6 Ways to Speed up Your Product Development And Marketing With AI Tools (+18 AI Tools)

Do you sometimes feel it takes too long to create a new product or tell people about it? 

Well, there’s something that can help, an AI (Artificial Intelligent) tool.

In this article, we’ll show you how to use AI tools to speed up your marketing and improve your business. 

You’d have more than 15 tools to choose from to find the one that’s right for you. 

Without any delay, let’s get started.

See: 20 E-commerce AI Tools Every Business Can’t Do Without

What are AI tools?

AI tools are computer programs designed to simulate human intelligence and perform tasks. 

But that’s not all.

AI tools also use algorithms and machine learning to solve problems. They can analyse and learn from millions of data points. They even improve their performance over time. (AI uprising? We don’t know) 

AI tools find their place in several industries, including product development and marketing. 

What are AI tools used for? 

Here’s what AI tools can do for your business:

• Automate routine tasks
• Provide valuable insights and predictions 
• Streamlining work

There’s a lot more an AI tool can do. But first, let’s learn about the types of AI tools.

Types of AI tools?

Like human beings, AI tools come in different shapes and sizes. Each is unique and serves a purpose. 

Here are some types of AI tools that you can use:

• Chatbots: They can answer questions and talk to your customers 24/7 without supervision.
• Image recognition AI: They can recognise and categorise images based on their content. 
• Natural Language Processing (NLP) tools: They can understand human language and perform sentiment analysis.
• Predictive Analytics AI tools: They can analyse and use data to make predictions. 
• Voice Assistants: Siri or Alexa can answer questions and do tasks.
• Personalisation engines: They use machine learning to provide personalised product recommendations.
• Robotic Process Automation (RPA) tools: They can automate tasks like data entry and tracking.
• Writing and content assistant tools: They can generate text, images, and videos based on specific inputs.

You can make your product development and marketing super easy using these AI tools.

Let’s see how AI can benefit your marketing and product.

Also Read: How to Use AI And ChatGPT in Your SMS Marketing Strategy (+ 50 ChatGPT Pro Prompts)

Benefits of using AI in product development and marketing

Here are the advantages of using AI in marketing and product development:

• Faster decision-making: AI tools can analyse data and help you make better decisions.
• Customer understanding: AI tools can analyse customer behaviour and improve your service.
• Reduced costs: AI tools can automate routine tasks, which can help you save a lot. 
• Improved efficiency: AI tools can automate tasks with improved efficiency and accuracy.
• Better ROI: Using AI tools can increase customer satisfaction and ROI.
• Forecasting: AI tools can make predictions so you can make better decisions.
• Enhanced creativity: AI tools can help generate new ideas and identify opportunities.
• Increased scalability: AI tools can automate and streamline processes, allowing you to scale.

6 ways to use AI tools to get your products to market faster 

Here are 5 ways to use AI tools to make your product development and marketing faster and better. 

1. Writing assistant AI

AI writing assistants like ChatGPT, Jasper ai, Bard etc., can help you crank up powerful SMS copy. Whether for transactional or promotional purposes.

The way they work is you provide the AI tools with a prompt, and it uses that prompt to write a copy for you that you can tweak and use.

Copy And Paste These 100+ AI Prompts And Get The Best Out of Any AI Tool

Best AI tools for writing and content creation

• ChatGPT: it’s free to use, and the internet if full of people talking about how awesome it is.
• Jasper AI: This is another writing assistant that you can use.
• Bard: Bard is an AI writing assistant by Google.

2. Market research and analysis 

AI tools can revolutionise how you conduct market research and analysis. But what did we do before AI, and why can’t we keep doing it? 

Well, before AI, market research meant surveys and focus groups. These methods need human participants and a lot of time. 

Although you could get insights from these methods, they are a few drawbacks. 

The limitations include:

• The number of participants is less
• The learned bias that makes decisions harder 
• Human perception and interpretation

With AI for your market research, you can pretty much bypass all these problems. AI tools use data to help you with a comprehensive understanding of your customers. 

For example, AI tools can analyse social media and reviews to identify your customers and their behaviours. 

By using AI, you get insights into your customers’ needs and pain points. 

What does this do? You get to create better products that meet your customer’s needs. 

