Are you gearing up to kick-start your next election campaign over SMS but struggling with drafting the messages?
All you need to do is choose your words wisely.
No, we don’t mean being politically correct.
We mean conveying your message to the audience within the given word limit for SMS.
A well-crafted SMS is concise. Let’s make your next election SMS campaign simple yet effective.
In this article, we compiled a list of message templates to help you promote your political campaign via SMS.
We also included best practices for SMS so you can create your own messages.
Let’s begin!
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SMS templates to promote your election campaign
Below are some simple yet engaging SMS templates for promoting your election campaign.
1. Greet your new subscribers with welcome SMS
What’s better than sending a welcome message every time a new person or voter subscribes to your messages?
Here is what you can text after they opt-in to receive messages from you.
| SMS template: Hello! Thank you for subscribing to our texts. We welcome you to the journey of political change. Let us know your first and last name. |
| Sample text: Hello! Thank you for subscribing to our texts. We welcome you to the journey of political change. Let us know your first and last name. |
2. SMS reminder on voting day
Make sure you remind registered voters to vote on election day. You can even provide a link to guide them to their polling location to cast their vote.
Here’s what you can text to remind them of the voting day:
| SMS template: Hi, voting is open until [time]. Don’t forget to vote! Click here to find your polling place: [URL] [campaign hashtag] |
| SMS template: Hi, voting is open until 8 PM. Don’t forget to vote! Click here to find your polling place: http://txt.st/LUKRBX #VoteForStreep |
Don’t want any of your voters to miss announcements from your political party or organisation?
Then share all your announcements over SMS messages. Not only does SMS promote your election campaign, but it ensures your voters remain updated.
Political announcements over text messages include election day vote counts, running mate decisions, debate highlights, and event reminders.
| SMS template: Here’s the latest! [NAME] has selected [NAME] as his running mate. |
| Sample text: Here’s the latest! John Flay has selected Rachael Umey as his running mate. |
Also Read: What is The Best Time to Send Promotional SMS?: According to Industry Experts
4. Keep your voters involved via SMS
Use SMS to get your voters more involved in your election campaigns. Sharing regular updates with links to your website is a great promotion strategy and also helps drive traffic to your cause.
Here’s an example of a promotional text message template to grab audiences’ attention and promote your activities:
| SMS template: BIG NEWS! Here is what you need to know about [political organisation] [any] initiatives: [LINK] |
| Sample text: BIG NEWS! Here is what you need to know about CP Party’s education initiatives: bil.ly.TWFF23 |
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5. Fundraising campaign
Fundraising campaigns via SMS can help you increase donations. You can get your subscribers to donate to your campaign directly through text messages.
Here’s a template for bulk SMS that you can send your voter as part of your election campaign:
| Sample template: Please help us save our seas! Make a $10 donation right now to our ocean conservation initiatives: [Link] – [Party name] |
| Sample text: Please help us save our seas! Make a $10 donation right now to our ocean conservation initiatives: http://txt.st/LUKRBX – CP Party |
6. Get volunteers for your campaign
You can encourage people via SMS to volunteer to promote your election campaign.
Here’s a text message template to get the word out about volunteering for you campaign:
| Sample template: We need your help! Sign up to help us call voters this weekend: [LINK]. Let’s win this election— we can’t do it without you! |
| Sample text: We need you! Sign up to help us call voters this weekend: http://txt.st/LUKRBX Let’s win this election— we can’t do it without you! |
7. Ask for voters’ opinions
Your every voter’s opinion matters. Get to know your voter better through short and quick surveys via SMS.
This SMS template encourages subscribers to share their feedback and also promotes your election campaign:
| SMS template: Are you available for 3 minutes? Give us your feedback by filling out this survey: [LINK] We need your help to create change in your community! [Your party/organisation name] |
| Sample text: Are you available for 3 minutes? Give us your feedback by filling out this survey: http://txt.st/LUKRBX. We need your help to create change in your community! – CP Party |
8. Event invitation
Make sure your voters don’t miss out on your upcoming events. Share regular invites, reminders and any updates of your events to your supporters on SMS.
Here’s an SMS message template that you can use:
| SMS template: We are holding a rally in [LOCATION] at [TIME] on [DAY]. Join us in supporting your next mayor! [Your party/organisation name] |
| Sample text: We are holding a rally in Myers Park at noon on Saturday. Join us in supporting your next mayor! – CP Party |
All these SMS templates cover almost all the basic and important cases.
Do you want to create some of your own SMS messages for your election campaign?
It’s not that difficult. Let’s guide you.
Best practices for SMS copy
You can use our best practices guide to creating great SMS copy for your election SMS campaign.
All you need to do is follow the best practices for writing SMS to make your election campaign successful:
- Make sure there are no extra spaces between two words.
- Make sure you spell out your words.
- Make sure the message is S.M.A.R.T (Specific, Measurable, Actionable, Relevant, and Timely).
- You can use any special characters in your text except “< >” symbols.
- If you are using SMS templates for election, please be aware that the variable format {#var#} is case-sensitive.
- Personalise your messages as much as possible.
- Variables should not take up more than 40% of your message.
- Messages in transactional categories and service categories must include variables.
- If you wish, there is no need to add variables to promotional messages.
- Your SMS templates must include variables to represent amounts, dates, account numbers, merchant names, OTPs, codes, URLs, customer names, card types, etc.
- There is a character limit of 160 characters per SMS. Keep each message within this limit. Your message will count as two or more SMSes if you exceed the limit
- There can be up to 30 characters in each variable.
There is another important thing you must remember.
You should always include the necessary disclaimers in accordance with industry regulations.
Here are a few:
- Message frequency: You may receive up to four messages per month.
- Additional costs: Rates for messages and data may apply.
- Transparency: Privacy policies and terms and conditions.
- Opt-out option: For unsubscription, reply CANCEL or click HELP.
Make your next election SMS campaign a success with SMSCountry
With these SMS templates, you are now perfectly ready to launch your election campaign on SMS.
But there is one thing that you need to do. Pick the best SMS provider for your election campaign so your efforts don’t go to waste.
Check out all the best bulk SMS providers to choose the one that’s most suitable to promote your election campaign.
Our recommendation is the trusty SMSCountry’s bulk SMS services.
With SMSCountry, you can send SMSes to your voters and audience within seconds without any hiccups.
Book a demo to see what SMSCountry holds for you. Or sign up now and get free credits to test SMSCountry’s platform.
