20 Irresistible SMS Marketing Call-to-actions Examples That Get Clicks

Hey, business owner.

Are you struggling to create SMS call-to-actions (CTAs) that get the clicks you need? 

You’re not alone. Worry not, we’re here to help. 

In this article, we’re sharing 20 powerful and attention-grabbing SMS CTAs. 

You’ll also learn how to write and use these real-time call-to-action examples. 

These CTAs will boost your click rates and help you connect with your audience. By using these call-to-action examples, you can elevate your SMS  game.  

Ready to turn your SMS into conversion magnets? 

Let’s dive right in.

What are SMS marketing CTAs?

Let’s quickly look at SMS marketing, which would help us understand CTAs better. 

Think of SMS marketing as a friendly chat with your best buddy. But, instead of planning your next weekend, you’re reaching out to your customers and prospects. You’re telling them about that fantastic discount or a new product launch. 

Check out: 10 Creative Ways to Use SMS Discounts (+Discount Message Examples)

Let’s spice up this customer conversation with some CTAs. 

Imagine you’re hosting a game night, and you’re asking your friend to bring the pizza. That’s a call-to-action example – you’re asking your friend to do something. 

In the world of SMS marketing, a CTA works much the same way. It’s a part of your message that encourages your customer to do something, to take a specific action. 

A few call-to-action examples are: 

• Shop now to grab our weekend sale
• Visit our website for more details
• Call us to book your spot

More on this later.

So, when we blend SMS and CTA, we get a power-packed duo. 

Using SMS CTAs, you can connect with your customers as a regular chat but with the power to help your business grow. 

Sounds pretty cool, right? You don’t want to miss the next part. 

Why are CTAs so important in SMS marketing?

Picture this: You’re at a bustling market and see a stall selling what looks like tasty ice cream. You’re interested, but you’re not sure what flavour to get or how to order. 

What if the vendor calls out, “Try our best-selling chocolate fudge. Order here.” That makes things easier, right?

That’s exactly what a CTA does in your SMS marketing. It’s your way of guiding your customers and giving them a nudge in the right direction.

Using this analogy, let’s understand in detail why CTAs are so crucial in SMS marketing:

• Guiding the customer: Like the vendor, your CTA guides your customers. It tells them exactly what they should do next, removing any guesswork.
• Driving engagement: A text message without a CTA is like a conversation without a reply. It’s one-sided. A CTA encourages your customers to engage, respond, and take part in the conversation.
• Boosting conversions: A CTA is not about getting a response. It’s about getting the correct response. It’s about guiding your customer to an action that benefits your business.
• Analytics: By tracking your CTA metrics, you can measure the success of your SMS marketing. You’ll know what’s working, what’s not, and how to improve.

So, the humble CTA isn’t only a part of your SMS – it’s the heart of it. It’s the driving force that turns a simple message into a powerful marketing tool. 

Also learn: How to Use SMS to Increase Conversion and Get More Return Buyers For Your Online Business

Now that we’ve learned why CTAs are essential. Let’s look at 20 irresistible CTAs you should use. 

20 irresistible SMS marketing call-to-actions to try (with examples)

Let’s dive in.

SMS CTA #1: “Shop Now”

This classic CTA is as straightforward as it gets, and it’s effective. It’s like inviting your customers, saying, “Hey, we’ve got something amazing. Come and see it!”

1. Call-to-action examples

“Hello Sarah, Trendy Fashion just launched our summer collection! Be the first to explore the range. Shop Now!”

“Hi, Mike, TechWorld’s biggest sale of the year is here. Don’t miss out on the best tech deals. Shop Now!”

“Greetings Laura, FreshHome noticed you loved our bestselling cookware. We have limited stock left. Grab yours and Shop Now!”

2. What makes this CTA great? 

The “Shop Now” CTA is direct and creates a sense of urgency. It subtly plays on the psychology of FOMO (Fear of Missing Out). It also nudges your customers to act quickly to avoid missing a good deal or an exciting product.

3. How and when to use this CTA? 

This CTA works best when you want to announce a new product line or a big sale. 

4. Which business is this CTA for? 

This CTA is ideal for:

• Retail stores
• Online e-commerce platforms
• Tech stores
• Home decor brands

Any business that sells products directly to customers can leverage this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Shop now’ CTA:

• Identify the purpose: Decide why you’re using this CTA. Is it for a new product launch, a seasonal sale, or a low-stock alert?
• Personalise the message: Start with a personalised greeting. Use your customer’s name to make the message feel more personal.
• Create excitement: Mention the exciting news or offer you want to share.
• Introduce the CTA: Place the CTA where it’s easily noticeable and directly associated with the exciting news.
• Link it up: Add the direct link of the product, collection, or offer you’re promoting. This makes the shopping process seamless and fuss-free.

6. Mistakes to avoid when using this CTA 

Avoid being too repetitive with this CTA. It may lose its urgency and impact over time. Also, ensure that the link leads directly to the product or offer. This helps with a seamless shopping experience.

SMS CTA #2: “Learn More”

This CTA is excellent for providing more information about a product, service, or event. It’s not pushy, giving your customer control over their next step.

