Quick Answer
Twilio vs MSG91 vs SMSCountry: Which Is Best?
SMSCountry wins for pricing, ease of use, and customer support. Twilio is best for developer-heavy enterprise teams needing multi-channel APIs. MSG91 suits India-based businesses wanting affordable SMS and WhatsApp. All three offer pay-as-you-go SMS APIs — but SMSCountry costs up to 4x less per SMS than Twilio and includes a free dedicated account manager for all plan sizes.
Also compared as: Twilio alternatives · best SMS API provider · SMS provider comparison · Twilio vs MSG91 pricing
| Feature | Twilio | MSG91 | SMSCountry |
|---|---|---|---|
| Best for | Developers / Enterprise | India-based SMBs | All business sizes |
| Price per SMS (base) | $0.0079+ | $0.0032+ | $0.0026+ |
| SMS delivery speed | 5–10 seconds | Fast, sometimes minutes | 5 seconds (guaranteed) |
| 2-way SMS | ✓ | ✗ | ✓ |
| Requires coding | Yes | Partial | No |
| Free account manager | $5,000/mo minimum | ✗ | ✓ (all plans) |
| Uptime | High (but reported failures) | Variable (frequent downtime) | 99.99% |
Choosing between Twilio, MSG91, and SMSCountry comes down to three factors: pricing, ease of use, and the type of SMS your business needs to send. This Twilio vs MSG91 vs SMSCountry comparison covers key features, pricing per 1000 SMS, delivery speed, API quality, customer support, and our final recommendation – so you can pick the best SMS API provider for your business in minutes.
In this guide, you will learn:
- What Twilio, MSG91, and SMSCountry each do — and who they’re built for
- Exact pricing per 1000 SMS for all three providers
- Head-to-head feature comparison: delivery speed, API, integrations, support
- The #1 reason businesses switch from Twilio to SMSCountry
- Which SMS provider is best for India, startups, and enterprise teams
At the end of the article, you’ll be able to make a truly informed decision about your next SMS provider.
What Is SMSCountry? Features, Use Cases & Strengths
SMSCountry is a bulk SMS gateway and omnichannel messaging platform available in 200+ countries, serving 60,000+ businesses including Google and Yahoo since 2003. It provides OTP SMS, transactional SMS, promotional SMS, Voice SMS, WhatsApp API, and two-way SMS – all without requiring coding knowledge – making it the most accessible SMS API provider of the three compared here.
This allows businesses to:
- Attain new users via promotional SMS
- Retain existing ones via transactional SMS.
- Improve website or app security via OTP SMS
- Improve customer service via 2-way SMS
- Engage customers via WhatsApp and Voice Messaging
| Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo. |
In short, SMSCountry is a one-stop solution for businesses for everything related to business SMS.
SMSCountry also stands out from other SMS providers in the following areas:
- Free lifetime 1-on-1 support
- Free SMS credits when you signup
- Personalised demo
- Free SMS templates tailored to customer’s industry
- Dedicated account manager
What Is Twilio? Capabilities & Key Limitations
Twilio is a cloud Communications Platform as a Service (CPaaS) founded in 2008, headquartered in San Francisco. It provides programmable SMS, voice, video, WhatsApp, and email APIs primarily for developers and large enterprises. Twilio operates in 180+ countries with 1,500+ carrier connections. Unlike SMSCountry, Twilio requires coding knowledge to use and gates key support features behind $1,500–$5,000/month spending thresholds.
Using their web service APIs, developers can build platforms that help businesses engage with customers via voice, chat, video conferencing, or email.
What Is MSG91? Features, Strengths & Weaknesses
MSG91 (also known as Walkover Web Solutions) is an India-based cloud communication platform founded in 2011, offering SMS API, WhatsApp Business API, email API, and voice call APIs. It is primarily targeted at Indian businesses and developers looking for affordable transactional SMS and OTP delivery. MSG91 is known for its DND (Do Not Disturb) bypass feature for transactional SMS and its India-specific pricing. Key limitations include no 2-way SMS support, limited integrations (9 platforms), and reported platform downtime.
