Find Your Perfect SMS API Match: The 10 Best SMS APIs in India to Send Text Messages in 2024

Looking for the best SMS API in India to integrate into your application? 

This article will show you the 10 best SMS APIs in India to help you easily fire SMS from your application.. 

We’ve done the research and gathered information on the best APIs. 

Let’s find your perfect SMS API match and make sending texts a stress-free experience for you.

See:  6 Best Bulk SMS Service Providers In India

What is an SMS API? 

An SMS API is a tool that helps developers send text messages directly from their application

It works like a bridge between your program and a texting service that sends the messages. 

This way, you don’t have to log in to a different website every time you want to send a text. 

It works on websites, mobile apps, and customer management systems. 

What are the benefits of SMS API integrations for your business? 

Now you know what SMS APIs are, let’s explore some of the benefits of SMS API integrations for your business:

• Automation: One of the most significant benefits of SMS API integration is automation. You can set up your SMS API to send texts automatically. This helps you save time and effort. You can say bye to manual texting.
• Personalisation: You can integrate SMS APIs with other systems. For example, Customer Relationship Management (CRM). This helps you provide a more personalised experience to your customers. 
• Greater visibility and tracking: You can track your messages with delivery receipts. These delivery receipts show precisely when each message arrived on your customer’s phone. This makes it easier to track and ensure your messages reach your customers.
• Security: With SMS API, you can rest easy knowing your messages are safe and secure. SMS APIs use encryption technology to provide you with the highest level of security. 
• Customisable: SMS APIs are highly customisable. You get to tailor the message content to your specific needs. For example, you can add the recipient’s name, sender ID, and delivery time. These make your message engaging for the recipient.

What features should I look for in the best SMS API in India?

When choosing a bulk SMS API provider in India, consider these factors:

• Features and capabilities: Look for a bulk SMS provider in India with features that match your needs. For example, message scheduling, two-way messaging, and delivery reports.
• Developer resources: Choose a provider with a well-documented API that is easy to use and supports the programming languages and frameworks that you are already using.
• Ease of use: Choose an SMS API provider that is easy to use and navigate with a user-friendly interface.
• Reliability and uptime: Choose an API provider with a high delivery rate and uptime. Your provider must deliver your message to your customers on time.
• Security: Security is crucial for bulk SMS services because you are dealing with sensitive customer data. Ensure that your SMS API provider in India complies with all relevant regulations and laws, including data protection laws, to avoid legal issues.
• Cost: Choose an SMS API with competitive pricing without sacrificing the features and capabilities you need.
• Support: Good customer support is essential when choosing an SMS API provider in India. Ensure your provider offers excellent customer support to help you with any issues.
• Integration options: Look for a bulk SMS provider that integrates with other systems, such as customer relationship management (CRM) software or marketing automation tools. Also, ensure it’s easy to integrate with your existing systems and tools.
• Scalability: Choose an SMS API that scales with your business needs, whether you need to send a few or millions of messages.

Which is the best SMS API in India? 

In this section, we’ll dive into a detailed description of each of the top SMS APIs in India.

• SMSCountry
• MSG9
• Twilio
• TextLocal
• Infobip
• Fast2sms
• Exotel
• 2Factor
• Plivio
• Textguru

SMSCountry – reliable SMS API for all businesses

SMSCountry is your trusted partner for all business communication needs, offering reliable and efficient SMS, voice, and WhatsApp messaging solutions.

Use our dev-friendly and secure WhatsApp API to delight your customers with fast OTP and transactional messages. See how it works with a FREE demo.

SMSCountry API lets you send SMS messages to mobile phones worldwide. And their SMS API allows you to integrate SMS messaging into your systems.

SMSCountry SMS API supports many programming languages. SMSCountry’s multilanguage support makes it easy to integrate with diverse systems. Whether you need SMS API for OTP, notifications, transactional, or promotional messages.

To access SMSCountry SMS API, you sign up for an account with SMSCountry. Then, you can use the API to send SMS messages to your customers with a few lines of code. 

The API handles all the technical details of sending the message. Such as formatting it and routing it to the correct recipient.

