So you’ve heard that SMS marketing is great for business. But what do you say to your customers in your text messages?
It only takes 160 characters to say the wrong thing, and lose your customers’ attention.
This is why well-drafted SMS templates for hotels are necessary.
You may have seen some free SMS templates for the hotels and tourism industry flying around the internet. But, most of them are either poorly drafted or are just lacklustre.
That’s why we have compiled some game-changing SMS templates that you can use to transform your business right away.
So let’s get started!
| Learn more about how SMSCountry can help you delight and make your guests love you with our SMS service for hotels and tourism. |
How do you select the best SMS templates for your business?
Here’s what an ideal SMS template should include:
- A powerful and triggering call to action
- A sender name, ID, and phone number
- A link to your website
We exclusively drafted some sample hotel text messages to assist you with SMS marketing for your business. Let’s look at some of the best bulk SMS sample templates for hotels:
Free SMS templates for hotels and the tourism industry
SMS is a great marketing tool for hotels, resorts, and restaurants. These businesses use bulk SMS to share promos, discounts, and much more with customers in a fast and accessible way.
So here are a few SMS templates and use cases that you can use for your business:
Greeting messages
A simple greeting message for your soon-to-be arriving customers is always a winner. Apart from being warm and welcoming, it can also make them feel valued.
SMS template
Hello [insert your customer’s name]! We at [insert your hotel name] look forward to welcoming you to our hotel. When you are settled in, please visit the dining area for a complimentary glass of juice. See you soon.
Example
Hello Mr Raymond! We at Marriott look forward to welcoming you to our hotel. When you are settled in, please visit the dining area for a complimentary glass of juice. See you soon.
Confirmation messages
A confirmation SMS goes a long way in not only establishing trust but also in building a reliable image with your customers. Send a confirmation SMS once the booking is confirmed.
SMS template
A very good day, [insert your customer’s name]. We confirm that you have a reservation at [your hotel name] from the [insert arrival date] to [insert departure date]. For more information about your booking, please visit [link to reservation].
Example
A very good day, Mr. Jake. We confirm that you have a reservation at Marriott from August 1, 2022, to August 5, 2022. For more information in regards to your booking please visit [website link to reservation].
Booking reminder on SMS
With such busy schedules, there is a possibility your customer forgets about their booking. So ensure that your customers don’t miss their bookings by reminding them of their reservations. It’s the easiest way to get into their good books.
SMS template
Hello, [insert your customer’s name]. Your reservation at [insert your hotel’s name] starts on the [insert date and time]. We hope to see you soon!
Example
Hello, Miss Diaz. Your reservation at Marriott starts on 2/05/21, Thursday. We hope to see you soon!
| Check out our list of the best SMS service providers for hotels and hospitality services. See the best OTP SMS providers to send OTPs for your apps. SMSCountry provides simple SMS solutions so you can start messaging your guests right away. Learn more about our SMS services. |
SMS to boost customer loyalty
Loyalty is a two-way street. To ensure your customers are loyal to your business, share offers with them over SMS to create a long-lasting bond with them.
SMS template
Hello [your customer’s name]. It’s been a while since you stayed at [your hotel name]. We have a special offer just for you. Stay a night and get a night free at [your hotel name]. Hoping to see you soon!
Example
Hello Mr Norm. It’s been a while since you stayed at Marriott. We have a special offer just for you. Stay a night and get a night free at Marriott. Hoping to see you soon!
Special discounts and promotions over SMS
Send personalised SMS containing the names of your valuable customers to inform them about special deals, discounts, and coupons. You can also use SMS to wish your customers on their birthdays and include a coupon too as a gift. This helps in brand building and customer loyalty.
SMS template #1
Hi [insert your customer’s name]. We at [your hotel name] wish you a very happy birthday! On this joyous occasion enjoy this coupon: [coupon number], to get [percentage] off your bill today.