1. Call-to-action examples

“Hello John, EcoEnergy has a new solar power solution for homeowners. Interested? Learn More on our website.

“Hi Maria, HealthFirst now offers a comprehensive health plan for the entire family. Learn More about it today on our website.

“Hey Tom, Bookworms has a new book club. You might be interested. Learn More about this on our website.

2. What makes this CTA great? 

The “Learn More” CTA is inviting, not salesy and non-intrusive. It encourages your customer to take the next step without feeling pressured.

3. How and when to use this CTA

Use this call-to-action message when you want to introduce a new product or service or share detailed information that can’t fit in a single SMS.

4. Which business is this CTA for? 

This CTA is ideal for:

• Educational institutions
• Health insurance companies
• Bookstores

Any business that offers complex services could use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Learn more’ CTA:

• Identify the purpose: Are you sharing new, detailed information about a product/service or an educational resource?
• Personalise the message: Start with a personalised greeting to make the message more engaging.
• Introduce the information: Briefly introduce the information you want to share.
• Insert the CTA: Add the “Learn More” CTA towards the end, ensuring it’s linked to the detailed information you share.

6. Mistakes to avoid when using this CTA 

Ensure the link provided with the CTA directly links to the information you’re sharing. Do not make your customer hunt for the information.

SMS CTA #3: “Listen Now” (Podcast Call to Action Examples)

This SMS CTA is excellent for having your audience listen to your podcast, audiobook or any other material that would provide more information on your product/service. 

1. Call-to-action examples

“Hello Jane, our podcast ‘TechTalks’ just dropped a new episode on AI. Listen Now!“

“Hi, Sam, the latest episode of ‘Wellness Waves’ is out now. We’re discussing mental health. Listen Now on Spotify! 

“Hey, Alex, the ‘MoneyMatters’ podcast has a new episode on investment tips. Listen Now!”

2. What makes this CTA great? 

The “Listen Now” CTA creates a sense of immediacy and excitement. It’s direct, and it taps into the recipient’s curiosity.

3. How and when to use this CTA? 

This CTA is perfect for promoting new podcast episodes or radio shows. It encourages immediate engagement.

4. Which business is this CTA for? 

This CTA is ideal for:

• Podcast platforms
• Radio stations
• Educational platforms 

Any business that shares audio content can use this CTA. 

5. How to write this CTA

Follow these steps on how to write the ‘Listen now’ CTA:

• Identify the purpose: What’s the podcast episode about? What will the listener gain from it?
• Personalise the message: Start with a personalised greeting.
• Share the news: Tell the recipient about the new episode.
• Insert the CTA: Add the “Listen Now” CTA, and link it to the episode.

6. Mistakes to avoid when using this CTA 

Ensure the link directly leads to the specific episode you’re promoting, not to the general podcast page.

SMS CTA #4: “Book Now”

This CTA is designed to prompt immediate action. It’s straightforward and communicates a sense of urgency.

1. Call-to-action examples

“Hello, Lara, don’t miss out on our spa’s relaxing massage offer. Spaces are limited! Book Now!”

“Hi Mike, we have a few slots open for our weekend photography workshop. Interested? Book Now!”

“Hey Zoe, we’re offering limited-time free consultations at our dental clinic. Ensure your oral health. Book Now!”

2. What makes this CTA great? 

The “Book Now” CTA is direct and creates an urgency for your customer to act immediately. It is ideal for businesses that operate on appointments or reservations.

3. How and when to use this CTA? 

Use this CTA to prompt immediate action, like booking an appointment, a class, or a reservation.

4. Which business is this CTA for?

This CTA is ideal for:

• Hotels
• Salons
• Training centres
• Clinics

Any business that operates on an appointment basis can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Book now’ CTA:

• Identify the purpose: What action do you want your customer to take? Booking an appointment or a class?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Share the news or offer: Tell your customer about the offer or the opportunity.
• Insert the CTA: Add the “Book Now” CTA, encouraging your customer to take immediate action.

6. Mistakes to avoid when using this CTA 

Ensure the booking process is smooth and easy. Don’t make your customers navigate through a complicated process after they click on “Book Now”.

SMS CTA #4: “Subscribe Now”

This CTA is designed to encourage your customers to subscribe to your service or newsletter.

1. Call-to-action examples

“Hello Jane, be the first to receive our weekly newsletter with insider tips and exclusive discounts. Subscribe Now!”

“Hi Tom, join our podcast community and get notified whenever we release a new episode. Subscribe Now on Apple Podcast!”

“Hey Sam, get the latest updates and news about our products. Subscribe Now!”

2. What makes this CTA great? 

The “Subscribe Now” CTA effectively builds your customer base and keeps them informed about your business. It is ideal for businesses offering a service newsletter or sharing regular updates.

3. How and when to use this CTA? 

Use this CTA to encourage your customers to subscribe to your service, newsletter, or updates.

4. Which business is this CTA for?

This CTA is ideal for:

• Online stores
• Content creators
• Podcasts
• Blogs
• Newsletters

Any business that offers a regular service or updates can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Book now’ CTA:

• Identify the purpose: What is the service or updates you are offering?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Share the benefits: Tell your customer about the benefits of subscribing to your service or updates.
• Insert the CTA: Add the “Subscribe Now” CTA, encouraging your customer to act immediately.