SMSCountry SMS API key features

Here are some of the key features of SMSCountry SMS API:

• Easy integration: SMSCountry SMS API can be easily integrated with your existing systems, whether a web app or a mobile app. This means you can send SMS messages to your customers without hassle. 
• Multiple carrier routes: SMSCountry SMS API uses multiple carrier routes. This is to ensure that messages get to your customers on time. Even during peak traffic periods. It also ensures that your customers get your messages when they’re likely to act on them.
• Real-time delivery reports: With SMSCountry SMS API, you get real-time delivery reports. You are also able to track your messages. This lets you track the status of your messages. If there is any issue during message delivery, you can resolve it on time. 
• Customisable messages: SMSCountry SMS API allows you to customise your messages. It provides you with features like custom fields and sender IDs. With this, you can send more personalised and relevant to your customers.
• Cost-effective: SMSCountry SMS API is an affordable option for businesses of all sizes. The pricing plans are competitive. So, you can send SMS messages to your customers without breaking the bank.
• Automated notifications: Keep your customers in the loop when they use your website. With automated notifications, your customers learn about specific actions they’ve taken. They get notified via text message. It’s a perfect way to keep them engaged.
• Two-Factor Authentication (2FA) SMS API: With SMSCountry SMS API, you can easily set up 2FA. This provides an extra layer of security and protects your customers’ accounts.

Now, let’s switch gears. What are the pros of using SMSCountry? And are there drawbacks too? Let’s find out.

Pros of SMSCountry SMS API

• Real-time delivery reports and analytics for all sent and received SMS.
• Two-way communication functionality to receive replies from customers and handle conversations at scale.
• Pay-as-you-go cost-effective pricing tiers with no setup fees, activation costs, or minimum spend requirements.
• 24/7 multi-channel customer support for all technical queries and issues.
• Easy integration to send and receive SMS messages from a website or application easily and instantly via our simple API integration.
• Developer-centric API and documentation for quick and easy integration.
• SMS delivery rate of over 98% for high message throughput and reliability.
• Access to multiple shortcodes and long codes for SMS origination.
• Ability to send promotional and transactional SMS like OTPs, order updates, and appointment reminders.
• Reliable global infrastructure that ensures messages are delivered quickly.

What limitations should you be aware of when using SMSCountry?

Drawbacks of SMSCountry SMS API

• SMS messages are limited to 160 characters, which affects all SMS providers. This means you might require message concatenation for longer messages, which affects the user experience.
• Access to 180 countries at the time of writing this blog.

Who’s SMSCountry best for?

Are you

• Tired of terrible SMS products and customer support?
• In need of a reliable bulk SMS service provider?
• Looking for a platform with exceptional customer experience and best-in-class features?
• In need of instant access to analytics and data for smooth campaign conduct?
• Seeking a scalable and fast group SMS software to communicate with a large audience?
• Value dedicated customer support available 24/7 via chat, email, text, or call?
• Aiming to reach customers in over 180 countries with 500+ operators?
• Concerned about secure verification SMSes with instant delivery?
• In need of an API that is easy to integrate with any IT application?
• Looking for a bulk SMS service provider with global coverage and delivery capabilities?

If you answered “yes” to each or all of these questions, then you need SMSCountry.

Now, let’s talk about SMSCountry’s pricing.

How much does SMSCountry cost? 

SMSCountry provides pricing options that are transparent and flexible to meet your business needs. Here are the key aspects of SMSCountry’s pricing:

• Country-specific affordable rates: Pricing varies based on the recipient’s country. You can easily find the rates for different countries on SMSCountry’s pricing page.
• Pay-as-you-go model: With SMSCountry, you only pay for the messages you send. This pay-as-you-go pricing model allows you to adjust your SMS campaigns according to your business requirements.
• Transparent pricing: SMSCountry ensures transparency in pricing, giving you complete control over your SMS budget. You can trust that there are no hidden fees or unexpected charges.
• Volume discounts: If your business has a high-volume messaging demand, SMSCountry provides discounts. As your message volume increases, the cost per message decreases, resulting in cost savings.
• Customised pricing: If you have specific requirements or need a tailored pricing plan, SMSCountry’s dedicated support team can collaborate with you to create a customized package that aligns perfectly with your business objectives.

SMSCountry SMS API pricing depends on the destination country. Also, the number of SMS you are also sending matters. This way, you can keep track of your SMS usage and only pay for what you need.

Visit SMSCountry’s SMS API pricing page to get a customised quote. You can also book a demo to see how it works. 

MSG91 – two-factor authentication provider

MSG91 SMS API is a messaging service that permits you to send SMS messages to your customers. The service works by integrating with your existing systems.  

To use the MSG91 SMS API, sign up on the MSG91 website and get an API key. You then use the key to connect the API with your software or application.

Once you have integrated the API, you can create personalised SMS for your customers. You are free to choose variables like names or order details. You can send these messages to personal phone numbers or bulk SMS campaigns.