For example, a skincare company can use AI to analyse customer reviews to find out about their pain points. 

That’s not all. Using that information, they would be able to create better products that their customers need.

AI tools can help you with a comprehensive understanding of your audience. This not only helps with your product development but even with your marketing. 

If you do all this, AI tools can guarantee better market research and an enhanced product.

Best AI tools for market research and analysis

Here are the leading 3 tools that you need to start using for market research and analysis:

• IBM Watson Studio: IBM Watson Studio helps you understand what people like and what they might buy. It can explore lots of information and predict what might happen in the future.
• Quid: Quid can read many different things and recognise what people are talking about and what they like. This helps you make better decisions.
• Tableau: Tableau helps you show information in pictures and charts. Looking at the pictures and charts, it can help you learn what people like and what they might buy.

3. Predictive analytics

Predictive analytics helps you predict what customers might want to buy. This is helpful because it lets you plan ahead and ensure you can meet the demand.

For example, an ice cream company can use predictive analysis to figure out their sales in summer. This helps them ensure they have enough ice cream in stock and don’t run out when people want it most.

Using AI for predictive analytics is better because AI can look at lots of different metrics. 

This includes: 

• What people are saying on social media
• What they’re searching for online
• What they’re buying

This will help your business launch products at the right time, and you’ll be able to meet the demand. 

So as a business, let’s say you want to launch a new product. You can use AI for predictive analysis to understand what your customers need. 

Best AI tools for predictive analytics

Here are the top 3 tools used globally for predictive analytics:

• Amazon Forecast: Amazon Forecast helps you predict demand for your products. It uses machine learning to help you make accurate predictions about future demand.

• Microsoft Azure Machine Learning: This tool allows you to build predictive models. It can help you predict customer behaviour and forecast sales.
• Google Cloud AI Platform: Google Cloud allows you to build machine learning models. It can help you predict customer behaviour and optimise pricing.  It also provides pre-built models for many use cases. 

5 Ways AI Can Boost Your E-commerce Sales And Customer Experience (With Examples And Best Practices)

4. Automation of product development & launch 

You can use automation to complete repetitive tasks. This helps in two ways. The tasks are over without any human intervention. Also, your team can now focus on more important tasks. 

For example, you can use automation to design and test your products. You can create 3D models of the product and imitate how it will perform in different scenarios. This helps you identify and fix problems before the product goes into production. 

Automation doesn’t end there. It can also help with manufacturing and assembly. With this, you reduce the risk of errors and improve efficiency. 

AI tools for automation can take it up a notch. AI can help better automation as it learns from past experiences and will streamline.

Let’s assume you want to launch a product, and you want this product to be the best and address all the pain points. You use an AI tool to analyse other products’ customer feedback and sales data. After your analysis, you can identify what features your customers need. 

This AI-powered product development increases the chances of your success and your sales. 

But wait, that’s not all. 

AI tools in automation can also help you slash down on the time and cost of product development and launch. 

AI tools not only help you push your product but also give you a competitive advantage against your rivals. You’d have already launched your product while they keep figuring out what the market needs. 

Best AI tools for automating product development & launch 

Here are 3 AI tools that will help you with automation: 

• Autodesk Fusion 360: Autodesk Fusion 360 helps you automate design and manufacturing. You can create 3D models and prototypes using automated manufacturing processes.
• UiPath: UiPath helps you automate tasks, such as data entry and report generation. It can also help with the automation of supply chain operations.
• IBM Watson: IBM Watson can help you automate product development and launch. It helps you identify what features are most important to customers. 

5. Personalisation of customer experience 

Have you ever received an email ad and felt it couldn’t have come at a better time? 

That’s how businesses use AI to build better customer relationships. Personalisation can help you build stronger relationships with your customers. 

You can analyse customer data and provide a personalised experience even if you have 10 million customers. 

One of the greatest examples of AI tools for personalisation is Spotify. Spotify uses AI to personalise its music recommendations. 

It uses AI to analyse the user data and then starts suggesting songs to them. Guess what? People love it. 

Another giant doing the same thing is Starbucks. They use an AI tool to create a more personal ordering experience. The Starbucks app uses data to suggest menu items and food that the customer will like. This makes the mundane ordering process a cheerful one with new avenues. 

