With Black Friday and Cyber Monday just around the corner, it’s time to make the most of SMS to boost your sales.
You’re not the only one waiting to cash in big this time of the year.
Your competitors will try snatching customers from you.
But don’t worry.
Whether you want to announce a limited-time flash sale or send reminders to create a sense of urgency, all you need is the right SMS message.
In this blog, we share the perfect SMS message templates for different Black Friday scenarios.
You can also use these BFCM messages on WhatsApp and other social media.
Just copy, paste, and customise them, and watch the magic unfold.
Also, check out 101 Perfect Christmas and New Year Messages.
Top 101+ Black Friday and Cyber Monday SMS messages to sell more
You don’t have to write SMS messages from scratch.
You copy and use our ready-to-use templates and message samples.
Here’s all you need to do:
- Replace the placeholders {Name}, {Product}, {Price}, or {Discount} with your own information
- Adjust the tone and style to match your brand voice. If necessary.
- Ensure that each message is within 160 characters. That’s the standard length of an SMS.
Here are Black Friday and Cyber Monday (BFCM) message templates for different categories.
| “SMSCountry offers a simple and user-friendly UI/UX, with a dynamic dashboard that provides information in the most accessible format. We use SMS to share critical information with our customers, from sending discounts to updates on our shop. After finding SMSCountry via web search 7 years ago, we never stopped using it.” – Ambrish Kumar Dixit, from Atul Jewellers Use SMSCountry to send fast and personalized messages to sell more this Black Friday via SMS or WhatsApp. See how it works and schedule a quick demo or sign up. |
Tease your customers with these Black Friday messages and Cyber Monday.
They create hype and curiosity for your upcoming sales.
Message #1: {Name}, are you ready for the biggest sale of the year? Black Friday and Cyber Monday are coming soon, and we have some amazing deals for you. Stay tuned for more details.
Message #2: Shh…{Name}, we have a secret. Black Friday and Cyber Monday sales start early. Don’t miss this! Keep an eye on your inbox for an invite to a sweet deal.
Message #3: {Name}, get ready for epic news. Get up to 70% off everything on Black Friday and Cyber Monday. Hurry, deals are limited. Are you in?
Message #4: Get up to 70% off everything on Cyber Monday! Hurry, deals are limited. Are you in? [SiteName]
Message #5: Get ready for epic news on Cyber Monday! Don’t miss out on our amazing deals. Stay tuned for more details. [SiteName]
2. VIP deals
Special offers and discounts mean a lot to your customers, as they feel valued and appreciated.
Also check out: 10 Creative Ways to Use SMS Discounts (+Discount Message Examples)
Use these message templates to retain your customers this Black Friday.
Message #1: Thanks for your support, {Name}. You’re a VIP customer and you get an exclusive 30% off our Black Friday and Cyber Monday sale. Use code VIP30 and save big.
Message #2: {Name}, you’re a loyal member, and you get early access to our sale. Shop now for {Product} before others and get the best deals. Hurry, the offer ends in 24 hours.
Message #3: We appreciate you, {Name}. For our Black Friday and Cyber Monday sales, buy one {Product} and get another free for our sale. Limited-time offer, so shop now.
Message #4: Get ready for epic news! Buy one {Product} and get another free for our Cyber Monday sale. Limited-time offer, so shop now: [SiteName]
Message #5: Hi {Name}, get ready for epic news on Cyber Monday! Don’t miss out on our amazing deals. Stay tuned for more details. [SiteName]
3. BFCM presale offers texts
Use SMS to entice your customers to shop before the actual Black Friday sale starts.
It’s one of the best times to send Black Friday messages.
Use these message templates to boost sales in advance this Black Friday and Cyber Monday.
Message #1: {Name}, shop now and save 20% on any {Product}. Presale offer until Black Friday only. Don’t miss this chance. Visit [our website] today.
Message #2: {Name}, get up to 50% off plus free shipping on orders over {Price}. A sneak peek of our sale ends on Thursday. Shop now at [our website].
Message #3: {Name}, we have a surprise for you. Save up to 70% on {Product}, plus a free gift for every purchase. This is a limited-time offer. Shop now at [our website].
