How to use SMS

SMS in E-Commerce: 6 Reasons Why SMS is the Future of E-Commerce Communication

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Is SMS marketing still cool in 2023? 

Well, here is the truth, SMS marketing is still super important for e-commerce businesses.

With everyone always on their phones, SMS is an effective way to connect with customers. 

In this article, we’ll discuss why SMS is the future of e-commerce marketing. We’ll support this claim with six solid reasons to believe it. 

So, sit back and prepare to learn how SMS can help you grow your business.

6 reasons SMS is the future of e-commerce

Below are six reasons why SMS is the future of e-commerce.

1. SMS is the fastest marketing channel

SMS in E-Commerce | Image is showing reasons why SMS is the fastest marketing channel

SMS messages are small and don’t take up much bandwidth or processing power. 

That means you can send and receive them instantly, even in places with bad reception.

Now, how does this benefit e-commerce? Well, think about it. If you’re running an online store, you want to communicate with your customers quickly. 

You might need to confirm an order or reply to a customer’s question about a product. And the faster you can do that, the happier your customers will be.

That’s where SMS comes in. It is fast, easy and convenient. By sending text messages to your customers, you can give them the information they need in real time. 

They don’t have to wait for an email or log on to your website to check their order status. 

7 Outstanding Benefits of Bulk SMS for Retail Marketing and eCommerce Businesses

Plus, since most people are always with their phones, they’re more likely to see your SMS right away.

After all, it takes only a few seconds to send and receive an SMS message. Let’s see what else SMS has to offer.

2. SMS gets more attention than other channels 

SMS in E-Commerce | Pie chart showing the ratio of SMS users population.

We are more likely to read and respond to SMS text messages faster than messages from other channels. 

This is because most of us always keep our phones with us. We check our messages as soon as we receive them.

So, how does this benefit e-commerce businesses? 

Well, it means that SMS is a  highly effective marketing tool.

You can send targeted SMS messages to customers to promote your products or services with a higher chance of getting noticed. 

Since people read SMS messages on arrival, you can get quick results from your campaigns.

SMSCountry provides all you need to delight your customers with fast and secure OTP and transactional SMS. At the best price

Unlike emails, SMS helps you engage your customers in real-time. 

For example, you can send SMS to confirm orders or alert customers of sales and promotions because they are more likely to read these messages right away.

Also read:Increase Your Revenue With These Powerful eCommerce SMS Templates

According to a study by Velocify, SMS messages have a response rate of 45%, and email has 6%.

So, customers will more likely act after receiving an SMS than an email. That leads us to the next point.

3. SMS allows for two-way communication

The 2-way SMS feature allows you to chat with your customers. This means that customers can reply to your messages.

Two-way texting helps you build relationships with your customers.

So, how does this benefit your e-commerce business? 

Well, you can provide personalised services to your customers. With SMS, you can add a more personal touch to your communication.

You can also get insights and feedback from your customers using SMS surveys. 

With this, you can get valuable information and improve your products or services.

A study by Harris Poll found that 64% of consumers prefer SMS communication over voice or email.

Let’s see another beautiful thing about SMS.

4. SMS automates sales and support 

Automation can save you time and resources. You can automatically send messages to customers based on triggers. 

For example, a customer orders a product or makes an inquiry. You can send them pre-written or automated responses.

This can free up time for you to focus on other tasks. 

Some examples of SMS automation in e-commerce are order confirmation and abandoned cart reminders. 

Customers can receive an automated message when they buy something on your site. This message confirms their order and provides estimated delivery dates. 

You can send automated messages with tracking information as you process and ship the order. 

And, let’s say the customer abandons their cart before buying. You can send an automated message to remind them of the items in their cart.

According to a Salesforce study, businesses that automate their SMS campaigns see a 14.5% increase in sales. 

Also, businesses that automate their customer service processes see a 15% cost reduction.

That’s not all. There is more.

5. SMS offers more bang for your buck 

Why is SMS such an excellent way to spend your marketing budget? For one, it’s cheap. SMS is much more affordable than other types of advertising, like TV or radio ads. 

And even though it’s cheap, it still works well. In fact, according to LearnHub, SMS messages have a higher open rate than emails or social media posts. That means more people are actually seeing the messages that companies send out. This is great news for e-commerce businesses in particular. 

When running an online store, standing out from the competition can be hard. But with SMS, you can send targeted messages directly to your customers’ phones. 

You can let them know about new products and special deals or even remind them that their cart is waiting for them.

According to a study by CrossRiver, an average reader pays attention for only 8 seconds. This makes SMS the best way to send information to your customers.

When you send an SMS message, your customers are more likely to read and reply. This leads us to the final point that makes SMS the future of e-commerce.

6. SMS offers more engagement than any other marketing channel

Unlike email or social media, which can often get lost in a crowded inbox or newsfeed. SMS provides direct communication between your company and your customers. 

The recipient almost always reads a text message within minutes of receiving it.

This means that you can communicate with your customers quickly and without stress. And since text messages are short and to the point, customers are more likely to read and engage with them.

For your e-commerce business, this is a huge benefit. 

By using SMS marketing, you can drive more traffic to your website and increase sales.

Plus, since text messages are so personal and immediate, they help create a sense of urgency.

And on top of that, people read 90% of text messages within the first three minutes of getting it.

That’s why SMS offers more engagement than any other marketing channel.

As you have seen, SMS is still amazing and is the future of e-commerce. But which bulk SMS  service provider should you use?

Boost your engagement and sales with SMSCountry bulk SMS

SMS is fast, engaging and more efficient than other marketing channels.

Now, it’s time to make the most of it.

Choose a reliable bulk SMS platform that’ll cater to your e-commerce needs. 

Send transactional and promotional SMSes to your customers with SMSCountry.

Create targeted and engaging SMS campaigns that get results with our expert support. 

Schedule a free demo today to learn more about SMSCountry bulk SMS.  

Or sign up for free and start sending SMS messages to your customers immediately.

Anuoluwa Author | SMSCountry

Anuoluwa Soneye understands the world of technology and hospitality like a part of his arm. He brings this experience to work in creating content around SaaS tools, cybersecurity, communication tech for you. He not only writes based on his experience and online research, he also reaches out to experts in the field to gather ideas that you'd find very useful.

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