6. Mistakes to avoid when using this CTA 

Don’t overwhelm your customer with too much information. Keep the message short and to the point. Also, ensure that the subscription process is simple and easy to follow.

SMS CTA #5: “Limited Time Offer”

This CTA is designed to build a sense of urgency and motivate your customers to take advantage of a limited-time offer.

1. Call-to-action examples

“Hello John, don’t miss out on our limited-time offer for 20% off on all products. Hurry, the offer ends soon!”

“Hi Sarah, our online courses are on sale for a limited time. Learn a new skill today and save 30%!”

“Hey Mike, we’re offering a special discount on our health insurance plans for a limited time. Secure your coverage now!”

2. What makes this CTA great? 

The “Limited Time Offer” CTA creates a sense of urgency and can be used to drive immediate sales. It’s ideal for businesses that want to create a sense of scarcity or exclusivity.

3. How and when to use this CTA? 

Use this CTA to create a sense of urgency and encourage your customers to take immediate action.

4. Which business is this CTA for?

This CTA is ideal for:

• E-commerce stores
• Restaurants
• Subscription services
• Service-based businesses with limited-time offers

Any business that wants to create a sense of scarcity or exclusivity can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Limited time offer’ CTA:

• Identify the offer: What is the limited-time offer you are promoting?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Create urgency: Communicate the urgency of the offer and encourage your customer to act fast.
• Highlight the offer: Share the details of the offer and the benefits.
• Insert the CTA: Add the “Limited Time Offer” CTA, encouraging your customer to act immediately.

6. Mistakes to avoid when using this CTA 

Don’t make the offer vague or unclear. Also, ensure that the offer is limited-time and unavailable all the time.

SMS CTA #6: “Get a Free Trial”

This CTA is designed to offer your customers a free trial of your product or service. It’s ideal for businesses that offer software, online tools, or subscription-based services.

1. Call-to-action examples

“Hello Jane, sign up for a 30-day free trial of our project management software today and see how it can help you stay organised and on track. Get started now!”

“Hi Ali, speak a new language in no time with a free trial of Multilinguo. Sign up today and try it out for yourself. Get a free trial now at www.multilingo.app”

“Hey Rachel, try our streaming service for free and enjoy unlimited access to your favourite shows and movies. Sign up now to get started with your free trial!”

2. What makes this CTA great?

The “Get a Free Trial” CTA allows your customers to try your product or service before committing to a purchase. It’s a low-risk way for them to test out what you offer and can lead to increased conversions.

3. How and when to use this CTA? 

Use this CTA to offer a risk-free way for your customers to try your product or service before committing to a purchase.

4. Which business is this CTA for?

This CTA is best for:

• Software companies
• Online tools
• Subscription-based services

Any business offering a free trial of their product or service can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Get a free trial’ CTA:

• Identify the offer: What is the free trial you are offering?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Highlight the benefits: Share the benefits of the free trial and how it can help your customer.
• Insert the CTA: Add the “Get a Free Trial” CTA, encouraging your customer to try your product or service.
• Provide instructions: Clearly explain how your customer can access the free trial.

6. Mistakes to avoid when using this CTA 

Don’t make the process of accessing the free trial complicated or difficult. Also, ensure that the free trial is actually helpful and provides value to your customer.

SMS CTA #7: “Claim Your Discount”

This CTA is designed to offer a discount to your customers. It’s ideal for businesses that want to encourage their customers to make a purchase or sign up for a service.

1. Call-to-action examples

“Hello, Emily. Claim your 10% discount on our latest collection of shoes by using the code DISCOUNT10. Hurry, the offer ends soon!”

“Hi Abdul, we’re offering a limited-time discount on our annual subscription. Claim your discount now by checking out our website.

“Hey Miriam, claim your exclusive discount on our health insurance plans. Protect yourself and your family at an affordable price.”

2. What makes this CTA great? 

The “Claim Your Discount” CTA is a powerful tool to incentivise your customers to purchase or sign up for a service. It creates a sense of urgency and encourages immediate action.

3. How and when to use this CTA? 

Use this CTA when you want to offer a discount to your customers and encourage them to make a purchase or sign up for a service.

4. Which business is this CTA for?

This CTA is best for:

• E-commerce stores
• Subscription-based services
• Insurance companies

Any business that wants to offer a discount to their customers can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Claim your discount’ CTA:

• Identify the discount: What is the discount you are offering?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Highlight the benefits: Share the benefits of the discount and how it can help your customer.
• Insert the CTA: Add the “Claim Your Discount” CTA, encouraging your customer to take advantage of the offer.
• Provide instructions: Clearly explain how your customer can claim the discount.

6. Mistakes to avoid when using this CTA 

Don’t make the process of claiming the discount complicated or difficult. Also, ensure that the discount is actually valuable and provides a benefit to your customer.

SMS CTA #8: “Join Now”

This CTA encourages your customers to join your community, program, or service. It’s ideal for businesses that offer membership-based services, online courses, or community-based programs.