One of the critical benefits of MSG91 SMS API is its developer-friendly interface. It has many resources, which makes it easy for developers to use.

MSG91 key features 

MSG91 API is an SMS API in India that offers a range of tools to help you send SMS messages. Check out some of the key features of MSG91 API.

• User-friendly interface: MSG91 SMS API has a user-friendly interface. This interface makes it easy for you to manage your messaging campaigns. 
• Personalisation: MSG91 SMS API allows you to personalise your messages. You can easily send targeted and effective customer messages.
• High deliverability rates: MSG91 SMS API uses multiple carrier routes. This ensures that your messages deliver quickly. 
• Customisable APIs: MSG91 SMS API offers customisable APIs that you can integrate with your existing systems. So you can tailor your messaging strategies to your unique business needs.
• Customisable sender ID: Choose a unique sender ID for your customers. This way, your messages can stand out and get noticed.
• Scheduling: Schedule messages in advance to go out at the right time. Your message still gets delivered even if you’re not around to send them yourself.
• Delivery status tracking: Keep track of your message delivery statuses. So you always know when your customers have gotten and read your messages.

Pros of MSG91 SMS API

• Innovation: MSG91 focuses on innovative services to its core offerings, including Transactional SMS, Email API, Voice API, and WhatsApp APIs.
• Versatile communication platform: MSG91 provides businesses with various communication tools such as SMS APIs, email APIs, and voice call APIs.
• Easy-to-integrate transactional SMS API: MSG91 is among the leading transactional SMS service providers in India, empowering businesses with easy-to-integrate transactional SMS API to enhance customer engagement.
• Automated messages: MSG91 offers automated messages, allowing businesses to automate SMS notifications, alerts, and reminders, saving time and effort in manual communication.

Cons of MSG91 SMS API

• Poor customer support: Users have complained about MSG91’s poor response times.
• Limited information available: There’s limited information available about the product on MSG91’s website. Requiring further research or clarification, which is made worse by their untimely response to enquiry.
• High pricing: The pricing of MSG91 SMS API may not be suitable for all businesses, as some users have complained about the high pricing.
• Complex user interface: Their interface is difficult to navigate. More users have mentioned that they could improve on their user dashboards.

Who’s MSG91 best for?

Based on MSG91’s features and limitations, it is best suited for small to medium-sized businesses that require an affordable and easy-to-use communication platform with basic features.

MSG91 pricing

MSG91 follows a quotation-based pricing model. The pricing model is flat, with a minimum purchase of 5000 credits. MSG91 doesn’t offer a free plan to test out their platform.

Also, pricing details may vary. Visit MSG91’s official website or contact their sales team for more pricing information.

What is Twilio?

Twilio is a programmable SMS integration API. It offers you advanced SMS solutions. It also seamlessly integrates with your business software. 

With Twilio SMS API, businesses can send SMS messages from their website or mobile app.  The API uses RESTful APIs, easily integrating many systems and platforms.

First, you must sign up for a Twilio account and get an API key. Then, you can integrate the API with your software or application.

Once you have done that, you can create personalised messages. Then, send them to your customers’ phone numbers using the API. 

Twilio key features

• Global messaging: Twilio SMS API lets you send and receive messages in over 180 countries. This means you can reach customers all over the world. So you don’t have to worry about geographical limitations.
• Message personalisation: With Twilio SMS API, you can personalise your messages. Use custom fields such as the recipient’s name or other relevant information. This helps you create more engaging messages that resonate with your customers.
• Message scheduling: Twilio SMS API allows you to schedule messages for future delivery. So you can plan your messaging campaigns. And also ensure they get to your customers in optimal time.
• Analytics and reporting: Twilio SMS API provides detailed analytics and reporting. With this, you can track the performance of your messaging campaign. You then get to make data-driven decisions to optimise your messaging strategy.
• Versatility: Twilio SMS API is a highly versatile tool that you can use for a wide range of use cases. You can send OTPs to protect your customers’ accounts with the API. You can also use it to send notifications to update your customers. 

So, what makes Twilio a good or bad choice? Next, we’ll examine their pros and drawbacks.

Pros of Twilio SMS API

• Programmable messaging: Twilio’s SMS API allows businesses to send and receive messages on SMS channels, enabling them to communicate with their customers effectively and efficiently.
• Two-way communication: Twilio’s SMS API supports two-way communication, although users have complained about its difficulty of use.
• Concatenated message support: Twilio’s SMS API supports concatenated messages.
• Integration and customisation: Twilio’s SMS API is designed for developers, providing them with the flexibility to integrate and customise SMS functionality into their applications using common internet protocols and simple markup.
• Global reach: Twilio’s SMS API enables businesses to send SMS messages to customers worldwide, allowing them to reach a global audience.