The communications solutions of MSG91 allow users to maintain a presence over email, voice, and text messaging channels.
Msg91 has a ” DND ” feature that allows users to send transactional SMS to DND (Do not disturb) users in their contact list.
Twilio vs MSG91 vs SMSCountry Pricing: Full Breakdown
When comparing Twilio vs MSG91 vs SMSCountry pricing, SMSCountry offers the lowest base rate at $0.0026/SMS, followed by MSG91 at $0.0032/SMS (India), and Twilio at $0.0079/SMS – making Twilio approximately 3–4x more expensive than its competitors. All three use pay-as-you-go pricing with volume discounts, but Twilio adds unpredictable carrier fees and reserves the right to change prices without notice.
SMSCountry pricing
Registering on SMSCountry with a free trial account gives you 10 Free SMS credits to test the platform.
Once your free trial is over, SMSCountry offers you two different pay-as-you-go pricing plans:
- SMS pricing plan for local SMS
- SMS pricing plan for international SMS
Now, the pricing for the local SMS differs based on which country you’re in. For international SMS, the pricing depends on the destination of your SMS.
But one thing is common for both the plans, i.e. the volume discount.
The higher the volume of SMS credits you buy, the lower the price per SMS for both local and international SMS.
If you need a custom quote for your business, you can visit the SMSCountry pricing page, and they will instantly get back to you.
| Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP. See how it works with a FREE demo. |
Twilio pricing
Just like SMSCountry, Twilio also offers a pay-as-you-go pricing model.
The pricing also depends on the country you’re in, and the discounts triggers as your SMS volume increases.
Twilio’s base SMS price of $0.0079 per message is 4x higher than SMSCountry’s base rate. On top of this, Twilio charges additional carrier fees per message and includes a disclaimer on their website that prices may change at any time without notice – making Twilio’s total cost unpredictable at scale. For 1,000 SMS, Twilio’s total cost (including carrier fees) ranges from $12.90 to $714.60 depending on destination.
Along with that, they may also charge additional carrier fees apart from regular prices.
MSG91 pricing
The pricing strategy of msg91 is similar to SMSCountry and Twilio.
You pay for your SMS based on your country of residence and the destination of your SMS.
Also, MSG91 pushes their customers to request a customised pricing plan through their sales team.
Their sales team considers your usage requirements and offers you the pricing that suits you best.
How Much Does It Cost to Send 1000 SMS? (Twilio vs MSG91 vs SMSCountry)
Considering a resembling pricing model, Let’s discover how the pricing differs for 1000 SMS for all three SMS providers.
Cost of sending 1000 SMS using SMSCountry
As previously mentioned, the cost of the first 1000 SMS messages through SMSCountry will depend on the chosen route.
To know exactly how much you’ll pay, you can contact SMSCountry’s sales team, and they’ll let you know. See our pricing page.
Cost of sending 1000 SMS using Twilio
According to Twilio’s pricing information, sending 1000 SMS messages will cost between $7.9 and $709.6.
However, when considering carrier fees, these figures increase to $12.9 and $714.6, respectively.
But you cannot be 100% sure what you’ll be charged with Twilio as they themself claim on their website that they can increase prices any time without notice to customers.
Cost of sending 1000 SMS using MSG91
The cost of sending 1000 SMS varies based on the country of residence. Through our research, we have found India to have a low SMS rate of $3.2 for 1000 SMS and Azerbaijan to have a high SMS rate of $1270.