1. Call-to-action examples

“Hello, Arshad; join our exclusive membership program today and get access to discounts, perks, and more. Join Now! By visiting our website.”

“Hi Mary, join our online fitness community and get access to daily workouts, expert guidance, and support. Join Now!”

“Hey Tom, join our language exchange program and practice speaking with native speakers worldwide. Join Now by filling out the form.”

2. What makes this CTA great

The “Join Now” CTA is direct and encourages your customers to become part of your community or program. It’s ideal for businesses that want to build a loyal customer base.

3. How and when to use this CTA? 

Use this CTA to encourage your customers to become part of your community or program. It’s especially useful for businesses that offer membership-based services, online courses, or community-based programs.

4. Which business is this CTA for?

This CTA is best for:

• Membership-based services
• Online courses
• Community-based programs

Any business that’s looking to build a loyal customer base can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Join now’ CTA:

• Identify the purpose: What community or program do you want your customer to join?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Highlight the benefits: Share the benefits of joining your community or program and how it can help your customers.
• Insert the CTA: Add the “Join Now” CTA, encouraging your customers to become part of your community or program.
• Provide instructions: Clearly explain how your customer can join your community or program.

6. Mistakes to avoid when using this CTA: 

Ensure that the process of joining your community or program is smooth and easy. A smooth and seamless transition from the CTA to your login page will significantly boost your conversion rate!

SMS CTA #9: “Order Now”

This CTA is designed to prompt your customers to place an order for your product or service. It’s ideal for businesses that offer physical or digital products.

1. Call-to-action examples

“Hello John, the latest edition of your favourite book is now available. Order Now on our website and get it delivered to your doorstep!”

“Hi Sulia, our limited-edition jewellery collection is selling out fast. Order Now and secure your piece before it’s gone!”

Also read : How to Track E-commerce And Logistics Orders And Deliveries From a Spreadsheet (+ How SMS Can Help You)

“Hey Alex, our new organic skincare line is now available for purchase. Order Now at our store  and enjoy healthy, glowing skin!”

2. What makes this CTA great? 

The “Order Now” CTA creates a sense of urgency and prompts your customers to take immediate action. It’s ideal for businesses with limited product or service stock.

3. How and when to use this CTA? 

Use this CTA when you want to prompt immediate action, like placing an order for a new product or service.

4. Which business is this CTA for?

This CTA is best for:

• Retail stores
• E-commerce websites
• Service-based businesses that offer products

Any business wanting to prompt customers to order their product or service can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Order now’ CTA:

• Identify the product or service: What product or service do you want your customer to order?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Share the news or offer: Tell your customer about the product or service and what makes it unique.
• Insert the CTA: Add the “Order Now” CTA, encouraging your customer to place an order for your product or service.
• Provide instructions: Clearly explain how your customer can place an order.

6. Mistakes to avoid when using this CTA 

Don’t make the process of ordering complicated or difficult. Also, ensure that the product or service you are offering is actually in stock and available for purchase.

SMS CTA #10: “Start Now”

This CTA is designed to prompt immediate action and get your customers started on a process. It’s ideal for businesses that offer online courses, tutorials, or guided programs.

1. Call-to-action examples

“Hello Eman, ready to start learning a new skill? Sign up for our online course today and start now!”

“Hi Alex, are you ready to get in shape? Join our 30-day fitness program and start now by signing up on our website.”

“Hey Jack, want to improve your productivity? Start now on our website with our productivity coaching program and see the results!”

2. What makes this CTA great? 

The “Start Now” CTA is direct and creates a sense of urgency for your customer to act immediately. It’s ideal for businesses that offer a step-by-step process, like online courses or guided programs.

3. How and when to use this CTA?

Use this CTA to prompt immediate action and get your customers started on a process, like an online course or a guided program.

4. Which business is this CTA for?

This CTA is best for:

• Online courses
• Tutorials
• Guided programs

Any business that wants to prompt immediate action and get their customers started on a process can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Start now’ CTA:

• Identify the purpose: What process do you want your customer to start?
• Personalise the message: Start with a personalised greeting to make your customer feel special.
• Share the news or offer: Tell your customers about the benefits of starting now and what they will gain from the process.
• Insert the CTA: Add the “Start Now” CTA, encouraging your customer to take immediate action.
• Provide instructions: Clearly explain how your customer can get started.

6. Mistakes to avoid when using this CTA 

Ensure that the process is easy to follow and that your customer can get started quickly after clicking the CTA. Also, make sure that the benefits of starting now are clear and compelling.

SMS CTA #11: “Book Your Spot”

This CTA is a call for action that prompts customers to secure their place or reservation for an event, class, or service. It indicates that the spots are limited and creates a sense of urgency.

1. Call-to-action examples

“Hi Alex, YogaZen classes are back in the studio! Limited spots available. Book Your Spot on our app now for this weekend’s rejuvenating session.”

“Hello Megan, Chef’s Table is hosting a special wine-tasting event this Friday. Don’t miss out. Book Your Spot now on our website.”

“Hey, Yahya, Super Auto Care offers a limited number of free car check-ups per day. Secure your place. Book Your Spot now on the website.”

