15 SMS Survey Templates For Gathering Valuable Customer Data

In this article, we share 15 SMS survey templates and example messages. These feedback SMS examples will help you gather valuable customer data via SMS.

Whether you want to understand your target audience better or get feedback on a new product, we’ve got you covered. 

Let’s get started.

Want lots of accurate responses to your survey? Learn everything you need to run a successful SMS survey template with our Ultimate Guide to SMS Survey.

SMS survey templates for gathering valuable customer data

This section covers everything from customer satisfaction to product feedback survey text message examples and templates.

1. Customer satisfaction survey

Want to know how your customers feel about your service? A customer satisfaction survey is your answer.

Here are a few customer feedback text message sample questions you can ask your customers via SMS:

• On a scale of 1-10, how satisfied were you with your recent purchase?
• Was our customer service helpful and friendly during?
• What could we improve upon to make your next experience better?

Here’s an example of an SMS survey template on customer satisfaction that you can copy, tweak and use: 

Hi [customer name]. We hope you had a great experience with us. On a scale of 1-10, how satisfied were you with your recent purchase?

Thanks for your feedback.

This is what it’ll look like.

Instead of a direct question, you can also add a link to an online survey.

It will look like this.

Hi [customer name]. We hope you had a great experience with us. To make  your next purchase 10X better please answer a few questions in this survey. [add link]

2. Product feedback survey

A product feedback survey aims to gather customers’ opinions about your product. This information helps you know how you can improve your product. 

Following are some product feedback survey SMS text message examples:

• How satisfied are you with the product you purchased?
• Would you recommend this product to others?
• What improvements would you like to see in the product?

You can use this template when writing your product feedback survey SMS.

Hello [Name], Loved your recent purchase? We’d love to know how well we served you. On a scale of 1-10, how satisfied are you with our products and services?

This is what it’ll look like.

Again, you can also link to an online survey.

3. Net promoter score (NPS) survey 

NPS survey measures the loyalty of your customers. It is how you know if your customers will recommend your products or services to others. 

The major question for your NPS survey is:

• On a scale of 1-10, how likely are you to recommend our product/service to a friend or colleague?

You can use this template when writing your NPS survey SMS.

Hi [name], hope you’re enjoying [product name]. On a scale of 1-10, how likely are you to recommend our product/service to a friend?

Thanks for your response.

With SMSCountry 2-way SMS, you can set up and run effective SMS surveys that get fast responses. Learn more about how it works.

4. Market research survey 

A market research survey helps you gather information about potential customers. You also get to know their needs, opinions, and the market as a whole.

Check out this SMS survey template. You can copy and use this template when writing your market research survey SMS.

Hi [name],

We want to serve you better. But we need your help to do so. [question]

Thanks a lot.

The questions should be short and straight to the point. For example, the question can be any of the following.

• How often do you use products like XYZ?
• What features are most important to you when choosing XYZ?
• How likely are you to purchase XYZ in the future?
• Have you heard of [competitor name]?
• What do you like or dislike about [competitor name]’s products?

Something like:

Hi John,

We want to serve you better. But we need your help to do so. How often do you use products like SMSCountry?

Thanks for your response.

This is what it’ll look like.

Instead of a direct question, you can add a link to an online survey.

5. Customer experience survey 

A customer experience survey helps you gather information about your customer’s overall experience with the products or services they received.

Take a look at the SMS survey template below. You can use this template when writing your customer experience SMS survey.

Hi [Name]. We value your feedback and want to serve you better. [Question] 

Thanks for your response.

Some sample questions include:

• On a scale of 0-10, how satisfied were you with your experience with [company name]?
• How was your interaction with our staff?
• Was it easy to find what you were looking for on our website?
• Would you recommend us to a friend or colleague?

Your survey text message may sound like this.

Hi Chandra. We value your feedback and want to serve you better. Was it easy to find what you were looking for on our website?

Thanks for your response.

This is what it’ll look like.

6. Brand awareness survey 

A brand awareness survey helps you gauge people’s perception of your brand. With this, you learn how well your branding efforts work and how to improve. 

You can use this SMS survey template for your brand awareness SMS survey.