Cost of sending 1000 SMS
Here’s a comparison table of the costs for sending 1000 SMS for all three SMS providers.
| SMSCountry | msg91 | Twilio | |
| Base price | See our pricing page. | Local – $3.2 – $1270Intl. Customised pricing | $7.9 – $709.6 (140 characters per SMS) |
| Carrier fees | Carrier-dependent | Carrier-dependent | Carrier-dependent |
| Long code | N/A | $13- $61 | $0.5 – $1.15 monthly |
| Random shortcode | N/A | Discontinued providing the shortcode | $1000 quarterly |
Real User Reviews: Twilio vs MSG91 vs SMSCountry
Here’s what customers of each SMS service provider are saying.
What users have to say about using SMSCountry

What users have to say about using Twilio

What users have to say about using MSG91

Here’s another customer review.

Feature Comparison: Twilio vs MSG91 vs SMSCountry
You can’t choose an SMS provider if it doesn’t have the features you need.
So, let’s review the features and capabilities of all three SMS providers.
SMS Delivery Speed: Which Provider Is Fastest?
SMSCountry is the fastest of the three, delivering SMS in 5 seconds consistently. Twilio delivers in 5–10 seconds depending on carrier and destination. MSG91 typically delivers fast but can take several minutes during peak times – a known reliability concern.
SMSCountry: SMSCountry delivers SMS in 5 seconds. 5 seconds is a benchmark for SMS delivery speed for an SMS provider.
Twilio: Twilio delivers text messages in 5-10 seconds based on carrier and country.
MSG91: SMS delivered with MSG91 do get delivered fast but can take minutes sometimes.
All-in-One SMS Platform: Features Available
SMSCountry: SMSCountry is an all-in-one SMS platform that delivers all types of SMS.
Here’s a short list of the type of SMS you can deliver via SMSCountry:
Once you’ve chosen SMSCountry, getting started takes less than 30 minutes – see our step-by-step guide to sending your first SMS marketing campaign on SMSCountry, which covers contact upload, message personalisation, and scheduling.
Twilio: Twilio is more of a communication platform for big enterprises. Although you can send a variety of SMS through Twilio, SMS is not the focus of attention for Twilio.
MSG91: MSG91 does not support 2-way text messages like Twilio and SMSCountry.
This is a small drawback as 2-way SMS is key to collecting customer feedback and improving customer satisfaction/
SMS API Quality & Ease of Integration
SMSCountry: SMSCountry API integrates into your website, mobile app, or software in less than 30 minutes.
Designed for non-technical users, SMSCountry is simple and easy to use.
You don’t need a programming background to use their API.
And even if you need help, SMSCountry’s customer support team gives you 1-on-1 support to integrate the API.
Twilio: Twilio is a platform designed primarily for developers.
Twilio API is powerful enough for your SMS needs.
But you’ll need to put some effort into integrating the Twilio API into your platform.
MSG91: MSG91 SMS API is simple and powerful.
The ease of use of msg91 SMS API depends on how well you understand their API documentation.
You can easily access their API documentation as soon as you log in to their platform.
Plugins, Integrations & Platform Availability
SMSCountry: SMSCountry makes it really easy for you to integrate your plugins with the platform.
And it doesn’t matter the size of the business you have.
If you’re a small business owner using SMSCountry, you can send SMS via MS Excel, Google Sheets, Tally Software or even your email account.
If you have a big business, you can find integrations for your CRM.
SMSCountry also offers plugins specifically for eCommerce platforms like:
- WooCommerce
- Magneto
- X-cart
- NopCommerce
- Prestashop
There are many more integrations that SMSCountry offers, and you can access them easily.
Twilio: Since Twilio is not just an SMS provider, they’ve invested heavily in the integrations department.
Twilio offers integrations for thousands of platforms, including leading CRMs, spreadsheets, and software used by big companies.
MSG91: The number of integrations offered by msg91 is really basic.
When you sign up to msg91, you’d discover that msg91 limits itself to 9 integrations.
Now, if you want to send SMS via Google Sheets or your Tally software, you’re in luck with MSG91.
But if you’re looking to integrate your CRM with MSG91, you might be out of luck
Ease of Use: Who Is Each Platform Built For?
