Are you tired of watching your freemium users windowshop?
Do you want your freemium users to upgrade to Premium? Then, you need effective SMS templates.
We’ll break down everything you need to know about SMS templates. We’ll also show you 10 effective SMS templates that strike a chord.
Use these templates and watch your freemium users reach for their wallets faster than a cheetah on its prey.
Ready? Let’s begin.
| “SMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.” – Nageswara Rao, Superintendent, GITAM University Learn more about how SMSCountry can help you delight and make your customers love your app with our fast and reliable SMS service. |
What is the freemium model?
We call it a “try before you buy” deal.
A freemium model is a pricing plan that hooks users to a free product version and then entices them to pay for an upgrade.
Smart move, right? Many brands are successful at this. One famous brand is the meditation app Headspace.
Headspace lets its users try out a few sessions for free. Then, it charges for access to the entire library.
Also, check out: 10 SaaS Customer Onboarding SMS Templates to Delight And Engage Your New Users
Likewise, the game “Among Us”. The game is free. However, soon enough, players will want to jazz up their characters. They’ll then have to pay for unique skins and hats.
That’s how freemium works. You can use it to convert your regular users into premium customers.
Talking about premium, what does this model mean?
Let’s find out.
A premium model is the best version of a product or service.
It’s like a VIP section that users can pay for. And in return, they get access to advanced features and benefits that freemium users don’t.
For example, Tinder Gold. It’s the premium version of the Tinder app.
| Use SMSCountry to send fast and personalized messages via SMS or WhatsApp. See how it works and schedule a quick demo or sign up. |
As a Tinder Gold user, you get benefits like unlimited swipes and see who likes you. You can even swipe in different locations.
Similarly, Grammarly Premium is like having your own personal editor.
It checks your grammar and suggests new words for you. It also integrates with apps like Microsoft Word and Google Docs.
Read: 4 Expert Ideas to Improve Customer Experience For Your SaaS Software Product
These features – for both products – are not available for freemium users. Premium models aren’t just fancy. They’re the beta package of any product.
So, how do you move your customers from freemium to premium with SMS?
Learn How to Activate Your Sleeping Users And Increase SaaS Retention With SMS
Here are 10 SMS templates to help you.
Note: You can also use these templates on WhatsApp.
| Looking for the best deals in the market when it comes to SMS? Check out our list of the best SMS service providers. See the best OTP SMS providers to delight your users. |
Let’s show you the 10 awesome SMS templates that’ll turn your freemium customers into premium ones.
1. The FOMO template
FOMO is the Fear Of Missing Out on a juicy deal. FOMO creates a sense of urgency that triggers your buyers to take action.
To use the FOMO SMS template, you must be concise and brief. And you must use powerful words to create a sense of urgency.
Template: “Hi [First Name], don’t miss out on our special offer. Upgrade to premium within [limited time frame] and enjoy [exclusive benefits].”
Example: “Hi Alex, don’t miss out on our special offer. Upgrade to premium within 24 hours and enjoy exclusive discounts on all our products.”
2. The personalised approach template
Do you want your customers to feel special? Then, personalise your message.
Ensure your message speaks to their specific needs and interests.
Use this template to show them that you care about their experience and want to offer them a customised plan.
Template: “Hi [First Name], we’ve got a personalised plan for you. Upgrade now to get all the features you need to [specific need].”
Example: “Hey Shruti, we’ve got a personalised plan for you. Upgrade now to get all the features you need to take your catering services to the next level.”
3. The exclusive content offer template
Give your customers a sneak peek of what they’d enjoy when they upgrade to your premium plan.
Use this template to showcase your exclusive content. It can incentivise them to make the switch.
Template: “Hi [First Name], join thousands of customers who upgraded to our premium plan for [benefit]. Upgrade now to take your experience to the next level!”
Example: “Hi Justin, join thousands of users who upgraded to our premium plan for lightning-fast upload speeds. Upgrade now to take your experience to the next level!”
4. The discount offer template
Everyone loves a good discount. Your customers are no exception.
So, offer them a special deal on your premium plan. Convince them that it’s worth the extra cost.
Use this template:
Template: “Hi [First Name], upgrade to our premium plan now and get a [Discount] discount! Don’t miss out on all the amazing features waiting for you.”
Example: “Hi Musa, upgrade to our premium plan now and get a 20% discount! Don’t miss out on all the amazing features waiting for you.”
5. The testimonial request template
Testimonies of another user are a powerful marketing tool.
There’s something extra about it that persuades an unconvinced user to either try out an offer or not.
So, take advantage of the testimonial request template.
Request a short testimonial from your satisfied customers. Then, use this testimonial to convince your freemium customers to upgrade.
A testimonial template like this will do:
Template: “Hi [First Name], how’s our freemium plan treating you? Share your experience with us. We’d love to hear your thoughts on how to improve our premium plan.”
Example: “Hi Sagar, how’s our freemium plan treating you? Share your experience with us. We’d love to hear your thoughts on how to improve our premium plan.”
6. The new feature announcement template
You must tickle your customers with new deals. Give them value for their money. Give them something outside of what they’re used to.