Message #4: We have a surprise for you! Save up to 70% on {Product}, + a free gift for every purchase. This is a limited-time offer. Shop now at [our website]. [SiteName]
Message #5: Get ready for epic news! Save up to 50% on {Product} before anyone else. A sneak peek of our sale ends on Sunday. Shop now at [our website]. [SiteName]
| Learn more about how SMSCountry can help you delight and make your customers love this Black Friday with our fast and reliable SMS service. |
4. Grant early access to the best deals
Give your customers a head start on your sale.
Use these Black Friday message templates to create a sense of urgency.
Message #1: {Name}, you’re one of the lucky ones. Save big on {Product} now. Don’t miss this chance, it ends in 12 hours. Visit [our website] today.
Message #2: Congrats, {Name}. You got early access to our sale. Shop now and save up to 80% on everything. Hurry, only for the first 100 customers. Visit [our website] now.
Message #3: {Name}, you’re in for a treat. Get the lowest prices of the year on {Product}. Offer only available for the next 4 hours. Shop now at [our website].
Message #4: You’re in for a treat! Get the lowest prices of the year on {Product}. Offer only available for the next 4 hours. Shop now at [our website]. [SiteName]
Message #5: Ready for some epic news? Get early access to our Cyber Monday sale and save up to 50% on everything. First 100 customers only. Visit [our website] now.
5. Last-chance reminder texts
Want your customers to act fast before your sale ends?
Use these message templates to entice customers in the final hours of Black Friday.
Message #1: {Name}, last chance to shop our BFCM sales. Only 2 hours left to get up to 90% off on {Product}. Don’t miss this chance. Shop now at [our website].
Message #2: {Name}, time’s almost up. Our BFCM sale ends in 1 hour. Get the best deals of the year on {Product}. Stock is low, so shop now at [our website].
Message #3: {Name}, last chance to save big. Our BFCM sale ends in 15 mins. Get the lowest prices of the year on {Product}. Shop now at [our website].
Message #4: Hey {Name}, last chance to get up to 70% off everything on Cyber Monday! Hurry, deals are limited. Are you in? [SiteName]
Message #5: Hi {Name}, get ready for epic news on Cyber Monday! Last chance to avoid missing out on our amazing deals. Stay tuned for more details. [SiteName]
6. BFCM d-day messages
Want to announce the start of your sale?
Use these Black Friday message templates to motivate your customers to shop right away.
They can generate more traffic and revenue on the day of your sale.
Message #1: {Name}, our BFCM sale is on. Up to 80% off on everything. Limited deals. Shop now at [our website].
Message #2: {Name}, our Black Friday and Cyber Monday sale is on. Get the best deals of the year on {Product}. Stock is limited and selling fast. Shop now at [our website].
Message #3: {Name}, countdown is over. Our BFCM sale is live. 70% OFF on {Product}, + free gift with every purchase. Hurry, first 100 customers. Shop now at [our website].
Message #4: {Name}, don’t miss our BFCM sale. Everything is up to 75% off. Plus, get free shipping on orders over {Amount}. Shop now at [our website].
Message #5: {Name}, it’s time to shop our BFCM sale. Save big on {Product} and more. Only while stocks last. Shop now at [our website]
7. Abandoned cart redemption messages
These templates apply to uncompleted purchases.
This is the time to remind your customers of the items they left behind. Entice them to complete the purchase using this Black Friday message template.
Message #1: Hi {Name}, you still have something in your cart. Act fast. Our Black Friday and Cyber Monday sale is almost over. Order now and save 20% with code BFCM20.
Message #2: Hey {Name}, you’re about to miss a great deal. You have {Product} in your cart, but it’s going fast. Don’t let it slip away. Order now and save 30% with code BFCM30.
Message #3: Hello {Name}, time is running out on the items in your cart. Our Black Friday and Cyber Monday sale is ending soon. Order now and save 40% with code BFCM40.
Message #4: Hi {Name}, don’t forget the items in your cart. They’re selling like hotcakes. Our BFCM sale is almost over. Order now and save 25% with code BFCM25.
