Bulk SMS for hospitality businesses is more important than you’ve been told.
How?
Customer satisfaction is essential for any business to thrive, especially in hospitality. One unhappy customer can create a devastating setback for your hospitality business.
20 Free SMS Templates For Your Hotels and Hospitality Businesss
As you know, the hospitality industry is highly saturated. So it takes great effort to stand out. To get great reviews, more guests and referrals, you’ll have to provide the best customer service always.
That’s where bulk SMS comes into play.
In this article, we’ll show you how to use bulk SMS to attract new guests and deliver 5-star service always.
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5 key benefits of bulk SMS for hospitality
SMS marketing can help your hospitality business flourish and build a relationship with your valuable customer.
Think about this: vast competition = difficulty keeping valued customers.
A lot of businesses in the hospitality and tourism market are slowly picking up the pieces as the veil of the pandemic moves away. But then again, that just simply means more competition, which, in turn, signifies more choices for your customers.
This brings in the huge challenge of keeping your valued customers loyal to your business and brand.
SMS marketing will help in keeping your customers coming back for more by reminding them of your amazing services, even if they forget them. What’s more, you could offer incentives to get back any ‘on-the-edge’ customers.
With personalised messaging and the one-on-one basis of SMS, not only will your customer feel valued but would also be able to engage with your business more meaningfully.
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So here’s what SMS can do for your hospitality business:
Customer management
You can keep a list of your customers’ details and, with a lot of tools, interact and engage with them meaningfully.
Automated responses
Your customers are reaching out to you at odd times? Well, you can ensure that with automated messages, they are always answered and provided with the right information.
Customer interests
You can manage your customers’ interests by tagging them into groups. Let’s assume one of your customers likes spicy food while another likes a particular band. You could send both of them specific updates in accordance with their interests.
Promotions, discounts, and more
You can send out interesting offers, promotions, and discounts to your customers. In addition, you could easily target all of your customers and with a single click, shoot out these messages.
Media-rich messaging
You can spice up your SMS marketing campaigns by attaching images and videos to engage with your customers more visually.
20 Free SMS Templates For Your Hotels and Hospitality Businesss
How hospitality businesses can use bulk SMS
You’ve understood the importance and the advantages of using bulk SMS for your hospitality business. But what exactly are the specific methods that hospitality businesses use to foster better customer relationships and experience?
Here are a few use cases common to a lot of hospitality businesses:
Confirmation
A guest books a room/table in your hotel, and using bulk SMS you can send a confirmation message and thank them for the same. This helps in building an instant rapport with your customer.
Example:
Dear John,
Thank you for booking 2 rooms at ‘insert your business’s name’. Reference ID: XXXX You can also get in touch with us for any more questions.
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Personalised SMS
You can send personalised SMS with the names of your valuable customers in the SMS to inform them about special deals, discounts, and coupons. You could also use it to wish them a happy birthday and send in a coupon too! This helps in brand building and loyalty.
Example:
“Insert your hotel name”, wish you, James, a very happy birthday. On this joyous occasion enjoy this coupon: BIRT188, to redeem 15% off your bill today.
Reminders
People forget, but the person who reminds them is always remembered. With a simple reminder SMS, you can ensure that your customers are not forgetting their appointments. Doing this would also make them feel valued.
Example:
Hello Miss Pam,
This is to remind you that you have a spa massage booked at 10:00 AM at ‘insert your business name’. We hope to see you soon!
Details and much more
You can take it a step further to enhance your customer service. For instance, when a customer enters your business and is all ready to go to their room, you could trigger an SMS with their wifi password, their room service number, details of the restaurant, and anything else.
Example:
Hello Jacob,
Thank you for choosing ‘insert your business name’. We hope to provide a safe and comfortable stay. Here is your wifi password: XXXXXX
Arrival SMS
You can make your guests feel welcomed by sending an SMS about your complimentary food/meal or a discount at the time of checking in. These small gestures contribute toward promoting your brand image and customer service.
Example:
Hello Mr Raymond, We look forward to welcoming you to our hotel. When you are settled, please visit the dining area for a complimentary glass of juice. See you soon.
Check-out SMS
When a customer checks out from your hotel, you can make it quite a pleasurable experience by sending an SMS about transport, routes, the location of the airport, and much more. This will help cement your service as top-notch.
Example:
Hello Miss Amy, Thank you for your stay. Please find the attached map for your destination. Bon voyage.
Feedback
SMS is also a cool way to get feedback and reviews. You can send out an SMS while your customer is checking out, asking them about their experience while staying at your property. You could also attach direct URL links to their responses to improve your customer experience.
Example:
Hello Mr Terry, We hope that you enjoyed your stay with your family. Please click this link to submit a short feedback form.
A lot of top hospitality businesses such as JW Marriott, Holiday Inn, Oyo, Marriott, and Sheraton, are using SMS to level up their customer experience and increase their brand loyalty.
It’s time you do too.
SMS your way to the top
It’s never too late to start your SMS journey.
Using bulk SMS for your hospitality business will not only enhance your customer experience but also help you build brand loyalty.
Get started with SMSCountry for free. SMSCountry is the top-notch SMS marketing platform that can help you gain all the benefits mentioned above and more.
Don’t believe us? Then check out the top bulk SMS providers and the top OTP providers
You can also contact our team if you have more questions or request a free demo.