Drawbacks of the Twilio SMS API

• Requires coding knowledge: Twilio’s SMS API requires users to have coding knowledge to use its services.
• Pricing: Twilio’s pricing model is expensive for small businesses.
• Complexity: Twilio’s SMS API can be complex and difficult to use for non-technical users.
• Limited customer support: Some users have reported that Twilio’s customer support is slow and unresponsive.
• Learning curve: Twilio’s SMS API has a steep learning curve, requiring users to invest time and effort in learning how to use it effectively.

Who’s Twilio best for?

Twilio is a developer platform for communications, providing programmable APIs that allow developers to create customised communication experiences. Twilio is used by a wide range of industries, including software, IT/services, and more, making it suitable for businesses across different sectors.

Twilio pricing

Twilio’s SMS and MMS pricing plans start at $0.0079. And their WhatsApp business APIs? Pricing starts at $0.0042 to send a WhatsApp template SMS and $0.005 to send WhatsApp session messages.

Textlocal – affordable SMS marketing solution

Textlocal is a popular SMS API gateway provider in India. With their SMS API, you can send and receive SMS messages globally.

The API works by integrating with your existing software or application. It also provides an easy-to-use interface to manage your SMS communications.

To start using the Textlocal SMS API, register for an account on the Textlocal website. After that, you can get an API key. 

Use the API key to integrate the Textlocal SMS API with your software or application.

Once you have done that, you can create personalised SMS messages for your customers. You can send messages to individual phone numbers or in bulk SMS campaigns. 

You also get to schedule messages to send at a later time.

Textlocal key features

• Two-way messaging: With Textlocal SMS API, you can send and receive messages. This allows for real-time communication between you and your customers.
• Personalisation: You can personalise your messages. Add the recipient’s name, company name, or other relevant information.
• Scheduling: Textlocal SMS API allows you to schedule messages for later. This ensures that your messages get to your customers at the right time.
• Delivery tracking: You can track the delivery status of your messages in real-time. This ensures that your messages reach your intended recipients.
• SMS Campaign Tracker: Keep track of your SMS campaign’s success. See how many people respond to your messages and make changes to improve your results.
• Ticketing: Textlocal allows you to attach tickets, coupons, and discount cards. This makes it easier to offer promotions to your customers.

Pros of Textlocal SMS API

• Easy integration: Textlocal SMS API is easy to integrate with any application or CRM and supports different languages, including Java, PHP, C, .NET, Ruby, and Python.
• Personalisation: Users can personalise messages, schedule them, provide delivery receipts, and extract results from surveys and mobile forms.
• Bulk SMS delivery: Textlocal SMS API offers good bulk SMS delivery.
• Customer support: Textlocal’s technical team provides good customer support.
• Tiered accounts: Users can set up tiered accounts.

Cons of Textlocal SMS API

• Limited features: Textlocal SMS API offers limited features compared to other SMS APIs.
• Limited integrations: Textlocal SMS API has limited integrations with other software and apps.
• Limited documentation: Textlocal SMS API documentation is less comprehensive than other SMS APIs.
• Limited SMS types: Textlocal SMS API only supports promotional or transactional SMS types.
• Limited SMS channels: Textlocal SMS API only supports SMS channels and does not support other communication channels such as WhatsApp Business.

Overall, the Textlocal SMS API is a good choice if you need a simple and easy-to-use SMS API. However, it’s not a good choice if you require advanced features and integrations.

Who’s Textlocal best for?

Textlocal is not the most suitable choice if you require more advanced features or integrations with other software and apps. However, it is an ideal choice for businesses of all sizes in India that need a basic SMS API. 

Textlocal pricing

And like SMSCountry, registration on Textlocal is free and easy. However, unlike SMSCountry, you won’t get free sms credits to test the platform. Textlocal offers you a pay-as-you-go option. It costs $0.01 per SMS message.

Textlocal’s monthly plan starts at $3.88 per month. The platform also offers bulk SMS pricing plans. SMS messages internationally cost varies depending on the country. Find out more about this on Textlocal’s website.

Fast2SMS: affordable bulk messaging solution

Fast2SMS API is easy to use and can be integrated quickly, making it a popular choice for businesses in India that want to send SMS messages cost-effectively.

