E-commerce is a gigantic $5.5 trillion industry riding on the back of three letters – SMS. But only a few businesses with the right eCommerce SMS templates get the most profit.
Imagine texting your customers throughout their shopping experience, only to lose those customers to your competitors.
What went wrong?
It’s either you’re sending the wrong SMS or your texts were not delivered. But this article will help you eliminate both problems.
These eCommerce SMS templates will help you reach new customers and retain them. We also included some best practices to help you get the best SMS marketing results.
| Learn more about how SMSCountry can help you sell more and make your customers love you with our e-commerce SMS service. Get started or schedule a demo to see how it works. |
Useful E-commerce SMS Templates
The three main use cases for every business that communicates with SMS are Promotional, Transactional, and OTP Service.
To make the most of the messages you send to your e-commerce customers, you need an SMS solution provider that is reliable, fast and fitted for your kind of business.
| Learn more about the best SMS service provider for e-commerce businesses. |
Below, we have provided free eCommerce SMS templates and examples for the common industry use cases.
Promotional e-commerce SMS templates
These are eCommerce text messages that you can send to people who are not yet customers of your business.
Here are some examples of eCommerce promotional SMS templates that you can use:
Promote your e-commerce website to non-customers SMS template
Get new website signups with these text messages. Everyone loves a juicy discount, and a promo SMS is the best way to go. See the promotional e-commerce SMS template below.
SMS template: Enjoy crazy discounts of up to 75% on your next shopping when you do it on {Shop_Name}. Just click on the link: {Shop_Link} and start shopping.
Sample text: Enjoy crazy discounts of up to 75% on your next shopping when you do it on Jumbo Shop. Just click on the link: https://jumboshop.com and start shopping.
Promote your “Buy now pay later” service to non-customers e-commerce SMS template
This is another example of a promotional text message that can get you new customers. Check out the free e-commerce SMS template below.
SMS template: Get your game on with the latest gadgets on {Shop_Name}! Order and spread the payment over 12 months. Go to {Shop_Link} Now!
Sample text: Get your game on with the latest gadgets on Giga Gadgets! Order and spread the payment over 12 months. Go to https://gigagadgets.co Now!
Promo e-commerce text message template
Do you have a hot promo going on? Use this promotional e-commerce SMS template to write promo text messages to alert your customers.
SMS template: Black Friday Special! For being loyal, [business name] is offering you a chance to spin and win amazing gifts. Click the link [link] to spin.
Sample text: Black Friday Special! For being loyal, Infinity is offering you a chance to spin and win amazing gifts. Click the link infinix.com/bf to spin.
Find more Black Friday and Cyber Monday Messaging Templates.
New collection e-commerce SMS template
Alert your customers about new collections as they arrive. Make your customers feel like they have exclusive access to new collections with this e-commerce promotional SMS template:
SMS template: Grab it while it’s hot! Our spring collection just dropped, and we’re sure you’ll love it. Visit {Store_Link} to grab some deals before it’s gone!
Sample Text: Grab it while it’s hot! Our spring collection just dropped, and we’re sure you’ll love it. Visit https://wearsplanet.co/newin to grab some deals before it’s gone!
Sale discounts e-commerce SMS template
Maybe you are running a clearance sale that you want your customers to take advantage of. This is the SMS template for you to use. You can customise it with your own details.
SMS template: Hi {First_Name}! Save 30% on all new arrivals at {Store_Name} with code ARRIVAL22: {Store_Link}
Sample text: Hi Jane! Save 30% on all new arrivals at Wears Planet with code ARRIVAL22: https://wearsplanet.co
Transactional/service implicit e-commerce SMS templates
These types of messages do not require explicit permission because they are not promotional in nature. They are messages triggered by a customer’s action or existing relationship with your company, like completing a purchase, making a payment, trying to log in and needing an OTP, etc.
| See the best OTP service providers to secure your e-commerce shoppers. |
Below are some examples of these e-commerce SMS templates.
Loyalty program e-commerce SMS template
Let your customers know about your loyalty program with this super easy e-commerce SMS template.
SMS template: Hi {First_Name}! Join our customer loyalty program to earn points and receive exclusive deals at {Store_Name}: {Loyalty_Program_Link}
Sample text: Hi John! Join our customer loyalty program to earn points and receive exclusive deals at Wears Planet: https://wearsplanet.co/loyal
New arrival e-commerce SMS template
Here’s another SMS to inform your customers about a product restock. Use this e-commerce text messaging template to keep your customers updated:
SMS template: New arrivals just for you, {First Name}. Get ready to shop our newest arrivals this weekend. Visit {Web_Link}.