Message #5: Hey {Name}, Our BFCM sale is ending soon. Order now and save 35% with code BFCM35. Plus, earn a free gift if you complete the {Product} in your cart.
8. Sales extension
Extend your sales period and increase your revenue.
These message templates can help you offer your customers a second chance to shop this Black Friday.
Message #1: {Name}, good news! We extended our BFCM sale for one more day. Get 80% off on everything in our store. Last chance to save big. Shop now at [our website].
Message #2: {Name}, you’re lucky. We’ve extended our Black Friday and Cyber Monday sale for 24 hours. Get the best deals of the year on {Product}. Shop now at [our website].
Message #3: Hey {Name}, exciting news! New items added to our Black Friday & Cyber Monday sales. Up to 70% off on {Product} + FREE gift. Today only! Shop at [website].
Message #4: {Name}, we’ve extended our BFCM sale until midnight. Get 75% off on everything in our store. Plus, get a chance to win a {Prize}. Shop now at [our website].
Message #5: {Name}, surprise! We’ve extended our Black Friday and Cyber Monday sales for one more day. Get amazing deals on {Product} and more. Shop now at [our website].
| “SMSCountry gives us the best SMS services at a reasonable price, with immediate responses from their team whenever we need help.” – Nageswara Rao, Superintendent, GITAM University Learn more about how SMSCountry can help you delight and make your customers love this Black Friday with our fast and reliable SMS service. |
9. Appreciation messages
You must thank your customers for their purchases and loyalty.
Use these Black Friday SMS message templates to increase customer satisfaction. Build long-term relationships with your customers.
Message #1: Thanks for shopping with us, {Name}. You’ve made a great choice by buying {Product}. Contact us anytime if you need help or have feedback.
Message #2: We appreciate your support, {Name}. You picked {Product}, one of our best sellers. We love it and hope you do too. Reach out to us for any help or advice.
Message #3: You rock, {Name}! Thanks for being loyal and shopping with us. Your {Product} is one of our bestsellers. You’ll love it. Share your thoughts with us anytime.
10. Feedback request messages
You need your customers’ feedback and reviews on your products and services.
Use these Black Friday templates to send them SMS messages.
They can help you improve your quality and reputation. As well as increase customer loyalty and trust.
Message #1: {Name}, how did you enjoy your {Product} that you bought during our BFCM sale? Please rate and review it on [our website]. Your feedback matters to us.
Message #2: {Name}, thank you for shopping with us during our Black Friday and Cyber Monday sale. Please share your experience with us on [our website].
Message #3: {Name}, we appreciate your business and loyalty. We’re curious to know what you think of your {Product} that you purchased. Your feedback matters to us.
11. Transactional BFCM text templates
You need these ready-made templates for your transactional messages this Black Friday.
These texts confirm customers’ orders, shipping, delivery, and other important transactional information.
Account creation
Use Black Friday SMS messages to welcome your customers to your website or app. And confirm their account creation.
They can help you build lasting relationships with your customers.
Message #1: {Name}, welcome to [our website]. Your account is ready. Enjoy the best deals on thousands of products. Get 10% off your first purchase with code WELCOME10.
Message #2: {Name}, thanks for joining [our website]. Your account is ready. Access our exclusive offers and discounts with your first purchase with code THANKYOU.
Message #3: {Name}, thanks for joining [our website]. Your account is set. Access exclusive offers on our handmade products. Get free customization with code THANKYOU.
Order placement
SMS messages help you reach customers this Black Friday, better, and faster.
Use these SMS templates to help customers track their orders and purchases.
Message #1: {Name}, thank you for your order. Your order number is {Number}. You can track the order status on [our website]. We’ll notify you when your order is delivered.
Message #2: {Name}, we appreciate your business. Your order number is {Number}. Track your order status on [our website]. We’ll notify you once your order gets delivered.
Message #3: {Name}, we’re so happy you chose us. Your order number is {Number}. Track your order status on [our website]. We’ll notify you once dispatched and delivered.
Store sign-up
You can confirm and thank your customers for signing up at your physical store or location.
These Black Friday store sign-up message templates can drive traffic to your store.