SMSCountry: Since SMSCountry is made for non-technical people, it’s really easy to adapt and use.
The API integrates in only 30 minutes, making it super easy to adapt to the platform.
You’ll love the intuitive interface and ease of navigating to different features.
Twilio: Since Twilio is made primarily for developers, it’s hard to use compared to SMSCOuntry and MSG91.
You’ll need to put in some work trying to understand the platform before you can leverage it properly.
MSG91: The ease of use and adoption for msg91 might not be better than SMSCountry, but is definitely better than Twilio.
Although, a frustrating problem with msg91 is the lag on their platform.
Even when you’re trying to sign up, your sign-up page will take a while before it loads.
Scalability: Which SMS Provider Grows With You?
SMSCountry: Built for businesses of all sizes, SMSCountry allows you to scale your SMS usage as your business grows.
With its pay-as-you-go model, you can initially choose a low volume of SMS credits and upgrade as your business grows.
The best thing about SMSCountry is that it doesn’t restrict its features and offers the same quality of customer support no matter what your business size is.
Even if you’re a small business owner, you’ll get a free demo with a real human and customer support with a dedicated account manager when you need it.
Twilio: Twilio does have a pay-as-you-go pricing model.
But the scalability of Twilio is questionable.
Because if you’re a small business, they’ll restrict your access to certain perks.
For instance, you aren’t eligible for phone support if you don’t spend at least 1500$ monthly.
You don’t get a dedicated account manager if you don’t spend at least 5000$ monthly.
Customer Support Comparison: Twilio vs MSG91 vs SMSCountry
SMSCountry offers the best customer support of the three providers – with 24/7 live chat, phone, and personalised 1-on-1 video calls available to all customers regardless of plan size. Twilio’s support is pay-gated (phone requires $1,500/month; dedicated manager requires $5,000/month). MSG91 is more responsive than Twilio but significantly below SMSCountry’s standard.
SMSCountry: SMSCountry provides customer support via live chat, phone, and personalised 1-on-1 video calls before you even become their customer.
In fact, SMSCountry is a platform renowned for its customer support.
Here’s a part of what a SMSCountry customer said about their swift customer support:
“Service was excellent. Very fast and quick response. As soon as we send mail, we get a call or a reply which is highly appreciated.” – Shailesh Mota, Netcom Solutions
For instance, SMSCountry has a dedicated team of DLT experts who help customers in India get registered on DLT.
And the best part? It’s completely free.
You don’t have to pay extra for this expert support if you’re a SMSCountry customer.
Twilio: Twilio’s customer support is one of its weakest areas. If you’re just getting started, the only support you’ll have is their documentation and blogs.
You must spend at least $ 1500$ monthly if you need phone support. If you want a dedicated account manager, you must spend at least 5000$ monthly.
MSG91: The customer support team of MSG91 is probably better and more responsive than Twilio. But they’d have to go a long mile to match the support standards set by SMSCountry.
Reliability & Uptime: Which Provider Is Most Dependable?
SMSCountry: SMSCountry has an uptime of 99.99%. This makes it one of the most reliable platforms out there.
Twilio: Twilio is generally considered a fairly reliable platform. But even then, you’ll find users complaining about their delivery failures.
MSG91: The reliability of MSG91 is questionable, with their website and platform experiencing frequent downtimes randomly.
Security & Data Protection Comparison
SMSCountry: Your business is 100% secure with SMSCountry. The customer conversations and customer data are protected by enterprise-grade encryption.
SMSCountry also complies with all the privacy and security requirements. Safe to say, you don’t have to worry about scammers and competitors stealing your data on SMSCountry.
Twilio: Twilio also complies with all the privacy and security requirements and is considered a safe platform.
MSG91: Just like Twilio and SMSCountry, msg91 is safe to use.
User-Friendliness
SMSCountry: SMSCountry is made for the everyday consumer. So even if you don’t have a dev background, you can easily use the platform.