2. What makes this CTA great?

The “Book Your Spot” CTA is compelling because it creates a sense of scarcity and urgency. It implies they might miss out if the customer doesn’t act soon.

3. How and when to use this CTA?

This CTA is perfect for promoting events, classes, services, or any situation with limited places or slots.

4. Which business is this CTA for?

This CTA is best for:

• Fitness studios
• Restaurants
• Auto services
• Event organisers
• Educational institutions

Any business that requires appointments or reservations can use this CTA effectively.

5. How to write this CTA

Follow these steps on how to write the ‘Book your spot’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you promoting a class, an event, or a limited service?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Announce the event or service: Clearly state what you’re promoting and why it’s exciting or beneficial.
• Introduce the CTA: Incorporate the “Book Your Spot” CTA to emphasise the limited availability.
• Add the booking link: Provide a direct link for the booking to make it easy for your customer to take action.

6. Mistakes to avoid when using this CTA

Avoid using this CTA if plenty of spots are available or there’s no real urgency. This could make your messages seem less credible over time. Also, ensure the booking link works correctly and leads to the correct page to avoid frustrating your customer.

SMS CTA #12: “Download Now”

This CTA encourages customers to download a resource, such as an ebook, an app, a podcast, a whitepaper, or a guide.

1. Call-to-action examples

“Hi James, our new fitness app is live! Achieve your health goals with personalised workouts at www.ifitnow.com!”

“Hello, Lisa, our free ebook on ‘Mastering Baking’ is out. Be a baking pro in no time. www.free-ebook.com”

“Hey David, want insider trading tips? Our new podcast episode has you covered. podcast.com”

2. What makes this CTA great?

The “Download Now” CTA is direct and creates a sense of instant gratification. It implies that customers will immediately gain access to something valuable.

3. How and when to use this CTA?

This CTA works best when you’re offering a digital product or resource for download.

4. Which business is this CTA for?

This CTA is best for:

• Digital product businesses
• Online education platforms
• App-based services

Any business that requires downloads or files can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Download now ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you promoting a new app, a digital product, or an educational resource?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Announce the product or resource: Clearly state what you’re offering for download and why it’s beneficial or valuable.
• Introduce the CTA: Incorporate the “Download Now” CTA in a way that emphasises the immediacy and value of the offer.
• Add the download link: Provide a direct link for the download to make it easy for your customer to take action.

6. Mistakes to avoid when using this CTA

Avoid using this CTA if there are technical issues or if the download process is complex. The download link should be correct and working to ensure a seamless customer experience.

SMS CTA #13: “Schedule a Viewing”

This CTA is one of the best among real estate call-to-action phrases. It is specifically designed to encourage potential buyers or renters to schedule a property viewing.

1. Call-to-action examples

“Hi, Alex. The charming 3-bedroom house in Green Park you liked is available for viewing. Visit irealtor.com to schedule a viewing to make it your home!”

“Hello Linda, our newly renovated office spaces Downtown are open for tours. Schedule a Viewing now to choose your perfect workspace on our website.”

“Hey, John, the luxury condo with the ocean view is still on the market. Don’t miss out, Schedule a Viewing now by calling us at 1800-247-890.”

2. What makes this CTA great?

The “Schedule a Viewing” CTA creates a sense of urgency and opportunity. It encourages prospective buyers or renters to take the next step towards securing a property.

3. How and when to use this CTA?

This CTA works best when you’re promoting available properties for sale or rent.

4. Which business is this CTA for?

This CTA is best for:

• Real estate agencies
• Property management companies 

Any business involved in property leasing or sales can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Schedule a viewing ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you promoting a property for sale or rent?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Announce the property: Clearly state what property you’re promoting and why it’s desirable.
• Introduce the CTA: Incorporate the “Schedule a Viewing” CTA in a way that encourages your customer to take immediate action.
• Add the scheduling link: Provide a direct link for scheduling the viewing to make it easy for your customer to take action.

6. Mistakes to avoid when using this CTA

Avoid using this CTA if the property is not ready for viewing. Ensure the viewing scheduling process is straightforward and the link is correct and working.

SMS CTA #14: “Get Started”

This CTA invites customers to begin a process or a journey with your product, service, or platform.

1. Call-to-action examples

“Hi Mara ready to level up your coding skills? Our Python course is just for you. Get started at www.codingskills.com”.

“Hello, Emily. Simplify your team’s project management with our new software. Get Started at www.xyz.com now and boost your productivity!”

“Hey Sam, your fitness journey awaits. Join our online training program, and get started at www.xyz.com on a healthier you!”

2. What makes this CTA great?

The “Get Started” CTA is inviting and action-oriented. It suggests the beginning of a journey, creating a sense of anticipation and excitement.

3. How and when to use this CTA?

This versatile CTA works well in various contexts, whether for a course, a service, a subscription or an app.

4. Which business is this CTA for?

This CTA is best for:

• Online courses
• Software platforms
• Subscription services

Any business that offers a process or journey can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Get started ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you inviting customers to begin a course, a service, or a journey?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Describe the journey: Clearly state what you’re offering and why it’s beneficial.
• Introduce the CTA: Incorporate the “Get Started” CTA in a way that emphasises the beginning of a valuable journey.
• Add the action link: Provide a direct link where customers can take action to start the journey.