Message #1: {Name}, thank you for signing up to our store. Enjoy our exclusive deals and discounts and FREE design consultation. Visit us now at [our location].
Message #2: {Name}, you can now enjoy our special offers and rewards on our kitchenware products. Get a free cookbook with every purchase. Visit us now at [our location].
Message #3: {Name}, thank you for signing up to our store. Enjoy our amazing deals and freebies, plus a free pillow with every purchase. Visit us now at [our location].
Message #4: {Name}, welcome to our store. Enjoy our great deals and discounts on our furniture products. Get a free rug with every purchase. Visit us now at [our location].
Message #5: {Name}, welcome to our store. Enjoy our exclusive bonuses on our clothing products. Get a free scarf with every purchase. Visit us now at [our location].
Order dispatched
You want to keep your customers updated on the status of their orders.
These message templates will help you increase customer excitement this Black Friday.
Message #1: {Name}, good news. Your order has been dispatched. You can expect to receive it within {Time}. You can track your delivery on [our website].
Message #2: {Name}, here’s some great news for you. Your order has been dispatched. You can expect to receive it within {Time}. You can track your delivery on [our website].
Message #3: {Name}, we’re happy to inform you that your order has been dispatched. You can expect to receive it within {Time}. You can track your delivery on [our website].
Order update
Are there changes or issues with customers’ orders? Update them ASAP.
And what better way to do that than through SMS? Use these order update SMS message templates this Black Friday.
Message #1: {Name}, sorry for the delay in your order due to high demand. We’re trying our best to deliver it soon. Track your order on [our website]. Thanks for your patience.
Message #2: {Name}, important update: we have replaced your {Product} with a similar one due to a stock issue. Track your order on [our website]. Thanks for your loyalty.
Message #3: {Name}, good news on your order. We have upgraded your {Product} to a better one for free due to a system error. We hope you like it. Track your order here.
| Check out our list of the best SMS service providers to engage your customers this holiday season. See the best OTP SMS providers to delight your customers this holiday. |
Order delivery update
Customers expect fast and reliable delivery of their orders.
And they appreciate timely updates on their shipment status. Here are some SMS message templates for peak hours this Black Friday.
Communicate and keep your customers informed about their order delivery.
Message #1: Hi {Name}, your order is delivered. Check your invoice on [our website]. Enjoy your {Product}. Contact us for any questions or issues. We’re here to help.
Message #2: {Name}, good news. Your order is delivered. Check your invoice on [our website]. Contact us for any feedback or suggestions. We value your opinion.
Message #3: {Name}, great news. Your order is delivered. Check your invoice on [our website]. Contact us for any compliments or complaints. We care about your experience.
Check out our Easter SMS messages.
12. Promotional BFCM SMS messages for different industries
You can rock BFCM with killer SMS deals for your niche.
These Black Friday and Cyber Monday message templates apply to these market segments:
- Finance
- Retail
- E-commerce
- Fashion
- Electronics
- Household, and
- Toys
Finance
Want more financial transactions with customers?
Use these mouth-watering message templates this Black Friday.
Message #1: {Name}, save money and grow wealth with our Black Friday and Cyber Monday sale. Get 0% interest on loans and credit cards for 12 months. Apply at [our website].
Message #2: {Name}, invest better with our BFCM sales. Get a 10% bonus on deposits and transfers to our savings account, plus free consultation. Sign up at [our website].
Message #3: {Name}, secure your future and protect your loved ones. Get 50% off on life insurance policies. Plus, free health check-up. Get a quote at [our website].
Message #4: {Name}, make the most of our BFCM sale. Get a 5% cashback on all purchases with our credit card, plus free rewards. Apply at [our website].
Message #5: {Name}, take advantage of our BFCM sale. Get a 20% discount on financial planning services, plus free access to our online courses. Sign up at [our website].
Automotive
Message #1: {Name}, get ready for a new ride with our Black Friday and Cyber Monday sale. Up to 30% off on all cars. Free oil change and car wash. Visit [our website].
Message #2: {Name}, service or repair your car with our Black Friday and Cyber Monday sale. 20% off on parts and labour. Free tire rotation and alignment. Book at [our website].