Twilio: Twilio is primarily designed for developers, and average users find it hard to leverage the platform properly.
Here’s a screenshot of a customer review of their experience using Twilio:
MSG91: The MSG91 platform is easy enough for developers and average users.
Analytics and reporting capabilities
SMSCountry: When it comes to analytics and reporting capabilities, users consider SMSCountry one of the industry’s best.
Here’s a screenshot of one such user review about SMSCountry.
Twilio: Twilio does have analytics capabilities to support their users. You can track the performance of your SMS campaigns and make adjustments accordingly.
MSG91: You can get insights using MSG91 as you can with Twilio and SMSCountry. You can track how many SMS are delivered and opened. You can also track how many links have been clicked via SMS.
Customisation options
SMSCountry: The customisation options for SMSCountry include:
- Sender ID
- Text Message
For the sender ID, you can choose a short or a long code or set up your brand name as the sender ID.
For text message customisation, you can add variables to personalise the name, location, or any other variable for the text message customisation.
Twilio: The customisation options offered by Twilio are the same as SMSCountry.
MSG91: You can do the same customisations as with other SMS providers with MSG91. But the support offered by MSG91 in getting the sender ID registered doesn’t match that of SMSCountry.
Scheduled SMS
SMSCountry: SMSCountry offers the following options for SMS scheduling:
- Schedule an SMS
- Edit a scheduled SMS
- Cancel a scheduled SMS
Using SMSCountry API, plugin or web platform.
With these three options, you can plan and get creative with your campaigns.
All the scheduled SMS get delivered on time.
Twilio: The scheduling options offered by Twilio are similar to those of SMSCountry.
MSG91: You can schedule messages by date, hour, and minute using either their API or web platform.
Email-2-SMS
SMSCountry: You can deliver text messages from your mailbox using SMSCountry’s Email-2-SMS gateway.
This is key for businesses that leverage email marketing to contact their leads.
When a lead goes cold, you can skip their cluttered email inbox and show up in their SMS inbox.
SMS has a 98% open rate, so your chances of converting that lead increase when you use the SMS gateway of SMSCountry.
To compare all available Email-to-SMS options in the market, see our full roundup of the best Email-to-SMS provider – covering pricing, delivery rates, and integration difficulty for each platform.
Twilio: It’s not clear whether you can send SMS via email through Twilio.
You can find articles showing a workaround for connecting Twilio with SendGrid and Heroku and Heroku toolbelt to deliver SMS from email.
But for that, you’ll need:
- An account with Twilio
- An account with Sendgrid
- An account with Heroku
- An account with Heroku
That’s too much of a hassle and simply not worth it for simple text messaging.
MSG91: Although MSG91 has a transactional email API, you cannot find an Email-2-SMS gateway to deliver SMS from your mailbox.
2-way SMS
SMSCountry: You can easily engage in 2-way text messaging with SMSCountry.
This is key for consumer-oriented businesses because it offers them the easiest way to get to know their customer.
Learn how SMSCountry’s 2-way SMS service enables real-time customer conversations, automated surveys, appointment confirmations, and support ticket handling – features MSG91 cannot provide due to its lack of 2-way messaging support.
Here’s a short list of how businesses use SMSCountry’s 2-way SMS service:
- Provide customer support via SMS
- Organise polls and customer surveys
- Collect feedback from customers
- Appointment reminders and confirmations
If customer surveys are a priority for your business, see our comparison of the top SMS survey tools – which covers how to collect structured customer feedback using 2-way SMS on SMSCountry, and which tools integrate most easily.
Twilio: If you’re a developer, you can build 2-way app functionality using Twilio.
MSG91: Unlike SMSCountry and Twilio, msg91 doesn’t support 2-way SMS.
Global Coverage: Countries & Carrier Connections
SMSCountry: SMSCountries is available in 200+ countries and allows texting in native languages in a lot of them.
Twilio: Twilio is also available globally, but it’s not clear whether they support texting in native languages.