6. Mistakes to avoid when using this CTA

Ensure that the process of getting started is straightforward and user-friendly. Avoid making false promises about the journey or process.

SMS CTA #15: “See More”

This CTA encourages customers to explore further, whether it’s more products, information, or options.

1. Call-to-action examples

“Hi Adam, our new collection of summer apparel is live. See More at aabc.com and find your style!”

“Hello Emma, just updated our blog with tips on healthy eating. See More at aabc.com to enhance your well-being!”

“Hey, Oliver, our photo gallery from the recent charity event is up. See More at aabc.com and relive the moments!”

2. What makes this CTA great?

The “See More” CTA is intriguing and sparks curiosity. It encourages customers to explore and engage more deeply with your brand or offerings.

3. How and when to use this CTA?

This CTA is excellent for promoting new collections, additional information, or various options.

4. Which business is this CTA for?

This CTA is best for:

• E-commerce platforms
• Blogs
• Event planners 

Any business that offers a variety of products, services, or information can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘See more ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you encouraging customers to explore more products, information, or options?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Announce the offering: Clearly state what you’re inviting customers to explore.
• Introduce the CTA: Incorporate the “See More” CTA in a way that creates curiosity and interest.
• Add the action link: Provide a direct link where customers can explore more. This might be a link to a new product collection, a blog post, or an event photo gallery.

6. Mistakes to avoid when using this CTA

Ensure the link leads to relevant and valuable content that meets your customer expectations. Avoid using this CTA if there’s not much to explore or the content is not well-curated.

SMS CTA #16: “Upgrade Now”

This CTA is aimed at customers who are already using your product or service, encouraging them to opt for a higher-tier package or a premium version with additional features.

1. Call-to-action examples

“Hi Natalie, enjoy ad-free music and unlimited skips with our premium plan. Upgrade now and enhance your listening experience!”

“Hello, Tom. Boost your team’s efficiency with our advanced project management tools. Upgrade now and unlock exclusive features!”

“Hey Amanda, get access to all our premium workout classes and nutrition plans. Upgrade now and elevate your fitness journey!”

2. What makes this CTA great?

The “Upgrade Now” CTA entices customers with the promise of an improved experience, additional features, or exclusive benefits.

3. How and when to use this CTA?

This CTA works best when targeting your existing customers who might be interested in upgrading to a premium plan or service.

4. Which business is this CTA for?

This CTA is best for:

• Subscription services
• Software platforms
• Educational institutions 

Any business that offers tiered plans or premium features can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Upgrade now ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you encouraging customers to upgrade to a premium plan or access additional features?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Highlight the benefits: Clearly state the exclusive benefits or features customers will gain from upgrading.
• Introduce the CTA: Incorporate the “Upgrade now” CTA in a way that emphasises the value of the premium offering.
• Add the action link: Provide a direct link where customers can upgrade their plan or service.

6. Mistakes to avoid when using this CTA

Avoid over-promising benefits or features. Ensure the upgrade process is seamless and the benefits are clear and tangible for your customers.

SMS CTA #17: “Use Promo Code”

This CTA is perfect for businesses running promotions. It encourages customers to purchase by offering a discount or special offer using a promo code.

1. Call-to-action examples

“Hi Alex, get 20% off your next meal order! Use Promo Code ‘FOOD20’ at checkout.”

“Hello Emma, enjoy a free month of our Premium Membership. Use Promo Code ‘FREE30’.”

“Hey Mark, save on your next workout gear. Use promo code ‘FITNESS15’ for a 15% discount on www.fitness.co.”

2. What makes this CTA great?

The “Use promo code” CTA creates an immediate incentive for your customers to make a purchase. It adds value to their shopping experience and encourages them to act quickly to avail of the discount or offer.

3. How and when to use this CTA?

This CTA is best used when you’re running a promotional campaign or want to encourage quick sales. It’s also a great way to track the effectiveness of different marketing campaigns by using unique promo codes for each.

4. Which business is this CTA for?

This CTA is best for:

• Restaurants
• E-commerce platforms
• Online memberships
• Fitness brands

Any business that uses promotional codes can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Use promo code ’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you offering a discount, a free trial, or a special offer?
• Personalise the message: Start with a personalised greeting using the customer’s name to make it more engaging.
• Introduce the offer: Clearly state the promotional offer and how much they can save or benefit.
• Introduce the CTA: Incorporate the “Use Promo Code” CTA and specify the code they need to use.
• Add the action link: Provide a direct link where customers can make the purchase and use the promo code.

6. Mistakes to avoid when using this CTA

Ensure that the promo code is valid and working correctly. Avoid overusing promotional offers, as they can devalue your products or services over time.

Also check: 6 Promotional SMS Marketing Mistakes to Avoid

SMS CTA #18: “Get Instant Access”

This CTA encourages your customers to take action and access a particular product or service immediately.

1. Call-to-action examples

“Hi Jack, now gain instant access to our e-books and audio courses library.”

