5 Ways to Prepare Your E-Commerce Business For Dussehra [Expert Advice]

Dussehra is here again, and you know what that means.

It’s time to start preparing your e-commerce business for one of the biggest shopping seasons in India.

In this blog post, we share tips on preparing for Dussehra and boosting your sales.

So whether you’re selling clothes, electronics, or even groceries, these tips will help you make the most of the Dussehra season and boost your sales. Whether you’re a seasoned e-commerce pro or just starting.

Why is Dusserha so special?

Dussehra is special for more reasons than you may know.

Here’s what Dussehra means to Indians:

• A celebration of the triumph of good over evil. This is a universal message. And it resonates with people of all faiths and backgrounds.
• It’s time for family and friends to come together. People travel from all over the country to be with their loved ones during this special time.
• The dawn of a new beginning. Dussehra marks the end of the Navratri festival (a time of spiritual purification and renewal). It’s an opportunity to start new ventures or make fresh commitments.
• It’s time to feast and be happy. Dussehra is a joyous occasion. Many people celebrate by feasting on delicious food and sweets.

In essence, Dussehra is a reminder that good always triumphs over evil.

At this time of the year, every SMS, call, and conversation matters.

So, how do you blend in? How do you strike the chord that drives your sales?

Let’s review tips by experts on how to prepare for Dussehra.

5 ways to prepare your e-commerce business for Dussehra

We’ll discuss how to apply these tips in your e-commerce business.

#1. Create and optimise as many landing pages as possible 

Do you already have converting channels and feel you don’t need a landing page?

Or perhaps, “It’s just a small business, so why should I need a landing page?”

Well, here’s what you must know:

• A landing page improves your sales by 2 to 5 per cent, and
• The more landing pages your e-commerce business has, the higher the conversion rates

And, of course, it’s not just about having a landing page. Is it set up for amazing results?

As Kanika Nagpal, a digital marketing expert puts it

“A properly optimised landing page will yield maximum benefit to your e-commerce business”.

Here’s how to optimise your landing page for Dussehra:

• Design your landing page with Dussehra-themed colours, images, and fonts. It creates a strong impression. Use tools like WordPress, Shopify, or Wix. You can also hire a professional designer or use templates from online platforms.
• Highlight your attractive Dussehra benefits and discounts. Customers love such, and will keep coming back for more. Thirdly,

Test your landing page for speed, usability, and mobile-friendliness before launching it. 53% of mobile users abandon sites that take longer than three seconds to load. Hence, an optimised festive landing page sets you apart.

#2. Use SMS to offer incentives to your customers

Customers love free shipping and gift wrapping. 

These and other incentives make customers look forward to Dussehra.

As Chad Collins, direct response digital marketer, says

“Even a small reward, like a sticker, a mini product, or a makeup sample, can entice the average consumer to give their phone number.”

And what better way to send incentive offers than via SMS? However, you must abide by the SMS regulations.

Here’s how to go about it.

• Ask customers to opt in to receive SMS messages from your business beforehand. An SMS or an online form will do. It helps you avoid spamming your customers with irrelevant messages. Next,
• Segment your customers based on diferent factos. For example, you could offer free shipping to customers who have abandoned their shopping carts. Or, send a gift wrapping offer to customers who have purchased clothing or other gift items.
• Create an SMS marketing campaign using special SMS templates. Use them to remind customers about these incentives. Then, encourage them to shop with you during Dussehra.
• Personalise your SMS messages. Use the customer’s name and other relevant information. And ensure you only send these SMSes to customers who have opted in.

These are powerful tips to consider.

However, you might struggle with tracking your SMS marketing campaign results.

Use SMSCountry to send fast and personalized dussehra messages via SMS or WhatsApp. See how it works and schedule a quick demo or sign up.

To solve this, SMSCountry helps you send, track, and manage your bulk SMS campaigns. It’s quick, effective, and affordable. Let us help you reach your customers better and faster during Dussehra.

Check out: Best 6 Bulk SMS Service Providers In India You Can Use to Send SMS

#3. Leverage social media

“Social media has gone beyond being a part of marketing. It’s now the driving force behind how marketing is designed and executed.”

Those are the words of Ryan Lilly, manager at Global Ventures, the Research Park at Florida Atlantic University.

With Dussehra sales at their peak, you must leverage social media and stand out.

Use social media platforms like X (formerly called Twitter), Instagram, Facebook, or TikTok.

And, don’t forget the relevant hashtags. They help users find and join conversations about Dussehra.

Some of the popular Dussehra hashtags are:

• #Dussehra: This is the most generic and widely used hashtag for the festival.
• #Vijayadashami: This is another name for Dussehra, which means the tenth day of victory.
• #HappyDussehra: This is a common way to wish your followers and customers a happy and prosperous Dussehra.
• #DussehraSale: This is a hashtag that you can use to promote your products and offers during the Dussehra season.
• #DussehraOffers: This is another hashtag that you can use to showcase your deals and discounts during the Dussehra festival.
• #DussehraSpecial: This is a hashtag that you can use to highlight your unique or exclusive products or services that are related to Dussehra.
• #DussehraFun: This is a hashtag that you can use to share your fun and festive moments with your followers and customers during Dussehra.