Use this template to announce your latest and greatest features. Ensure they’re aware it’s only exclusive to VIPs.
Then, invite them to enjoy these benefits as VIPs by subscribing to premium. They’ll gladly take the plunge and join your VIP club in no time.
Template: “Hey [First Name], get excited! We’ve added [new exclusive feature] to our premium plan. Upgrade now and enjoy [benefits].”
Example: “Hey Zara, get excited! We’ve added a free mentorship feature to our premium plan. Upgrade now and enjoy continued access to all our tools.”
7. The personal follow-up template
Of course, you can’t just sit around expecting your customers to take action. You must take the lead.
Shoot them a personalised message to follow up on their freemium plan subscription. Then, chat with them about their concerns.
Do your customers have any concerns or questions about upgrading to a premium plan? Resolve them.
Who knows, you might just convince them to take the plunge.
To lead the conversation, use this template:
Template: “Hi [First Name], how’re you enjoying your Freemium plan? We noticed you haven’t upgraded yet. Do you have doubts? Let’s chat and address any concerns you may have.”
Example: “Hi Davi, enjoying your Freemium plan? We noticed you haven’t upgraded yet. Do you have doubts? Let’s chat and address any concerns you may have.”
This template will work on your social media channels. Use it to remind your customers about the benefits of upgrading to a premium plan. Then, encourage them to share their experience and spread the word.
Try this template for excellent results:
Template: “Hey [First Name],checked out our premium plan yet? Upgrade now and enjoy [Benefits]. Share your experience and tag us on [social media channel]! #UpgradeNow”
Example: “Hey Raj, upgraded to our premium plan yet? Upgrade now and enjoy exclusive features. Share your experience on Instagram! #UpgradeNow”
9. The upgrade incentive template
As with every sales method, you must sweeten the deal when making a lucrative offer.
Offer your freemium customers a special incentive to upgrade to your premium plan. Create that sense of exclusivity. It’ll make them feel like they’re part of a VIP club.
Let’s get your customers excited using this template:
Template: “Hey [First Name]. As a valued freemium customer, enjoy [a special incentive] to upgrade to our premium plan. Get [incentive] when you upgrade today.”
Example: “Hey, Tre. As a valued freemium customer, enjoy amazing discounts when you upgrade to our premium plan. Get 50% off your first month when you upgrade today.”
10. The upgrade confirmation template
If you just recently gained new premium customers, then congratulations. Now, you want to retain them. Is that correct?
To do this, first use this template to confirm their subscription. Then, let them know that you appreciate their business.
And don’t hesitate to sprinkle in some gratitude for their upgrade. It’ll warm their hearts and make them feel special.
Also read: What is Two-Factor Authentication (2FA): Everything You Need to Know
Who knows, they may leave you a glowing review. Or recommend you to their friends.
Template: “Hi [First Name], thanks for upgrading to our premium plan! Get ready to enjoy [benefits]. Let us know if you have any questions.”
Example: “Hi Mohammed, thanks for upgrading our Multi Access plan! Get ready to enjoy unlimited access to all our tools. Let us know if you have any questions.”
Steal these killer templates and transform your freemium users to premium. You can alter them to satisfy your needs.
That said, how do you make your templates work like charms? Read along. Let’s show you how.
Now, you’ve got your templates ready for use. But, you must ensure your templates achieve the desired goal.
Follow these eight best practices. They’ll help you convert freemium users to premium through SMS:
- Segment your audience based on user behaviour
- Use personalised messaging to make your customers feel valued
- Keep it short and sweet – stick to the 160-character limit
- Include a clear call to action to encourage conversion
- Experiment to find the sweet spot
- Apply urgency and scarcity to create a sense of FOMO
- A/B test your messages to see what resonates best with your audience
- Analyse your results and regulate your strategy accordingly
Watch your revenue soar with SMS and WhatsApp messaging
You now have potent templates to convert your freemium users to premium.
But now, you need a reliable SMS service provider to send targeted and timely SMS and boost your revenue.
You need SMSCountry.
With SMSCountry, you’ll gain the following:
- Direct-to-carrier connections across the world
- Speedy SMS delivery
- Developer-friendly API for easy integration
- No-brainer online platform for managing SMS campaigns, and
- Secure and intelligent routing for maximum deliverability
So, boost your revenue with SMSCountry’s fast API, plugin or online platform. Don’t miss this fantastic opportunity. Sign up for free today or request a demo.
If you’d prefer to use WhatsApp, we’ve got you covered. See how our WhatsApp solution or API can help you push freemium users to premium customers.
You can track click-through rates, conversion rates, and customer engagement rates. They’ll show you the effectiveness of your SMS campaigns.
As often as you like. But be warned: if you send too many, your customers might throw their phones out the window.
Q. Can SMS templates be personalised for individual customers?
Of course. SMS templates can be personalised. You can use variables like the customer’s name, past purchase history, and other relevant information.
SMS can be effective, but the 160-character limit can pose a problem. However, it’ll help you avoid spamming customers. Additionally, you might have too many customers signing up for premium plans and won’t know what to do with all that money. If you want to use more words, then you can use WhatsApp.