“Hello, Sarah. Get access to our exclusive recipes and meal plans. Start cooking healthy today.”

“Hey David, join our online community and get instant access to expert advice and insights to boost your skills!”

2. What makes this CTA great?

The “Get Instant Access” CTA creates a sense of immediacy and exclusivity. It entices customers with the promise of instant gratification and instant access to a valuable product or service.

3. How and when to use this CTA?

This CTA works best when promoting exclusive content or services that offer immediate value. It’s also effective in creating a sense of exclusivity and urgency.

4. Which business is this CTA for?

This CTA is best for:

• Online courses
• E-learning platforms
• Exclusive communities

Any business that offers exclusive access can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Get instant access’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you offering exclusive access to a product or service?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Introduce the offer: Clearly state the exclusive content or service that customers will gain instant access to.
• Introduce the CTA: Incorporate the “Get Instant Access” CTA and emphasise the immediacy and exclusivity of the offer.
• Add the action link: Provide a direct link where customers can find instant access to your product or service.

6. Mistakes to avoid when using this CTA

Ensure that the product or service offered provides real value and justifies the sense of exclusivity and urgency created by the CTA. Avoid overusing this CTA and making it seem less exclusive over time.

SMS CTA #19: “Book a Demo”

This CTA is compelling for businesses that offer software or tech products and services. It encourages potential customers to book a demonstration to learn more about the product or service and how it works.

1. Call-to-action examples

“Hi Alex, see how our software can streamline your business operations. Book a Demo now!”

“Hello, Sarah. Learn how our app can help you achieve your fitness goals. Book a Demo now! and get started!”

“Hey John, see how our online platform can help you expand your business. Book a Demo now and get a customised demo!”

2. What makes this CTA great?

The “Book a Demo” CTA offers potential customers a personalised and informative experience. It allows them to learn about the product or service and see how it works before purchasing.

3. How and when to use this CTA?

This CTA works best for businesses that offer software, tech products, and services that require a demonstration to showcase their benefits. It’s also practical for building relationships and trust with potential customers.

4. Which business is this CTA for?

This CTA is best for:

• Software companies
• Tech startups
• Fitness and wellness brands 

Any business that offers products or services that require a demonstration can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Book a demo’ CTA:

• Identify the purpose: Determine why you’re using this CTA. Are you offering a product or service that requires a demo to showcase its features and benefits?
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Introduce the offer: Clearly state the product or service and how it benefits your customer.
• Introduce the CTA: Incorporate the “Book a Demo” CTA and emphasise the personalised and informative experience your customer will receive.
• Add the action link: Provide a direct link where customers can book a demo and see the product or service.

6. Mistakes to avoid when using this CTA

Ensure that the demo is available at a convenient time for your customer. Avoid making the demo too long or technical; instead, focus on showcasing the benefits and features of the product or service.

SMS CTA #20: “Find Out How”

This CTA is perfect for businesses that offer a product or service that can solve a particular problem or address a need. It encourages your potential customers to act and learn more about the offered product or service.

1. Call-to-action examples

“Hi Chris, are you struggling with productivity? Find out how our time management course can help you on www.timego.co.”

“Hello Lisa, are you tired of your dull hair? Find out how our hair care products can transform your hair! Visit our website today! 

“Hey John, are you struggling with weight loss? Find out how our fitness program can help you achieve your goals on our app.

2. What makes this CTA great?

The “Find Out How” CTA creates a sense of curiosity and encourages potential customers to take action and find out more about the offered product or service.

3. How and when to use this CTA?

This CTA works best for businesses that offer a product or service that can solve a particular problem or address a need. It creates a sense of curiosity and encourages potential customers to act and discover more.

4. Which business is this CTA for?

Any business that offers a product or service that can solve a particular problem or address a need can use this CTA.

5. How to write this CTA

Follow these steps on how to write the ‘Find out how’ CTA:

• Identify the problem: Determine what problem or need the offered product or service can solve or address.
• Personalise the message: Start with a personalised greeting using your customer’s name to make it more engaging.
• Introduce the offer: Clearly state the offered product or service and how it benefits your customer.
• Introduce the CTA: Incorporate the “Find Out How” CTA and encourage customers to act and learn more.
• Add the action link: Provide a direct link where customers can find out more about the offered product or service.

6. Mistakes to avoid when using this CTA

Avoid being too vague with the offered product or service. Communicate the benefits and how it can solve the problem or address the need. Also, ensure that the action link leads to a page that provides more information about the product or service.

How to write an SMS call to action?

Want to write effective SMS with great CTAs? Don’t worry, we got you. Follow these steps to create a compelling CTA to motivate your customers to buy from you:

• Use strong verbs: If possible, begin your CTA with a robust, actionable verb conveying the action. Examples of solid verbs include “Shop,” “Join,” “Subscribe,” “Learn,” “Claim,” “Get,” and “Book.”
• Add a promise: Follow up your verb with a promise or benefit your customer will receive. Be specific and clear about what they can expect. For example, “Get 50% off your first order” or “Join our VIP club for exclusive discounts and perks.”
• Position it right: Place your CTA where the reader has all the information they need to decide. If you’re promoting a product, provide details before the CTA.
• Make it obvious: Your CTA should be clear and easy to spot. Use bold or italicised text to enable it to stand out.
• Keep it brief: Keep your CTA short and to the point. Avoid using too much text and many CTAs that might confuse the reader.
• Make the request simple: Ensure that your request is simple. Avoid asking the reader to take too many steps or fill out lengthy forms. Keep it easy and quick to complete.