MSG91: You can send SMS globally via MSG91. But beware of their confusing pricing pages and ensure you understand the costs first.
Voice service
SMSCountry: SMSCountry has a stellar voice text messaging service. Here are the prominent options available for SMSCountry voice service:
- Outbound dialer IVR
- Text to Voice
- Missed Call Number
- Voice Broadcast
The text-to-speech feature supports 20 languages. Along with that, you can receive the voice text delivery reports on your email.
SMSCountry has a dedicated website page about their voice services.
Explore SMSCountry’s voice SMS services – including Text-to-Voice in 20 languages, IVR, Missed Call Number, and Voice Broadcast – none of which are available on MSG91 in the same integrated format, and none of which Twilio offers without complex developer configuration.
Twilio: Twilio does have a programmable voice API equipped with IVR and speech recognition capability. But it’s not clear whether Twilio can translate texts into native languages like SMSCountry.
MSG91: You can send voice messages and set up intelligent IVR flow with msg91.
Reseller Program
SMSCountry: With SMSCountry’s reseller program, you can fulfil any client’s SMS needs and enjoy a piece of the pie from the business deal. You can also start your bulk SMS business using SMSCountry.
See SMSCountry’s reseller program – it allows you to start your own bulk SMS business using SMSCountry’s infrastructure, with full white-label options and SMSCountry handling the technical support on your behalf.
Twilio: Twilio’s reseller programmes include a technology partner program and a consulting partner program. As a technology partner, you can sell Twilio products. As a consulting partner, you resell Twilio products and consult with their customers.
MSG91: You can Whitelabel MSG91 and sell their products using their reseller program. But you’ll be the one responsible for sales.
Side-by-Side Comparison Table: Twilio vs MSG91 vs SMSCountry
Until now, this blog has explained every little detail about the different features and capabilities of Twilio, SMSCountry, and MSG91.
You can easily compare all three and select the one that suits you best.
But, to make the comparison easier and to give you a holistic view of what each SMS provider offers, we created a comparison table.
Let’s have a look at it.
Twilio vs MSG91 vs SMSCountry: Who Should Use Which?
The right SMS provider depends entirely on your business size, technical capability, and primary use case. Here is a clear breakdown of which platform suits which type of business.
Choose SMSCountry if you:
- Run a small to mid-sized business and need SMS without hiring a developer
- Need OTP SMS, transactional SMS, Voice SMS, and WhatsApp from one platform
- Want a free dedicated account manager regardless of how much you spend
- Are in India and need free DLT registration support (mandatory TRAI compliance)
- Are currently on Twilio or MSG91 and want to reduce SMS costs by up to 4x
- Need to send SMS from Excel, Google Sheets, Tally, or your email account
Choose Twilio if you:
- Have an in-house developer team that can handle complex API integrations
- Need multi-channel APIs — SMS, voice, video, WhatsApp, email — under one roof
- Operate globally across 180+ countries and need the widest carrier coverage
- Are a large enterprise spending $1,500+/month and can access Twilio’s premium support
If you are evaluating Twilio for marketing SMS specifically, also read our Attentive vs Twilio vs SMSCountry comparison which covers marketing-focused SMS features in detail.