Fast2SMS SMS API allows you to integrate your systems with the SMS platform. This allows you to send SMS messages directly from your systems. 

Fast2SMS key features

• Multi-language support: Fast2SMS helps you reach a diverse audience. It supports many languages in your SMS messages.
• High delivery rate: With Fast2SMS, ensure your messages will get to your customers.
• User-friendly interface: Fast2SMS has a simple interface. The interface makes sending and receiving an SMS, tracking delivery, and managing campaigns easy.
• Detailed reporting: Get insights into the performance of your campaigns with detailed reporting. This includes open rates, click-through rates, and delivery reports.
• Cost-effective: Fast2SMS offers affordable pricing options. This makes it a budget-friendly choice for businesses of all sizes.
• Automated SMS: Fast2SMS makes it easy to automate your SMS messaging. This way, you can send messages without any manual intervention.
• SMS scheduling: You can schedule SMS messages and send them later. With this, planning and executing SMS campaigns in advance is easy.
• Integration: Integrate the Fast2SMS SMS API with any software. Use simple HTTP or REST API. So you can easily send SMS messages from your existing platforms.
• Personalisation: Fast2SMS SMS API supports dynamic fields. This allows you to personalise messages with customer names or other relevant information.
• Delivery tracking: Fast2SMS provides real-time delivery tracking for all messages sent. You can track your messaging campaigns and optimise your messaging strategies. 
• Reporting: Fast2SMS SMS API provides detailed reports. These reports provide insights into your performance metrics. So you can track the success of your SMS campaigns.
• SMS templates: Fast2SMS SMS API provides pre-built SMS templates. You can create professional-looking messages with these templates in seconds.

Pros of Fast2SMS API

• Reliable and secure: Fast2SMS API ensures that your data is sent securely and reliably, giving you a trusted source for sending information.
• Quick transactional route with API integration: Fast2SMS API allows you to quickly send SMS messages through its integrated system, making the process smooth and efficient.
• Multimedia file sharing: You can share multimedia files like pictures, music, spreadsheets, documents, and more via SMS using Fast2SMS API, making your messages more engaging and impactful.
• Affordable cost: With Fast2SMS API, you get cost-effective solutions for your messaging needs, saving money while still reaching a wide audience through SMS.
• Easy interface: Fast2SMS API has a user-friendly interface that makes sending SMS messages easy, even if you’re not tech-savvy.

Drawbacks of Fast2SMS API

• Limited customisation: Fast2SMS API isn’t flexible. They don’t easily tailor their SMS messages to specific branding or communication needs.
• Limited features: Fast2SMS API has fewer options for advanced functionalities or integrations with other systems.
• Limited support: There’s limited assistance or resources available when encountering issues or needing technical guidance.
• Limited global coverage: Fast2SMS API may have limitations in terms of global coverage. You’ll face challenges when trying to reach customers in certain regions or countries.

Who’s Fast2SMS best for?

Fast2SMS is suited to businesses of all sizes.

Fast2SMS pricing

Fast2SMS plans start at ₹0.12 per SMS. For the range of 4000 to 7999 SMS, the cost per SMS is ₹0.18 with a validity of 6 months.

2Factor: secure authentication service

2Factor SMS API is a tool that allows you to send text messages to your customers using your software. 

The API is easy to use and integrates with many different programming languages. Some of these languages include PHP, Python, Ruby, and Java.

2Factor key features

• Easy integration: 2Factor SMS API  is easy to integrate. Thanks to its support for many programming languages such as PHP, Python, Ruby, and Java. 
• Global reach: With 2Factor SMS API, you can send text messages to customers globally. You don’t need to worry about language since the API  languages. 
• Customisable sender ID: 2Factor SMS API lets you set a custom sender ID for text messages. So your customers can know that the message is from your business.
• High delivery rates: 2Factor SMS API ensures that your messages to your customers are on time. Thanks to multiple network carriers and their advanced routing algorithms.
• Detailed analytics: 2Factor SMS API provides detailed analytics on the status of your text.  With this, you can trail the performance of your SMS campaigns. 
• Scalability: 2Factor SMS API can handle a high volume of requests. So, you can send text messages to thousands or even millions of customers. 

Pros of 2Factor SMS API

• Affordable: 2Factor SMS API is an affordable option for business owners.
• Easy to use: Since almost everyone has a mobile phone, the 2Factor SMS API is easy to use.
• Mandatory log-in protection: The 2Factor SMS API can be used as a mandatory feature for log-in protection.
• Higher ROI: The 2Factor SMS API provides higher ROI when using SMS than any other communication channel.

