Communication is the key to customer satisfaction. But with so many communication channels to choose from, it gets daunting for businesses to pick the most effective one.
There are various ways to connect with customers such as via email, social media, SMS, and traditional ways like billboards and banners. All these communication channels come with their lists of pros and cons.
However, when it comes to startups, mid-sized, or large enterprises, one method stands out above the rest – bulk SMS marketing. Wondering why?
Let us explain in detail what bulk SMS marketing is, its benefits, and how using bulk text message services can improve your business.
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What is bulk SMS marketing?
The bulk SMS marketing method enables you to reach all of your consenting customers at once via an online SMS platform.
The simplicity and efficiency of bulk SMSes make them useful for businesses and customers alike. You can send bulk text messages for alerts and reminders, confirmations, one-time passwords, or two-factor authentication.
The process of bulk SMS marketing requires users to pre-craft text messages. Sent to a database of mobile numbers, these SMS contain marketing material (often a promotional offer or a timely offer).
Benefits of bulk SMS marketing for businesses
SMS marketing messages let you reach more people quickly, easily, and at a low cost. Here are some of the benefits of incorporating bulk SMS marketing in your business:
- Highest open rates and click-through rates (CTR): SMS marketing dominates email marketing in terms of open rate. While the average open rate for email campaigns is only 20%, the average open rate for text message marketing campaigns is a massive 98%.
- Communicate instantly: Whether you want to send an alert about upcoming events or inform/update your customers, you can connect with your customers instantly through an SMS.
- Easy-to-use: SMS marketing makes your campaigns easier since you do not have to deal with ad agencies or edit/re-design banners and posters like you would with other marketing techniques. With SMS marketing, you just need to come up with a catchy message, choose receptions to deliver bulk SMS, and hit ‘send’.
- Personalised experience: You can easily personalise your message every time you connect with your customers via text messages. SMS marketing is a great way to grab your customers’ attention, reduce opt-out rates, and boost loyalty.
- Cost-effective: Bulk SMS services often provide you with a pay-as-you-go pricing model where you just have to pay for what you use. This is unlike the traditional methods of marketing, such as outdoor marketing, TV ads, etc where you pay a hefty amount.
How can bulk SMS service help improve a business?
Bulk SMS services help businesses reach their target audience via cloud-based SMS platforms. It is used by many companies to increase their lead generation and create a presence in the market. Moreover, it is a cost-effective way to increase marketing ROI.
A bulk SMS service helps your business in the following ways:
- Send alerts/notifications to your customers: You can notify your customers about promotional offers as well as important information in real-time.
- Maximum audience reach: Bulk SMS services help you reach customers in greater numbers as receiving text messages doesn’t require an internet connection.
- Monitoring campaigns: Bulk SMS service providers offer detailed analytics and real-time data of the campaign along with much more, which helps you understand your audience better.
If you plan and execute an SMS marketing campaign properly, you can engage with them more effectively. Bulk SMS service also helps you gain customer loyalty.
Ready to start your bulk SMS marketing campaign?
So there you have it – a brief idea of what bulk SMS marketing is, how it is beneficial for your business, and how bulk SMS services help improve business.
Now that you know about bulk SMS marketing, you might be interested in reading the top 10 bulk SMS service providers in the market.
We would like to recommend SMSCountry, which provides businesses with an effective and simple SMS communication system. SMSCountry’s API integration will allow you to build your communication system for your website or application. It also allows you to schedule and send bulk SMS without the need for programming.