Sample text: New arrivals just for you, Sandy. Get ready to shop our newest arrivals this weekend. Visit https://wearsplanet.co/newarrivals
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Birthday wishes e-commerce SMS template
Give your brand a human feel by remembering the special days of your customers. Send them happy wishes and add a special gift for them. This is one of the ways to build brand loyalty. Use this e-commerce SMS template:
SMS template: Happy birthday, {First_Name}! Celebrate with a special 25% birthday discount. Use the code BDAY at checkout, valid for 14 days: {Store_Link}
Sample text: Happy birthday, Sunil! Celebrate with a special 25% birthday discount. Use the code BDAY at checkout, valid for 14 days: https://wearsplanet.co
Order confirmation e-commerce SMS template
Do not leave your customers wondering if their order has been confirmed or not. Send them a message to inform them. You can use the e-commerce text template below.
SMS template: {Store_Name}: Hi {First_Name}, thank you for your order! View details and more: {Order_Status}
Sample text: Wears Planet: Hi Jamila, thank you for your order! View details and more: https://wearsplanet.co/orders
Confirm a shipped order e-commerce SMS template
Put a smile on your customers’ faces. Let them know when their order ships so that they can expect it. Use the free e-commerce SMS template below.
SMS Template: Hi {first_name}. Yay! Your order has shipped. Keep track of your delivery here: {Tracking_link}
Sample text: Hi Jamila. Yay! Your order has shipped. Keep track of your delivery here: https://wearsplanet.co/track-order.
Order delivery e-commerce SMS template
Let your customers know when their items have arrived at their preferred location with a simple SMS. Here’s an e-commerce SMS template that you can use:
SMS template: Hi {First_Name}, your order has been delivered! You can view your order here: {Tracking_Link}
Sample text: Hi Shruti, your order has been delivered! You can view your order here: https://wearsplanet.co/track-order
Customer service e-commerce SMS template
Send SMS confirmations to your customers after they contact your customer service. The message could be a response to their complaint or an automated response assuring them that your team has received their complaint/query.
You can also send customer service SMS to rate the quality of your customer’s transaction.
Here are brilliant e-commerce text message templates:
SMS template: Hi {First Name}, thank you for buying from us. We hope you’re happy with your order. Please visit {Web_Link} to give us a quick review. It means a lot to us.
Sample text: Hi James, thanks for buying from us. We hope you’re happy with your order. Please visit wearplanet.com/feedback to give us a quick review. It means a lot to us.
SMS template: Dear {First Name}, our team has logged your complaint. Your reference number is {number}. We’ll be in touch within 24 hours. Thanks for trusting [business name].
Sample text: Dear James, our team has logged your complaint. Your reference number is 12345678. We’d be in touch with you within 24 hours. Thanks for trusting Wears planet.
E-commerce SMS copy best practices
You need multiple eCommerce text message templates to give your customers an excellent experience. But more importantly, you need to know the SMS best practices to employ. These will help you create amazing messages for any use case.
- Don’t leave two or more spaces between two words.
- Always spell your words out in full.
- Before sending that text, make sure the message is S.M.A.R.T (Specific, Measurable, Actionable, Relevant, and Timely).
- You can use any special characters in your text except “< >” symbols.
- Please note that the variable format {#var#} is case-sensitive.
- Personalise your messages as much as possible.
- Do not fill up more than 40% of your message with variables.
- You must include variables in Transactional and Service category messages.
- Messages in the promotional category can be without variables if you choose to.
- You must represent values like amount, date, a/c no, merchant names, OTP, codes, URL, customer names, card type, etc., with variables.
- A single SMS has a character limit of 160 characters. Try to stay within this limit for each message. But if you do go beyond the limit, your message will count as two or more SMS.
- Remember that each variable can consist of up to 30 characters.
- Comply with the industry SMS regulations by including the necessary disclaimers. Such as your frequency of texting (e.g., you may receive up to 4msgs/month.), Msg & Data rates may apply, link to terms & conditions, privacy policy, how to unsubscribe (Reply CANCEL to end or HELP for help).
See more promotional SMS best practices to boost sales and revenue
Use these e-commerce SMS templates with SMSCountry for the best results
Are you curious to know more about the best bulk SMS providers? See the best bulk SMS providers and the best OTP SMS providers.
Learn more about how SMSCountry can help you sell more and make your customers love you with our e-commerce SMS service.