Drawbacks of 2Factor SMS API

• Coding expert requirements: You must be good with coding and programming.
• Excessive maintenance interruptions, as users have made complaints.
• Unclear pricing details: Prepare for any hidden surprises and additional fees. 

Who’s 2Factor best for?

2Factor SMS API is best for businesses that want to implement phone verification and two-factor authentication (2FA) over SMS OTP and voice OTP mediums.

Wondering what 2Factor’s customers are saying? Unfortunately, 2Factor hasn’t provided extensive customer reviews to help you make the right choice. Conduct extensive research if you choose 2Factor.

2Factor pricing

2Factor’s pricing plans start at $0.002, alongside volume discounts if you’re purchasing over 1 Lakh SMS credits.

Note that additional hidden fees apply.

Exotel: customisable cloud communication

Exotel is a cloud telephony platform. They provide communication solutions for enterprises and startups in India and Southeast Asia.

Their SMS API helps you send SMS to your customers from your software or application.

You only need to integrate the API into your existing software or platform. Then, use it to send SMS messages to your customers. 

Exotel key features

• Automated messaging: Set up automated messages for particular events. Or in response to triggers. For example, a customer’s birthday or purchase confirmation.
• Custom sender ID: You can customise your sender ID to reflect your brand name or identity.
• Delivery reports: You’ll receive delivery reports for each message sent. This allows you to trail the status of your messages and troubleshoot any issues.
• Developer-friendly: Exotel SMS API is developer-friendly. It comes with comprehensive documentation and SDKs available in many programming languages.
• Daily email reports: This feature provides a daily email report of your SMS activity. This allows you to track your performance and make data-driven decisions.
• Analytics and tracking: You get detailed reports and analytics on your SMS activity. This helps you to understand customer behaviour and optimise your marketing efforts.
• Real-time notifications: Receive real-time notifications about events. For example, incoming calls and SMS. This makes it easier to respond to your customers’ needs.

Pros of Exotel SMS API

• Easy to build workflows
• Allows you to send SMS and WhatsApp to customers
• Easy to integrate APIs
• Provides a full-stack customer engagement platform with CPaaS, CCaaS, and Chat AI
• Offers easy SMS API integration with other systems

Drawbacks of Exotel SMS API

Exotel has three main drawbacks.

• Best suited for users with a wide range of coding skills.
• Poor customer service: Many users find it difficult to get in touch with the customer support team, and when they do, the support team is not very helpful.
• Confusing pricing model: Exotel’s fees can be high compared to other cloud telephony service providers, and the pricing can be confusing, making it difficult for businesses to budget for their communication costs.
• Not suitable for businesses with low communication needs: Exotel’s pricing is usage-based. If you don’t use their services very often, you’ll end up paying more than you need to.

Despite its advantages, it’s imperative to know these drawbacks before using Exotel.

Who’s Exotel best for?

Exotel is best for businesses that want to engage with customers through a range of channels such as voice, chat, and SMS.

Want to know how Exotel’s customers feel about their API?

From the reviews, it’s clear that Exotel has its good and bad sides. And the pricing? Let’s take a look.

Exotel pricing

Exotel offers several pricing plans with different features and pricing structures.

• The Dabbler Plan has a $200 flat rate, while the Believer Plan costs $500 annually.
• The Exotel Plan has a rental fee of $150 and a credit of $350, and
• SelectHub’s pricing starts at $75, and GetApp’s is $200.

Each plan has different features, such as the number of agents, credits, and channels. For more information on these pricing plans, contact Exotel’s sales team.

Moving on.

Infobip – global messaging platform

Infobip SMS API is a platform that allows sending SMS messages to your customers. The API works by integrating with your software systems. 

You must create an account and get your unique API key to use the service. After that, you can integrate Infobip SMS API into your application. It’s easy. Follow the API documentation and sample code they’ve provided.

Infobip key features 

• Global coverage: Infobip has a global network of over 1000 direct connections.
• Scalability: Infobip’s infrastructure can handle large volumes of SMS messages.
• Flexibility: Infobip offers a variety of APIs, tools, and resources.
• Intelligent routing: Infobip uses the shortest path possible to deliver your text message.
• Customisation: Infobip offers many customisation options, including sender IDs and delivery reports.
• Advanced reporting: Infobip provides detailed reporting and analytics tools.
• Personalisation: Infobip’s APIs let you personalise your SMS messages with dynamic content.