Message #3: {Name}, upgrade your car with our Black Friday and Cyber Monday sale. 15% off on car accessories. Free installation and warranty. Shop at [our website].
Retail
Offer your customers a wide range of products.
Like, clothing, accessories, beauty products, books, and stationery. You can highlight the variety and value of your products.
Also check out: 8 Promotional SMS Templates to Supercharge Your Sales (+ Download 45+ Sales Templates for Free)
Here are SMS messages for the retail industry this Black Friday.
Message #1: {Name}, find the perfect gift for your loved ones with our BFCM sale. Up to 60% off on all products. Free gift wrapping and card. Shop at [our website].
Message #2: {Name}, treat yourself to something special BDFM sale. Buy one get one free on all products. Free delivery on orders over {Price}. Shop at [our website].
Message #3: {Name}, stock up on your essentials with our Black Friday and Cyber Monday sale. 10% cashback on all purchases. Free loyalty card. Shop at [our website].
Message #4: {Name}, don’t miss our BFCM sale. Everything is up to 70% off. Plus, get a free mystery box with every purchase. Shop at [our website].
Message #5: {Name}, enjoy our BFCM sale. Buy two get one free on all products. Free returns and exchanges. This offer expires in 24 hours. Shop at [our website] today.
E-commerce
Offer your customers the best deals on thousands of products.
You can highlight the convenience and benefits of shopping online. Such as free shipping and returns, and customer reviews.
Here are SMS message templates for the e-commerce industry this Black Friday.
Message #1: {Name}, shop till you drop with our Black Friday and Cyber Monday sale. Best deals on thousands of products. Free shipping and returns. Shop at [our website].
Message #2: {Name}, find something unique with our BCFM sales. 20% off on handmade and personalised products. Free customization and engraving. Shop at [our website].
Message #3: {Name}, get a surprise with our Black Friday and Cyber Monday sales. Mystery box with products worth {Price}. Chance to win grand prize worth {Price}. Shop at [our website].
Message #4: {Name}, save big with our BFCM sale. Up to 50% off on electronics, gadgets, and accessories. Free warranty and support. Shop at [our website].
Message #5: {Name}, discover something new with our BFCM sale. 30% off on books, games, and hobbies. Free samples and reviews. Shop at [our website].
Fashion
Offer your customers the latest trends and styles in clothing and accessories.
You can highlight the quality and value of your products and services via discounts, freebies, and styling tips.
Here are Black Friday SMS message templates for the fashion industry.
Message #1: {Name}, update your wardrobe with our Black Friday and Cyber Monday sale. Up to 70% off on EVERYTHING! + Free styling consultation. Shop at [our website].
Message #2: {Name}, find the latest trends and styles with our Black Friday and Cyber Monday sale. 15% off on new arrivals and bestsellers. Free fashion magazine. Shop at [our website].
Message #3: {Name}, be adventurous with our Black Friday and Cyber Monday sale. Mix-and-match deal on all products. Buy two get one free. Free surprise gift. Shop at [our website].
Electronics
Are you in the electronics industry?
Offer your customers incredible deals on gadgets, devices, appliances, and other electronic products and services.
Here are Black Friday message templates for the electronic industry.
Message #1: {Name}, upgrade your tech with our Black Friday and Cyber Monday sale. Up to 40% off on gadgets and devices. + Free tech support. Shop at [our website].
Message #2: {Name}, enjoy entertainment with our BFCM sales. 25% off on TVs, sound systems, gaming consoles, and more. Free Netflix for a year. Shop at [our website].
Message #3: {Name}, make your home smarter and safer today. 20% off on smart home devices and security systems. Free installation and setup. Shop at [our website].
Message #4: {Name}, don’t miss our BFCM sale. Up to 50% off on laptops, tablets, smartphones, and more. + Free cloud storage for a year. Shop at [our website].
Message #5: {Name}, experience the best sound quality with our BFCM sale. 30% off on headphones, speakers, earbuds, and more. Free Spotify for a year. Shop at [our website]
Household
Offer your customers amazing deals on furniture, decor, kitchenware, bedding, and other household products and services.