Hi [name],

We want to gauge what people think about us, [Question]

Thanks for your response.

Some sample questions include:

• Have you heard of XYZ before?
• What comes to mind when you think of XYZ?
• How familiar are you with XYZ on a scale of 0-10?
• Have you purchased from XYZ before?

Here is an SMS survey example of a brand awareness survey SMS.

7. User testing survey 

A user testing survey helps you gather user feedback about their experience with your product or service. This helps you improve your offerings and become more user-friendly.

Take a look at this SMS survey template. You can follow this template when writing your user testing survey SMS:

Hi [Name],

We hope you loved your experience with [Product/Service]. 

Please take a few minutes to complete this survey. [Question]

Thanks for your response.

Some sample questions include:

• On a scale of 1-10, how easy was it to use [product/service]?
• Was there anything that you needed clarification on?
• Would you recommend our [product/service] to a friend or colleague? Why or why not?
• What do you like most about our [product/service]?
• How can we improve our [product/service]?

Something like

Hi Vasu,

Hope you loved your experience with us.

Please take a few minutes to answer this. What do you like most about SMSCountry?

Thanks for your response.

Below is an example of a user-testing survey SMS.

8. Event feedback survey

An event feedback survey aims to get the scoop on what people think of an event. This helps organisers make their events even better next time. Let’s look at some event feedback survey SMS examples.

Take a look at this SMS feedback survey example. You can follow this template when writing your event feedback survey SMS:

Hi [Name],

We hope you had a great time at [Event Name]. 

We’d love to Know what you think. [Question].

Thanks for your response.

Some sample questions include:

• How would you rate the event on a scale of 1-10?
• What did you like most about the event?
• What could we improve on next time?
• Would you attend a similar event in the future? Why or why not?

It’ll sound like

Hi Ahad,

Hope you had a great time at GITEX. 

We’d love to know what you think. What did you like most about the event?

Thanks for your response.

Use this SMS survey example for your event survey SMS.

You can also link to an online survey.

Looking for the best SMS survey tools? Check out our list of the top 10 SMS survey tools you can use today.

9. Lead generation survey 

A lead generation survey helps you collect information from potential customers. This information helps you to generate more leads and improve your offerings.

Take a look at this SMS survey template. You can follow this template when writing your lead generation survey SMS.

Hi [Name]

We want to learn more about your needs in [industry]. 

Kindly take a few minutes to fill out the following. [Question]

Thanks for your response.

Some sample questions include:

• What’s your biggest pain point in [related industry/field]?
• How likely are you to purchase a [product/service] in the next 6 months?
• What are the most important factors when choosing a [product/service]?

It’ll sound like this

Hi Suma,

We want to learn more about your needs as a dentist.

How likely will you purchase a gum-cleaning machine in the next 6 months?

Thanks for your response.

You can also link to an online survey.

Industry-specific SMS survey templates 

Let’s take it to the next level.

In this section, we’ll explore some industry-specific SMS survey templates. 

Whether you’re in retail, healthcare, or education, these templates are here to help.  With these, you can gather relevant and valuable insights into your business. 

So, let’s get started and find the perfect template for you. 

1. Food and beverage survey

Take a look at this SMS survey template. You can follow this template when writing your food and beverage survey SMS:

Hi [name]

Thank you for dining with us today. 

We would love to hear about your experience. [Question].

Thank you for your feedback.

Here are some sample questions for a food and beverage SMS survey:

• On a scale of 1-5, how would you rate the food you had today?
• Was the service you received today friendly?
• How likely are you to recommend our restaurant to others?
• Is there anything you want to see on our menu that we currently do not offer?
• Was the dining environment comfortable and clean?

It’ll look like this

Hi Rao,

Thanks for dining with KFC today. 

How was your experience with us? On a scale of 1-10, how’d you rate the food you had today?

Thank you for your feedback.

2. Retail survey 

Retail surveys help you gather feedback from customers about their shopping experiences. With these surveys, you can better understand how to improve your customers’ shopping experience.

Take a look at this SMS survey template. You can follow this template when writing your retail survey SMS:

Hi [name]

Thanks for shopping with us today. 