Pros of Infobip SMS API

• Single unified API: Infobip SMS API provides a single unified API to integrate existing business workflows and build efficient SMS campaigns.
• Global coverage: Infobip SMS API provides global coverage.
• Two-way messaging: Infobip SMS API enables users to engage in two-way communication with their customers.
• Personalisation: Users can personalise SMS messages to make them more relevant to their customers.
• Robust reporting: Infobip SMS API provides robust reporting.

Drawbacks of Infobip SMS API

• Cost: Infobip SMS API can be more expensive than other SMS API providers.
• Complexity: Infobip SMS API can be complex to set up and use, requiring technical expertise.
• Limited customisation: Infobip SMS API may not offer as much customization as other SMS API providers.
• Limited support: Infobip SMS API may not offer as much support as other SMS API providers.
• Limited features: Infobip SMS API may not offer as many features as other SMS API providers.

Here’s what customers are saying about Infobip.

Who’s Infobip best for?

Infobip is good for brands, companies, and organisations that need a cloud communication platform to connect with global customers. It offers innovative interfaces, easy onboarding, and transparent reporting.

Infobip pricing

Infobip’s pricing details aren’t publicly disclosed on their website.

However, note that Infobip does NOT offer a free trial. They offer conversation-based pricing on the WhatsApp Business Platform, with different rates depending on the conversation category. It also depends on the volume of messages you send and the destination country

To get an accurate estimate of the cost of using the Infobip SMS API, contact the Infobip sales team.

Plivo: flexible cloud communication

Plivio offers an easy way for you to upgrade your customer communications. 

The platform has a carrier network available in over 190 countries. Plus, messaging and voice call APIs and solutions for sales and support teams. 

Plivo API works by providing a set of REST APIs. The APIs allow you to send SMS and manage your customers’ phone numbers. You also get to check the delivery status of their messages. 

You can integrate the API with any application or website that supports API calls. And all you need is a few lines of code.

About ease of use, Plivo provides a user-friendly dashboard. It also comes with clear documentation that makes it simple to use.

Plivo key features

• Easy integration: Plivo’s SMS API is easy to integrate with your application. It doesn’t matter which programming language you use.
• Global coverage: Plivo’s SMS API lets you send and receive messages in over 200 countries. This means you can reach customers and users no matter where they are.
• Number pooling: Plivo’s SMS API lets you pool phone numbers. You can send messages from different numbers without worrying about carrier restrictions.
• Auto-scaling: Plivo’s SMS API can scale to handle high traffic volumes. You can send and receive large numbers of SMS without bothering about performance issues.
• Analytics and reporting: Plivo’s SMS API provides real-time analytics and reporting.  Track your campaigns and make data-driven decisions to improve your SMS strategy.
• Support for any character set:  Plivio SMS API has a GSM and Unicode character set support. So you can send messages in any language, including Japanese and Arabic.
• Message queueing: Send many SMS messages in a single API request with Plivio SMS API. They’d handle the message queueing for you.

Pros of Plivo SMS API

• Easy to use API: Plivo offers a user-friendly and well-documented API.
• Voice and text messaging: In addition to SMS, Plivo also provides voice messaging capabilities.
• SIP trunking: Plivo offers SIP trunking services, allowing businesses to connect their existing phone systems to the Plivo platform and leverage its features and capabilities.
• Great pricing: Plivo is known for its competitive pricing.
• Quick support: Plivo provides responsive customer support.

Drawbacks of Plivo SMS API

• Service reliability issues: Some users have reported occasional service reliability issues with Plivo, including messages not being delivered or delays in message delivery.
• Overcharging and refusal to issue refunds: There have been reports of Plivo overcharging customers and being unresponsive or unwilling to issue refunds for the overcharged amounts.
• Unknown status of some messages: In certain cases, users have experienced difficulties in determining the status of their messages, leading to uncertainty about whether the messages were successfully delivered.
• The status page is not reliable: The status page provided by Plivo, which is meant to provide real-time information about the service’s performance, has been reported to be unreliable and does not always reflect the actual status of the service.
• Service uptime issues: Some users have reported instances where the Plivo service was not consistently up and running, resulting in disruptions to their SMS messaging capabilities

Who’s Plivo best for?

Plivo is also suitable for businesses that want to implement 2FA using .NET.

Plivo pricing

Plivo offers pay-as-you-go pricing for its SMS API. Here is a summary of the pricing information gathered from the search results:

• SMS (per message): The pricing ranges from $0.0035/minute to $0.0055/minute.
• MMS (per message): The pricing ranges from $0.0160 to $0.0200.
• Phone Numbers: The pricing varies depending on the type of number. For 10-digit long codes, the monthly fee is $0.50/month, while toll-free numbers have a monthly fee of $1.00/month.

