. We appreciate your prompt payment for [Payment Description] on [Date]. [Company Name]”

Payment received SMS templates

16. Sale announcement text

Are you running a sales event and want all your customers to buy your products?

Send them this SMS and watch your sales numbers rise more than you’ve ever known before.

Here’s the template:

“Get ready to save big! [Product/Service] are on sale now for [Discount Percentage/Amount] less at [Your Company Name]. Don’t wait – this deal won’t last forever! Shop now: [URL]”

Sale announcement text

SMS copy best practices

The purpose behind promo messages is to get your customer to buy something or use your service. When designing your SMS campaigns, there are several factors to remember in addition to personalising each message. 

Make your promotional messages more effective by following these basics:

  1. Get permissions: Always get permissions before sending SMS promotions to your customers, or else they can get annoyed by your SMSes. In every SMS, you should also include instructions for customers to opt-out.
  2. Include your business name: Make sure you include your business name clearly, or else your customer will take your marketing messages as spam. 
  3. Consider timing: Send promotional messages to your customers on their buying journey. Also, choose an ideal time to send SMS – preferably when your customers will read the message and engage the most.
  4.  A clear call to action: A clear CTA ensures that your customers are directed to the right place. Let them know what benefit they will get by clicking on the link. You can do that by adding a sentence like “Click to know more about the offer” or “Click on the link to shop before the stock is gone”. 
  5. Track the results: Don’t repeat the pattern or campaign if it is not working. Always track your campaign’s results to modify your strategies for the next SMS marketing campaign.

Start your campaign with free SMS templates for your sales business

You’re now equipped with all the sales SMS templates your business will ever need. But as much as an engine needs oil, fuel is irreplaceable.

45+ Free Promotional SMS Templates
To Supercharge Your Sales

In this case, fuel is the bulk SMS service provider. And SMSCountry is the best in the business.

SMSCountry is easy-to-use, doesn’t charge up-front fees, and doesn’t require complicated hardware or expensive equipment.

To experience SMSCountry, Request a demo or test with free credits. You can also contact us for more information.

To help with your decision, check out the best bulk SMS providers and read up on the best OTP SMS providers.

Nisha Parikh

Nisha is the VP of Marketing at Telebu. With a love for anything product or marketing, she has successfully driven growth for Telebu by steering partnerships across the Middle East and South East Asia - establishing offices and commencing operations in Bahrain, Qatar, Kuwait, Hong Kong, and UAE. Outside of the office, Nisha enjoys spending time with her nephews and doing a lot of extensive reading.

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