Brands like Amazon and McDonald’s use AI for better customer relationships. 

By using personalised SMS with your customer’s name, you improve your engagement. That’s not all; you also grab their attention.  AI tools can help you build meaningful interactions and improve customer loyalty. 

Best AI tools for personalising customer experience

Here are 3 examples of AI tools used for personalising customer experience:

• Salesforce Einstein: This AI tool helps you provide personalised customer experiences.  It automates tasks such as sending personalised emails and recommending products. 
• Adobe Experience Cloud: This AI tool can create personalised experiences. It uses data to provide personalised content and recommendations.
• Dynamic Yield: This AI tool helps you optimise your websites and apps for each user. It uses data to create personalised experiences.

6. Marketing 

AI for marketing sounds a bit weird, doesn’t it? 

But, it is very much real. 

AI tools are revolutionising marketing. AI can analyse everything from customer preferences to buying patterns in seconds. 

By analysing this data, you understand your customers better as a business owner.

How does this work?

You create targeted SMS, email marketing, and ad campaigns. Campaigns that will click with your customers. AI marketing is already here and doing a lot of crazy stuff. 

Let’s see how to use AI for marketing in this example.

For instance, you can use AI to segment your customers based on different metrics. Once you segment them, you can now start tailoring marketing messages to each of them.

AI tools can also help you identify your most effective marketing channels. But what does that mean? 

Let’s say your business is marketing in 3 different channels. It could be SMS, email, and social media. 

Now what AI does is, identify the effective marketing channel for your target audience. It analyses all the data and will help you determine the most effective way to talk to your customers. 

Let’s say you found that SMS is the most effective, you can now put all your resources into this channel for the best ROI.  

AI can also help you with creating the best-personalised ads as well. Using AI tools, you can identify which images, colours, and copy best work for your audience. 

But that’s not the best part. AI can also automate a lot of your marketing tasks. It can help you automate ad targeting and optimisation. 

AI marketing is the future, and now is the time to hitch your ride to this wagon.

Best AI tools for marketing 

Here are the top 3 best AI marketing tools that you need: 

• ManyChat: ManyChat is a chatbot-building platform that allows you to create chatbots. The platform uses AI to provide personalised responses to customers.
• Phrasee: Phrasee is an AI-powered copywriting tool that can generate content. It uses natural language processing plus machine learning to provide the content.
• Adext: Adext is an AI-powered ad optimisation tool that can help you improve your campaigns. The tool uses machine learning to analyse the best audience segments for your ads. 

How to use bulk SMS and AI tools for accelerated product launch

We already know how powerful AI is for business. But did you know you’re missing out on another tool? 

A tool, when combined with AI, produces mindblowing results. It’s bulk SMS.

Bulk SMS, when combined with AI, boosts your product and marketing.

Pretty cool, huh? But how do you combine AI and bulk SMS?

Let us break it down:

• Clearer customer insights: Using AI, you can analyse your SMS reports. It lets you know your customers better and where to focus your efforts. 
• Real-time support: Using AI, you can provide smart support to your customers. 24/7 interrupted support for your customers. 
• Save cost: With the powerful combination of bulk SMS and AI, you need less customer support staff. You get to spend less while earning more revenue. 
• Increase marketing ROI: Use AI to analyse your customer data and find out their interests. You can then use this information to text them with specific promo offers. 
• Better customer engagement: Using AI, you could send personalised SMSes. This helps with enhancing your customer engagement.

If you want to execute this integration between AI and SMS, you can’t do any better than SMSCountry. Its smooth integration means you’ll be up and running in minutes. 

Using SMSes, you can send a message about your:

• Product launch
• Product promotions
• Product marketing

Why SMS? Well, it has the highest open rates and better customer engagement. 

For this to happen, you need an SMS provider that delivers. This is only possible using SMSCountry. 

SMSCountry guarantees instant message delivery in under 10 seconds.  

Develop and market your product better with SMSCountry and AI tools

There you have it. The best AI tools for marketing combined with SMS marketing. 

Now you understand how AI can help you market and develop products faster. If you want a seamless experience, combine your AI tool with SMSCountry’s services.

You’ll also get free SMS credits if you sign up now on SMSCountry. 

Have more questions? Schedule a free demo, and let’s answer all your questions.