Textguru: affordable sms gateway API

TextGuru’s SMS API allows you to send SMS messages to your customers. The best part is that you can do this from your website or application.  

Before using the TextGuru SMS API, you must sign up for an account on their website. This will give you access to an API key, which you will need to authenticate your requests.

Choose an API endpoint. TextGuru offers several API endpoints that you can use to send and receive text messages. Depending on your use case, you can choose between their HTTP, SMTP, or SMPP API endpoints. 

Once you have your API key and select an endpoint, you can send messages. 

TextGuru key features

• Personalisation: TextGuru’s SMS API lets you send personalised messages to your customers. This increases engagement and makes your SMS campaigns effective.
• Advanced reporting and analytics: You get detailed insights into message delivery rates. This enables you to optimise your messaging campaigns and improve your ROI.
• SMS Verification API: With TextGuru’s SMS API, you can easily set up 2FA. This provides an extra layer of security to keep your customers safe.
• Automated replies: You can set up automated replies to incoming messages. With this, you can streamline your customer service and support efforts.
• Message scheduling:  You can schedule messages and send them later. This is useful if you operate in different time zones or have customers in other parts of the world.
• Easy integration: You can easily integrate the API with your existing software or application. You don’t need an expert to do it for you. 

Pros of Textguru SMS API

• TextGuru offers bulk SMS services in India, including OTP SMS, transactional SMS, bulk promotional SMS, and enterprise bulk SMS
• TextGuru has over a decade of experience in providing bulk SMS services to startups in India
• TextGuru’s SMS API is accessible to anyone who can create a website or make a simple HTTP request
• TextGuru offers an affiliate program that pays between $100 and $1500 per sale. However, you should conduct more research on the requirements needed before proceeding. Here’s why.

Drawbacks of Textguru SMS API

• Country limitations: It’s difficult (if not impossible) to register from locations apart from India
• Untrusted by review sites: Only one review exists about Textguru on the internet. So, apply caution as you experience the product firsthand.
• Unfriendly website: It lacks a good design.
• No option to signup for an account.

Who’s Textguru best for?

TextGuru is best for businesses that want to send bulk SMS messages and mobile advertising campaigns in India.

Textguru, like many SMS API providers, lacks open reviews online. As much as we seek to bring you relevant information, you’re under an obligation to conduct your own research before using their platform.

Let’s briefly review Textguru’s pricing and see whether it suits your budget.

Textguru pricing

TextGuru offers you these different bulk SMS packages:

• Bronze (₹0.10)
• Silver (₹0.12)
• Gold (₹0.14), and
• Diamond (₹0. 16)

All these plans come with varying features and prices, including additional fees.

TextGuru also charges a one-time setup fee for each API account. This fee covers setting up your account and integrating the API with your software.

Choosing the best bulk SMS provider in India

It’s been an exclusive journey as we’ve taken you through the best SMS APIs in india. In wrapping up this guide, let’s take another look and compare these bulk SMS providers.

SMS API Providers	Developer resources	Ease of integration	Pricing	Reliability	Customer support
SMSCountry	Advanced features	Easy	Affordable	High	Excellent
MSG91	Advanced features	Easy	Moderate	High	Good
Twilio	Advanced features	Easy	Expensive	High	Fair
Textlocal	Advanced features	Easy	Moderate	High	Good
Fast2SMS	Basic features	Easy	Affordable	High	Good
2Factor	Basic features	Easy	Affordable	High	Good
Exotel	Advanced features	Easy	Expensive	High	Good
Infobip	Advanced features	Easy	Expensive	High	Excellent
Plivo	Advanced features	Easy	Expensive	High	Excellent
TextGuru	Advanced features	Easy	Moderate	High	Good

Those are the 10 most powerful SMS APIs in India for your business. Each one offers unique features to help you meet your business needs.

Not yet sure which one to choose? Consult with our support team today and get the best deal for your business SMS plans.

SMSCountry’s SMS API keeps you connected to your customers anywhere, anytime

Great, you’ve made it to the end. Now you know the best SMS API providers and their key features.

SMSCountry provides an amazing SMS gateway API solution for your SMS needs. This includes 24/7 customer support to guide you through your journey.

To learn more about our SMS API services, contact our experts ASAP. You can also Schedule a free demo today to see how you can integrate SMSCountry SMS API with your website.

Frequently asked questions about best SMS APIs in India