You can highlight the quality, like comfort, style, and durability. Here are Black Friday message templates for the household industry.
Message #1: {Name}, transform your home with our BFCM sales. Up to 50% off on furniture and decor. Plus, free interior design consultation. Shop at [our website].
Message #2: {Name}, cook like a chef with our Black Friday and Cyber Monday sale. 30% off on kitchenware products. Free cookbook. Shop at [our website].
Message #3: {Name}, sleep like a baby with our Black Friday and Cyber Monday sales. 25% off on bedding products. Free pillow. Shop at [our website].
Message #4: {Name}, refresh your home with our BFCM sale. Up to 40% off on curtains, rugs, lamps, and more. Plus, free delivery and installation. Shop at [our website].
Message #5: {Name}, enjoy your coffee with our Black Friday + Cyber Monday sale. 20% off on coffee makers, mugs, spoons, and more. Free coffee beans. Shop at [our website].
Toys
You can offer your customers fantastic deals on toys, games, puzzles, books, and other toy products and services.
Here are Black Friday message templates for the toy industry.
Message #1: {Name}, find the perfect gift for your kids with our BFCM sale. Up to 60% off on toys and games. Free gift wrapping and card. Shop at [our website].
Message #2: {Name}, challenge your brain with our Black Friday and Cyber Monday sales. 20% off on puzzles and books. Free puzzle book. Shop at [our website].
Message #3: {Name}, unleash your creativity with our Black Friday and Cyber Monday sales. 15% off on arts and crafts. Free colouring book. Shop at [our website].
Why does BFCM marketing work?
Black Friday and Cyber Monday (BFCM) are the biggest annual shopping events.
And there are reasons why BFCM marketing works like magic.
- BFCM sales create a sense of scarcity and urgency among consumers. This triggers the fear of missing out (FOMO). It motivates consumers to act fast and buy more.
- It generates a lot of buzz and hype on social media, blogs, and other platforms. This creates a sense of social proof, as consumers see what others are buying and recommending. This influences their purchase decisions and increases their trust in the brands.
- BFCM sales offer consumers a lot of value and benefits. Like discounts, freebies, and rewards. This makes consumers feel obliged to return the favour and buy from the brands that offer them such deals.
It all boils down to psychological factors that influence consumer behaviour.
That’s why Black Friday text messages are effective SMS marketing strategies.
How do you send effective Black Friday and Cyber Monday messages?
How do you write compelling SMS messages this Black Friday and Cyber Monday?
Here are some SMS marketing tips and advice to strike smart deals this black friday:
- Segment your audience. Don’t send the same message to everyone. Use data and insights to understand your customers’ preferences, behaviours, and needs. Then, craft messages that match their interests, goals, and pain points.
- Create catchy subject lines and headlines. They grab attention and spark curiosity. Don’t use generic or boring message headings like “Black Friday Sale” or “Cyber Monday Deals”. Instead, use words that evoke emotion, urgency, or curiosity.
- Use clear and compelling calls to action. Don’t leave them wondering or confused. Use verbs that convey action, value, or benefit. For example, “Shop now”, “Claim your offer”, or “Get your free gift”.
- Provide social proof and testimonials. Don’t just tell them how great you are. Show them your products and services have improved others’ lives. For example, “See what our happy customers are saying” or “Join thousands of satisfied shoppers”.
- Offer incentives and rewards. Don’t just rely on discounts or free shipping. Give customers something extra that adds value to their purchase. For example, “Buy one get one free”, or “Get a free gift card with every purchase”.
- Create a sense of urgency and scarcity. Don’t let them procrastinate or hesitate. Make them feel like they might miss out on a great deal or a limited stock if they don’t act fast. For example, “Hurry, only 10 left in stock” or “Offer ends in 24 hours”.
- Follow up with your customers after they purchase or sign up for your offer. Don’t forget to thank them and confirm their order. This will help you build trust, loyalty, and repeat purchases. For example, “Thank you for your order”, “Your order is on its way”, or “Here’s how to use your coupon”.
These Black Friday message templates + our amazing tips will boost your sales and conversion.
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