Choose MSG91 if you:
- Are an India-based business needing affordable SMS + WhatsApp + email in one platform
- Need to send transactional SMS to DND (Do Not Disturb) numbers in India
- Have a developer team comfortable working with API documentation
- Do not need 2-way SMS or more than 9 platform integrations
Key features | |||
| Text messaging | ✔️ | ✔️ | ✔️ |
| Chat/Two-way conversations | ✔️ | ✔️ | ✔️ |
| Automated responses | ✔️ | ✔️ | ✔️ |
| Personalised SMS | ✔️ | ✔️ | ✔️ |
| Schedule SMS | ✔️ | ✔️ | ✔️ |
| SMS shortcodes | ✔️ | ✔️ | ✔️ |
| Custom sender ID | ✔️ | ✔️ | ✔️ |
| OTP/Verify SMS | ✔️ | ✔️ | ✔️ |
| WhatsApp business API | ✔️ | ✔️ | ✔️ |
| Email to SMS | ✔️ | ✔️ | ✔️ |
| Excel to SMS | ❌ | ✔️ | ✔️ |
| Voice SMS | ❌ | ✔️ | ✔️ |
| Outbound dialer-IVR | ❌ | ❌ | ✔️ |
| Missed call number | ❌ | ❌ | ✔️ |
| Text-to-voice | ❌ | ❌ | ✔️ |
| Dedicated Account manager | ❌ | ❌ | ✔️ |
| Integrations/plugins | CRM & e-Commerce integrations | CRM & e-Commerce integrations | CRM, eCommerce, Tally & MS Excel Integrations |
| Supported platforms | Web-based application | WindowsLinuxWeb-basedMobile App | WindowsLinuxWeb-basedMobile App |
| Free trial | Yes | Yes | Yes |
| Pricing | See our pricing page. | Starts at $0.0032/message(location-based) | Starts at $0.0026/message (location-based) |
How to Switch from Twilio or MSG91 to SMSCountry (3 Steps)
If you’re already using Twilio or MSG91, switching to SMSCountry is an easy process that takes only 3 simple steps.
Twilio Alternatives: Why Businesses Choose SMSCountry or MSG91
The most common reasons businesses search for Twilio alternatives are high SMS costs, developer-only setup requirements, and pay-gated customer support. SMSCountry and MSG91 are the two strongest Twilio alternatives for businesses focused on SMS – each addressing different pain points.
SMSCountry as a Twilio Alternative
SMSCountry is the best Twilio alternative for businesses that need reliable, affordable bulk SMS without developer overhead. It costs up to 4x less per SMS than Twilio, integrates in under 30 minutes without coding, and includes features Twilio lacks natively – Email-to-SMS, Excel-to-SMS, Voice SMS in 20 languages, and a free dedicated account manager for every plan.If you are also considering Vonage (formerly Nexmo), see our detailed Nexmo vs Twilio vs SMSCountry comparison.
Most SMSCountry customers switching from Twilio complete the full migration in under 20 minutes – compared to the days or weeks often required to configure and maintain Twilio’s developer-first setup.
MSG91 as a Twilio Alternative
MSG91 is a viable Twilio alternative specifically for India-based businesses. It offers INR pricing, WhatsApp and SMS in one integrated API, and more accessible customer support than Twilio at a fraction of the cost. Key limitations to be aware of: MSG91 does not support 2-way SMS, limits integrations to 9 platforms, and has reported platform stability issues including random downtimes.
Step 1: Sign up to SMSCountry at www.smscountry.com.
Step 2: Verify your email and phone number.
Step 3: Set Up your SMSCountry API in your preferred code language using SMSCountry’s API documentation.
And that’s it.
In just 3 simple steps, you’re ready to start delivering SMS using SMSCountry.
Why don’t you book a free demo or sign up for free?
Alternatively, you can contact us if you still have questions.
What SMSCountry Customers Say: Real Reviews & Testimonials
Have a look at what customers like you are saying about SMSCountry.

“When we were shifting to SMSCountry, I was concerned about the API integration process. However, with the help of SMSCountry’s customer support team, we completed the integration process within 20 minutes – which was much faster than I had anticipated.” – Sharath Kumar, Backend Developer at Zettarime Technologies.
Final Verdict: Is Twilio, MSG91 or SMSCountry the Best SMS API Provider?
In this Twilio vs MSG91 vs SMSCountry comparison, SMSCountry is the overall winner for most businesses – offering the lowest per-SMS price ($0.0026/SMS), the fastest delivery (5 seconds), and the best customer support (free dedicated account manager for all plans). Twilio wins for enterprise teams needing global multi-channel APIs. MSG91 wins for India-based developers needing affordable WhatsApp + SMS in one platform.