We would love to hear about your experience. [Question].

Thanks for your feedback.

Some sample questions include:

• On a scale of 1-5, how would you rate your overall shopping experience today?
• Was the staff helpful and knowledgeable about the products you were looking for?
• Was the store clean, organised and well-maintained?
• How likely are you to recommend our store to others?
• Is there anything you would like to see us improve or offer that we currently do not?

It’ll look like this

Hi Modi

Thanks for shopping with us today.

How was your experience? Was the staff helpful and knowledgeable about the products you were looking for?

Thanks for your feedback.

3. Hotel survey 

Hotel surveys are like little check-ins with your guests to see how their stay is going. 

You can better understand what you are doing well and where to improve. This will ensure that every guest has the best experience possible.

Take a look at this SMS survey template. You can follow this template when writing your hotel survey SMS:

Hi [name],

Want to know how your stay with us is going. 

Please take a moment to answer a few questions. [Question]

Thanks for being our guest.

Some sample questions include:

• On a scale of 1-5, how would you rate your stay so far?
• Was the check-in process quick and easy?
• Is everything in your room to your liking and comfort?
• Was the staff helpful during your stay?
• How likely are you to recommend our hotel to others?

It’ll look like

Hi Ali

We’d love to know how your stay with us is going. 

Please answer this. Is everything in your room to your liking and comfort?

Thanks for being our guest.

Here is an SMS survey example of a hotel survey SMS:

4. Healthcare survey 

Healthcare surveys are like a check-up for patients. This survey helps you know how your patients are doing and how you can improve your services. 

Take a look at this SMS survey template. You can follow this template when writing your healthcare survey SMS.

Hi [name],

We want to know how your visit with us went.

Please take a moment to answer a few questions. [Question].

Thanks for choosing us.

Some sample questions include:

• On a scale of 1-5, how would you rate the care you received today?
• Was the staff attentive and friendly?
• Did we address your concerns on time?
• Was the facility clean, comfortable, and well-maintained?
• How likely are you to recommend our healthcare provider to others?

Hi Jil

We want to know how your visit with us went.

Please take a moment to answer this. Did we address your concerns on time?

Thanks for choosing us.

Here is an SMS survey example of a healthcare survey SMS:

5. Transportation survey 

This survey helps you see how your passengers’ rides went and what you can improve. 

Take a look at this SMS survey template. You can follow this template when writing your transportation survey SMS:

Hi [name]

We want to know how your ride with us went. 

Please take a moment to answer a few questions. [Question].

Thanks for choosing us.

Some sample questions include:

• On a scale of 1-5, how would you rate your ride today?
• Was the vehicle clean, comfortable, and well-maintained?
• Was the driver courteous and professional?
• Did the vehicle arrive on time?
• How likely are you to use our transportation services again?

It’ll look like this

Hi Fred,

How was your last Uber ride?

Please answer this. Was the driver courteous and professional?

Thanks for your response and for choosing Uber.

Here is an SMS survey example of a transportation survey SMS:

6. Education survey 

Educational surveys are like report cards for schools. They help you see the quality of your education and what you can do to improve. 

Follow this SMS survey template for your education survey.

Hi [name],

We want to know how your experience at our school was. 

Please take a moment to answer a few questions. [Question]

Thanks for choosing us.

Some sample questions include:

• On a scale of 1-5, how would you rate the quality of education you received?
• Did you feel like your teachers were knowledgeable and engaging?
• Was the school environment safe, inclusive, and supportive?
• Were your learning needs met on time?
• How likely are you to recommend our school to others?

Hi Annie,

We want to know how your experience at our school was. 

Did you feel like your teachers were knowledgeable and engaging?

Thanks for choosing us.

Here is an SMS survey example of an educational survey SMS:

You can also link to an online survey.

SMSCountry helps you run effective surveys

You need a reliable, global and fast bulk SMS service provider to conduct SMS surveys with the best results. That is where SMSCountry comes in.

SMSCountry is easy to use, robust, fast and reliable. Learn more about how our SMS services can make your next survey campaign generate 10x responses.