If you run an e-commerce business, you know how crucial it is to attract and keep new customers happy.
That’s where e-commerce lead generation comes in.
How do you bring more people to your site and make them loyal customers?
How can you generate e-commerce leads for my e-commerce website”?
Don’t worry. You’d find your answers right here.
This article explains some e-commerce lead-generation tips and hacks straight from experts.
What is e-commerce lead generation?
E-commerce lead generation is finding and attracting potential customers for your online business. The goal is simple: get them interested in what you’re selling.
Next step? Convince them to become paying customers.
Let’s get into the interesting part.
6 expert e-commerce lead generation ideas that’ll grow your business in 2023
If you’re managing an e-commerce business, you need a plan to attract new customers and keep them happy.
Experts have developed some excellent e-commerce lead-generation tips for 2023.
You sure don’t want to miss any of them.
1. Referral marketing
Gaetano Caruana, the founder of EarlyParrot.com, has one e-commerce lead generation strategy.
“Referral marketing empowers your existing audience to refer their friends, colleagues, and family members to buy off your store in exchange for a reward.”
Gaetano says it’s easier to believe friends’ and family’s recommendations.
Why?
Because you can always trust the words of a natural person over an advert.
Depending on what you want, there are different ways to use referral marketing in your business.
You may reward the person that has done the referring. Or, both the referrer and the referee get a reward.
Offer a referral bonus or discount.
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2. Social media advertising
Muntaha Murad, Founder and CEO at Wix Patriots, shares an idea.
“Run targeted advertising campaigns on social media platforms like Facebook, Twitter, or Instagram. This way, you reach potential customers and drive them to landing pages. From your website, you can collect their contact information.”
This is one popular lead generation hack for e-commerce brands.
Use social media to connect with your audience. Platforms like Facebook, Instagram, and Twitter are great for engaging with potential customers.
But this is where people run into trouble. The trick is understanding your target audience and what they want.
Your content should be high-quality, whether photos, videos, or blog posts. They must be relevant to your audience. To create an engaging and eye-catching video you must try free AI video editor.
Use eye-catching visuals, clever captions, and hashtags to make your posts stand out.
Post regularly, build brand awareness and respond to comments and messages. Social media is all about building relationships.
Consider running social media adverts to reach a wider audience.
This is one of the best ways to increase leads.
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Use LinkedIn
Don’t underestimate the power of LinkedIn in your quest for lead-generation ideas.
Joe Apfelbaum, CEO of Ajax Union, shares some tips.
“LinkedIn is a powerful tool for creating and sharing valuable content with your network. 900 million people. That is how powerful.”
The B2B marketing expert explains that most e-commerce vendors make big mistakes. They focus on other social media platforms and overlook LinkedIn.
Don’t take LinkedIn for granted in terms of marketing capabilities.
“When creating content on LinkedIn, keeping your audience in mind is important. Who are you trying to reach? What are their pain points and interests?”
Here’s how to increase leads:
- Like any other marketing platform, tailor your message to suit your audience.
- Share valuable content with your LinkedIn audience to increase your e-commerce leads.
- Create posts that resonate with your audience’s pain points. Encourage them to engage with your content. Establish yourself as a reputable authority on specific topics.
Search engine optimisation
This is one e-commerce lead generation tip you might miss out on.
Do you want more people to find your e-commerce site? If this is what you want, get smart with search engine optimisation (SEO).
SEO improves your website’s content, keywords, meta descriptions, and other technical factors.
Here’s what Muntaha Murad, Founder and CEO at Wix Patriots says.
“Optimise your website for search engines to improve visibility. Drive organic traffic to your site by adding keywords to your content. Improve your website’s structure, and get backlinks from other websites.”
You must organise your website in a way that Google likes.
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All these can help your website show up higher in search results. And you’d get more clicks from people looking for what you’re selling.
Feature homepage discounts
Olivia A Reid, an e-commerce consultant, shares an experience.
“When some new visitors come to my e-commerce site, the biggest priority is to make them stay for as long as possible. Then, I can convince them to create an account”
Once your customers visit your website, you want them to see that your services are superior.
One of the great ways to keep customers happy is by offering them freebies.
With discounts and offers, you can generate leads for your e-commerce website.
Reid also says, “I add the best-discounted products on the store on the Homepage. This way, it’s always more attractive than any other competitor store.”
Right from your homepage, show your customers what they can enjoy from your store.
They will likely buy something if they spend enough time browsing your website.
SMS marketing
SMS is an effective e-commerce lead-generation strategy. With personalised text messages, you engage with your customers more directly.
And, of course, direct communication encourages them to take action.
Charmaine Barrozo, an SMS marketing expert, thinks SMS is vital to e-commerce lead generation.
“SMS marketing is an effective way to drive sales and increase revenue. Especially when combined with email marketing.”
“This channel allows brands to send targeted, personalised messages to the customer’s phone. In effect, it encourages customers to make a purchase.”
Let’s break this down for you.
What do you want your customers to do? Want them to sign up for a newsletter?
Do you want them to buy something? Or refer your business to others?
To get your customers to take action, use SMS to send automated messages, like order confirmations and shipping updates.
SMS persists as a powerful addition to other lead-generation strategies when done right.
Boost your e-commerce lead generation with SMSCountry
Here’s the bottom line.
Know your audience well to choose the best ways to reach them. If you do it right, you’ll build a strong base of loyal customers who keep returning to you.
If you’re looking to improve your e-commerce lead generation, SMSCountry can help.
With SMSCountry’s all-in-one platform, you can send fast OTPs, security alerts, updates and transactional messages that will have your customers falling in love with your brand.
In addition to that, you can launch SMS marketing campaigns to sell more of your products.
The platform is designed with security and reliability in mind. You don’t have to worry about your messages reaching your customers.
Use SMSCountry today and take your messaging to the next level.
Sign up for free and schedule a free demo to start with SMSCountry.