Remember, an SMS call to action encourages the reader to act immediately. With that in mind, let’s move to the next section.

How to make your SMS CTAs irresistible?

In the world of SMS marketing, creating irresistible CTAs is crucial. 

Why, you ask? 

Well, so that you can capture your audience’s attention and motivate them to take action. 

Following these best practices can make your SMS CTAs clear, concise, and compelling. 

Let’s explore these best practices in detail.

Clarity

To make your SMS CTAs irresistible, you must be clear about the action you want your users to take.  Specify the desired action, “Shop now” or “Subscribe today,”. By removing ambiguity, you help your customers understand exactly what you want.

Conciseness

The SMS character count is 160, so keeping your CTAs short and concise is essential. Focus on conveying your message in as few words as possible, ensuring the CTA is not too long. Use simple and direct language to maximise impact within the character limit.

Urgency

To create a sense of urgency, incorporate time-sensitive language in your CTAs. Phrases like “Limited time offer” or “Don’t miss out” convey a sense of urgency. This will motivate your customers to take immediate action. Emphasising the urgency creates a FOMO that compels users to act.

Scarcity

Inducing a sense of scarcity can make your SMS CTAs more enticing.  Phrases like “Limited stock ” or “Only 10 spots left” create a perception of scarcity. This increases the desire to take action before it’s too late.

FOMO (Fear of Missing Out)

Leveraging FOMO can boost the effectiveness of your CTAs. Use language that implies exclusivity. This includes “Be the first to know,” “Exclusive offer for our VIP customers,” or “Get insider access.” By making your customers feel like they’re part of an exclusive group, you tap into their FOMO. 

By incorporating these best practices, you can make your SMS CTAs irresistible. Remember these tips when you are writing your SMS CTAs. Let’s move to mistakes that you shouldn’t make.

What are the 5 common mistakes to avoid when creating SMS CTAs?

Here are the 5 common mistakes you should avoid when creating your SMS CTAs:

• Being too vague or unclear: Don’t confuse your call to action text. Be clear about what you want the person to do when they read your text.
• Using too many words: Keep it short and sweet. Don’t use too many words or make it too long. People have limited attention spans, and you want your message to be quick and easy to understand.
• Making it hard to follow: Your message should be easy to understand and follow. Tell people exactly what you want them to do, like “Click here” or “Text YES to join.”
• Forgetting to create urgency: Make people feel like they need to act now. Use words like “Limited time offer” or “Don’t miss out” to make them feel like they might miss something good if they don’t act quickly.
• Not showing the benefit: Tell people what they will get or why they should care. Let them know what’s in it for them, like “Save money” or “Get a free gift.”

Avoiding these mistakes will make your SMS CTAs clear, engaging, and easy for anyone to understand.

You don’t want to miss this next part. 

How can you measure the success of your SMS marketing CTAs?

Here are the metrics that you need to measure to understand the success of your SMS marketing CTAs:

• Click-through rate (CTR): CTR tells you how many people clicked on the link or did what you asked in the message. It shows how many people are interested in and engaged with your message.
• Conversion rate: The conversion rate tells you how many people bought something. It shows how many people took action and did what they wanted.
• Sales: Sales tells how many people bought something after seeing your message. It shows how many people bought from you.
• Response rate: The response rate shows how many people responded to or interacted with your SMS. It could be by replying, asking questions, or signing up. 
• Redemption rate: The redemption rate tells you how many people used the coupons or offers. It provides data on people that took advantage of what you offered.

By looking at these metrics, you can see how well your SMS works and make improvements if needed.

Supercharge your SMS marketing success with SMSCountry

Now that you have the CTAs and everything else from this guide, using them appropriately will do wonders for you.

But why stop there? If you’re looking for a reliable SMS platform, SMSCountry has got you covered. 

Want to see how it works? Schedule a free demo or sign up for free and witness the power of SMSCountry firsthand. 

FAQs

Can we add more than 1 CTA in SMS marketing campaigns?

Absolutely! Including multiple CTAs in your SMS marketing campaigns can provide options and cater to different customer preferences and actions.

Can SMS marketing CTAs be personalised?

Yes, indeed! Personalising SMS marketing CTAs can enhance customer engagement. Tailor your CTAs to individual recipients based on their preferences, behaviours, or previous interactions.

Can we use emojis in an SMS CTA?

Certainly! Emojis can add visual appeal and help convey emotions in SMS CTAs. They can make your message more engaging, but use them strategically to maintain professionalism and ensure compatibility across devices.

Is SMS incomplete without a CTA?

While not mandatory, including a clear call-to-action (CTA) in your SMS marketing message is highly recommended. A well-crafted CTA encourages recipients to take specific actions, boosting conversion rates and maximising the effectiveness of your campaign.