On SMSCountry you’ll get a dedicated account manager to manage your SMS campaigns, and offer you 24/7 support.
Also, SMSCountry’s integrations enable you to send SMS from any device or location.
Why don’t you book a free demo or signup for free?
See how SMSCountry compares with other SMS service providers
- Attentive vs Twilio vs SMSCountry
- SMSCountry Vs Twilio Vs Vonage
- Twilio vs SMSCountry
- Bandwidth vs Twilio vs SMSCountry
- Kaleyra vs Twilio vs SMSCountry
- Twilio vs AWS SNS vs SMSCountry
- Nexmo vs Twilio vs SMSCountry
Frequently Asked Questions?
Twilio is better than MSG91 for global enterprises and developer-heavy teams that need multi-channel APIs (voice, video, SMS, WhatsApp) and the widest international coverage. MSG91 is better for India-based businesses that want affordable SMS and WhatsApp messaging with simpler onboarding. For businesses that need affordable pricing, easy integration, and dedicated customer support regardless of size, SMSCountry outperforms both Twilio and MSG91.
Twilio’s SMS pricing starts at $0.0079 per message – approximately 4x higher than SMSCountry’s base price. Twilio also charges additional carrier fees and reserves the right to change prices without notice. MSG91 pricing varies by country, starting at $0.0032 per message for India-based SMS. SMSCountry offers the most competitive pricing of the three, with volume discounts and a free trial with 10 SMS credits – no carrier fee surprises.
The best Twilio alternatives for SMS are SMSCountry and MSG91. SMSCountry is the strongest Twilio alternative for businesses that prioritize price, ease of use, and customer support – it costs up to 4x less than Twilio per SMS, requires no coding knowledge, and includes a free dedicated account manager. MSG91 is a good Twilio alternative for India-based teams that need WhatsApp and SMS APIs in one platform.
No. MSG91 does not support 2-way SMS (two-way text messaging). Both Twilio and SMSCountry support two-way SMS, which allows businesses to receive replies from customers – essential for surveys, customer support, and appointment confirmations. This is one of MSG91’s key limitations compared to Twilio and SMSCountry.
For India-based businesses, SMSCountry and MSG91 are both stronger options than Twilio. SMSCountry includes free DLT (Distributed Ledger Technology) registration support – a mandatory TRAI compliance requirement in India – at no extra cost. MSG91 is India-based and offers competitive INR pricing. Twilio supports DLT for India but does not offer assisted compliance support, and its USD pricing makes it 4 – 5x more expensive for Indian SMS volumes.
Yes. Switching from Twilio to SMSCountry takes only 3 steps: (1) Sign up at smscountry.com, (2) Verify your email and phone number, (3) Set up the SMSCountry API using their documentation in your preferred programming language. SMSCountry’s support team offers 1-on-1 integration assistance and most customers complete the switch in under 20 minutes.
SMSCountry has the best customer support of the three providers. It offers 24/7 live chat, phone, and personalised 1-on-1 video calls – even before you become a customer – plus a dedicated account manager for all plan sizes at no extra cost. Twilio’s support is pay-gated: phone support requires spending at least $1,500/month and a dedicated account manager requires $5,000/month. MSG91’s support is more accessible than Twilio’s but falls short of SMSCountry’s standards.
SMSCountry is better than Twilio for most small to mid-sized businesses. SMSCountry offers lower per-SMS pricing (up to 4x cheaper), no coding requirement, dedicated account managers for all customers, and features like Email-to-SMS and Voice SMS that Twilio lacks or makes complex. Twilio is better suited to large enterprises or developer teams that need multi-channel communication APIs beyond just SMS.
Alternatively, you can contact us if you still have questions.
If you’re currently using Twilio or MSG91 and want lower costs, easier setup, and better support – SMSCountry is the best SMS API provider alternative. You can switch in 3 steps and be live within 20 minutes.