Example
Hi James! We at Marriott wish you a very happy birthday. On this joyous occasion enjoy this coupon: BIRT188, to redeem 15% off your bill today.
SMS template #2
Happy anniversary, [insert your customer’s name]. We have a great gift for you in-store at [your hotel name] – [percentage] off your next stay! Hope to see you soon.
Example
Happy anniversary, Mr. Robert. We have a great gift for you in-store at Marriott – 30% off your next stay! Hope to see you soon.
SMS template #3
Show this SMS at [your hotel name] for a complimentary [XXX] with any [XXX] purchase.
Example
Show this SMS at Marriott for a complimentary beverage with any lunch purchase.
SMS template #4
Good evening, [your customer’s name]. This is to remind you that you have a dinner reservation scheduled this evening at [XX] PM at [your hotel name]. Enjoy your dinner.
Example
Good evening, Mr. Charles. This is to remind you that you have a dinner reservation scheduled this evening at 7 PM at Marriott. Enjoy your dinner.
Special announcements over SMS
Got a special announcement to make? Want to increase foot traffic by attracting customers with a special offer? Just send an SMS using this template:
SMS template
This week you can try the chef’s special plates at [your hotel name] at a discounted price. Show this text and get your [percentage] off only at [your hotel name].
Example
This week you can try the chef’s special plates at Marriott at a discounted price. Show this text and get your 25% off only at Marriot.
Feedback request SMS template
SMS is also a useful way to also get feedback and reviews. Simply send out an SMS to your customers when they check out and ask them about their experience of staying at your hotel. You could also attach direct URL links to their responses to improve customer experience.
SMS template
Hello [your customer’s name]. We hope that you enjoyed your stay with your family at [your hotel’s name]. Please click this link [XXX] to submit a short feedback form.
Example
Hello, Mr. Terry. We hope that you enjoyed your stay with your family at [your hotel’s name]. Please click this link to submit a short feedback form.
Checking-in at hotel
Take it a step further to enhance your customer service by sending an SMS to customers once they check in and head over to their hotel room. The SMS can contain details of their room wifi-password, room service number, details of the restaurant, and anything else.
SMS template
Hello [your customer’s name],
Thank you for choosing [your hotel name]. We hope to provide you with a safe and comfortable stay. Here is your wifi password: [XXXXXX] and the room service number: [XXX].
Example
Hello Jacob,
Thank you for choosing Marriott. We hope to provide you with a safe and comfortable stay. Here is your wifi password: 12345 and the room service number: 2323
Checkout from hotel
When a customer checks out from your hotel, make it quite a pleasurable experience for them by sending an SMS with information about transport, routes, airport location, and much more. This will help cement your service as top-notch.
SMS template
Hello, Miss [your customer’s name]. Thank you for your stay at [your hotel name]. Please find the attached map for your destination. Bon, voyage!
Example
Hello, Miss Amy. Thank you for your stay at Marriott. Please find attached the map for your destination. Bon, voyage!
How do you write the best SMS?
There are a few simple ways to write brilliant hotel SMS templates. The following tips should show you how to draft text templates for your hotel:
- Use simple, clear, and concise language
- Don’t go over 160 characters
- Include full contact information and links
- Include a strong CTA (Call-to-action)
- Use CAPS wisely to focus on the RIGHT words
- Personalise your SMS by using customers’ names and other personal information
- Ensure that your content should reflect the benefits to the reader
- Check spelling and grammar
SMS templates for the win
As you’ve seen, these templates won’t just ease SMS marketing for hotels. They’ll enhance your customers’ experience and attract loyal guests to your hotel.
But what good is an amazing SMS if your guests never get to read it?
Say hello to SMSCountry, the best SMS provider for your business.
With a simple interface, lightning-fast speed, and rich-media messaging, SMSCountry will deliver your messages in real time, creating an excellent experience for your guests.
You can request a demo to see how it works. Or, if you have any questions, get in touch with our team right away.