These are some popular Dussehra hashtags.

However, creating engaging content and interacting with your followers can be challenging.

As well as choosing the right social media platforms for your business.

And, you might also struggle to know the relevant hashtags to use.

The solution is simple:

• Focus on your target audience. Find out what they are interested in. Also, find out the social media channel they are most active online.
• Use high-quality images and videos.
• Respond to comments and questions promptly.
• Run contests to engage your followers and attract new ones.
• Research popular Dussehra hashtags and use them in your posts. You can also use tools like Display Purposes or Flick to find more similar hashtags for your posts.

#4. Provide multiple payment and delivery methods

Customers want to be able to pay for their purchases in the way that is most convenient for them.

They also want to be able to choose a delivery option that meets their needs.

Multiple payment and delivery options make it easier for customers to shop with you.

What to do?

• Offer a variety of payment options. Like, credit cards, debit cards, net banking, UPI, and cash on delivery.
• Offer a variety of delivery options. Like, standard delivery, express delivery, and same-day delivery.
• Partner with third-party payment and delivery providers. This offers your customers a wider range of options.

However, there are some challenges with this.

• Providing multiple payment and delivery options can increase your costs. Like, transaction fees to third-party payment providers. Or, higher shipping rates for express and same-day delivery.
• Managing multiple payment and delivery options can be complex. Integrating them with your website is difficult. Plus, tracking and managing orders from different payment and delivery providers.

What to do?

• Choose the right payment and delivery providers. Consider their rates and ease of integrating with your website. And choose the one with the best pricing and ease of integration.
• Use a shopping cart platform that supports multiple payment and delivery options. This can make it easier for you to manage your payments and deliveries on one dashboard.

#5. Connect with your customers via SMS throughout the customer journey

SMS is a great way to reach your customers directly and on a personal level.

During Dussehra, you can use SMS to send customers exclusive offers, discounts, and greetings. 

Are you confused about which service providers are on the top? Here you can find a list of top service providers so that you can make an informed choice, delight your customers, and multiply your revenue.

This will show your customers that you care about them and that you’re thinking of them during this special time of year.

How to put it into action:

• Collect customer phone numbers. You can collect customer phone numbers when they create an account on your website. Or, invite them to receive SMS marketing messages when they make a purchase.
• Segment your customers. Do this once you have customer phone numbers. Segment your customers based on different attributes like their location, interests and purchase history
• Create a Dussehra SMS marketing campaign. Include exclusive offers, discounts, and greetings. You can also use SMS to remind customers about upcoming Dussehra sales and events.
• Personalise your SMS messages: Personalise your SMS messages by using the customer’s name and other relevant information. This will make your messages more engaging and effective.

By using SMS to reach your customers, you can build powerful relationships with your customers and increase sales during Dussehra.

There may be challenges with practising these tips. Like:

• Getting customers to opt in for your SMS marketing list
• Sending too many SMS messages

But the solutions are simple:

• You can make it easy for customers to opt in  Simply an SMS marketing checkbox to your website checkout form. This allows customers to opt in. You can also offer customers the option to opt in when they create an account on your website.
• Offer incentives for customers to opt in. Exclusive discounts and promotions encourage them to opt in.
• Segment your customers and send them targeted SMS messages. This will help you avoid sending too many SMS messages to your customers and ensure that your messages are relevant and valuable to them.
• Create a feedback form on your website. You can also use SMS to collect feedback quickly and easily.
• Entice customers to leave reviews. A discount on their next purchase or other incentives for leaving a review will do.
• Display customer reviews on your website. This shows potential customers that you are transparent and value customer feedback.
• Deal with negative feedback promptly and professionally. If you receive negative feedback, apologise to the customer. Then, take immediate steps to resolve the issue. Also, respond to the feedback publicly on your website and social media channels.

We hope you found this guide useful.

What did you learn?

Dussehra is not just a celebration. It’s a great opportunity to get your product and services out there.

And SMS makes this easier, faster, and more affordable than all other communication channels. With an open rate of 98%, your messages attract and engage your customers.

Use SMSCountry to reach your customers and prospects this Dussehra

Dussehra is not only about selling products, sending wishes and making money. It’s about creating authentic relationships. It’s all about being the spark that ignites the joy. 

So, as a business owner, you’re not just a spectator.

Do not sit back and watch your competition entertain your customers.

Use SMSCountry to know how your customers truly feel. As well as design, manage and send SMS campaigns in a snap.

Book a free demo now, and we’ll show you how SMSCountry can help you drive your sales this Dussehra. Or request a custom quote.

You can also use our WhatsApp solution if you want to connect with your customers on WhatsApp this Dussehra.